Chapter 592 - Split Line System
On the afternoon of November 30, the Chinese New Year movie "Wounded City" held a grand premiere press conference in Beiping. Pen Fun Pavilion wWw. biquge。 The four leading actors of info Liang Chaowei, Jin Chengwu, Li Binbin, Su Qi, as well as directors Liu Weiqiang, Mak Zhaohui, and screenwriter Zhuang Wenqiang made a collective appearance. Wu Ruide, CEO of Century Peak, Lin Jianyue of Media Asia Film, and Qiu Yuanxu, general manager of Golden Harvest, also attended the scene.
The media and reporters present were very interested in the film and the main creator, but they were more interested in the secret battle between the peak of the century and "Ink Attack". Soon, a reporter asked about the pinnacle of the century banning "Ink Attack", and director Liu Weiqiang said that it was the boss's business, he was the director, and he was only responsible for creation. Everyone else responded similarly and started Tai Chi.
The main creator of the movie refused to say more, and Zhang Ran didn't come, seeing that the big news was going to be done, the reporters present were naturally unwilling, and they aimed at Wu Ruide, the CEO of the peak of the century.
After the press conference, reporters rushed over, surrounded Wu Ruide's team, and threw out their own questions like cannons.
Wu Ruide knew what the reporters were coming for, waved his hand, and signaled everyone to be quiet: "I know that many people are coming for the matter of "Ink Attack", so I will simply respond, there is no ban, but how to schedule films is our freedom, and we have not violated any laws and regulations." I know you have a lot of questions, but I don't have much time, so I'll answer you five questions. He stretched out his hand and randomly clicked on a reporter and said, "What's your problem?"
The reporter immediately said: "May I ask if the ban order of the peak of the century is only for "Ink Attack", or is it for all Huayi's movies?"
Wu Ruide smiled: "We really didn't ban Huayi, if we really want to ban Huayi, we can not do it at all." We just don't look at Huayi as a company, nor are we optimistic about this company's movies, and we just give them fewer films. Other theaters can be optimistic about Huayi's movies, but we can naturally not be optimistic about Huayi's movies, which is a very normal business behavior!"
Poof――
A reporter sprayed it directly, which is also too shameless, it is simply the demeanor of a spokesman for the Ministry of Foreign Affairs!
The second reporter's question was more pointed: "But many experts believe that your behavior is suspected of unfair competition and violation of the Anti-Monopoly Law, what do you think?"
Wu Ruide said lightly: "Golden Harvest has the freedom to arrange the broadcast of films according to the laws of the market. It's like the supermarket's freedom on the shelves, whose goods are in and what products are placed. According to Article 19 of the Anti-Monopoly Law of our country, only operators with a market share of more than 50% may be recognized as monopoly. The current scale of Golden Harvest Cinemas accounts for only 5% of the country's cinema chains, and you say that we have a monopoly? What kind of monopoly do we have? If you really talk about monopoly, "Ink Attack" is the real monopoly, because "Ink Attack" has more than 50% of the country's film schedule, and such a high film schedule squeezes the living space of other films, which is quite unfair to other films, this is the real monopoly, I think the industrial and commercial department should check it?"
Before coming, many reporters felt that this matter was wrong with the peak of the century, and there was a suspicion of monopoly, but now after listening to Wu Ruide's words, they are all stupid, according to the law, the peak of the century does not have a monopoly, but "Ink Attack" is really suspected of monopoly, because the schedule of "Ink Attack" is indeed more than 50%!
Among the reporters present, there were many Huayi red envelopes, how could they easily admit defeat, and a reporter immediately said: "Don't you think it's unfair to "Ink Attack" to do this? Today you have banned "Ink Attack" and tomorrow you are blocking other films, because the grievances between the two companies have been retaliated against the film scheduling, which will do great harm to the Chinese film industry; if the audience goes to the cinema to watch "Ink Attack", but the movie is blocked by you, doesn't it deprive the audience of the right to watch the movie?"
Wu Ruide was not angry, and said lightly: "If this logic is followed, I will go back today and say to the owner of the nearby dumpling shop, you don't even sell roast duck, you have deprived me of the right to eat roast duck, and you must sell roast duck in the future! You are an entertainment reporter, I will call your editor-in-chief in a moment, you did not report on the filming process of "Tangshan Earthquake" today, you hurt my right to know the process of the film!"
The reporters burst into laughter, and the reporters who asked the questions turned red, and Wu Ruide's words were worse than a slap in the face.
The third reporter immediately stood up: "We all know that the reason why American films are strong is that theaters and film companies are separated, although China's film industry is still in the development stage, but the Paramount Act of the American film industry is still worth learning, what do you think?"
Wu Ruide said lightly: "The strength of the American film industry has nothing to do with the separation of theaters and film companies, in addition, who told you that you can't have theaters and film companies at the same time in the United States? American film companies do not do theaters now, mainly because the investment in theaters is too large, and the profits are very small, and the profit of Royal Entertainment, the largest theater chain in North America last year, was only more than 30 million, which is only enough to make a medium-cost movie, and it is unwilling for big film companies to work hard." This is not the same as they dare not do things! Now the boss of Paramount has a theater chain in his hands, which ranks among the top 10 theaters in the United States. You keep saying that the United States cannot have theaters and film companies at the same time, but in which time and space is the United States?"
The reporter who asked the question was dumbfounded, and the other reporters were in an uproar!
The reporters present did not know anything about the American film industry, and even the Paramount Act was only known in recent days, and they did not know the causes and consequences of the Paramount Act, only that it was an anti-monopoly that prohibits film companies from owning theaters at the same time.
Now they suddenly heard Wu Ruide say that the boss of Paramount has a theater chain in his hands, which is completely beyond their cognition.
After a few seconds, a reporter retorted loudly: "You are talking nonsense, the United States is a country governed by the rule of law, and the Paramount Act stipulates that film companies cannot own theaters at the same time, how can the boss of Paramount have a theater chain in his hands?"
Wu Ruide looked at the reporter in front of him with idiotic eyes, and said disdainfully: "Ignorance is not terrible, what is terrible is that ignorance still appears." I can tell you that Lei Shidong is the owner of Paramount, but at the same time he is also the owner of the National Amusements theater line, which is ranked sixth in the United States. I really don't understand why you only look at movie history 60 years ago and not the last 30 years? Don't you know that the Paramount Act was repealed 30 years ago? You always like to talk about how the United States is, so I'll say it bluntly, if you really study American policy, we can not have a single "Ink Attack", because American movie theaters practice a separate line system. ”
The reporters present were dumbfounded again, Nima, the Paramount Act has been repealed, this oolong is a big swing!
Wu Ruide continued: "Today, I will say a few more words, free of charge to Mr. Wang Zhonglei, and people who don't know how to pretend to understand, what is the branch line system." The so-called split line system means that the movie is not released in all theaters, but selectively distributed in one or several theaters. For the filmmaker, it can not only form an exclusive franchise distribution, but also may have a more favorable account sharing ratio when bargaining with the theater, and at the same time, it also provides a living space for low-cost literary films, and there are more movies for the audience to choose from. It's the 21st century, don't talk about the Paramount Act, the line system is the future of China's cinema chain!"
Wu Ruide's words were sonorous and powerful, and they were all dry goods, and there was no way to refute them.
The reporters of the reporters can be regarded as having learned his power, no wonder Zhang Ran asked him to be the CEO, and sure enough, there are two brushes!
After the premiere of "Wounded City", Wu Ruide's words quickly spread throughout the Chinese film circle.
Many experts and film critics who have attacked the pinnacle of the century with the Paramount Act are like being slapped a few times, and their faces are burning with pain. Except for a few particularly shameless ones, who continued to shout that "the behavior of the peak of the century will weaken the normal competition in the market, and at the same time, it will also make other film and television companies shoot and produce more commercial films, hindering the development of film genres in the direction of diversification", and the others are almost silent, and even quietly delete blogs about the Paramount Act.
Many onlookers were a little dumbfounded, damn it, the so-called Paramount Act has long been abolished! It turns out that there is no monopoly at the peak of the century, what really monopolizes is the actual "Ink Attack"!
This reversal was so unexpected!
Although Zhang Ran did not attend the press conference of "Wounded City", he also joined in the excitement on the Internet. He hates those brick families and film critics who talk nonsense all day long, so he published an article on Zhang Jingchu's blog.
"A lot of people talk about the good of the Paramount Act, but they don't talk about the disadvantages, so I'll just say a few words! The people who boasted about the Paramount case didn't say that the bill ended the golden age of Hollywood movies, and with the advent and popularization of television, the American film industry fell into a cold winter of more than 20 years after that. It wasn't until the 70s, when movies such as Jaws and Star Wars were released, that the film industry began to warm up.
In the '70s, many people were reflecting on whether the Paramount Act was good or bad. Economist Michael Conant, who analyzed economic data from the film industry from 1949 to 1979, found that while the Paramount Act created a freer commercial space for independent filmmakers, it actually exacerbated imperfect competition in the film market.
After Reagan came to power in the '80s, the Paramount Act began to loosen. On February 4, 1985, the Department of Justice publicly stated that they would no longer implement the Paramount Act because the industry environment was no longer what it used to be, and at the same time encouraged large studios to regain the opportunity to get involved in the exhibition industry through appeals. In 1987, TriStar, a film company co-founded by CBS, HBO and Columbia Pictures, sought to acquire Loew's Cinemas and filed a petition for the District of New York to waive the Paramount Act. At the urging of the U.S. Department of Justice, the court passed the petition and the Paramount Act was repealed. Subsequently, there was a frenzy of cinema acquisitions in the United States, with major companies spending more than one billion to acquire independent cinemas. It's just that the cinema chain is not a particularly profitable business, and major Hollywood companies have withdrawn one after another.
At that time, the Paramount Act was intended to prevent a monopoly from having a negative impact on the entire industry, but this bill hit the American film industry hard. The Americans have realized that this was a mistake and basically scrapped the Paramount Accord 30 years ago. Why should we repeat the mistakes Americans have made in the past?
As Wu Ruide said, the split line system is the future of Chinese cinemas, but the split line system is only possible if the number of screens reaches a large number and there are enough excellent films, and China does not have this condition yet. Century Summit is working hard for this, we will continue the construction of cinemas, and at the same time will increase the cultivation of film talents, hoping that ten years later, Chinese films can begin to implement separate distribution. As for "Ink Attack", it can be regarded as a useful attempt!"
Wang Zhonglei almost vomited blood after reading Zhang Ran's blog, and he also made a useful attempt?