"The above is the current situation of the video game market. ”

At an internal meeting of 10,000 households, Takahashi summarized the dynamics of the video game industry.

Although in the 90s, the growth momentum of the video game industry has dropped slightly, but as the world's second largest video game consumer market and the largest game producer, the video game industry still needs the attention of various companies that pay attention to the console game market.

At this stage, Wanhu does not have a lot of business in Yueben.

Mainly media content, and the games released on Sega consoles basically do not expect to make money, but to let players still have an idea of Wanhu's classic game series.

After the Nintendo era established an ecosystem of releasing new games almost every Friday, the player's love for games has also entered a short-term trend.

Let's put it this way, if you talk about a hot TV series, it can be broadcast for a few years, and there are still many fans who remember this TV series, and the popularity has not decreased too much.

As long as there is a sequel to this TV series, it can easily stir up the heat.

However, video games are different.

Because the sales of video games basically follow the theory of the golden three weeks, that is, 90% of the total sales of home console games, which are actually decided three weeks before the release.

In these three weeks, if the game sells well, it is good, and if it sells poorly, it will basically be on the street.

Therefore, in order to make their own games sell well, these video game manufacturers can say that they have to do everything.

It's not just about publicity, it's about getting hands and feet.

If you confirm that your game is very fun, you should give your game to the magazine editor as soon as possible, so that the magazine editor can brag about it.

If your game isn't fun, don't give it to the magazine's editor in advance.

In this case, it will take at least a week for the magazine editor to get the game at the same time as the player, and it will take at least a week to play the game to the point where he can produce articles, and it will take about another week to write an article.

By the time the magazine published the game review, three weeks had largely passed.

Those who should enter the pit have already entered the pit, and the problem of sales volume has naturally been solved.

Of course, it's not just about publicity, it's about game content.

The first thing to do is that the game can't be cleared too quickly.

Because if the player buys it for the first time, clears the customs within a few days, and then starts selling second-hand games, this is a great harm to the sale of first-hand games.

At this time, in order to sell these games well, a lot of game content needs to be added.

However, the cost of adding game content is too high, so there are more and more things that can maximize the use of existing game content and forcibly extend the player's game time.

Wanhu, as the producer of "Player's Heart", the best-selling game magazine, is naturally very clear about these things.

It's also interesting to say that the reason why Gamer Heart is the most recognized game magazine among players is not because it has players in its name, but because it is the only magazine that does not fool players.

The so-called budget system is the budget system that determines the budget that will be used in the fiscal year before the fiscal year.

And the budget is not entirely correlated with the revenue of the magazine.

In other words, Wanhu's "Player's Heart" does not have to collect money from manufacturers in order to survive.

There are many reasons why manufacturers collect money, and the biggest reason is that they are not confident in their games.

Of course, this is for Gamer Hearts.

Many other game magazines, if you don't spend money, you won't have game reviews. And the quality of your game review has nothing to do with whether the game is good or not, but depends on how much money you spend.

In such a situation, a very bad competition mechanism naturally arises.

At the same time, what is even more interesting is that game manufacturers must earn back the money they spend on media.

Where they earn it from, naturally from the players.

Therefore, while the media collects money, it is actually harming the interests of players.

It's a logical chain that's easy to understand.

That's why reporters and editors hate dogs.

If it sounds good, it is the uncrowned king, and if it sounds bad, it will say something unpleasant...... It is to charge black money protection fees.

"Stretch, do you think Sony can succeed?" asked one attendee.

Takahashi thought for a moment, and he said, "I think so." ”

"Why?" the questioner immediately asked.

Of course, he didn't believe that Sony would succeed, and if it was really that easy to succeed, Wanhu would not have always failed to enter the console game market.

If a company like Sony, which has never stepped into the video game market, succeeds, then why did the old people who were in the video game market die so miserably?

So, Takahashi emphasized Sony's advantages again.

First of all, Sony has money.

Of course, there are many wealthy enterprises.

Microsoft, the world's cashiest company, has also not benefited from the gaming industry.

The second is that Sony has the technology.

You must know that in the past, the game console consortium was all hardware and software.

Although those who make hardware have the technology to make hardware, they definitely don't want to lose money.

In other words, they all have to make a profit without a machine.

Whether your machine sells well or not, whether the platform can be popularized, it's none of their business.

There is no need for hardware manufacturers to give up immediate benefits for the sake of illusory interests.

Sony, on the other hand, has the technical strength and the factory, and if they want to reduce the price, they will definitely be able to do it.

The third is compatibility with the video game industry.

With experience in the record industry, Sony still has an advantage if it wants to enter the video game industry.

You know, although the record industry is also an industry driven by technological development.

However, the recording industry can grow much earlier and more complex than video games.

For example, there are a large number of dynamic social organizations in the entertainment industry like Hong Kong, and the shadow of the entertainment industry is actually the norm in the entertainment industry all over the world.

Because this kind of anonymous mass consumption is very easy to launder money.

Besides, it is also fun for some people to keep some small stars and big stars in captivity to play and turn their lovers into big stars.

Sony is able to handle these complex relationships.

I don't think it's too difficult to deal with video games.

However, Takahashi's argument did not necessarily convince the questioners.

Because there is no precedent for any manufacturer to beat Nintendo on the home console platform.