Chapter 59: Give Up
Tripp did not hesitate when he left China, the flight from the Capital International Airport took off, and he sat in business class and sentenced Wanhu to death.
He doesn't think there's anything wrong with his 3DO thinking.
Players need high-performance hosts, but players want to be cheap, 3DO is just a combination of high performance and cheapness, in his opinion this is the inevitable success of the host, and now it is just a little setback.
But for Wanhu, he is very unoptimistic.
You know, the presence of China as a country in his eyes is not as good as India.
Although China has a huge population like India, what is the use of having more poor people?
Any enterprise needs an external environment as a support.
For example, the United States is now the world's largest consumer market for video games, and it is natural that many game companies will emerge.
For example, it is said that Ben is the world's largest game exporter and the world's second largest video game consumer market, so it is naturally very vibrant.
Manho was originally headquartered in Tokyo, where video games are the most popular and talent-dense place, and it is easy for a game company to do well.
But what about in China?
Tripp even doubted that the guys who were still pushing wooden unicycles knew what video games were.
Making a game in an environment where there is no market, can you make a good game, and can survive in the long run?
Tripp didn't believe it.
Even when he was in Electronic Arts, he didn't think about making Electronic Arts' games available in China.
It wasn't until recently that he had heard that Electronic Arts' games had begun to be released in China.
What do you do with such a thankless task?
Tripp hated this kind of behavior, and he thought that China was as annoying as the president of Wanhu.
As for what to do with the 3DO console, Tripp thought about it, maybe it would be better to fail the business, and he wouldn't lose much money anyway, so he would return to Electronic Arts, which is his home.
Tripp, who made these decisions, put on sound-isolating headphones and an eye patch, and he wanted to get a good night's sleep.
As for Takahashi's statement that Wanhu wants to do game consoles, he has almost forgotten about it.
While Tripp was enjoying his break on the plane, Microsoft's commander, Mr. Bill Gates, was in a meeting.
As the richest man in the world, he should have no desires and no desires, but he still has an obsession, and this obsession is the game console.
From leading the production of the MSX console in the 80s, to PCE and now 3DO, Microsoft has actually become a veteran in the video game market.
It's just a pity that there has been no results.
If Microsoft was not a company with advanced technology when it was first founded, but in the mid-nineties, Microsoft was already asking for money and technology, and Bill Gates decided to attack the video game market again.
The reason why he is so obsessed with home consoles is because after the Windows operating system took over the office, Microsoft lacked a new growth point.
And people's stickiness to office software is obviously not as high as entertainment software.
In this case, it is a good note to launch your own home console, occupy the living room, and even watch TV through this console.
You must know that the advertising revenue of national TV stations is very considerable every year, and if Microsoft's game console can play the role of channel entrance, it can obviously make a lot of money.
"This time, we're going to build our own home consoles and we're not working with anyone else. Whether it is Panasonic, Sanyo or 3DO, none of these manufacturers is reliable.
We're going to learn from Nintendo, learn from them to launch cheap consoles. Of course, what we can't learn is that our machines must have high performance.
Of course, the price of high performance is also high cost, so this time we have to be prepared to lose money.
For the sake of long-term interests, I think it is worth sacrificing short-term interests.
This time the console is called XBOX, the mystery box, that sounds good, right?
Meeting. ”
Bill Gates said.
Bill Gates, unlike most corporate leaders in the United States, owns the most shares in Microsoft and counts for his words.
Instead of being pathetic like Steve Jobs, you have to wait for the board to nod and speak.
Of course, there is a reason why this is the case.
Gates's parents, one a barrister and the other an executive of a large monopoly consortium, both of whom have high social status, can naturally avoid some problems that only grassroots entrepreneurs encounter.
The United States, after all, belongs to the elite group.
The United States of the elites and the United States of the common people are two worlds.
Even if a commoner touches the elite world through education, he graduates with a very small number of dollars, as many as hundreds of thousands of dollars, in student loans.
He had to work non-stop to repay the loan, and when he was done, he was middle-aged and liked the days of non-stop work.
And Gates is clearly not like that.
Under his leadership, it is no accident that Microsoft can achieve what it is today.
However, there is actually dissatisfaction within Microsoft with Gates' behavior of smashing game consoles.
Anyone can see that apart from Nintendo, there is hardly a second console publisher that can make money.
Even if it is Sega, it just does not lose money, and the profit is also in the life cycle of a generation of game consoles for about six years, and the last money can be made.
This is also the reason why Sega America is reluctant to implement the new console, because once it is implemented, it means that it will continue to start not making money.
In their opinion, instead of implementing a new host, it is better to make the current host earn more money and extend the life span more.
However, although there are people within Microsoft who do not agree with Gates's strategy, Gates is the boss, and he still has the final say.
The design of the murder box began under the watchful eye of the big boss himself.
However, designing a murder box is not a simple matter.
Achieving maximum performance on a limited budget can be a challenging task with enough performance and low price.
In addition, Gates also gave several indicators, such as the storage medium must be optical disc, and the reading speed must be fast.
You know, optical drives need memory to read the contents of discs, but memory is used as cache, and the price of memory in this era is very high.
Even Nintendo, in order to control costs, agreed to abandon the optical drive and continue to use cartridges with limited storage capacity.
Faced with the request of the big boss, the design team of the murder box could only postpone the time.
Use Moore's Law to reduce costs.
Therefore, the murder box will not be seen at least in '95, and it will not even be possible until '96, '97.