The next day, various domestic media and major websites frantically reported the news of the poor ratings of the premiere of "Meteor Shower". Pen, fun, and www.biquge.info

"Meteor Shower" has been controversial from preparation to now, and it finally premiered last night, but it still hasn't escaped the evaluation of Thunder, some netizens canonized the show as the thriller blockbuster of the year, and some viewers said that they vomited to their stomachs after watching the show. The ratings of the first two episodes were also not ideal, only 0.74%, ranking only sixth among the TV series broadcast in the same block, far behind the 2.2% of "Struggle", which can be said to be a complete failure. -- New Crystal News

The idol drama "Meteor Shower" was launched yesterday, but the ratings failed miserably, and it was scolded on the Internet, and netizens complained. —Wen Wei Po

"The ratings of the premiere of "Meteor Shower" were not good, and they were only one-third of "Struggle"!" -- Beiping Daily

"The creation of Chinese TV dramas, historical dramas like "Kangxi Empire", and red dramas like "Bright Sword" have high ratings, but there is always one biggest creative shortcoming, that is, idol dramas, except for "Sixteen-year-old Flower Season" a long time ago, for decades, it has been barren. Century Peak tried to keep up with foreign countries and launch China's high-quality idol dramas, but this attempt seems to have failed, not only the ratings are not good, the audience evaluation is not high, and there is a lot of scolding on the Internet. -- West China Metropolis Daily

"Meteor Shower" has been controversial since the beginning of preparation, and many people are not optimistic about this drama, plus Zhang Ran said that "Meteor Shower" dumped "Meteor Garden" eight streets, which caused a wave of hatred, and there are even more people who are dissatisfied with "Meteor Shower". Now they see that the ratings of "Meteor Shower" are dismal, and they are all running to tell each other as if they are having a holiday. Zhang Ran's Weibo was suddenly filled with all kinds of abuse and ridicule.

"Slap your face, the higher you jump, the harder you fall! Don't talk like this in the future, or you'll be slapped in the face." ”

""Meteor Shower" is rustic, just like a hillbilly, don't make this kind of brain wreck in the future!"

"The upstairs is so right, if you want to watch the TV series, you have to watch "Struggle", what is "Meteor Shower"? ”

Just when many fans of "Meteor Garden" were in a carnival, a meeting was being held in the conference room of Mango Satellite TV.

Mango Satellite TV has a clear positioning, it is a TV station with entertainment as the leading direction, and it is also aimed at popular culture, so Mango Satellite TV can be welcomed by young people and is very popular among young people.

"Meteor Garden" is very well-known in Asia, and the Taiwan version and the Japanese version have been hugely successful and have achieved super high ratings, so Mango Satellite TV won the first round of broadcast rights at a high price of 1 million when the TV series was not started, and they believe that the mainland version of "Meteor Garden" will definitely be a big hit.

However, the reality is so cruel, the ratings of 0.74 in the first two episodes gave everyone a slap in the face, and no one expected that the ratings of this mainland version of "Meteor Garden" would be so dismal.

Ouyang Changqing, the director of Mango Satellite TV, looked at Xiao Lin, the director of the editor-in-chief's office, and asked: "In the name of "Meteor Garden", and Zhang Ran is still the producer, how can it be only 0.74%, why is it?"

"This rating is really lower than expected. Xiao Lin was also very surprised, she thought that the ratings would definitely break one, but she didn't expect it to be only 0.74. She took a breath and explained, "The main thing is that I met "Struggle", this drama is the same as us, the main focus is youth, idols, and inspiration, and the audience overlaps more seriously. The audience of idol dramas is mainly junior high school and high school students, college students, and urban white-collar workers, among which the majority are female audiences. "Struggle" vividly shows the rebellion and confusion of young people who have just graduated, and the dreams of youth, many college students and white-collar workers feel the same way, plus many people, especially white-collar workers, feel that our drama is very earthy and don't want to watch it at all, so it is not surprising that the audience left for us is only high school students and junior high school students, and the ratings are low!"

Ouyang Changqing was a little puzzled: "Many of the costumes in our play are international brands, and they are matched by top stylists invited from Hollywood, how can the audience think that this drama is dirty?"

Xiao Lin said helplessly: "In the past, we were poor, and we didn't have the heart to spend too much time on dressing, and the clothes were indeed relatively earthy." With the development of the economy, in recent years, the country has made rapid progress in fashion. However, many people's concepts have not changed, in their eyes, Hong Kong, Taiwan, Japan and South Korea still represent fashion, Hong Kong, Taiwan, Japan and South Korea are tall, and the mainland is a turtle. Many people talk about Hong Kong flavor at every turn, when it comes to Hong Kong and Taiwan actors, it is temperament, all kinds of praise, and when it comes to our own actors, it is all kinds of depreciation. Take advertising as an example, now it is clear that our mainland stars are more popular, and many companies still like to find Hong Kong and Taiwan stars when advertising, they just think that Hong Kong and Taiwan stars are more stylish, you look at the advertisements of fashion brands now, 9 out of 10 are Hong Kong and Taiwan. Therefore, as soon as many people hear that they are going to remake "Meteor Garden", they feel that this is a turtle drama, which is definitely not as good as the Japanese version of Taiwan, and they instinctively reject it in their hearts, so they won't watch it at all. ”

After hearing this, everyone present suddenly realized: "So that's the case!"

"Many people worship foreigners in their bones, even if they are rich, they still have low self-esteem in their hearts, feel inferior everywhere, and feel inferior. At the beginning, Taizu said that the Chinese people have stood up from now on! But later, some people knelt down on their own!"

"Xiao Lin, I didn't expect that you have a deep understanding of this problem!"

Xiao Lin shook his head with a smile: "It was Zhang Ran who told me, when I started the press conference that day, I chatted with him and talked about the ratings, and he said that the ratings might not be too high when the broadcast first started." I asked why, and that's what he told me. He fired the cannon that day, saying that "Meteor Shower" threw off "Meteor Garden" eight streets in terms of fashion, just to attract the attention of white-collar workers. But so far, it doesn't seem to be working. ”

Ouyang Changqing nodded slightly, Zhang Ran was really a powerful person, he saw a lot of things very thoroughly, and couldn't help asking: "Since Zhang Ran knows that the ratings at the beginning will not be too good, then he should have a countermeasure, right?"

Xiao Lin said: "I also asked him, but he didn't elaborate, just said that the peak of the century will use the resources of the fashion circle to promote, so that everyone can realize that this is a high-style play." ”

Ouyang Changqing nodded, this drama is very important to both Zhang Ran and Mango Satellite TV, and now in this case, everyone should work together to pull up the ratings, and immediately said: "We can't pin our hopes on the peak of the century, we must increase publicity, and the advertisements on it will continue to be on, in addition, this week's Happy Camp will do a special program of "Meteor Shower". In short, all the resources that can be used in the station are used. ”

On this day, Century Peak began to use its resources in the fashion circle to make efforts in publicity.

It is not the first time that the peak of the century has cooperated with the fashion circle, and last year to promote "The Queen Wears Prada", half of the fashion circle came out to stand on the platform. Zhang Yu, editor-in-chief of "Vogue", Su Mang, editor-in-chief of "Harper's Bazaar", Xiaoxue, editor-in-chief of "ELLE", Xu Wei, editor-in-chief of "Fashion Cosmo", Wang Feng, editor-in-chief of "Esquire", and others all stood up and shouted for "Meteor Shower" on blogs and Weibo.

In the domestic fashion circle, they are the people who stand at the top of the pyramid and have a very high right to speak, they stand up to speak for "Meteor Shower", and others can still sit still and follow up. Fashion editors from all walks of life, many fashion bloggers have begun to publish articles on their respective Weibo, on their respective blogs, and even on forums like Tianya, commenting on the clothing of "Meteor Shower".

"The TV series "Meteor Shower" starring Jia Niliang, Hu Ge, and Shu Chang is being broadcast on Mango Satellite TV, and when watching the drama, the costumes of the protagonists are also very beautiful, it is said that they are all sponsored by big names, and they are stylists invited from Hollywood, let's take a look at how they are matched!"

"After the drama "Meteor Shower" was launched, the plot was compact, the rhythm was tense, and the characters had distinct personalities, saving a lot of drama chasing parties who were caught in the drama famine, and staged various fancy fashion shows, today we will see how the comfortable clothes are matched!"

"The costumes of the protagonists in the play "Meteor Shower" are in full inventory! Sure enough, they are the clothes of the sons of the family, and they are all beautiful! Although the story of "Meteor Garden" has long been familiar to me, I am still addicted to it! The content of the TV series is good-looking, but I am more interested in the costumes of the actors. I'm talking too much! Okay! I'm going to ......."

Whether it's a man or a woman, there's no one who doesn't want to dress beautifully, but most people aren't very good at dressing. In the past, people learned how to dress through fashion magazines, but with the development of the Internet, some fashionistas have emerged to share their insights on fashion and personal styling on private blogs. Their outfits are also really practical, ordinary people can find inspiration from their different styles of collocation, how to wear fashionable and eye-catching, therefore, well-known fashion bloggers have a large number of followers and have a strong appeal.

Under the joint promotion of fashion editors and fashion bloggers, "Meteor Shower" suddenly attracted many white-collar workers, and the entire public opinion gradually began to change for the better, and the ratings began to climb.

When the ratings on the third day came out, the editor-in-chief room of Mango TV erupted in cheers!

With an audience rating of 1.25% and a market share of 4.98%, the ratings of "Meteor Shower" have increased significantly!

The people in the editor-in-chief's office are very emotional, this is the power of the circle, when most of the fashion circles come out of the platform, who will say "Meteor Shower" soil, who would dare to say "Meteor Shower" soil? This thing can be done at the peak of the century, if other companies want Zhang Yu to come out of the platform, it is impossible at all, and "Meteor Shower" will definitely be ridiculed by the audience to the end. Now that there is a fashion circle coming out of the platform, the style of "Meteor Shower" has improved at once, and the future has suddenly become brighter.

However, they still underestimated the influence of Century Peak in the fashion circle, and on the fourth day of the broadcast of "Meteor Shower", many top big names also stood up and claimed the costumes of the actors in the play on the official Weibo.

Armani's official blog: "Jia Niliang appeared in "Meteor Shower" in the gray suit of the Armani summer series, he took off his graffiti denim jacket in a chic manner, and put his signature hand in his trouser pocket, which restrained a few jokes and humor compared to the model, and was more confident and domineering, like a domineering president. ”

LV official blog: "On the occasion of the broadcast of "Meteor Shower", the popular actor Hu Ge appeared in Louis Vuitton charm, the combination of a classic white shirt and a black suit, exuding a mature and low-key masculinity on his body, which looks full of luxury, and the title of male god is well deserved. ”

Dior's official blog: "Fan Binbin's Fujido Jing Dior wears the 2007 Spring/Summer Ready-to-Wear collection and DiorDune handbags in color to echo each other, exquisite cuts and silhouettes under the perfect interpretation of Bingbing, showing the moving charm of mature women. I've heard that dressing up like this will make your summer look like ice!"

……

It is very common for brands to claim clothing in later generations, but this is the first time in China, and it is the first time that so many top brands have come out to claim together, for white-collar workers, for all those who pay attention to fashion, the sensation caused is no less than an earthquake.