Chapter 418: Shocking the Industry

The next morning, the video of "Laundry Detergent Can Really Fry Fritters? Come on, come on, fry for you" completely exploded in the social circle.

This is the first time that the concept of network marketing with rewards has appeared in Huaguo. Ten to ten, ten to hundred, as if the virus is contagious, this video is spreading dramatically at a terrifying speed of transmission.

For a while, companies, schools, and streets and alleys were talking about it everywhere.

"Hey, buddy, did you retweet it?"

"Retweet, I got 2 yuan. ”

"Your life is so good, I'm only 3 cents. ”

……

"You didn't even participate in the million-dollar prize pool?"

"Didn't participate, liar, right?"

"Impossible, that's Lezhi.com, that's Li Fan!

"That's right. ”

……

Because an ID or platform can only be forwarded once, there are still people in the circle of friends to pick up relatives and friends to participate in the forwarding, although there is not much money, but everyone is in a mood, which is similar to the mentality of grabbing red envelopes.

This video has become popular in the social circle of friends because of its fun, attention, and other factors that are easy to spread.

In just 6 hours, the number of retweets reached a staggering 3.7 million, 10 million reads, and 2 million likes.

So far, Operation Hurricane has been successful! But even more successes have followed.

On this morning, the news media across the country basically carried a real-time report on important pages, and even a number of television and radio stations reported on it.

Liaoyuan Satellite TV morning news:

Male host: "In the early hours of this morning, a video quickly fermented and exploded in the circle of friends, and in just 6 hours, it exploded the circle of friends and gained wide attention from the public. ”

Hostess: "What kind of news is this, let's see the detailed report!"

……

Heihe Satellite TV City News:

Hostess: "The fashionable word 'sharing' has become a very familiar word to the general public, sharing bicycles, sharing charging treasures...... Now there is a 'share of 1 million bonus'!"

Male host: "This 'sharing' is not the other 'sharing', let's pay attention to the 'Million Dollar Pool Plan'! ”

……

In addition to timely reports on various local TV platforms, even the Beijing TV Financial Channel also made news reports at 8 o'clock in the morning.

Zhang Dawei, a famous host of financial news, said with a little excitement: "This is the most intelligent and bold avant-garde publicity and marketing model we have seen this year!"

The plan to share the million prize pool accurately cuts the pulse of the people and solves the pain points of the traditional marketing model, which is a classic case of marketing in the new era!"

……

All kinds of news fell like snowflakes in all areas accessible on the Internet, and this huge gimmick, well-in-content online marketing program was a great success in less than 10 hours.

Lezhi.com was jubilant, everyone had a bright smile on their faces, and the senior executives were shuttling back and forth in various offices like chicken blood, excitedly saying morale-boosting words.

In a girl's dormitory at Chenhua University, Lu Shuang's eyes were bright, she didn't sleep all night, and her eyes were still bright as sunshine.

The amount of reward for this video was only 8,000 yuan when I watched it for the first time, and so far, it has soared to more than 300,000.

More than 300,000 yuan, five or five proportional shares, after deducting taxes, to their own hands is almost 150,000!

Well, not only is the tuition fee out, but if you add a little more, you can pay a down payment to buy a house in your own small county.

When Lu Shuang called his parents, he was so happy that he shed tears, after all, for a student who has a deposit of up to a few thousand yuan on hand, 150,000 yuan is really an astronomical amount.

The plan to divide the million-dollar prize pool continued, and by noon, the video had been retweeted 6 million times and read more than 20 million times.

At this time, Li Fan was in class at Beijing University, and the lunch break was approaching, so the professor said, "Let's leave class early." ”

As soon as Li Fan closed the book, the classmates in the front row turned around and said, "Li Fan, you are playing a routine!"

Li Fan asked, "What's wrong?"

"There is a prize for forwarding, at the beginning, you can grab more than 10 yuan if you are lucky, and you can almost grab a dollar or two, but now it's good, you can only grab 1 cent or two cents, you are too routine!"

Li Fan grinned, picked up his mobile phone and glanced at it, there was still 50,000 yuan left in the prize pool.

He picked up his mobile phone and said: "Mr. Dong, make a red alert and inform the majority of netizens that the event will end before 12 o'clock in the afternoon!"

Just after 12 noon, the mega millions prize pool program officially ended.

The results of this activity were brilliant, 12 hours, "Laundry Detergent Can Really Fry Fritters? Come on, come on, fry for you to eat" has a total of 7 million retweets, 28 million readings, and a total of 450,000 yuan in rewards.

Lezhi.com added 2 million new members within 12 hours, and the content of the major sections of the website soared by more than 5 times on the same day.

The first piece of the million-dollar prize pool plan successfully promoted Lezhi.com and brought a once unknown name, Lu Shuang, into the public eye.

The million-dollar prize pool program has shocked the industry:

In the conference room of a certain company, the boss slapped the table and said: "You look at the marketing plan of Lezhi.com, it is also a bunch of heads, why can't you think of it?

A marketing department:

"It's barbaric! This million-dollar marketing plan is so barbaric!"

"It's crazy, 12 hours, half of the Internet, it's crazy!"

In the office of the CEO of a company, the boss closed his eyes and rested his mind, fiddling with two walnuts in his hand, and said slowly and domineeringly: "Let's investigate, which one came up with the idea of marketing for this million bonus." ”

"And then, boss?" said the sexy assistant.

"Then, dig it for me! I'm going to make a deal with this man!" said the boss, continuing to rub the two walnuts.

In the middle of the night, the assistant knocked on the door and came in, "Boss, the investigation is clear." ”

"Okay, let's dig someone, I'm going to see him in the office tomorrow. ”

The assistant said desperately: "Maybe you can't dig it up." ”

"Hmm, he wants money, a Beijing hukou, or a woman? ”

The assistant said weakly: "He doesn't seem to be lacking." ”

"Who, so awesome?"

"Uh...... Li Fan!"

The two walnuts stopped instantly.

……

This afternoon, the industry is looking around, what is the magical idea of this new and barbaric network marketing plan, they beat around the bush, and finally learned that the solution provider is the boss of Lezhi.com - Li Fan.

Many companies that want to poach have to give up, and they can't poach the other party's boss, right?

This afternoon was not peaceful, and when there was a lot of discussion about the million-dollar prize pool plan, netizens were also expressing their strong petitions:

"Mr. Li, I haven't grabbed it yet, and when I know the news, the event is over. ”

"I didn't grab it, and you didn't notify everyone in advance of your million-dollar prize pool plan, and many people didn't have a chance. ”

"Teacher Li, let's do it again!"

"That's right, Mr. Li, send some money to make everyone happy!"

……

Li Fan's Weibo, Lezhi.com's homepage, Weibo, Gu Yating's Weibo...... As long as there is a direct connection with Li Fan, they are basically "slaughtered" by netizens, and they are all strongly demanded by everyone.

After Li Fan read everyone's petition, he updated a Weibo: Then do it again? Okay, 12 o'clock tonight!

As soon as this Weibo came out, netizens' messages poured in instantly:

"Mr. Li, how much is it this time?"

"Is it still 1 million?"

"Teacher Li, I love you so much. ”

"Let's let your love be all over the world?!"

……

Seeing this, colleagues in the industry couldn't help but exclaim again: It's crazy! It's too barbaric! It's too tyrant!

Li Fan was reading the message, Cheng Yong's phone called, and he hurriedly said, "Xiaofan, continue?"

"Well, go on, I'm sorry, I didn't discuss it with you in advance. Let's take advantage of the victory and chase after it, and push this marketing to the highest peak!"

"This is real money to burn, if you burn it like this, you can't afford to burn it!"

"I can't bear the children and can't trap the wolf, and of course we can't market like this every day. ”

"Okay!"

The million-dollar prize pool plan continues, and at 1 p.m., on the homepage of Lezhi.com, the advertising slogan is prominently marked: Crazy again, how? Tonight at 12 o'clock, see you or leave!

A wave has not settled, and a wave has risen again. Throughout the afternoon, the news swept the web again.

The previous million prize pool plan did not have any pre-warm-up, and it was not until the start of the event at 12 o'clock that the majority of netizens gradually learned about it.

But tonight is different, almost most netizens have learned, after 11 o'clock in the evening, everyone opened Lezhi.com, and waited eagerly.

Naturally, what everyone is waiting for is not a meager reward, but a kind of fun.

As soon as 12 o'clock in the evening, netizens instantly poured into Lezhi.com and began to forward the video "Laundry detergent can really fry fritters?

Netizens with IP addresses everywhere have made various voices:

"3.5 yuan, perfect!"

"Damn, why am I only 5 cents?"

"This is the aftermath of you being a water army!"

……

"Mom, hurry up, the website is getting stuck!"

"I don't want to be fast, I can't get in!"

……

At 12:02, Lezhi Culture Media burst into exclamations.

"Why can't you open the webpage?"

"It's crashed, the site is crashed!"

"Technical Department, let the technical department solve it quickly!"

……

At 12:10, the website was repaired. But another 2 minutes passed...... Keep crashing!

Song Hang fidgeted in the technical department and reprimanded: "It must be solved for me in the shortest possible time!"

Cheng Yong walked in quickly and roared: "How did you do it when you dropped the chain at the critical moment?"

An employee said weakly: "Mr. Cheng, the instantaneous traffic is too big and too big, and the server can't bear it!"

"Then upgrade the server, and in these few days, be sure to upgrade the server. ”

……

In the repeated process of "crash-repair-crash-repair", Lezhi.com survived the first half hour of the largest traffic, and finally got on the right track after that.

This is another exciting night for all the staff of Lezhi.com.

In the morning, after Li Fan parked the car downstairs, he suddenly received a call from Lu Shuang.

Lu Shuang slept a lot last night, and made up for all the sleep he hadn't slept before, and when he got up this morning, he found that the second round of publicity to divide the million prize pool was still his own content.

The addition of 1 million, according to the literal sense, is naturally added on the basis of the original, that is, to continue to promote itself.

But she thinks it shouldn't be, is it necessary to promote the same content, and promoting new content can stimulate netizens to forward it!

I didn't expect it to be her!

Looking at the reward amount again, it has risen from 450,000 to 700,000, and it has been sent out, completely distributed.

When you get 300,000 yuan, you will buy a new house for your family!

She called Li Fan's phone, "Teacher Li, I love you to death!"

Li Fan wiped his forehead, "Sister, can you change this mantra?"

"Oh, okay. Mr. Li, when will I get this money, and can I mention it now?"

"Need money urgently?"

"There's no hurry!"

"If you're not in a hurry, just follow the contract, on the 12th of every month. ”

"Thank you, Mr. Li, Mr. Li, I really love you to death, do you know what 300,000 means for a civilian family?"

"Let's win-win, keep up the good work. ”

Li Fan put down the phone and walked into the company, and the company's employees were full of admiration.

This 19-year-old young man who started a joint business, a young man who was once regarded as a mascot by everyone, finally convinced everyone after proving it again and again.

After two consecutive marketing, the number of retweets of "Laundry Detergent Can Really Fry Fritters? Come, Come, Fry for You to Eat" has reached an appalling 15 million times, and it is even more surprising that Lezhi.com has benefited from it.

The 2 million spent is at least equivalent to the advertising effect of 8 million, worth!

The moment Li Fan walked into the company, the employees applauded:

"Teacher Li, your thinking is too advanced!"

"I'm throwing myself at you now!"

"By the way, Mr. Li, shall we have another round tonight?"

……

Cheng Yong hurriedly pulled Li Fan into the office, and he whispered: "We don't have any money, and now we have more than 700,000 yuan in the account." ”

Li Fan smiled: "Okay, I'll get investment." ”

"Then ...... tonight"

"It's calm, this wave of propaganda is okay!"

Cheng Yong nodded, "You are such a genius! I don't know how many people want to copy our ideas."

Li Fan said lightly: "Don't worry, we will only be imitated, and we will never be surpassed!"

Mr. Cheng frowned slightly, Mr. Li, don't be proud and indulgent!