Plants vs. Zombies stands out among the many games made for the sensors of 10,000 mobile phones.

It is true that the number of user downloads exceeded one million in less than a week, and the same is true in North America.

Such an achievement can be said to be very dazzling.

However, Wanhu did not make much money with this game.

The game cost less than $10 in North America and $2,000 in the book.

That's right, "Plants vs. Zombies" does not use the now popular in-app purchase model, but uses a single-wear buyout model.

However, the fun nature of this game is fascinating.

Although it is a game that looks unremarkable, it is very addictive to play, and it is a game of brushing and brushing.

To get enough coins to unlock new plants or get new items, you have to play again and again.

However, unlike the vast majority of brushing games, which will make players tired, this gamer does not feel this way at all.

It's as if this brush is the experience of the gameplay itself.

Plant one plant after another swaying from side to side, then watch them slay as they destroy the surging zombies.

Even if it's just looking at it, it will make people feel very cool.

Within a week of its launch, the number of downloads in both markets exceeded 1 million, which made many game makers angry.

Although they are not the ones who have exceeded two million downloads, they already know that the 10,000 mobile phone platform is already very mature, as long as a fun game is made on it, not to mention enough to eat for a lifetime, at least enough to live a chic life.

However, those manufacturers who have tasted the taste of online social games early on, after calculating the income of "Plants vs. Zombies", are a little unimpressed.

Two million paid downloads in the first week sounds like a lot, but is it really profitable? Not really!

In their view, the buyout game is a one-shot deal with no future.

How can it compare to a free-to-play social game?

A social game with hundreds of thousands of paying players.

Sounds like a lot less than Plants vs. Zombies.

But...... These people are constantly paying......

The value of each person's consumption is basically five to ten times the price of the game "Plants vs. Zombies". Among them, those heavyweight players can be worth 10,000 players with the amount of money recharged by one person.

In this case, the buyout system is tantamount to fishing for the sake of drying up.

Therefore, they thought that if this "Plants vs. Zombies" was made by them, they would definitely add more social elements, and also add a lot of in-app purchases.

With the momentum of "Plants vs. Zombies", I believe that there is no problem in maintaining millions of paying users.

That's a million continuous meal tickets!

These people have begun to criticize the food of ten thousand households.

This voice of criticism has not spread far and is far from becoming mainstream.

Because those manufacturers who operate free-to-play and social games have fallen to a low point in the past year or so.

Starting with Pavlov, the theories of these companies were too red-fruited, and the vast majority of manufacturers were not well educated. As a result, the resulting games sometimes don't have a good positive feedback effect, but can be disgusting to the players.

In such a situation, when players are familiar with their routines, even if they still can't help but spend money all the time, they don't have a good evaluation of these manufacturers.

After the initial freshness, players are now looking for the buyout games that were once playable.

Comparing them in pairs, the "conscience" of "Plants vs. Zombies" suddenly exploded.

Wanhu has not invested much in the water army, and Wanhu's reputation in the game circle in the United States and Yueben has once again exploded.

Even, even those players who were "deceived" by Wanhu's Game Research Institute and didn't know how much money they didn't know were at this moment, and they all began to brag about Wanhu's conscience.

That's right, that's what Takahashi wants.

Wanhu is now in a very good cash flow position.

The so-called business operation is actually more like taking five bottle caps and capping ten bottles. What is a bottle cap?

The so-called bottle caps are money.

The so-called bottle, of course, is an investment project.

Only by using as little money as possible to complete more capital operation, so that the idle rate of capital of an enterprise will not be too high, and the profit will be good-looking.

Of course, if you mess up, it will cause a cash flow breakdown and the entire enterprise will enter the abyss.

In a way, Takahashi was not a good manager.

Because he doesn't know how to play such a cap trick.

The development of Wanhu is also very stable along the way, and there are a few bottle caps to find a few bottles. Even bank loans, unless the bank asks for a loan, 10,000 households will think about whether to really take out a loan.

In such a situation, the only reason why Wanhu can still develop is that the field that Wanhu is engaged in is a blue ocean.

For those who have a lot of cash and don't have to worry about the risk of cashing in the short term, they naturally have a long-term vision.

In addition, although all employees of Wanhu are nominally shareholders, the actual decision-maker is still only Takahashi.

Therefore, Takahashi can use his ideas to advance whatever he wants.

The reason why Takahashi sells "Plants vs. Zombies" so cheaply is that he pursues only one thing, that is, the brand value of Wanhu.

The scenery seen from different locations is not the same.

In the past, Takahashi scoffed at Apple users who respected Apple's devices like devout believers.

But when he was the owner of a company, he realized how hard it was to find such loyal consumers.

And the stage that Wanhu is in now is the time to compensate loyal users.

If Wanhu successfully harvests a group of users, it will be easier to harvest it in the future.

At that time, the whole family bucket launched by Wanhu will also be better popularized, and most importantly, Takahashi's idea of wanting people to understand will also be easier to penetrate into the hearts of these people.

And all this, the price paid, is just to make a little less money, why not?

Takahashi looked at the young reporter in front of him who was a little apprehensive, and suddenly felt a little familiar.

And this young man has been lowering his head in shame, not daring to look at Takahashi.

Why does Takahashi feel familiar, and he doesn't want to see Takahashi?

The reason is simple.

The two of them had met before.

This young journalist was once the winner of a certain division of a competition held by Takahashi.

Where in life do we not meet?