Chapter 45: Scholarly Door ( Why Marketing is Important )

Not long after Wang Sen sat down, Li Yan asked Wang Sen to Mingdao Cafe to taste coffee.

After traveling for many days, he was close to the goal, and finally saw Li Yan's true face, Wang Sen knew the bottom in his heart.

At noon, Wang Sen and Li Yan walked into the Mingdao Cafe, and the waiter greeted the guests, "Welcome. ”

Li Yan said to the waiter that she had booked a 306 service room. Walking into the private room, Wang Sen went straight to the point: "What is marketing?" "What is a service?"

Li Yan was stunned for a while, she didn't say anything for a long time, she didn't expect Wang Sen to start the topic like this.

In today's market economy, there is no doubt that service, as an intangible supply factor that cannot be touched, actually replaces some barters in kind, services meet the needs of consumers, and obtain profits from demand, although it does not have the attribution of the value chain at some levels, from the perspective of economics, this subsidiary value affects the consumption behavior of customers, and high-quality services are far-reaching layouts, Li Yan, trying to imagine your experience of visiting and eating, just like we are in a café, The coffee tastes good, But the comfort brought by the attitude of the waiter You carefully experience, all the data show that we live in an era of big data, the concept of service occupies most of the transmission efficiency, 85% of the industry in the United States belongs to the service related, this can be obtained from the United States Department of Labor relevant data, relative to other industries, the growth of the service industry is on an upward trend. ”

Wang Sen paused, and then said, "Don't simply understand the service industry as intellectual property, consulting, medical care, travel, law, health education, technology and communication, etc., in fact, a good product also belongs to the service industry, the distribution of products to the customer's supply chain, the expansion of services" is a growth trend, look at 2008 to 2018, in the past 10 years, the distribution ratio of products is declining, today's supply and marketing platform relies on the center of service, from enterprises to customers, from internal to external, You can find this trend online. ”

Li Yan listened carefully to Wang Sen's words, "The growth of population consumption is a driving factor in the service industry, for example, when a customer with consumption needs retires and returns to his homeland, his pension is mainly spent on travel, health and entertainment, and the new generation of young people focuses on games, music, computers and mobile phones. ”

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"It's a trend。。。。。 ”

While talking, two people came in, one of them was Tu Ming, and the other person was short and glorious, Wang Sen was stunned, Tu Ming said, "Wang Sen, let me introduce to you, this is Kuang * of Liang's Holdings."

Wang Sen looked at Li Yan, Li Yan nodded shyly, and said in a low voice, "I called them over." Wang Sen stretched out his hand and shook Tu Ming and Kuang*, and the guests took their seats.

Wang Sen has met Tu Ming several times, and it is a bit incredible to remember to meet him on this occasion today.

Tu Ming said: "Since I met Wang Sen in the company, everyone is usually busy with work, and we haven't met again to chat and catch up, are you all going well?" Wang Sen said: "Tu is always good." I used to talk to Bing'er and them often about you, We have to Mr. Tu and Li Yan have done a lot of achievements for the company, and they are admired by good students, and it is really a blessing for them to sit down and talk today. Tu Ming smiled: "Everyone's own brothers, don't say kind words." You're about to take over the PRIDE project, and we'll have a lot of crossroads in the future, and today we don't get drunk or go home. Kuang* interjected: "Brother, I'm in Liang's Holdings, I don't know what good attention Brother Wang Sen has, let everyone share, do the PRIDE project, hello, I'm good, everyone," Wang Sen glanced at Li Yan and Tu Ming, who also stared at Wang Sen.

Kwong* continued: "I came to deal with Wang Sen for the first time today, and just now we heard Wang Sen's discussion about the market at another table, which was very exciting, to be honest, we at Liang's Holdings are also eager to get the PRIDE project, but if we compete with each other, we will weaken each other. I wonder if Wang Sen approves of this aspect?"

Wang Sen said: "We have received information that there are currently five companies bidding for the PRIDE project, and if our company and Liang's Holdings are combined, we will all be in a good position." I'd like to hear what Mr. Tu thinks, because he knows this project very well. ”

Tu Ming smiled slightly: "What about good company bidding, many opponents submit bids together, pride's project is very large, if we make a single offer, it will not be good for us." ”

"If we work with Liang's Holdings, we integrate resources together, so that everyone can get the same bid, and then we pestering Pride's buyers to do the technical and engineering PR, which is basically 80 percent," Wang said. At present, there is no reason for the situation to loosen, everyone is staring at the price to the death, the price distortion makes everyone lose themselves, the biggest beneficiary should be PRIDE, so tonight I talked to Li Yan about the importance of service, we hope to keep the price in a reasonable range, if you have a good proposal, I will listen to you. Therefore, we are also more anxious, for fear that such a big project will be robbed by a company in Guangdong, and everyone will say their good ideas. ”

Wang Sen stared at Li Yan and asked, "What do you think?" Li Yan said: "Mr. Tu asked us to come here tonight, I believe that he has a clever approach, I will do what you and Mr. Tu want, and there will be no chaos." ”

Wang Sendao said heavily: "You are already a member of the team, if we divide each other and everyone dismantles each other, no one will be able to get this list." ”

Li Yan lowered her head, looked up at Wang Sen, and stopped talking.

Tu Ming spoke, "Li Yan, you can express your thoughts for everyone's reference. ”

Li Yan put the coffee in her mouth and tasted it non-stop, and didn't speak for a while.

Wang Sen is not surprised. Because he and Li Yan don't have much intersection, but as a "returnee" professional, Wang Sen doesn't know how long her idea has been brewing, but what she knows is that she is under a lot of pressure, especially in balancing Wang Sen and Tu Ming and others.

What is she going to do?

Suddenly, she raised her head and said to Wang Sen and Tu Ming, "I'll go to the toilet", and in Wang Sen's peripheral vision, she could feel her breathing aggravated.

Tu Ming faintly said: "Li Yan doesn't know what to say, let me tell you, I have an immature idea, if we change this bid to Liang's Holdings, if we give you a 5% profit commission, let our company cooperate with Liang's Holdings, we will produce for Liang's Holdings, the contract is so noted, what do you think?"

Wang Sen was stunned for a moment, "Why, if you don't think it's enough, I can discuss it with the boss," Kuang * interjected,

Tu Ming took the next moment, "We all know about you and Bing'er, if we transfer a sum of money from this place to you, you will immediately solve the accommodation problem in Hangzhou, I know that you are looking at a 130-square-meter house in the Binjiang community recently?"

Wang Sen's heart was like the waves of the sea, and he was in turmoil, but he couldn't guess that he would be at the mercy of Tu Ming like this, or a kind of sincerity, Wang Sen has great courage, this kind of private transaction, he can still avoid risks, and he can do it without anyone knowing!

But why did he want to help Wang Sen such an "outsider" at this time?

Wang Sen's rapid breathing calmed down and remained silent. It's not so much silence as a rest.

Of course, Xiang Shaolong still pretended to be unconscious and took the opportunity to rest so that he could deal with the enemy's next conspiracy.

At this time, Li Yan returned to his seat, Wang Sen looked directly at Li Yan, "What do you think of our initial marketing point of view?, I listened to Mr. Tu's statement just now, anyway, it is all about helping the company generate revenue, which aspect do you think you are more interested in?"

Li Yang thought for a moment, "I think what you said makes sense, the key is from which angle you look at this problem. ”

Then, Tu Mingcha interjected, "No matter what you think, let's have a toast first," he lifted the red wine in front of him and said to Wang Sen, "Cheers!"

Wang Sen bowed his head and answered, "Well, I think about it," and then, Wang Sen chatted with the three of them, from the folk customs of Hangzhou to the footprints of reform and opening up, and to the American Civil War.

At about 10 o'clock in the evening, Li Yan had something to do, and after a while, Kuang* shouted: "Let's go, Wang Sen, let's go happy," Speaking of this, he had a lewd smile in his eyes, and his expression was proud. Wang Sen saw that he gestured to Tu Ming carelessly, obviously wanting to get Wang Sen over to find a young lady.

In this bloody and rigid years, although Wang Sen has a lot of impulsive thoughts, but he and Bing'er have a good relationship, what kind of posture will make Wang Sen have an urge to go, but thinking of Bing'er at home, Wang Sen has a heart, but this mystery in his heart has been bothering him, he has always wanted to see the other party's hole cards. I thought: "This kind of burning years of youth, the dark years, have never hesitated. He didn't want to tell anyone what was in his heart, so he came out with them, and before leaving, he went to the toilet and sent a text message to Bing'er.

Wang Sen walked out of the wing, Tu Ming said goodbye, Kuang * followed, a brand-new Mercedes-Benz S600 parked at the door outside the door, the driver gestured to Wang Sen and Kuang *, opened the door, and said, "Please." ”

Wang Sen pretended to be dizzy, leaned back in the chair and fell asleep.

Hear Kwong*'s voice, "Go to the Fortune Hotel. ”，

After about 20 minutes, the driver said "arrived", followed by the sound of the car door opening.

Mad * said softly: "Wang Sen, wake up, we have arrived!"

The marquis got into the carriage and continued to drive out after the door was closed.

Wang Sen followed the madness* into room 8306.

Wang Sen's eyes lit up, and the plump and woman sat on the edge of the bed and beckoned to Wang Sen gently.

Wang Sen pretended to be drunk and fell on the bed at once.

changed the previous Wang Sen, when he met a beautiful woman, why not do everything possible to get started and have a good time. But since he had Bing'er, his heart belonged, and too many women became his burden and trouble. Seeing the hungry and fiery eyes of the ladies and girls, although it was a money transaction behind it, he just wanted to find a place where no one was there to be alone, but Bing'er was on the road and needed time.

Kuang * bowed his head and said to Wang Sen, "This is Chunni, the kung fu is good." He turned to Chunni and said, "Serve him well, and you will have what you want." After speaking, he turned around and wanted to leave, Wang Sen pulled him and said that he was so happy tonight, why don't we talk together.

Crazy* looked scared and said, "Let's talk another day, now you can have fun first." Wang Sen laughed and said: "I think this brotherly friendship is greater than this street cheesiness, if you think of me as the kind of person who is a light friend, you are wrong, I have a good wife at home, I really don't play this, I deliberately accompanied you here, the protagonist tonight is you, not me, isn't it?" Kuang * nodded and said with a wry smile: "We all want to get this order, but we need you to open a green channel for us, I believe we have many opportunities in the future, and everyone will get rich together." ”

Wang Sen said: "That's right, we need to work together. Kuang * said: "Then why do you want to force me to stay here, the Spring Festival is worth a thousand gold!"

Wang Sen smiled: "Honestly, I'm going back to Bing'er tonight, my girlfriend's birthday, I really don't care about this." ”

Kuang * spread his hands, made a helpless look, and said: "1 hour, you are enough, you want to leave now, I won't allow it, I'll wait for you outside, let's go to celebrate Bing'er's birthday together." ”

Wang Sen smiled: "It's really not good, Sun Jian is going to come over to pick me up soon, really, I don't like this, if we cooperate, we can discuss some strategic aspects or something, I guarantee that Liang's Holdings also has money." ”

Wang Sen continued: "A good company, when integrating resources, the sense of leadership and service is a very school style of a company, when we are at the level of communication and value delivery, look at this problem from multiple angles, when retreating to the field of subdivision, the investment in market behavior is also a tool, I believe that we have good cooperation at this level, so when we are facing external challenges, the problem of core competitiveness becomes our mature challenge goal. Whether it's segmentation, customer enthusiasm, or efficiency progression, we need to further cooperate with each other," Wang Sen said to Kwong with a mechanical thing.

Crazy * didn't speak, compared to his understanding of marketing, or this kind of communication behavior is not what he wants.

Wang Sen patted him on the shoulder, "Remember my words today, we are cooperative friends, I have something to do, let's go first."

Indeed, the market is an untouchable, unified, and complex of change and corrosiveness, how to properly understand that service is the hub of potential segmentation?

Many firms are reluctant to invest in great service , largely because it takes time and patience before a return on the investment may be noticeable .,

Check out the next time, "Market Dominance!"