For two days, Lin Zhengrong stayed in the dormitory to paint and design drafts, and did not go anywhere until the evening of the third day, when he received a phone call, which made him stop what he was doing.

The person who called him was none other than director Wang Tao.

Seeing the other party's phone, Lin Zhengrong patted his head directly, if it wasn't for the other party taking the initiative to call, he would have almost forgotten about the advertising creativity, so without waiting for the other party to take the initiative to mention it, Lin Zhengrong said directly, "Director Wang, don't worry, before tomorrow, the plan will definitely be sent to your mailbox." ”

It is estimated that Wang Tao didn't expect Lin Zhengrong to be so tricky, so his tone was surprisingly good, "Don't worry, when I was shooting the advertisement before, I said that I would give you a week, I called, just to learn about the progress of your plan, by the way, do you need help here?"

If the other party was in front of him, Lin Zhengrong would definitely immediately pat his chest and promise, "Don't worry, I'm almost ready here, I'll send it to you before tomorrow morning, and when the time comes, Wang Dao will accept it." ”

Wang Tao smiled, "Okay, since you have written almost the same, I won't bother you, when the time comes, I will receive the plan and then say, and, Xiaolin, don't forget, you also promised to help me write the theme song, you have to hurry up about this." ”

Lin Zhengrong said, "Don't worry, you can't forget it." ”

"Okay, then I won't bother you, I'll talk about it tomorrow. ”

As he spoke, Wang Tao hung up the phone.

In fact, there is no way for him to hang up the phone, who let Lin Zhengrong talk so much.

In fact, Wang Tao still has doubts about Lin Zhengrong's ability, but it is not easy to endure so many days before giving him a call.

When filming the first advertisement before, Wang Tao once proposed to buy his creative, that is, the advertising creative of "I speak for myself".

There is no problem with this idea itself, Wang Tao is also a professional, and the other party still asked him to provide a plan, which itself gave him a very good opportunity to show.

In these years, there is a lot of everything, but there are not many opportunities.

Not every young person will have such a good opportunity when they leave school.

In this regard, Lin Zhengrong's luck is still good.

But it's not just a matter of luck, it's all a reflection of his ability, of course, when it comes to his own ability, Lin Zhengrong is also weak-minded, because how the thing "I speak for myself" came about, everyone on the earth knows.

Wang Tao's call, if he didn't come, Lin Zhengrong really almost forgot about it.

For him, his emphasis on underwear design is obviously greater than that of advertising planning.

The reason is very simple, underwear design is his career and the direction of his future development, and advertising planning is more of a part-time job, which belongs to the nature of playing tickets.

There aren't many opportunities for this thing to play on itself.

Because he was not led by the entire advertising shooting, he was a planner after all, and the person who could make the version was Wang Tao, not him.

It can be said that even if it is filmed in an advertisement, others will not say that this is his Lin Zhengrong's work, but will say that it is an advertisement shot by director Wang Tao.

No one will pay attention to him as the provider of a plan.

So some people have always said that movies are the art of directors, and TV series advertisements are actually the same, of course, advertising cares more about creativity.

If his advertising idea passes the review of Anning Sports Advertising Department and is shot directly, this is also a good thing, because Anning will shoot this advertisement, and he will definitely continue to use him as a spokesperson.

And once passed, the remuneration is not cheap.

Well, it is to add a theme, a total of 200,000 honorarium.

The advertising planning case plus a theme song, 200,000 yuan, this is already a very generous remuneration, especially for a little-known newcomer in the industry like Lin Zhengrong.

If it is said that the advertising planning case is that Mr. Wang of Anning Sports took a fancy to Lin Zhengrong, then Wang Tao helped him write the lyrics and compose the theme song.

In fact, it is not possible to attribute all the credit to Wang Tao, he is just a favor.

Because all this is just an agreement, it is still a question whether his work can be passed.

However, for Lin Zhengrong, he is not worried about the problem of his works, nor is he worried about whether he can come up with his works before tomorrow.

Because when he was going to do this thing next, he already had a draft in his heart.

It's because he has already made up his mind in his heart to take out what works he has come up with, and he has no way to take this matter to heart in the past few days, if it wasn't for Wang Tao calling to remind him, he would definitely have forgotten about this stubble.

However, when he was on the phone just now, he still swore that he would block Wang Tao with words.

The manuscript will be delivered tomorrow morning.

Thinking of this, Lin Zhengrong was helpless.

Of course, he can complete the advertising plan and theme song in one day, but don't forget that he still has several series of underwear works to perfect.

Although two days have passed, but for the design of three series of underwear works, the time is still a little rushed, of course, the more the better, but there is no way, tomorrow is Monday, he is going to Allure underwear, and the deadline for the advertising plan and the theme song is tomorrow, so it must also be submitted.

It's really all in a hurry.

However, since he promised someone else's things, Lin Zhengrong had no way to skip the ticket.

Without too much delay, he began to take out his notebook and began to describe the advertising shooting picture of "I Speak for Myself" in his memory.

The advertisement of Jumei's "I Speak for Myself" is a TV advertisement, and it is not an online version of the advertisement that will be placed on TV.

So there is a limit to the duration, less than two minutes per minute.

The first shot of the advertisement is actually the office area of Jumei, and the background is filmed in Jumei.

And the heroine is none other than Zhao Yihuan.

This woman is famous for starring in the movie "Adolescence", and in November of the same year, she starred in "Youth Paradise Lost", and then participated in "Adolescence 3", and later starred in "Upper Position".

Anyway, a series of works are all film and television dramas of this type.

If you want to say that you are pure and pure, if you want to say that you want to show your flesh, you can also show your flesh, anyway, you have been acting in this kind of side-rubbing work.

However, in a different time and space, when this woman filmed this advertisement, it was still quite popular.

The choice of this woman as the heroine of this advertisement is actually quite suitable, the reason is very simple, the whole advertisement is to tell others the story of a goddess of dick silk against the trend.

In the first shot, Zhao Yihuan is dressed as a female white-collar worker in the workplace, full of workplace elite fan, with long hair, sweet smile, and radiant spirit, walking through the company.

Then the camera entered, and it was Chen Ou's narration: "You only smell my perfume, but you don't see my sweat." ”

Accompanying this narration, it is the switch of the camera, switching to the heroine working overtime in the company alone, and at night, staying in the company to work overtime, typing the keyboard crackling alone, which is very contrasting.

The third scene is that the heroine is wearing a sexy dress to socialize in a restaurant, negotiating contracts with customers, wearing a low-cut hip skirt, sexy and terrible.

It is indeed very in line with Zhao Yihuan's image, this woman's breasts are still very material, and as soon as the image of this woman flashed, Lin Zhengrong subconsciously thought that if this woman came to endorse the products of Allure's underwear, it was estimated that it would also sell well.

But it's a pity that there is no such woman in real time and space, and the other party himself exists in his memory, just like a person who constantly has to watch a movie, it's all virtual.

This feeling is already familiar to Lin Zhengrong, and he doesn't care.

The heroine talks about the contract with a middle-aged uncle in the box, and then wants to refuse to return the contract, the second sentence is very prominent: You have your rules, I have my choice.

The heroine's choice is to turn around and leave.

This passage actually hints at the unspoken rules of the workplace.

It is then used to show that the heroine is different and unwilling to sell her body for the contract.

It fits this woman's personality very well.

In fact, in this advertisement, in addition to the heroine, there is still a male protagonist.

Who the actor is, Lin Zhengrong doesn't know.

But none of this is important, the important thing is that in the fourth shot, it will be the actor's turn.

The actor is a boy who learns painting, and Lin Zhengrong is very familiar with this picture, so he naturally has a sense of closeness to this actor.

Whether in his previous life or in this life, he was an art candidate, in his previous life, he studied Chinese painting at the China Academy of Art, and in reality, he was also a student majoring in costume at the Fashion Institute.

If you want to study fashion design, you must be an art candidate.

Therefore, he has a natural affection for learning to paint.

However, Lin Zhengrong is luckier than the other party after all, when he was learning to paint, his parents were very supportive of him, no matter in his previous life or now, his parents have always supported him.

However, the male protagonist in the advertisement was not so lucky, and his father thought that studying art had no future and was a bad business.

After all, in the domestic environment, it is really difficult to learn art, and it is difficult to become a painter, so there is a saying that poor people are artists.

In fact, this is a kind of prejudice in society, and students who come out of art majors also live very well, and they live better than those who come out of ordinary majors.

Learning art is not necessarily to be a painter, you can also be an art teacher, like his father, is an art teacher, not necessarily a teacher, you can also become an advertising designer, advertising professional, also divided into art direction and professional direction, having art skills is also very helpful for engaging in the advertising industry, even Internet companies also have UI designers, these are the need to have art skills.

Therefore, if you study art, you will not necessarily starve to death.

Of course, art candidates, and then study fashion design, is also a very good direction, at least, many domestic art colleges and universities will open fashion design majors.

Moreover, there is another special thing about fashion design, that is, science and engineering colleges can also offer fashion design majors, such as some textile colleges.

Therefore, every year, there are many art candidates who apply for the costume major.

That's a good way out.

There is no need to think that learning to paint is unproductive and unprofessional, but there is nothing wrong with having such a shot in the advertisement.

This in itself is a prejudice in society, so in Zhao Yihuan's version of the advertising picture, there will be a shot of the father overturning his son's painter and smashing his son's drawing board.

Such a shot with Chen Ou's familiar narration is also very good.

"You deny my present, I decide my future. ”

So at the end of the shot, the actor was capitalized, that is, he received an admission letter from the university, and he was still an art school.

Then there is the helpless expression of the hero's father who takes off his eyes.

In this regard, Lin Zhengrong didn't think about it, so he directly changed the notice to Yanjing Fashion Institute.

Let the other party come over to learn fashion design, and then finally enter Anning Sports, this is the winner of life, if it is really shot like this, then the planning and creativity of the whole advertisement will be more perfect.

It's even better than the original Jumei.

As soon as he thought of this, Lin Zhengrong was excited.

After all, he stood on the shoulders of giants.

The sixth shot is also the climax of the whole advertisement, the actor rushed to the company's building with Jumei's gift box, and he went on a bicycle, and it was still pouring rain in the sky, and the actor was very heartbroken and blocked the gift box in his arms with his body, worried that the gift would be wet by the rain.

Such a shot, still raining, is indeed very contrasting.

What's even more contrasting is that there is a rich second generation who wants to give gifts to the heroine like the male protagonist.

The rich second generation drives a luxury car, here, tentatively BMW, as for why it is BMW, it is also very simple, the main thing is a matter of feelings, isn't there a woman who would rather sit in a BMW and cry than sit on a bicycle and laugh?

So at that time, this advertisement was actually satirizing this social phenomenon.

Therefore, to set off the image of the heroine, not to mention, this kind of foil is still very successful.

Because the image of the rich second generation is very prominent.

Not to mention driving a BMW, there are two bodyguards wearing black suits and black sunglasses next to him who are holding two huge black umbrellas to help the rich second generation block the rain.

This picture, this frame, is vividly displayed.

It perfectly shows the positioning of black in this lens.

It's really impactful.

Compared with the powerful appearance of the rich second generation, the actor is holding the gift box of Jumei and staying next to him in the rain, shivering, which is a huge contrast.

In fact, this contrast is everywhere in this advertisement.

The reason is very simple, who asked me to speak for myself, which is itself a contrast.

The heroine braves the rain and rushes out of the company building.

At this moment, all looked at the heroine.

There are male protagonists and rich second generations.

The rain was heavy and the music was intense.

I don't know why, Lin Zhengrong has an inexplicable excitement.

Because Dick Silk has counterattacked after all.

And the male protagonist in the advertisement is a good representative of the group of Diaosi.

Lin Zhengrong is one of them.