Chapter 66: Fooling McKinsey

After the reorganization, Tiangong Aluminum Group, with a registered capital of 50 million Hong Kong dollars, is also a medium-sized large company in Hong Kong.

Although it is now operating in debt, Yang Weiping does not feel any pressure.

In addition to spending 20 million yuan to continue to add more advanced precision CNC equipment to the smelter, the rest of the money Yang Weiping was used to buy industrial land around the Tiangong smelter.

Real estate speculation in Hong Kong is booming right now, but the vast majority of the wealthy have their eyes on commercial land in the city. For example, the industrial land in the Guantang Industrial Zone, except for a few entrepreneurs who are committed to running industries are competing with each other for the land adjacent to the urban area, the land around the Tiangong smelter has not attracted much attention.

After all, this place is too far away from the city, and there are no people in a radius of more than ten miles. Even if it is close to the sea, it is not willing to invest in real estate development to build sea-view villas in the vicinity of heavily polluting factories such as smelters.

In this way, Yang Weiping is just cheaper. Through the relationship of Hughes Field, in the name of Giant Bicycle Manufacturing Company's expansion of the factory, he helped Yang Weiping take down all the more than 60 acres of land adjacent to the Tiangong smelter.

Aluminum alloy is very widely used, and Yang Weiping developed this is a heat-treated strengthened alloy, with good formability, weldability, machinability, and medium strength, and can still maintain good operability after annealing.

This aluminum alloy named 6063 alloy by Yang Weiping is a high-quality aluminum alloy product produced by heat treatment pre-stretching process, although its strength can not be compared with the second-generation aluminum-lithium alloy in his hand, but its magnesium and silicon alloy characteristics are more, with excellent processing performance, excellent welding characteristics and electroplating, good corrosion resistance, high toughness and no deformation after processing, dense material without defects and easy to polish, easy to color film, excellent oxidation effect and other excellent characteristics.

It can be widely used in various industrial structural parts that require certain strength and high corrosion resistance, such as the manufacture of engines, cars, trucks, tower buildings, ships, trams, and railway vehicles.

Its most typical uses, including aerospace fixtures, electrical fixtures, communications, are also widely used in automated mechanical parts, precision machining, mold manufacturing, electronics and precision instruments, T, PC board soldering carriers, etc.

At present, the performance of this aluminum alloy is significantly stronger than that of the aluminum alloy circulating in the European and American markets.

Yang Weiping can predict that once someone discovers the main materials of the variable speed mountain bikes manufactured by Hughes Field's bicycle factory, he will not need to spend money on advertising, and a large number of European and American customers will naturally come to the door by themselves.

The existing production capacity of Tiangong smelter and the production and manufacturing of Giant mountain bikes alone are a little tight. Therefore, Yang Weiping must seize the time to expand the smelter's production capacity as much as possible and wait for the money.

Quality is the life of an enterprise!

Without a strict quality management system and a strong executive team, Tiangong Aluminum can only be a building built on the beach.

After completing the design of all the parts of the first 8-speed mountain bike, as well as the related process design, Yang Weiping turned his energy to the establishment of Tiangong Aluminum's quality management system and the recruitment of the management team.

In the past few days, a large number of job advertisements have been put into major media and newspapers in Hong Kong, which not only attracted Hong Kong's white-collar elites, but also professional managers from Europe and the United States from time to time to apply.

Interviewing these professional managers from different countries and regions every day has exhausted Yang Weiping, and he has no time to come up with the design ideas and plans for the second mountain bike at the request of Hughes Field.

In the end, Hughes Field gave Yang Weiping an idea to package the management of Tiangong Aluminum to a professional management consulting company, and they would take care of the company's operation and management. …,

After careful consideration, Yang Weiping comprehensively compared the characteristics and advantages of the world's most famous management consulting firms, and finally chose McKinsey Management Consulting.

……

McKinsey & Company is one of the world's leading global management consulting firms. Since its founding in 1926, the company's mission has been to help leading organizations achieve measurable, lasting improvements in business performance and to create organizations that attract, develop and inspire exceptional talent.

However, from the beginning of the 70s of the 20th century, changes in the internal and external environment led to McKinsey & Company in a difficult situation. In the past 10 years, there have been many unfavorable factors in the external environment and within the company, such as the oil crisis in the early 70s, which led to the economic recession in Europe and the United States, which also brought a sharp decline in the company's business volume, the company's management of customers has become more and more complicated, and new competitors such as the Boston Consulting Group have been competing for McKinsey customers from their locked market segments, and so on.

The combination of internal and external problems caused McKinsey & Company's self-confidence and satisfaction to disappear overnight, replaced by self-blame, self-doubt and denial.

At a time when all customers around the world, even McKinsey employees, are confused about the future of McKinsey, what McKinsey needs most now is the affirmation and trust of customers.

At this juncture, Yang Weiping entrusted the management of Tiangong Aluminum Group to McKinsey & Company's Hong Kong branch, which is undoubtedly a carbon send-off for McKinsey's senior management.

Yang Weiping is not short of Tiangong Aluminum's development strategy and management model, and what he lacks now is high-quality middle and senior management talents.

The talent pool is precisely McKinsey's advantageous resource.

Choosing to cooperate with McKinsey during the most difficult period will lay a good foundation for Yang Weiping to wholly acquire the world's most famous management consulting firm in the future, and become an indispensable part of the entire business in the future.

After McKinsey Hong Kong received a fax from Tiangong Aluminum, General Manager Jobs personally led a team of five people to arrive at Tiangong Aluminum Group as soon as possible.

In the company's conference room, Yang Weiping cordially and warmly received Jobson and his party.

Seeing Yang Weiping, who was dressed in dark blue overalls and dressed no different from ordinary employees, in a suit and leather shoes, nearly fifty years old, but already full of silver hair, Jobson was obviously stunned.

"Are you really the head of Tiangong Aluminum, Chairman Yang?" Jobson asked with a puzzled look at Yang Weiping.

Anyway, Jobson didn't have doubts, but Yang Weiping's age was too young. Even if he doesn't have the frivolity and immaturity that a young man of his age should have, he can be in charge of a large company with assets of 50 million Hong Kong dollars at the age of less than 20, which is the only case in Jobson's previous work experience.

"It's like a fake. Yang Weiping smiled indifferently, motioned for the guests to take a seat, and said: "We Chinese people have a famous saying, ambition is not in old age. Mr. Jobson, welcome to Tiangong Aluminum. ”

"Chairman Yang, I am sincerely honored that you can choose our McKinsey Hong Kong office, and my teammates and I are very honored. Jobson held Yang Weiping's right palm with both hands and shook it quite sincerely.

"I know that McKinsey is now in an unprecedented crisis of lack of self-confidence, but this does not affect McKinsey's position as the authority in the field of global management consulting today. Yang Weiping said very seriously: "I have always believed that McKinsey is the best!"

"Thank you very much for your trust and praise in McKinsey!" Jobson nodded again and again with gratitude in his eyes: "No wonder Chairman Yang can create Tiangong Aluminum Industry at such a young age, your wisdom and wisdom, McKinsey will not let you down." ”…,

"In fact, I was hesitant before making the decision to establish a long-term strategic partnership with McKinsey. Yang Weiping's face became solemn, and he said solemnly: "I once carefully compared the advantages and disadvantages of McKinsey and Boston in the consulting field.

McKinsey relies on local offices or branches to develop good client relationships to grow its business. Often, consulting services for this business are also done locally.

The Boston Consulting Group, on the other hand, has established a highly centralized intellectual resource center at the company's headquarters, and is committed to becoming the founder of many representative advanced ideas and techniques in the consulting industry, and becoming a 'thought leader' in this industry.

Guided by this philosophy, the Boston Consulting Group has developed a number of simple but effective consulting analysis tools in practice, such as the well-known empirical curve and the growth-share matrix analysis model, known as the Boston matrix. The widespread use of these analytical tools in practice has greatly enhanced the reputation of the Boston Consulting Group. In addition, the Boston Consulting Group has a strong presence in the strategic management consulting segment.

These effective tactics gave Boston the upper hand in the competition with McKinsey, which turned to Boston as its clients and employees continued to lose.

Perhaps, Mr. Jobson wants to ask me, since he knows that Boston now has an advantage over McKinsey, why should he choose McKinsey?"

Jobson and his fellow advisers all looked at Yang Weiping with puzzled expressions on their faces, and nodded their heads again and again.

Yang Weiping smiled slightly, and said in a very affirmative voice: "Because I believe in the senior leadership team of McKinsey, I believe that they will be able to bring McKinsey to a more mature and brilliant road through this crisis!"

If I choose the Boston Consulting Group to work with, it is just icing on the cake, and it doesn't make much sense. I prefer to form a long-term strategic partnership with McKinsey when it is facing difficulties, because we feel that the friendship forged by the same boat will be the most cherished and cherished!"

Steve B. Jobs, three other Caucasians, and two yellow Asians couldn't help but applaud.

Yang Weiping patted his palms a few times, and then said: "I have carefully analyzed the current situation of McKinsey, and I think that McKinsey's original business model can no longer meet the development trend and competitive requirements of the consulting industry. It is imperative to adjust and improve the company's strategy and organizational structure!"

Hearing Yang Weiping say this, Jobson and his companions couldn't help but take out the pen and notepad they carried with them, and began to record humbly and seriously.

Yang Weiping smiled in his heart and continued: "I suggest that McKinsey can consider implementing an industry classification division system for customers in different industries on the basis of the original branches established by geography, so as to make up for McKinsey's weakness in terms of professional knowledge.

Strengthen the analysis of the industry context. The segments by industry cover the consumer goods sector, the industrial goods sector, the banking sector, and the insurance sector, among others. In this way, McKinsey's original model of solving customer-specific problems can be changed to a product(service)driven model. Although this model may weaken the close connection between local branches and customers under the original zoning system in the early stage, it is beneficial to McKinsey to form its core competitiveness from a long-term strategic perspective.

Jobson looked at what he had scribbled down on his notepad and fell into deep thought.

The five members of the advisory group are also thinking about Yang Weiping's client's suggestions for McKinsey.

After about five minutes, Jobson's old eyes suddenly lit up, and he slapped his legs hard, as if he had suddenly realized, and said to Yang Weiping excitedly and excitedly: "Chairman Yang, can I borrow your phone number, I need to immediately report the suggestion you just made to the US headquarters." ”

"Of course, Mr. Jobson, we're partners, aren't we?" replied Yang Weiping with a smile.

"Of course, we are partners, the most sincere partners!" Jobson nodded without hesitation.