Chapter 103: Personally Killed
The days passed until June 20 before I wanted to sell air conditioners.
It's about the same as preparing to have a baby at the age of 50.
Time was pressing, and a simple plan was made at night, Jiang Che called Qin Heyuan, Chen Youzhui, and Zheng Xinfeng early the next morning, and the soldiers were divided into two roads, they went all the way, and Jiang Che went all the way alone, and began to do market investigation and analysis.
It is not difficult to draw conclusions, because Zhang Suning's footsteps are there, and at this time, he has not experienced the big battle with one enemy and eight enemies, and he is not so well-known, but Jiang Che knows everything.
So in fact, what I am asking for is just a confirmation, and by the way, I will understand the current situation in Linzhou.
Gathered together for dinner at noon, Jiang Che made up his mind while biting the kelp, because the information was actually very clear:
[Brutal seller's market, brutal profits, seriously lagging after-sales service].
The price of ordinary 1-1.5P air conditioners is as low as six or seven thousand, and as high as tens of thousands, and the general profit is more than 40%, or even 50%.
There are only a few sellers who have no intention of after-sales, and probably don't care at all, so the current situation of air conditioning after-sales installation cycle is more than one month, the installation costs money, wants to advance in advance, to add money, fault maintenance is almost immovable, you have to buy cigarettes and alcohol to ask the uncle.
In 1992, the sense of service and word-of-mouth awareness of merchants was still shallow.
This is Jiang Che's chance.
But there is also a limit, at this time the manufacturers are too strong, in short supply, the output is the sales of the situation, factories, especially the big brand factories are generally only a little patient with large wholesalers, and the rest are too lazy to take care of it.
And Jiang Che has to directly connect with the manufacturer, otherwise he will not hesitate to do this.
First, in order to subtract the exploitation of the wholesaler layer and make the profit margin larger,
Second, in order to learn, Zhang Suning seized the opportunity to reverse inject capital into household appliance enterprises.
Why was Zhang Suning able to win the air-conditioning battle with one enemy and eight enemies, and a small individual to face the big department store alliance? Because he had actually silently tied the manufacturer to his own warship.
As for who should be invested, I am afraid that no one in this world knows better than Jiang Che.
"The question now is how to convince the manufacturers to accept us. The business officially began, and the four of them started a table meeting on the spot after eating.
"Isn't it enough that we have four stores? Zheng Xinfeng paused, lowered his voice and smiled: "The key is that we still have money, so much money ......"
Jiang Che looked at him helplessly and said, "The four storefronts are indeed the biggest weight we have now, but I still have 600,000 yuan left in the money, and I have to leave tens of thousands of decorations or something...... Therefore, in front of manufacturers, funds are the most important problem to avoid, too little, and even many downstream stores can't catch up. ”
Zheng Xinfeng was stunned for a moment, and said in disbelief: "Are there already so many rich people in this world? I haven't seen everyone have a good life! As far as my original ideal is concerned, I still want to be a 10,000-yuan household and go back to my hometown." ”
Jiang Che nodded and said, "It's very simple, what you see is true, and what I said is also true...... Because wealth is rapidly concentrating, the gap between the rich and the poor is widening rapidly. ”
After explaining, he fell silent, in such a situation, what to rely on to impress the manufacturer?
…………
At about three o'clock in the afternoon of the same day, on the first floor of the original No. 27 shop, the lights were turned on twice, and the still dusty ground and some broken corners of the wall were reflected.
The empty room was crammed with about fifty people.
Among the fifty people, there is a second-hand Huabao air conditioner.
In another ten or twenty years, not too many people will have heard of this brand, but at this stage, it is actually one of the leaders in the air conditioning market, the creator of the first domestic split wall-mounted air conditioner "Snow Lotus".
Compared with later, the current air conditioner as a whole is not only simple and rough in appearance, but also has one, which is very bulky.
Especially that outdoor unit.
"Didn't you say open a game hall?"
"That's right, why do you suddenly have to learn to climb the window to install an air conditioner?"
"It's terrible to carry that staircase. Someone pointed to the dirty, bulky outdoor unit on the ground.
Another said: "I heard that there are a few more to choose to learn maintenance...... But don't pick me. ”
No one dared to say anything publicly, but there were a lot of discussions in private, Jiang Che chose to temporarily shelve the game hall plan for the time being, their full expectations were disappointed, and they couldn't help but be a little depressed.
In addition, after all, it is the people who are used to wandering on the street, so they are really reluctant to bury their heads in carrying such a large outdoor unit upstairs, and climb the window to install air conditioning under the sun.
After all, except for fighting, I'm usually lazy.
Of course, the better thing about the situation is that at least no one dares to question Jiang Che directly now, and no one dares to pull out the tone after hearing Suosuo's discussion.
If the conditions were sufficient, Jiang Che would not use these guys to hire a group of hard-working migrant workers or laid-off workers, who were far more reliable than them, the problem was too tight now, and Jiang Che was not sure that things could be done.
Prepare a distribution, installation, and maintenance team that at least looks like that, this is another way that Jiang Che can think of to impress the manufacturer, but he just tried it, but he was not sure, so he didn't dare to go outside to hire people, and then said that the business would not work out every few days, and everyone would disperse.
And in case the training is here, but the manufacturer over there can't negotiate, it can't be used at once, and the peaches are picked by others, and it is more aggrieved.
……
"That's it, when did this old state-run store change its body, it's not like it. ”
Cursing, an old man in his sixties walked in, tilted his head and twisted his neck to look around.
Indeed, the blue-gray short-sleeved shirt, the trousers of the labor cloth, and the square-toe cloth shoes with mille-feuille bottoms are all a little old, not tall, flat and white-haired, but they are in good spirits, and they have the spirit of the older generation of workers.
Jiang Che hurriedly greeted him and said, "Hello, you are Master Duan, right?"
"Why didn't I come here?" The old man looked at Jiang Che from head to toe, poked his head and said, "If you say that you are a student to do an individual, is it you?"
De, in a word, exposed, old ideas, hate self-employed...... This is a goddamn hostile nature.
The old man Jiang Che faced was named Duan Degui, who retired from the Guqiao Air Conditioning Factory a few years ago, and touched the air conditioner for half his life, the family has been a state-owned enterprise for several generations, and Su Chu didn't know him, so he was invited by a friend of a friend.
No money, it is said that there is no shortage of money at home, and there is no private work...... It's just to give a friend's girl a face.
Question, he might as well ask for money.
In fact, although there are few people outside, it is not completely impossible to find people who understand air conditioning installation and maintenance. It is unrealistic to spend money to hire a team, hiring one, the problem is not big, the problem is that Jiang Che wants to impress the manufacturer with the level of the team...... He wants the best and the most professional.
The installation is not too difficult, but the level is high and low, there is a saying in the industry that the quality of air conditioning is three points of air conditioning seven points installation, maybe a little too much, but it is not completely unreasonable.
In addition, the key is maintenance, and it is not easy to be proficient in maintenance.
Therefore, Jiang Chetuo finally invited Duan Degui.
"And these little gangsters? I said, why are you suddenly willing to do things, and you have lost your money? Why don't you see you in the construction of the four modernizations? In the past few years, you have caused chaos to the country and society. ”
I don't know where the temper came from, maybe I just had a fight with my wife at home, and the old man raised his hand and pointed to the rest of the people and began to count them again.
Jiang Che could bear his attitude, but those bastards couldn't bear it, and they didn't dare to speak out in front of Jiang Che, and they didn't stop talking about "dead old men", "old things", and "half-body yellow mud" in private.
Even Zheng Xinfeng muttered: "Yes, please come to someone who is engaged in political work, and rely on the mouth of the master." ”
"Huh", the old man suddenly became angry, pedaled a few steps forward, picked up the outdoor unit of the air conditioner on the ground with one hand, threw it on his shoulder, raised his head, and glared at his eyes, "You are here?
After speaking, he put down the outdoor unit, it seems that in fact, the old man is talking about juvenile madness, and it is enough to choke, but he didn't show it, a stubborn old man.
I'm afraid of 120 to 140 pounds.
An outdoor unit, Zheng Xinfeng may not be able to carry it, but if he wants to shake it up like an old man, I'm afraid it is impossible.
Lao Zheng stood still here, not daring to answer, the old man was proud, and said, "Who of you is coming......"
"I'll do it. Chen You stepped forward, shook it up, stopped for a while, and put it down.
"I'll do it. Qin Heyuan stepped forward, shook it up, stopped for a while, and put it down.
"I'll do it. Tang Lianzhao stepped forward, shook it up, stopped for a while, and put it down.
There are still people ready to come out......
It seems that he suddenly realized that the group of young men in front of him are seventeen or eighteen, the old man's face changed for a moment, and he said: "This air conditioning maintenance is not a strength job, it is a technical job." ”
"Huh~" The hushings of the little gangsters got up at once, and they wished that the old man would shake his hands angrily and leave, and they didn't have to learn this hard work.
Both sides are tossing and don't want to do a good job......
Jiang Che didn't speak, walked over, and didn't come to the "throw", he squatted down and carried the outdoor unit solidly, he stood with his head turned around with the outdoor unit on his shoulder, and the gangsters were silent.
Jiang Che didn't condemn anything, turned his head and said to Zheng Xinfeng: "Take a handle, you take the indoor unit and other things." ”
Zheng Xinfeng hurriedly ran over and picked up the miscellaneous things on the machine.
"Master Duan, this plan is upstairs, let's go up, you will be next to you, I'll try it." ”