After all this was done, Chen Hui lay on the boss's chair and carefully reviewed the financial statements of Sony Group.

Sony's main business is electronics, entertainment, finance, information technology, etc., but Sony is still dominated by the electronics industry, and the Sony electronics industry currently occupies half of its country.

Sony Group is a world-renowned large-scale comprehensive multinational conglomerate. Sony is a pioneer in the fields of audio-visual, video games, communication products and information technology in the world, the pioneer of the world's earliest portable digital products, one of the world's largest electronic product manufacturers, one of the three giants of the world's video game industry, and one of the six major Hollywood film companies in the United States.

But from the economic crisis in 2008 to the current 7 years, Sony Group has been losing money for 6 consecutive years!

That's right, Sony is fighting for survival, and the electronics giant is actually a microcosm of Dongying's economic recession.

Once upon a time, Dongying seemed to be considered an impregnable fortress, not to mention Sony's glory. Today, Sony and many other manufacturers face challenges on all fronts: the rapid rise of Asian competitors and a lack of innovation.

So, when Sony announced last week that the company would lose more money this year than it had previously expected, no one was surprised by the news. After all, since 2008, Sony has never made a profit. Sony now expects a $7 billion loss this fiscal year, and it's easy to see why: Sony hasn't launched a blockbuster product in years.

The ups and downs of Sony's stock price also reflect the company's situation. Today, Sony's shares closed at about $15.83, less than a quarter of what it was 10 years ago and only on par with its share price in the mid-'80s.

Today, Sony's market capitalization is only one-ninth of Samsung's and one-thirtieth of Apple's.

The current Sony Group has a market capitalization of $17.8 billion

The total asset value is $147.5 billion

The total value of liabilities is $126 billion

Debt ratio of 85%

··

A sneer slowly flashed at the corner of his mouth, he had planned that Universal Entertainment Group would acquire Columbia Pictures, a subsidiary of Sony Group, and let Universal Entertainment Group enter Hollywood.

At present, it is the most difficult time for Sony Group, which is always facing the risk of bankruptcy and bankruptcy, after all, it has a debt of 126 billion US dollars, and it has been losing money for 6 consecutive years, and the interest on the debt of 126 billion US dollars is almost repaid.

Sony gave it to Chen Hui for free, and Chen Hui won't ask for it!

Now Sony Group has been borrowing, the debt continues to expand, it has been deep in debt, and Sony Group is still losing money.

Even in Toei, which has many loyal fans, some people seem to be extremely disappointed with Sony's performance in recent years.

Yoshiaki Sakito, a former Sony executive, said: "This game is almost over, and I still don't see any signs of Sony rebounding right now. ”

Sony's fall was the result of missed opportunities and brutal infighting, with the arrogant industry giant unwilling or unable to adapt to the changing realities of the global market.

Sony's fatal mistake was that it failed to keep up with several waves of technological innovation in recent decades: digitalization, the transition to software, and the Internet age.

Every area in which Sony competes – from hardware to software, from communications to content – is gradually being overtaken by disruptive new technologies and unexpected competitors.

These changes reflect the conflict and division within Sony.

Sony once had a slew of innovative music products and deep roots in the electronics market, having developed similar innovations long before Apple launched its iPod in 2001. As early as the 80s of the 20th century, Akio Morita, the co-founder of Sony, proposed that digital technology should be organically combined with media content to achieve a new user experience.

But this vision did not become a reality. First, Sony engineers became resistant to the company's media business. Then, Sony struggled with how to develop the best of both worlds, allowing users to download and copy music without compromising the company's music sales and agreements with artists. Sony still went its own way, for example, Sony's early digital music players used proprietary file formats and did not support the MP3 format, which was rapidly developing at the time.

By the time different business units were forced to work together, Sony had lost ground in two important product areas: televisions and portable music players. In the flat panel display and digital music player markets, Sony is a late arrival. Sony shut down the Sony Connect music store, which had only been in existence for three years, due to disappointing sales, a move that declared Sony a loser in the competition with Apple's iTunes. Since then, Sony has never launched a music store that can match it.

At the same time, low-end manufacturers from the country of sticks, mansions and other regions continue to eat into the market share of Sony and other high-end electronics manufacturers. As the aura of the Sony brand faded, the company found that users were no longer buying its high-priced products.

And there was a proposal on the board of directors of Sony Group to split its entertainment business!

Immediately, Chen Hui made a phone call to Wu Yu.

After connecting, Chen Hui immediately said: "Old Wu, come to Standard Chartered Building!"

"Talk about Sony's Columbia Pictures!"

Wu Yu on the phone said excitedly: "Yes, Chen Shao!", the acquisition of Columbia Pictures, one of the six major film companies in Hollywood, means that he Wu Yu has finally entered the peak moment of his life in his later years!

After hanging up the phone, Chen Hui began to lie on the boss's chair and close his eyes to recuperate.

Columbia Pictures, formerly known as Columbia Samsung Pictures Group, Inc., is a film and television production company in the United States and owned by Sony Pictures Entertainment. Columbia Samsung Pictures Inc. is a film distribution company of Sony Pictures Entertainment Inc., comprised of two subsidiaries, Sony Pictures (America) Inc. and Columbia Samsung International Film Distribution, Inc., which is responsible for the sale, distribution and promotion of SPE's film products in the United States and 67 countries and territories around the world. Sony Pictures Entertainment's history in the film industry can be traced back to the founding of Columbia Pictures in 1924.

Columbia Pictures has built itself into one of Hollywood's premier studios over the past eight decades, with a library of more than 5,000 classics, including 12 Academy Award winners. In November 1989, Sony successfully acquired the Coca-Cola Company of the United States, and in 2005, Sony Pictures Entertainment Co., Ltd. acquired MGM Studios, another major Hollywood film company, for 4.8 billion US dollars, further establishing Sony Pictures Entertainment's leading position in Hollywood and even the global film entertainment industry.

"Now Sony Group is about to face the possibility of bankruptcy at any time!"

"It's a great opportunity to buy Columbia Pictures!"

"Although the Sony Group will come back to life in the future and make a profit in reality, now is the weakest moment for the Sony Group!"

"Especially under the competition of mainland manufacturers in the building, Samsung Group is difficult to parry, and Sony is even more difficult to resist, Sony Group is now planning to sell Sony Mobile Communications Division!"

"Now that Dongying's big banks have lost so much money, they are currently urgently recovering loans, and the loan withdrawal and loan restriction are even worse for Sony Group's capital chain!"

"Sony Group has sold all the headquarters buildings in the United States!"

"We are still preparing for change, large-scale layoffs, and cost cuts, but it will not work for a long time!"

"And the Sony Group infighting is very serious!"

····

At this time, Wu Yu, CEO of Universal Entertainment Group, also rushed from Victoria Building to Standard Chartered Building.

Wu Yu came to the office of the chairman of Standard Chartered Bank, he looked very excited, and immediately said respectfully: "Chen Shao!", he just came back from Dongying, this is the second time he went to Dongying Sony Group to discuss the acquisition of Sony Group's entertainment business, but Sony Group has been talking for a long time, but it has not been able to figure it out.

Dongying these guys are really greedy, the price is always high, and they have been biting the price and refusing to let go, very stubborn!

Even though Sony Group now has a huge problem with its capital chain, it still refuses to sell Columbia Pictures!

At this time, Chen Hui opened his eyes and said flatly: "Old Wu!"

"Sit!"

After Wu Yu sat down excitedly, Chen Hui immediately said: "Old Wu, how many dollars does Sony Group ask for?"

Wu Yu's face was a little embarrassed, and he immediately said: "8 billion US dollars!"

"I talked to them twice and they didn't seem to cry when they saw the coffin!"

Chen Hui said with some mockery: "At present, the rating agency Moody's has downgraded Sony's issuance rating to junk level!"

The company is still mired in a loss-making television business and a personal computer business.

Moody's isn't the first major ratings company to downgrade Sony to junk ratings, and the downgrade highlights the tech giant's struggles in rebuilding its brand.

Dongying electronic and electrical enterprises, which used to be infinitely beautiful, are now bleak. Entering the second decade of the 21st century, due to the wave of innovation in the technology industry dominated by mobile Internet, traditional electronics giants such as Sony, Panasonic and Sharp have failed to stand at the front end of the wave and cannot see the wind to steer the rudder, resulting in a decline in performance and a serious decline in market share in recent years. Nowadays, Dongying electronic and electrical enterprises are facing the precipice of industry elimination.

The latest evidence is that on the 22nd of this month, the credit ratings of Sony and Panasonic were downgraded by the international credit rating agency Fitch by 3 and 2 notches respectively to BB- and BB, with a rating outlook of "negative".

Chen Hui smiled and continued: "The corporate bonds they issued have become junk bonds!"

"These guys are really stubborn, now the major banks in Dongying are recovering loans, there must be a problem with their capital chain, you contact Sony Group again, just tell them 6 billion US dollars, if they are willing to sell, then deal in one go!"