The day after the news of Xia buying breast insurance at a sunny price broke, the Allure underwear advertisement endorsed by her also began to be launched.

At the same time, the new products of Allure underwear are also launched simultaneously.

As soon as it was launched, the sales volume broke the sales record of the previous week.

The advertisement is on fire, and Lin Zhengrong is also on fire.

Weibo and WeChat have increased a lot, because when Xia Yiqing posted a photo album and an advertising video connection, he also @ him, not only that, not only that, but Su Keyan also forwarded and liked him.

Suddenly, Lin Zhengrong's Weibo fans increased by 300,000.

The power of the star is indeed terrifying, and it tripled his followers in just one day, which is even more fierce than Cao Shuang's Weibo account that has been operating for more than two months.

In this way, his relationship with Xia Yiqing and Su Keyan was also exposed by almighty netizens.

In fact, there is no need for human flesh, Zhisu Keyan released a new song, Wang Tao asked him to rub the heat, Cao Shuang went to find a large group of self-media bloggers to promote, the popularity was average, but he didn't expect it to be concentrated on Xia Yiqing's side to break out.

Of course, Lin Zhengrong became a little popular, in addition to gaining popularity, but also because the Anning Sports advertisement he shot for the first time also began to be launched.

It is broadcast directly on CCTV prime time, although now CCTV has no way to crush local stations in all aspects and become the absolute industry hegemon as before.

But CCTV's prime advertising time is not cheap at all.

Lin Zhengrong still has some understanding of this.

Because the advertisements of Allure underwear have also begun to be placed on CCTV, the second version of the advertisement is placed on CCTV, and the first version of the advertisement is placed on Yanjing Satellite TV.

According to Qin Tingcheng, the company generally feels that the second version of the advertisement is more connotative.

It is more able to promote the brand culture of Allure underwear, and it is more appropriate to put it on CCTV.

In this way, the advertising time is also compressed, and the entire version of the person in the picture is less than thirty seconds long.

But its importance cannot be overstated.

In the same week, two CCTV advertisements were launched, one of which was for him to be an advertising model, and the other for him to participate in the planning.

not only exposed him in front of the public, but also made Lin Zhengrong the most topical newcomer in the advertising circle.

is also hotly discussed, of course, there is Wang Tao, you must know that whether it is Anning Sports or Allure underwear, the advertisements are from him and his team.

made Wang Tao, a guy who was born as a director of literary films, really became popular.

For newcomers in the industry like Lin Zhengrong, fame is needed, and for directors in the industry like Wang Tao, fame is also needed.

This is a treatment that was impossible for literary film directors to enjoy before, and the films he shot before didn't even have a chance to be released in theaters, so they were finally launched, and they were taken off the shelves in less than a week.

The investors are bankrupt at a loss.

Therefore, although Wang Tao has been in the film and television industry for more than ten years, he doesn't want to shoot films, but he really doesn't make any money, and even the films shot in the early years have won awards abroad, but they have been directly banned.

Although the ban order has passed the time limit, Wang Tao was disheartened and came to work as an advertising director.

However, this is not a curve to save the country.

Anyway, when Lin Zhengrong saw Wang Tao again, the other party was still lamenting that the money he earned as a director in the first ten years was not satisfactory for the two commercials he shot and produced this year.

Lin Zhengrong doesn't know much about these things, and he doesn't mix in the entertainment industry, whether it is a film director, a TV director or an advertising director, he really doesn't have an intuitive judgment about how they are mixed.

However, in order to shoot two versions of the commercial, Allure Underwear has a lot of budget, and it directly spent almost 10 million, not including 10 million endorsement fees.

Coupled with the advertising cost on CCTV, the entire advertising project cost more than 30 million.

In total, in order to promote new products, Allure underwear spent almost 50 million on advertising endorsements.

Lin Zhengrong is in charge of the whole project, which sounds scary.

In fact, professional negotiations, he rarely participated.

The company's legal department and brand promotion department are responsible for the docking of pricing.

The most he does is to finalize the list, be responsible for the preliminary negotiation and agreement, and then control the advertising content, but as for the cost, he doesn't care.

That is, he doesn't care about money.

Otherwise, where can Qin Qingcheng rest assured that he will toss blindly.

But even so, he still has a lot of rights, at least, he personally decides the advertising spokesperson and advertising director, and even participates in the whole process of advertising production.

It's definitely an important part that can't be overlooked.

If it weren't for his role in the middle, it would be a little difficult to invite either Xia Yiqing or Wang Tao over, and even if he could be invited, it would cost a greater price.

That's what he does.

When Lin Zhengrong saw Wang Tao again, he was also shooting, so to speak, it was not an advertising shooting, and he didn't have much intersection with Wang Tao.

The two of them can't get to the point where they usually come out to drink and fart when they have nothing to do.

At least, he and Wang Tao, a literary film director, are not at the point of having similar interests.

This time, the shooting was nothing else, it was the series of advertisements that he had planned before, and I endorsed for myself.

After more than two months of pressure on Anning's side, it was finally filmed through this advertisement.

The filming location was not in Yanjing, but in Xiamen.

Because Xiamen is the headquarters of Anning.

Most of the filming of the entire advertisement was taken in the headquarters building of Anning.

So if you want to run Xiamen, you can't do it.

Lin Zhengrong didn't expect that in less than half a month, he had just returned from Hainan and was going to Xiamen again.

However, unlike Sanya, this time he had no way to bring anyone except his assistant Yuan Lin.

If you want to shout Han Bailing and chestnut grains like the last time you went to Sanya, don't even think about it.

It took four years to complete the Anning Xiamen Operation Center Building, costing 400 million yuan, and will have more than 1,000 employees working here. There are a total of 24 centers. The building is 100 meters high, with 23 floors above ground and 3 floors underground. There are more than 400 underground parking spaces underground. The first floor is the company lobby and business center, the second to fourth floors are the exhibition hall, the fifth floor is the staff restaurant, the sixth floor is the staff lounge, and the seventh to the twenty-first floors are the office floors.

Before you walk into the building, you may notice a banyan tree, which is almost 300 years old. It is a single forest, like a hanging garden, with all kinds of small plants growing on the branches, and countless small birds perching on it, so it is also called "Banyan Garden". In the early days of construction, the Anning Building was associated with this ancient banyan tree.

The day after the news of Xia buying breast insurance at a sunny price broke, the Allure underwear advertisement endorsed by her also began to be launched.

At the same time, the new products of Allure underwear are also launched simultaneously.

As soon as it was launched, the sales volume broke the sales record of the previous week.

The advertisement is on fire, and Lin Zhengrong is also on fire.

Weibo and WeChat have increased a lot, because when Xia Yiqing posted a photo album and an advertising video connection, he also @ him, not only that, not only that, but Su Keyan also forwarded and liked him.

Suddenly, Lin Zhengrong's Weibo fans increased by 300,000.

The power of the star is indeed terrifying, and it tripled his followers in just one day, which is even more fierce than Cao Shuang's Weibo account that has been operating for more than two months.

In this way, his relationship with Xia Yiqing and Su Keyan was also exposed by almighty netizens.

In fact, there is no need for human flesh, Zhisu Keyan released a new song, Wang Tao asked him to rub the heat, Cao Shuang went to find a large group of self-media bloggers to promote, the popularity was average, but he didn't expect it to be concentrated on Xia Yiqing's side to break out.

Of course, Lin Zhengrong became a little popular, in addition to gaining popularity, but also because the Anning Sports advertisement he shot for the first time also began to be launched.

It is broadcast directly on CCTV prime time, although now CCTV has no way to crush local stations in all aspects and become the absolute industry hegemon as before.

But CCTV's prime advertising time is not cheap at all.

Lin Zhengrong still has some understanding of this.

Because the advertisements of Allure underwear have also begun to be placed on CCTV, the second version of the advertisement is placed on CCTV, and the first version of the advertisement is placed on Yanjing Satellite TV.

According to Qin Tingcheng, the company generally feels that the second version of the advertisement is more connotative.

It is more able to promote the brand culture of Allure underwear, and it is more appropriate to put it on CCTV.

In this way, the advertising time is also compressed, and the entire version of the person in the picture is less than thirty seconds long.

But its importance cannot be overstated.

In the same week, two CCTV advertisements were launched, one of which was for him to be an advertising model, and the other for him to participate in the planning.

not only exposed him in front of the public, but also made Lin Zhengrong the most topical newcomer in the advertising circle.

is also hotly discussed, of course, there is Wang Tao, you must know that whether it is Anning Sports or Allure underwear, the advertisements are from him and his team.

made Wang Tao, a guy who was born as a director of literary films, really became popular.

For newcomers in the industry like Lin Zhengrong, fame is needed, and for directors in the industry like Wang Tao, fame is also needed.

This is a treatment that was impossible for literary film directors to enjoy before, and the films he shot before didn't even have a chance to be released in theaters, so they were finally launched, and they were taken off the shelves in less than a week.

The investors are bankrupt at a loss.

Therefore, although Wang Tao has been in the film and television industry for more than ten years, he doesn't want to shoot films, but he really doesn't make any money, and even the films shot in the early years have won awards abroad, but they have been directly banned.

Although the ban order has passed the time limit, Wang Tao was disheartened and came to work as an advertising director.

However, this is not a curve to save the country.

Anyway, when Lin Zhengrong saw Wang Tao again, the other party was still lamenting that the money he earned as a director in the first ten years was not satisfactory for the two commercials he shot and produced this year.

Lin Zhengrong doesn't know much about these things, and he doesn't mix in the entertainment industry, whether it is a film director, a TV director or an advertising director, he really doesn't have an intuitive judgment about how they are mixed.

However, in order to shoot two versions of the commercial, Allure Underwear has a lot of budget, and it directly spent almost 10 million, not including 10 million endorsement fees.

Coupled with the advertising cost on CCTV, the entire advertising project cost more than 30 million.

In total, in order to promote new products, Allure underwear spent almost 50 million on advertising endorsements.

Lin Zhengrong is in charge of the whole project, which sounds scary.

In fact, professional negotiations, he rarely participated.

The company's legal department and brand promotion department are responsible for the docking of pricing.

The most he does is to finalize the list, be responsible for the preliminary negotiation and agreement, and then control the advertising content, but as for the cost, he doesn't care.

That is, he doesn't care about money.

Otherwise, where can Qin Qingcheng rest assured that he will toss blindly.

But even so, he still has a lot of rights, at least, he personally decides the advertising spokesperson and advertising director, and even participates in the whole process of advertising production.

It's definitely an important part that can't be overlooked.

If it weren't for his role in the middle, it would be a little difficult to invite either Xia Yiqing or Wang Tao over, and even if he could be invited, it would cost a greater price.

That's what he does.

When Lin Zhengrong saw Wang Tao again, he was also shooting, so to speak, it was not an advertising shooting, and he didn't have much intersection with Wang Tao.

The two of them can't get to the point where they usually come out to drink and fart when they have nothing to do.

At least, he and Wang Tao, a literary film director, are not at the point of having similar interests.

This time, the shooting was nothing else, it was the series of advertisements that he had planned before, and I endorsed for myself.

After more than two months of pressure on Anning's side, it was finally filmed through this advertisement.

The filming location was not in Yanjing, but in Xiamen.

Because Xiamen is the headquarters of Anning.

Most of the filming of the entire advertisement was taken in the headquarters building of Anning.

So if you want to run Xiamen, you can't do it.

Lin Zhengrong didn't expect that in less than half a month, he had just returned from Hainan and was going to Xiamen again.

However, unlike Sanya, this time he had no way to bring anyone except his assistant Yuan Lin.

If you want to shout Han Bailing and chestnut grains like the last time you went to Sanya, don't even think about it.

It took four years to complete the Anning Xiamen Operation Center Building, costing 400 million yuan, and will have more than 1,000 employees working here. There are a total of 24 centers. The building is 100 meters high, with 23 floors above ground and 3 floors underground. There are more than 400 underground parking spaces underground. The first floor is the company lobby and business center, the second to fourth floors are the exhibition hall, the fifth floor is the staff restaurant, the sixth floor is the staff lounge, and the seventh to the twenty-first floors are the office floors.

Before you walk into the building, you may notice a banyan tree, which is almost 300 years old. It is a single forest, like a hanging garden, with all kinds of small plants growing on the branches, and countless small birds perching on it, so it is also called "Banyan Garden". In the early days of construction, the Anning Building was associated with this ancient banyan tree.

This is also a matter of no choice, and when I go to Xiamen again, it is not the same as Sanya after all.