Chapter 45: Okawa Gong

Because of Yuki Suzuki's two advertisements, the sales of "Shenmue" have improved somewhat, but compared to the huge cost, it still seems inadequate.

However, this is already all that Yuki Suzuki can do. Although the quality of the game is not satisfactory, it is also something that cannot be helped, and taking a road that no one has traveled will always encounter all kinds of problems that no one has ever encountered.

And in the war of public opinion, he has done his best.

If the advertisements and advertorials on the print media can only be regarded as general means, this kind of advertising in a self-deprecating tone is not an ordinary advertisement.

Unfortunately, although there is an effect, the effect is not obvious, and the effect is far from enough.

However, Yu Suzuki has not given up, as long as "Shenmue" has not shown signs of collapse, there is still room for reversal.

However, just as he was trying to figure out how to turn the tables, someone knocked on the door and said, "Minister Suzuki, the president has asked you to go to his office." ”

"Got it. Yu Suzuki said after temporarily giving up thinking.

The current president of Sega is also the one who made Sega take off. His name is Ko Okawa, and unlike Yu Suzuki, he was born in the twenties.

Because of the war and poor medical standards of the year, Okawa Ko contracted tuberculosis when he was young. Although the condition has been well controlled with the improvement of medical standards, the physical condition is not optimistic.

Yu Suzuki suddenly felt a little worried that the "Shenmue" he led did not achieve great success, and even faced a big failure, so he would not make President Okawa sick angrily.

You know, President Okawa is his nobleman, and without President Okawa, there would be no current Suzuki Yu.

With a nervous heart, I walked upstairs and walked to President Okawa's office.

President Okawa's office is not as big as the offices of other presidents, and the decoration is so pompous. The usual office layout is even a little shabby compared to Hiroshi Suzuki's own office.

However, no one would look down on President Ko Okawa because of such an arrangement. Regardless of President Okawa's stake in Sega, he himself owns more than 80 billion yen in cash.

You know, presidents like Capcom, Konami, and Bandai Namco don't have as much cash and wealth as he has.

The cash wealth he has can even rank among the top few on the list of personal wealth.

President Ko Okawa saw Yu Suzuki at the door and let him in before he could knock on the door.

Yu Suzuki looked at the president with a smile on his face, but he didn't relax. Because, he saw the haggard on the president's face that couldn't even be hidden.

As an old man in his sixties and seventies, President Okawa still has no problem with his judgment, but it is inevitable that he will not have enough energy.

He watched Yu Suzuki sit down and said with a smile, "I heard that your Shenmue was not very successful?"

When Yu Suzuki heard this, he immediately wanted to open his mouth to defend himself, but President Ko Okawa directly interrupted Yuto Suzuki's words and continued, "It's okay, if it's not too successful, it's not very successful." Our console games have never been so successful. However, this time I have a new idea, since we are not very successful this time, it is better for us to quickly start the research and development of the next generation of consoles, and strive to make the new generation of consoles go on the market within a year and a half. ”

President Kogawa's statement is actually an admission that this generation of Saturn hosts has failed.

I don't know how you think each generation of consoles is replaced?

In fact, contrary to most people's intuition, console replacement is often not initiated by the winners of this generation, but by the losers of this generation.

For the victors, this generation has won and wants this victory to last as long as possible.

If there were no manufacturers such as Sega, Hudson, and NEC, and the unremitting launch of new consoles, perhaps now in 1998, it would still be the world of red and white machines.

This has nothing to do with whether a company is pioneering and stereotyped, even if it is Sega, which is willing to promote the replacement of the console, it is not also in the United States that has achieved an advantage over the console, and the idea of trying to extend its life cycle.

Whether it's for Sega or Nintendo, they're all after profit. Regardless of their position, the pursuit of profit maximization is the way they will go.

Yu Suzuki knew this, so he raised his head and looked into the eyes of President Ko Okawa.

East Asians generally have smaller eyes, and as people get older, their eyelids become saggy, which makes them look smaller.

Although President Okawa's eyes are not big, he is embarrassed, and his eyes contain the longing and hard work of a young man for the future.

Yu Suzuki always had a look of admiration when he faced President Okawa, and he looked at President Okawa and admitted, "President, this time I only made "Shenmue" was not successful. ”

For Suzuki Yu's sincere attitude, Okawa nodded slightly, he still smiled and said, "It's okay, this time it didn't work out, and there will be a next time, I read your report on "Shenmue", and the idea is very good." In this way, I think that on the next generation of consoles, maybe you need a pilot flagship, and you will make it? Why don't you make "Shenmue 2". ”

"President!" Hiroshi Suzuki heard this, and his eyes were already full of tears.

The feeling of being trusted is something that many people may not experience in their lifetime.

It is precisely because of this that a leader who trusts his subordinates will be sincerely loved by his subordinates.

However, although everyone knows that they can break gold together, not many people can do it.

There are too many situations where leaders let their subordinates become white wolves empty-handed, and they don't give resources or channels, but they think that their subordinates can do things.

"How old are they, and they're still crying. Go back and think about what to do in Shenmue 2. In the near future, I will have someone hand over the performance parameters of the new host and the development machine to you. After President Okawa finished speaking, he began to close his eyes and recuperate.

Yu Suzuki knew that this was a signal from the president to ask him to leave, so he walked backwards to the door, bowed at the door, and gently closed the door.

The Sega employees on the floor where Suzuki's office is located seemed to be different after seeing Minister Suzuki come down from the downstairs.

No longer with that gloomy atmosphere, as if walking is angry with the wind.

After the minister left, everyone discussed, "Could it be that things have changed?"

The people in the marketing department, seeing the expectant eyes of their colleagues, shook their heads, they didn't get the news that the sales of "Shenmue" had improved.