In June 2007, the subprime mortgage crisis was already manifesting itself in the United States and began to spread to the rest of the world.

Regarding the subprime mortgage crisis, Bian Xuedao knows and has already told Zhu Haishan.

He told Zhu Haishan: The essential cause of the financial crisis is the over-indebtedness of European and American countries. The debt in the United States is concentrated in households, borrowing too much money, the income cannot repay the borrowed money, the monthly payment cannot be paid, the family will go bankrupt, and the bank will take the house and auction it. When there are a lot of auctions, real estate prices plummet, and bank asset prices fall, they go out of business.

Zhu Haishan then sent people to the United States to investigate, and the highly targeted investigation report showed that the Federal Reserve's previous loose monetary policy stimulated consumption, a large amount of borrowed capital poured into the market, exceeding the range of household income, and the price of real estate in the United States doubled, creating a bubble. Rapid interest rate hikes around 2005 brought the housing bubble to burst, with mortgage rates rising by 4% and monthly household payments increasing by about 75%, and mortgages crushing many households. The bank then took the house back for auction to pay off the debt, causing a collapse in the real estate market. The bank in the middle can only use its own capital to write off the bad debts, and the excessive number of bad debts makes the bank very stressed.

Seeing the investigative report in his hand, Zhu Haishan knew that what Bian Xuedao said was "true".

Subsequently, Zhu Haishan asked Bian Xuedao how to deal with it in China, and Bian Xuedao wrote three words on the sand: four trillion.

It is precisely by relying on the "dry goods" of the general trend of economic politics in his mind that he has received a series of returns from Zhu Haishan, including Hongyanrong Winery.

The problem is that there are some things that you can say to Zhu Haishan, but you can't say to others.

Therefore, Ma Chengde asked a few questions in a row, and he didn't know what he didn't know.

He asked Ma Chengde: "For such a big topic, you should ask economic experts, why do you ask me?"

Ma Chengde said: "I have read the two papers you published before, and your economic literacy and vision are very good, so I want to ask your opinion." ”

Bian Xuedaole: "You really look up to me." ”

Ma Chengde said: "You are too modest. ”

Bian Xuedao took a sip of tea and said, "It's really not modest. For example, if someone asks you, will you play football? Maybe you will, but go to the European Championships and someone will kick you out in a few kicks, right? You can't say 'yes', you see what you're going to do. ”

"I know how to play, but that's the level of the university team, and if I do well in the school team, I think I can play in the Premier League, La Liga, Bundesliga, that only shows that I am arrogant and ignorant. ”

Bian Xuedao said this, Ma Chengde is not good to ask again.

Intuition told Ma Chengde, it was not that he didn't know the Tao, but he didn't want to say it.

Fortunately, Ma Chengde didn't expect Bian Xuedao to know everything about him.

Let's talk about something else.

Talk more to deepen your understanding and favorability with each other, and when you are familiar enough, you can talk about it.

It just so happened that Bian Xuedao also had some topics that he wanted to talk to Ma Chengde about.

Confucius said: If you are a threesome, you must have my teacher.

Ma Chengde is the "shadow military division" by Zhu Haishan's side, and he has been by Zhu Haishan's side for decades, and his vision and insight are definitely much stronger than Shen Ya'an and Hong Chengfu.

Bian Xuedao has been trying to talk to a "person who understands" recently, talking about what he has been thinking about repeatedly, "what is considered to enjoy life", and how to keep a large group company alive for a long time.

Maintaining the vitality of the enterprise is a problem that Bian Xuedao has been evading.

The root of the problem......

In 2014, the prophet expired, after 2014, what should Youdao Group do?

Since Ma Chengde was arrested, Bian Xuedao decided to ask for advice.

The waiter removed the cutlery and replaced it with another pot of tea. This time, the tea was very fragrant, and it was obviously not something that was commonly prepared in small restaurants.

Bian Xuedao instantly had a hint of realization in his heart - this small restaurant should be Ma Chengde's "stronghold" in Songjiang.

After tasting a sip of new tea, he asked Ma Chengde: "With your experience, when is it better for enterprises to carry out reforms?"

Ma Chengde said: "Reform when the benefits are the best. Because when the benefits are good, most of the cash flow is more abundant and can withstand the toss. In addition, when the company's efficiency is good, human resources must be more sufficient. ”

Bian Xuedao thought about it and asked: "What is the most important thing for an enterprise to be long-term?"

Ma Chengde smiled and said, "Your topic is really big enough." To put it simply, three things are the most important in an enterprise - talent, capital and strategy. ”

"People always rent themselves, and people's talents are not for themselves, but for those who hire and enslave them, so as long as there is capital, talent is not a problem. With a strong team of talented people, success is not an issue. When selecting talents, we should pay attention to four points: first, select people with high IQ, full of curiosity and passion; second, exclude people with strange personalities; third, hire people who can learn, and the way a person is educated is more important than the content of education; fourth, people who know musical instruments, calligraphy, and painting tend to have more inspiration. ”

"Let's talk about money. The movement of capital around the world is not to look for the cheapest labor, but to find the most productive and cheapest labor, to put it simply, to find the most profitable and profitable business. Most of the management, shareholders and investors of a company do not care about the source of profits, they do not care where the employment opportunities are created, they just want the company to continue to grow, and they only want to make money for themselves. Therefore, you must be good at using external funds. ”

"Finally, there is strategy. The most important talent of an entrepreneur is to always maintain a sober and free thinking state, act logically, not superstitious, not succumb to personal feelings and feelings, focus on the overall situation, pay attention to strategic direction, and continue to tap potential to meet challenges, rather than only looking at short-term benefits. If an enterprise always pursues to make money in the shortest possible time, pursues tactically not to lose to others, and finally, wins tactically, if it loses strategy, it will definitely be doomed. ”

After listening to Bian Xuedao, he thought for a while and said, "What I want to ask is not these three things, but other cores, such as how a company can not fail." ”

Ma Chengde is worthy of being well-informed, and said with a smile when he heard this: "I understand what you want to ask, this question, I think...... Three. ”

Bian Xuedao nodded seriously and motioned for Ma Chengde to hurry up.

Ma Chengde said: "The first point is to grasp the rigid needs. In the Internet industry, there are too many products that rise and disappear quickly, only QQ has not declined and has been in the rising channel, the key is that QQ maintains a large number of social relations, and then becomes people's rigid needs. As a business, as long as there is a product that is just needed, even if it is close to the rigid demand, it is a great success. As for your question, you just have to think of one sentence from time to time......"

Bian Xuedao asked, "What words?"

Ma Chengde said: "Where is my irreplaceability?"

"The second point. Ma Chengde stretched out two fingers and said, "Take the lead." Information is the magic weapon to make money, the feet can't reach it, the eyes have to reach it, the eyes can't reach it, the ears have to reach. The mall is a place of equal opportunity, and under the same conditions, whoever can take the lead, seize the opportunity, and strike first will win. ”

After taking a sip of tea, Ma Chengde continued: "The third point is to keep the bottom line. The mall is the same as being a person, once you give up something that you thought was fundamental, you will find that you can give up other things, and there are many other things to give up in the future, once the bottom line is broken once, it will be difficult to have a bottom line again. In addition to their intelligence and unity, the key reason why the Jewish businessmen did a big business was that they were honest and honest, and even if they wanted to adapt the contract, they must do so within the scope of legality. Honesty and law-abiding are the bottom line of Jewish businessmen, and it is because of this bottom line that they become rich. ”

After digesting it for a while, Bian Xuedao asked the last question: "How can I enjoy life?"

Ma Chengde looked at the time and said, "If you want to be the dragon elephant of the Buddhas, you must first be a sentient being." To do what you want to do, to get what you want, to be good to yourself and others, to experience the bits and pieces of life, to make yourself satisfied and happy, is to enjoy life. ”

…………………………

I don't know what it means to enjoy life, but in the eyes of others, he is simply enjoying life all the time.

Bian Xuedao's extravagant spending at the "Cartier Jewelry Appreciation Dinner" was finally exposed.

The cover of the latest issue of a French jewelry magazine translated as "Jianshi" uses a photo of the "Three Autumns in One Day" necklace.

The magazine has been cooperating with Cartier, and the photos are provided by Cartier.

Out of respect for the buyer, of course, it may also be that Cartier really did not know how to translate "one day and three autumns", so the necklace label marked the Chinese character "one day and three autumns".

Then, the magazine didn't know how to translate "one day and three autumns", so it faithfully printed these four Chinese characters on the cover of the magazine.

In the body of the magazine, there are not only photos of "Three Autumns in One Day", but also a photo of the "buyer" Bian Xuedao at the Cannes Film Festival, but no photos of Dong Xue.

$6.8 million for a diamond necklace......

The report was transmitted back to China, and it completely confirmed Bian Xuedao's nickname of "the number one diamond man".

Diamond necklaces, you don't need to look at the shape to know that they are bought for women to wear.

Many people began to speculate about who the "number one diamond man" bought the necklace for?

N more than a girl who fantasizes about marrying into a wealthy family falls into despair at the same time, is the "number one diamond man" famous?

Soon, a post came out of the forum of Eastern Sen University, saying that Bian Xuedao's girlfriend's surname was Shan, and she was a civil servant of the central ministry.

However, before the majority of netizens had time to "dox" a female civil servant with a single surname, the Swedish media exposed a photo that "shocked the world" -

-- Selena, the third Swedish princess known as "the most beautiful princess in Europe", and the young "Asian billionaire" traveled to Rome together, and the two took pictures of each other on the street, which was very intimate.

Buy a necklace with the front foot, and the princess with the back foot, what is the rhythm of this?

Seeing the report, domestic netizens shouted in unison: Awesome!