1 million, what is this concept?

For ordinary people, the specific concept of 1 million is far clearer than 100 million.

This is a plausible but elusive figure.

According to the standard of 40,000 yuan per year for ordinary workers, it takes 25 years to earn it without eating, drinking, or spending.

Assuming that the normal salary of currency has remained unchanged, many people will earn 1 million when they are 50 years old, and it is possible that the deposit will still be 0 at that time.

The fat man unexpectedly won a million-dollar prize, and the whole person walked lightly, as if he was about to take off.

The house can be bought, the house can finally be bought!

Huge billboards hang in the newly opened community reception center in Shancheng, and the price of 12,000 yuan/㎡ used to be the biggest obstacle to his happiness.

Now standing in front of him, he walked into the reception center with red eyes and passionate steps, and Sensei was excited.

But as soon as he stepped in, his phone rang, and it was an unfamiliar number.

"We're reporters from Yamashiro TV, can we interview you?"

"Yes, no problem. ”

As soon as I hung up the phone, another call came, and it was from the newspaper. Immediately after, a series of phone calls came.

……

The birth of the winner of the 1 million prize money exploded in the Chinese press circles.

In terms of amount, although it cannot be compared with the lottery large winnings, however, the lottery time is too long and the impact is too deep and wide, and the "Millionaire" activity is so fresh. Moreover, Millionaire is still free to participate in, and it is obviously more fun than the lottery.

If you want to spend money, you won't be given this opportunity! Whether you get a reward of a few cents or a million this time, it's all for you!

Of course, the most important thing is freshness, and "Millionaire" is to create a sensation in a short period of time, but it is unlikely to last long.

On major news platforms, soon, various news headlines were blooming everywhere:

"Lezhi.com is throwing money again, and the winner of the 1 million grand prize is born!"

"Li Fan's local tyrant feat, the achievement of ordinary people's dream of buying a house!"

"Savage marketing is upgraded again, 27 million people bravely answer questions!"

……

The birth of the 1 million bonus, ordinary people may pay attention to the lucky fat man, but the media marketing and advertising industry must pay more attention to this successful marketing case and the formulator of this marketing plan.

Throughout the afternoon, the three words "millionaire", "Li Fan" and "Lezhi.com" swept the major hot search lists, taking the top three, and the limelight was unmatched for a while.

In the streets and alleys, school companies, the voices of discussion are endless.

"Have you played Millionaire?", "How many have you won?" and other words have become the opening words of many people for a while.

The Finance Channel's "Observation" program will not be broadcast until a few days later, and the industry is still asking about the planners of the "Millionaire" event.

When it was learned from the grapevine, the industry was stupid again.

Genius!

Li Fan's head is so long, how did he plan two promotion plans that made people feel ashamed of themselves within a month?

You are very good at Chinese studies, well, your psychological "prophecy" is being confirmed by Yiyi, well, you have come up with a new theory in history, and well, who made you a famous scholar!

But how do you have a genius mind in the business world?

How can you eat what you don't have, what can you do?

This afternoon, many of the company's offices were talking about this successful marketing. Especially for those who make a living from creativity, they not only have to research, but also have to be prepared to wait for the boss to scold.

Many bosses are also envious, jealous and hateful, only they know how difficult it is to start a business, how many people start from scratch, but Lezhi.com took off in just over 20 days!

In more than 20 days, the total number of users is approaching 40 million, which makes many companies that have been operating for a long time embarrassed in the online market.

This Boss Li's business sense and genius creativity are far ahead of the market!

There is also a very smart boss who wonders, why is it him again? Why is it always him?

This is unreasonable! It is impossible for one person to achieve success in all fields, right? Especially when a scholar enters the business world!

Oh, it must be packaging, and Lezhi.com must be building Li Fan's personal image and creating gimmicks.

This is the same as packaging Edison!

The boss shook his head and smiled smartly, and then comforted himself: "It must be so, well, definitely!"

If it weren't for that, he felt that compared to Li Fan, he was wearing a pig's head around his neck.

In a certain office, Ma Liang nagged that sentence again, "A person's excellence is a habit!"

His finger pressed on the mobile phone, ready to dial Li Fan's mobile phone again, now think about it, 80 million 8 points, reasonable, quite reasonable!

Coincidentally, in a conference room, Yu Cheng, who was in a meeting, was also dialing Li Fan's mobile phone, and his plan had been decided, what 80 million 8 points?

Of course, I can't be so proactive, businessmen, I have a bottom price in my heart, but I still have to talk about it on the surface.

As a result, the phones of the two bigwigs in the investment industry in "Huaguo Partner" did not get through, and Li Fan was busy.

Lezhi.com, in the chairman's office.

Li Fan was on the phone: "Okay, thank you, Mr. Zhou, we will send a delegation to talk to you in detail." ”

Putting down the phone, Li Fan said to Cheng Yong: "Qilong 365 wants to invest in us." ”

Cheng Yong was stunned, and instantly looked at it in surprise, "Qilong 365 days......! What is the offer?"

"120 million wants us 8 points. Li Fan didn't seem too excited.

"Wow, he took the initiative to raise 40 million for us, and the valuation he gave us is 1.5 billion!"

Li Fan frowned and thought about it, "I think, we should raise the price, 120 million 7 points is about the same! Let's give them 1 point less." ”

Cheng Yong was taken aback: "Ah, big brother, sit on the ground and raise the price? It's the first time I've heard that I'm looking for an investment to increase the price."

Also, this is not the same as in the past, and today, we are bullish. ”

Li Fan smiled, "You go and talk, I don't have time, I'll leave the rest to you."

Maximize the benefits as much as possible, I mean the maximum of benefits, not the amount of financing, but to give less shares and more equity, we must get the full help of Qilong 365 in the flow, their traffic is the most valuable and valuable. ”

"Understood, I'll take care of the rest. ”

Cheng Yong couldn't hold back his excitement, he walked quickly to the personnel department closest to Li Fan's office and announced the good news.

"Let's put aside the work at hand and inform you of the good news, we have just received an investment offer from Qilong 365. ”

"Wow!"

"Great!"

"Oh my God, Qilong 365!"

"What's the offer, Mr. Cheng?"

"That's right, let's not do it if we don't give it!"

……

Cheng Yong pretended to be calm and said slowly: "8 points, 120 million!"

Wow!

There was jubilation in the office, and everyone seemed to be beaten in an instant, and their fighting spirit was even higher.

Qilong 365, which is in China, is the fourth largest network company after the three major network giants of BAT, a super-large-scale company with multiple product lines such as 365 portals, 365 security guards, 365 mobile phones, and games, and has a huge amount of traffic that is admired by peers.

In the current situation of Lezhi.com, they have found an ideal partner.

Li Fan walked out of the office, only to see that the company was filled with an atmosphere of being happy to go to heaven, and many people bowed to Li Fan:

"Teacher Li, you are so awesome!"

"Easily two marketing plans have leveraged the big guy's gold pocket! Within 29 days, you have pushed the company to today's height, you are really amazing!"

"In the past, I still had reservations about your business talents, Mr. Li, but today, at this moment, I slap my face, you are my male god!"

……

Li Fan couldn't help frowning, and said in his heart: Don't float, although the scale of Lezhi.com is still very small, and there is a galaxy difference between it and the 365 company with a market value of more than 300 billion, although we do have to rely on others, but your current state is not right, especially the executives.

With your mentality, can you have a little bit of say when you talk about specific financing with others? When it comes to the specific details of cooperation, you must not let Mr. Zhou lead the way?

That's not going to work, I'm going to get a few hairs off the tiger.

Li Fan hurriedly convened a brief meeting of senior executives and formulated the next round of strategy: before formally meeting with 365 company, he took the initiative to contact other major investors, and also tried to contact BTA, especially the "B" in it, this company and 365 check and balance each other, if you can get the "B" offer, it can also produce a little pressure on 365.

The introduction of competition is beneficial to oneself, and in order to gain a little voice in front of the big guys, otherwise there is really no chance of bargaining.

After Li Fan gave some instructions, he left the conference room and prepared to fly to Shanghai, and all other matters were handed over to the partners.

This is the advantage of starting a company in partnership, each with its own talents and capabilities.

Of course, there are also disadvantages to starting a company in partnership, and Li Fan is also trying his best to eliminate the problem, whether it is the current problem or the incubation period.

Du Qian of the financial channel hadn't left yet, and Li Fan personally sent them to the front desk of the company.

The last shot was recorded on the "Observation" program.

Du Qian held the microphone, and he said:

"At this moment, we are coming to the end of today's episode. Today, we walked into this emerging website that is widely curious to the public, and learned about Li Fan's business ambitions and goals.

At this time, only an advertising phrase from Lezhi.com can describe my feelings about today's interview: this is a magical website!

No, I don't think the advertising words of Lezhi.com are particularly appropriate, I want to modify it for Li Fan without authorization, I think: this is a great website!

See you in the next episode!"

The camera is turned off.

Du Qian and Li Fan shook hands: "It's a great cause to do a good job of this website." ”

"You've won the prize, go slowly. ”

After sending Du Qian away, Jia Yun in the lounge walked over quickly with a bag, and she said excitedly: "Mr. Xiao Li, the number of APP downloads has increased by 2 million within an hour since the end of the second live broadcast!"

This must be the birth of the million-dollar jackpot that stimulated some people, right?"

Li Fan knocked his forehead, "There is a drawback to this activity, this data has moisture, I don't know how many people will often use our Lezhi network after the event." ”

"Then it depends on whether the content you push every day is not good. ”

Li Fan smiled: "No matter, let's go to Shanghai, take the opportunity of the show to relax, and be a shopkeeper!"

It's time to take it easy.