Companies like Sony, in a way, don't care about quick profits in a short period of time, they care about creating an ecological environment where they can live happily.

What kind of ecosystems have they created in the past?

In the field of optics, in the field of music, they have successfully created ecological environments.

One of the most typical is the field of music, from the front end to the back end, from the music player to the headphones.

Sony has almost turned its own brand into a big market.

From high-end to mid-range, and finally to low-end, all kinds of products can be easily bought by Sony alone.

In addition, Sony has a strong focus on sustainability.

The best and the best, they don't sell it at the first time.

Rather, it will motivate people to buy new equipment through small but attractive upgrades.

Of course, that's not to say that Sony is invincible when it comes to music hardware.

However, others are more powerful than Sony, not that the price is too expensive and too high-end, and even has a tendency to luxury. It's just that the appearance is too ugly and the appearance is too bad.

In fact, Sony is a company that can really be remembered.

To a large extent, it is also because of Sony's simple and unified style.

You must know that the vast majority of equipment in this era has no design style scientific research.

Almost always with the lowest cost, to achieve the preset function is considered to solve the problem.

However......

Consumers have aesthetic needs.

Sony has found that although it is not easy to create a uniform and powerful design, the cost is also somewhat high.

However, this part of the cost can be amortized by raising the price a little.

More importantly, the increased price and excellent appearance will give users a sense of satisfaction and a sense of conversion, so that almost all products with this design will be recognized.

In this way, those who use Sony headphones will use Sony players, and those who use Sony players will use Sony TVs.

As long as you become a fan of Sony and become a loyal user of Sony, you will basically become Sony's inexhaustible ATM.

It is worth writing that all this experience that Sony gained was before the Internet became widespread.

The world has changed a lot since the Internet became widespread.

One of the biggest changes is that people have much faster access to information.

In the Internet era, people can only get information from newspapers, magazines, TV news, and people around them, but in the Internet era, they can understand all inquiries anytime and anywhere through a simple mobile phone.

Although a large number of consultations, for the vast majority of people, there is no particularly obvious use.

However, the attention of a large number of users has shifted to another direction.

If 10,000 mobile phones can get a lot of user time, then there will inevitably be other devices that will greatly shorten the time of use.

This includes almost all of Sony's equipment, including televisions.

This is like the rise of small video software, which occupies a lot of users' time every day, and there will inevitably be a decrease in the frequency and time of use of some other software.

According to the investigation of relevant personnel, it was found that the decline was made by Tencent's two instant messaging software, Space and Moments.

Although Wanhu did not directly attack Sony, the pressure felt by Sony was increasing.

The most important thing is that Wanhu's game department has always maintained a good cooperative relationship with Sony Computer Entertainment.

You must know that the vast majority of manufacturers that Sony Computer Entertainment cooperates with have various problems in various aspects.

Sometimes we think that a vendor seems to be a good deal, but it is not. Either they don't manage the project well, or they don't make fun games, or they always crave more share.

Only on the side of Wanhu, there have never been too many requirements on Sony's side.

It can be said that Wanhu Games is already the most ideal partner for cooperation.

However, the partners who seem to be the most suitable in the world often have other agendas.

Like Wanhu, Sony Group now finds that it doesn't seem to be a very good partner to work with, although it doesn't talk much and rarely looks for trouble.

But the most troublesome thing is that Wanhu is very ambitious.

Not only on the mobile device of Wanhu's mobile phone, but also in the field of film, Wanhu, who has the world's most advanced special effects production technology, seems to be more comfortable than Sony Entertainment, which invested heavily in the acquisition of Columbia Pictures.

Of course, some people say that Ben's entertainment industry is very dirty, but in fact, Hollywood's entertainment industry is also very dirty.

These are dirty, both capital and personal.

Although Wan Hu has occasionally tried to release some movies in Hollywood, almost all of them are animated films.

It's not so much about high box office expectations as it is about showing off your skills.

In comparison, the animation produced by several animation film companies born in Hollywood is worse than that of Wanhu.

The only one that can compete with Wanhu in terms of animated films.

It's Disney who has made an unknown amount of money by opening an amusement park.

Disney has only started experimenting with 3D animated films in recent years.

Actually, it's not something Disney is good at. Disney is good at 2D animation.

Its classic animated series is not only broadcast on TV almost every day, but also performs well in theaters.

It's just that......

When a series of animation companies and special effects companies led by 10,000 households and sold computer special effects visual spectacle as their selling point rose up, a lot happened.

Disney's 2D animation, one is selling worse than the other.

If you don't change it, you can even see that the tomb is not far away.

And this process of change is very painful.

All Disney artists were asked to abandon hand-drawing and adopt computer painting.

You know, Disney is an animation company with a history of more than 100 years. Many of the employees are already very old.

It is not an easy thing for them to be exposed to new things.

The pen tablet used in computer painting is almost impossible to achieve the feel that real paper and pen and ink can achieve.

However, either use it or leave it.

Disney has finally completed its transformation.

After completing the transformation, although it may not be as good as Wan Hu in terms of animation technology, but in terms of expression, it has surpassed Wan Hu by at least one position.

The techniques that can be used in 2D animation are not not in the 3D era.

From the story structure, to the action techniques, Disney has shown the potential for horror.