Chapter 593 Propaganda Plan

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All the filming of "My Love from the Star" has ended, and the crew has also announced its disbandment.

Of course, the main actors, including Jeon Ji-hyun played by Cheon Song-yi, Ahn Jae-hyun, played by Cheon Yoon-jae, and Park Hae-jin, played by Lee Hye-kyung, still have to follow Wang Xiaofan for later publicity.

Compared with filming, publicity work is actually relatively easy.

On the official website of Warner Bros. Korea, the news of the completion and a set of stills were also released for the first time.

However, when netizens logged on to the website to view the stills, they found that the stills were completely different from what they imagined.

A large number of gorgeous and trendy dresses, the combination of handsome men and beautiful women, is comparable to the photo of a big-name star!

In fact, in the previous life, the popularity of "My Love from the Star" also contributed to the matching of clothing.

However, some netizens left a message and commented: "Hey, what about the aliens that were so widely advertised before? Where are the sci-fi elements? Is it a lie?"

It can be said that there are not a few netizens who have such questions, and Wang Xiaofan is still very mysterious and did not reply positively, but replied: "After watching the TV, you will understand." ”

This kind of mysterious move, although everyone knows that Wang Xiaofan deliberately hyped it up, but there is no way, this trick is indeed effective.

Needless to say, Wang Xiaofan's fans naturally wrote the script of this drama by Wang Xiaofan, starring Wang Xiaofan, and even the chief director is Wang Xiaofan!

writes, directs and acts in such a drama, as a fan of Wang Xiaofan, how can he not support it?

And the person who held his breath and prepared for Black King Xiaofan was even more impossible not to watch.

They need to find out the black spots and thunder points in the crew, and then exaggerate and amplify them infinitely to achieve the goal of Black King Xiaofan.

And the media paid attention to the dynamics of the drama "You from the Star" early.

They don't know how this drama is, but from the beginning of filming to the present, it can be said that this drama has been a constant topic.

From Wang Xiaofan's wild words and Park Zhengnan's bet, to the heroine Jun Ji-hyun's refusal of the invitation of international director Liu Weiqiang, which caused an uproar in the industry, and then to Park Jung-nam's exposure that Jun Ji-hyun was actually by Wang Xiaofan's unspoken rules, it can be said that every topic has earned everyone's attention.

And Wang Xiaofan's own legendary experience, after being exposed, made the media even more curious.

His release has been sold well at home and abroad, the albums he has released have repeatedly broken domestic sales records, and the horse riding dance he choreographed has even been imitated by proud Americans, and the ambiguous divine comedy has made all the girls who have seen it blush and heartbeat.

That's it, after all, there are not no artists in the entertainment industry who can sing, dance and write, but when the media found out that Wang Xiaofan actually defeated the South Korean national team on CG one by one, he was the captain of the Bug team, the founder of the bug genre, and the founder of the CA project, the media were simply dumbfounded.

The title of "full-time star" is not far away.

Some media commented: "You never know what kind of amazing move Wang Xiaofan, this magical guy, will do in the next moment." There seems to be nothing in this world that he can't do. Is he really that kind of person?"

And when some media counted the benefits brought by Wang Xiaofan's doing these things, his mouth was even more shocked, and his mouth was about to fall to the ground.

"Wang Xiaofan has earned nearly one billion yuan in the past year or so, calculated according to the least income. This kind of speed of making money is simply faster than selling (harmonious) drugs and robbing money! This guy is not a human at all, and should be called a 'human flesh money printing machine'!"

Of course, these are just jokes, but from this point, it is enough to see Wang Xiaofan's ability to make money.

Some media are optimistic, and some media are not.

The "Seoul Economic News", which has been cooperating with Park Zhengnan, once again commented: "Wang Xiaofan's personal ability and achievements are indeed worthy of our recognition and praise, but Wang Xiaofan, who was born in Yeluzi, has no shooting experience at all. What's more, everyone knows what the special effects of Huaxia TV series are. This "You from the Star" claims to have sci-fi elements, how can it not involve special effects? It is estimated that when it was broadcast, it was the kind of naΓ―ve special effects that you knew at a glance that it was animation. Interlaced like a mountain, I hope this drama can give this arrogant young man a hard slap in the face, so that he can make it clear that not everyone can shoot TV dramas. ”

It is on the cusp of this kind of widespread social attention that "You from the Star" has not been broadcast!

Before that, because of his wild words, saying that "I want to make a TV series that changes the new pattern of Korean dramas", Wang Xiaofan was also pushed to the edge of the cliff.

Everyone thought he was bragging, so the psychological expectations were not so high, but because of this, if "My Love from the Star" was just a bland and ordinary "Three Treasures" Korean drama, then Wang Xiaofan would definitely be ruined!

Koreans are not as tolerant as Chinese, and in the Korean entertainment industry, artists have a black history, and they will be remembered by everyone for a lifetime and will not forgive.

……

……

In the conference room of Warner Bros., Wang Xiaofan was presiding over a meeting at this time.

Chen Anni, Minister of the Propaganda Department, Zhou Shilong, Vice President, Zheng Chengxu, Deputy Director and other senior leaders all attended the meeting.

""My Love from the Star" has entered the later stage of publicity, and if it is still like before, only relying on boasting and hype, it will definitely cause disgust among the audience. Now, I would like to ask you if there are any good ideas that can promote our new drama well. Wang Xiaofan said.

Chen Annie, as a professional propagandist sent by Zhou Taihao to help Wang Xiaofan, said after thinking for a while: "Judging from the audience of our drama, it should be aimed at young students and young white-collar workers between their twenties and thirties. Of course, it's mostly students. Therefore, I suggest that a complete publicity system should be established in major universities in South Korea so that all students are interested in our drama. ”

Chen Annie is worthy of being an old man who has done propaganda work for many years, and her words are in one sentence.

In the previous life, the viewership group of "My Love from the Star" was indeed dominated by students, especially college students.

It can be said that it is these college students who are active on social networks who have made "My Love from the Star" a popular drama all over Asia.

The GIF pictures they edited and made themselves and some pictures of the changed lines of "My Love from the Star" were frantically forwarded as soon as they were uploaded.

The effect of this spontaneous and free propaganda method is far from being comparable to the propaganda effect of hype and throwing money at it.

After hearing this, Wang Xiaofan touched his chin, thought for a while, and then said: "I think we should send the actors of the crew to tour various universities, and then place video advertisements in the university canteens. In this way, the students will not be disgusted, but will also become interested in our play. ”

Zheng Chengxu nodded and said: "That's right, letting actors perform in universities is the most cost-effective and most flattering way to please students." I can help the company contact major famous colleges and universities, arrange video advertisements in the fastest time, and let our actors perform. In addition, I suggest that when the new drama is broadcast, it is not possible to stop the promotion. Our new drama only has 21 episodes, and it is a way to try to broadcast weekly, which can be said to be a great adventure. You must know that there are fifty or sixty episodes of popular Korean dramas on the market now, or even hundreds of episodes. Those dramas can even broadcast two episodes a day without pressure, but if our dramas broadcast two episodes a day, they will be broadcast in less than two weeks. So when one episode of the TV series is broadcast, during the gap period when the next episode is not broadcast, it is necessary to follow up on the publicity!"

"Director Zheng is right," Wang Xiaofan smiled, and then said, "I have also considered this before. We must maintain the attention of the new drama. Do you have any good ideas?"

"At present, the traditional way to attract attention is nothing more than to let the actors spread scandals and make awkward noises to attract the audience's attention. But in our crew, except for Park Jinhae, who is a big-name actor, the other actors are either second-tier actors or newly debuted actors, and the feasibility of relying on one actor alone to hype is too low. Unless the boss is willing to be rumored to have an affair with Park Jin-hae. Chen Annie said seriously.

After Wang Xiaofan heard this, he almost died of sweat.

However, although Chen Annie's words are rough, the truth is definitely not rough.

In the previous life, the reason why many TV dramas have always been so topical, in addition to their own quality, still relied on various scandals from actors to win attention.

Even some crews will deliberately let the audience mislead the two actors into making a base, in fact, it is just for hype.

But Wang Xiaofan didn't want others to misunderstand that he was a, so he didn't think about it, and this kind of propaganda was directly passed.

"Okay, I'll make plans for the later publicity, and what we have to do now is to do a good job in the early publicity. That's it, let's adjourn. ”

After the recollection, Wang Xiaofan took the publicity plan made by Chen Annie and read it carefully.

In fact, Wang Xiaofan himself felt a little surprised to be able to achieve today's step.

He, a half-baked director, doesn't even understand the basic knowledge of directing, but relies on his own memory of the previous life "You from the Star" TV series to shoot.

I thought that after the filming was over, it would be over, but I didn't expect that there are so many headaches piled up in front of me now.

For the first time, Wang Xiaofan felt for the first time that being a boss was really not as comfortable as being an employee.

There are so many things that leaders need to think about, and their subordinates only need to be responsible for execution.

"It's not easy to be a boss!" Wang Xiaofan pinched his eyes and sighed helplessly.