In the office of Summit Entertainment in Santa Monica, California, Zhang Ran sat opposite each other with Rob Freman, CEO of Summit Entertainment, discussing the issue of rushing to the Olympics.

This year is the year of Summit Entertainment, and it is also a crucial year for Summit Entertainment to try to really open up the situation in Hollywood.

For a film company to establish itself in Hollywood and become a mainstream film company, in addition to blockbuster films, it must also have the blessing of the Oscars. Summit Entertainment now has two blockbuster series, "Dance Out of My Life" and "Twilight", and last year it surpassed Lionsgate at the box office to become the largest independent film company in the United States. Therefore, Summit Entertainment is fully prepared for the Olympics, hoping to win the Oscars.

Summit Entertainment has three Olympic films, "Love" directed by Zhang Yimou hit the Oscar for Best Foreign Language Film, "District 9" directed by Neil and "Bomb Disposal Unit" directed by Kathryn Bigelow hit many awards including Best Picture and Best Director.

"District 9" is a science fiction film written and directed by Neil after directing "Time Warrior 2", in August this year, after the release of this movie with a cost of only 40 million, it achieved a box office of 135 million in North America, with an excellent reputation, won unanimous praise inside and outside the circle, and was called the surprise of the year. As the Oscar season approaches, the call for "District 9" to reach the Olympics is getting louder and louder.

However, Summit Entertainment knows very well that the Oscars have never favored science fiction films, even if it is a great work like "2001: A Space Odyssey", it is not welcomed by the Oscars. Although "District 9" has a pretty good reputation, it is not a masterpiece, it can only be regarded as a masterpiece, it is impossible to win an Oscar, and being able to get a few nominations is the biggest victory.

The core of Summit Entertainment's Olympic Games is "Bomb Disposal Unit", which is an anti-war film, and the idea and conception of the film are extremely high. The whole movie tells the theme that the thrill of battle can be addictive, just like drugs, and it can even be said that the movie is about a US soldier who is addicted to war drugs, and finally fails to quit drugs and can only return to the battlefield.

However, the director did not make a moral judgment on the war directly in the movie, did not arouse the audience's humanitarian sympathy through the cruelty of the war scenes, nor did he create dramatic scenes to satirize the **** of the United States to start the war, but showed the whole process of war distorting human nature in an almost documentary way, making the whole movie very realistic.

In addition to Hollywood, which is the stronghold of the American left, anti-war is political correctness in Hollywood, and feminism has also surged in Hollywood in recent years, and is evolving into a new kind of political correctness. Until now, no female director has ever won the Oscar for Best Picture and Best Director, so as long as "Bomb Disposal Unit" plays the feminist card and says that the time has come for a female director to make history, it will inevitably be sought after by feminists. Whoever the female jury of the Oscars voted for, they can think of the answer with their toes.

With the two cards of anti-war and women's rights, coupled with the good quality of the movie, Summit Entertainment can be said to be full of confidence in "Bomb Disposal Unit".

In fact, "Bomb Disposal Unit" was filmed in 08 and was shortlisted for the main competition unit of the Venice Film Festival in 08, and won several awards. The film was already released in parts of Europe at the end of '08, but it was delayed in the United States until the end of September this year. Because Cameron's ten-year "Avatar" will be released in December this year, and Kathryn Bigelow, the director of "Bomb Disposal Unit", is Cameron's ex-wife, and the movie will be released this year, Summit Entertainment can hold the thighs of Cameron and "Avatar" for hype, hype the war between his ex-wife and her ex-husband, and fry the independent film PK commercial giant.

Of course, if you want to win an Oscar, it is not enough to rely on the quality of the film, public relations and publicity are also crucial.

Naturally, Summit Entertainment did not dare to slack off in the slightest, Rob Freman introduced: "We have hired 42 est PR agency to be responsible for the PR of Bomb Disposal Unit, and Cynthia Schwartz is in charge of this matter. ”

Zhang Ran felt that the name 42 est was a little familiar, but he couldn't remember it, so he said: "What movies has 42 est PR done before?"

Rob Freman explains: "The most classic record of 42 est and Schwartz is to send "No Country for Old Men" and "Crash" to the throne of best picture!"

When Zhang Ran heard "No Country for Old Men" and "Crash", he immediately remembered that the public company's best thing was the DVD tactic, which was to distribute DVDs all over the world to make the film visible to as many voters as possible. This method sounds clumsy, but it actually works very well, and Harvey was able to dominate the Oscars by relying on this trick.

The quality of "Love" is good enough, if 42 ES is in charge of public relations, then the best foreign language film should be nine out of ten!

Zhang Ran immediately said: "The public relations of "Love" will also be handed over to them!"

Rob Freman was stunned for a moment, and then said: "42 est has a high cost of public relations, and "Love" is a relatively dull movie, and it is a foreign language film, even if the box office of the best foreign language film is difficult to exceed 10 million, at most 78 million, it is not cost-effective to ask them to do public relations!"

Zhang Ran knows that it is extremely difficult for foreign language films to exceed 10 million at the box office in North America, he remembers that the box office of Haneke's "Love" seems to be more than 8 million, Rob Freman's judgment is very accurate, but he has his own considerations: "It doesn't matter if it's expensive, as long as it wins the Oscar for Best Foreign Language Film, everything is easy to say." ”

Rob Freman doesn't understand Zhang Ran, you are just a screenwriter of this movie, not a director, and you are too concerned, right? But Zhang Ran is the boss, since Zhang Ran has already made a decision, he can't say anything more, so he said: ""Love" is a masterpiece, and the theme is the favorite of the judges, plus 42 est public relations, as long as there are no accidents, we will definitely be able to win it!"

Zhang Ran didn't dare to take it lightly: "I have a grudge against Harvey, he once said that when Oscar meets me, he will definitely snipe with all his might." What movie does Harvey have this year?"

Rob Freman thought for a moment and said, "Rob Marshall directed "Nine", Quentin's "Inglourious Basterds", foreign language films are not!"

"Inglourious Basterds" is of good quality, but the style dooms the film to the Oscars, and "Nine", although it has Daniel Day-Lewis and many stars, the quality of the film is mediocre, and neither film will pose much of a threat to the peak of the century. However, Harvey is a very good person, knows how to use the rules, and the black man is very skilled, if he really wants to snipe, it will inevitably bring a lot of trouble to Summit Entertainment.

Zhang Ran didn't dare to take Harvey lightly, so he said: "Harvey won't let us win the Oscar easily, even if he doesn't have a chance to win the award, he will snipe us desperately, so we must go all out!"

Rob Freman naturally knows how powerful Harvey is, even Spielberg's "Saving Private Ryan", Polanski's "The Pianist" have suffered a big loss at the hands of Harvey, after setting up Weinstein Pictures on his own, the Oscar public relations war led by Harvey has become more and more ferocious, and the heroine of "The Reader" Kate Winslet has changed from the protagonist to a supporting role and then to the protagonist and directly sent to the queen throne.

However, Rob Freman has no choice, even if the opponent is strong, Summit Entertainment must rise to the challenge: "We will use the maximum resources to win the Oscar with all our might!"

Zhang Ran believes that although Harvey is powerful, he is not to the point where he can cover the sky with one hand, and with the quality of "Bomb Disposal Unit" and "Love", as long as Rob Freman is cautious, it will definitely be fine. He also stopped dwelling on this issue, and began to say that he came here for another purpose: "The project of Century Summit in Lin'an has almost been decided, and the contract will be signed next month, and in November, we will hold a launching ceremony, I hope to invite the chairman or president of various Hollywood companies to Lin'an, and invite a group of Hollywood superstars to join the show, this is the largest project of Century Summit so far, so I hope that from the lineup to the model is world-class." Speaking of which, Zhang Ran took out a list and put it in front of Rob Freman.

As a member of the pinnacle of the century, Rob Freman knew Zhang Ran's plan to build a new film and television base in Lin'an, and when he heard that the project was about to start, he quickly took over the list, and looked at it, there were not only superstars like Leonardo on the list, but also the names of the heads of major Hollywood film companies in Hollywood. However, it should not be a big problem to issue an invitation to the peak of the century, the peak of the century has Netflix in its hands, and it controls the largest cinema chain in China, they will definitely give this face. ”

Zhang Ran nodded slightly: "I want to hold a reception and talk to these people, please help me handle this matter!"

In the next few days, Zhang Ran met with various Hollywood gods non-stop, Warner Bros. CEO and Chairman Kevin Tessohara, Sony Pictures Chairman Tom Rothman, and Oscar Chairman Cheryl Isaacs, it was like a war.

On October 9th, Century Summit held a cocktail party in Los Angeles, where the chairman of the Academy of Oscars, executives from Warner Bros., Sony, 21st Century Fox, Legend, Lionsgate and other major Hollywood films, as well as many celebrities came to cheer.

At the reception, Zhang Ran briefly introduced his Oriental Hollywood plan to the bigwigs, and invited everyone to participate in the launching ceremony held in Lin'an in November, as well as the forum for dialogue between Chinese and American entrepreneurs to explore the cooperation and development of Chinese and American films.

At the same time, Zhang Ran also revealed a grapevine, in recent years, China's film industry has developed rapidly, but the quality is not high, so the government hopes to introduce competition, coupled with China's defeat in the TO intellectual property arbitration in August, the government will relax the restrictions on film imports in the next two or three years, relax the distribution rights of imported blockbusters to private companies, and will increase the quota to 34 films.

It is true that the film quota will be increased to 34 in the future, but Zhang Ran is fooling when the distribution rights of account-sharing blockbusters are relaxed to private companies. Share the blockbuster with such a big pie, how refreshing it is for Zhongying and Huaxia to eat by themselves, how can they share it with others.

However, the Hollywood bigwigs don't know that Zhang Ran is fooling, they know that Zhang Ran has a deep relationship with Chinese, and when they hear this, they all believe that Zhang Ran must have heard something, and they are very excited. If the distribution right of account-sharing blockbusters is relaxed to private companies, then they can negotiate with companies other than China Film Huaxia, and whoever gives a high proportion of account-sharing will distribute the film to whom, so that they can strive for higher returns, therefore, after hearing that Zhang Ran was going to hold a forum for Sino-US entrepreneurs to discuss how to cooperate, everyone said that they would definitely be there.

Hollywood studios have been coveting the Chinese market, but they are unable to exert their muscles in China because of the policy, and now Zhang Ran's words give them hope, and they are eager to discuss with Chinese entrepreneurs how to cooperate and earn higher profits after the new policy comes out.

The reception achieved the effect that Zhang Ran wanted, and it can be said that it was very successful. But just as he was humming a little song and returning to the hotel, he suddenly received a call from Zhang Jing, and this call made his face gloomy instantly.

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