Chapter 81: Today's Headlines

Although Wanhu has produced many popular game series, video games have always had a limitation.

This limitation is its strong interactivity.

Yes, strong interactivity is a bit a bit a lot of the time, but for many of the new generation of children, strong interactivity is a disadvantage.

Because, instead of video games that require a lot of effort and brains to play, they prefer to watch something that can be easily entertained without using their brains.

If the metaphor is a little more malicious, it is that the milk (meow) head is not only to take out the pacifier, but also to send it to the user's mouth.

According to this problem, the people in the big data department of Wanhu actually have the idea of making their own applications.

"Knock knock. ”

"Please come in. Takahashi said.

"Chairman, this is the app we want to make. A young man who didn't look very old, only about thirty years old, said.

As for the app he said he wanted to make, Takahashi already knew it in advance.

For people like Takahashi's current state, the so-called reservation system is not a complete arrangement.

Instead, it gives both parties a time to prepare for each other, for example, Takahashi had already learned about the overview of the application he wanted to make before the young kid came, and now he doesn't need the young man in front of him to introduce it again, just agree or deny, and decide how much resources to give them.

"Your idea is good. "Indeed, whether in the United States or in the book, we have found that many users do not like to actively search, but prefer to passively accept." However, all push software now has algorithmic problems. Always be able to push something that makes the user unhappy. I agree in principle with your practice of using big data algorithms to push messages. ”

"Thank you, Chairman. The young man hurriedly thanked him, and after a while, the young man said, "That...... Chairman, what do you think this app is called?"

"Since it's a news app, I want users to open it every day. I think...... Why don't you call it 'Today's Headlines'. Of course, the content of the headlines is determined according to the algorithm, and you don't have to really push the same headlines to everyone every day. ”

"Yes! Chairman! It's called "Today's Headlines". ”

"Well, you guys do it. I give you a staffing of sixty men. You assemble a team and launch the product as soon as possible. Takahashi said.

"Yes!"

After the young man returned, he began to assemble the team, and after 43 days, the first big data news software for North America was finally launched.

"Today's Headlines" is a software that, in principle, is epoch-making. Because, in the past, the push of the content that users liked was still relatively vague.

Even if a user portrait is carried out, the accuracy of this user portrait is relatively worrying.

The big data owned by 10,000 households is different, almost all of the content on it is not filled in by the users themselves, but collected by 10,000 households.

Even the user's own understanding of himself is not as deep as Wanhu's understanding of him.

And the distribution behavior of "Today's Headlines" based on user data has another innovation. It is this kind of software that can complete the previous almost all newspapers to be able to complete the possession of reader subdivision and classification.

Why?

Because the newspaper and the reader are a two-way process.

People in the financial industry are happy to read the Wall Street Journal.

UFO lovers, just like to watch "Exploring the Alien World".

And because the content of traditional newspapers is limited, a newspaper can only complete the positioning in one direction.

Traditional news software, although it can store far more news than newspapers, is still limited in the content space on the main page, and this limited content will allow users who like these contents to stay, and users who don't like these things to leave.

And the software "Today's Headlines" doesn't even have a process of initializing and judging user preferences, and even just to keep users from doubting, it makes a little bit as if it needs to search for users' reading preferences, and then push it accordingly.

In this way, the loss of reading users is avoided to the greatest extent, and such a single software can meet the needs of almost all news readers.

As for the journalists who go to cover the news.

For this kind of thing, Wan Hu didn't want to hire at all.

Even, after contacting the traditional news giants and hearing their lion's big offer, Wanhu immediately gave up.

Wanhu plans to sign a large number of small reporters, and then let a large number of users participate in making news.

As for the remuneration of creators, it is based on the number of clicks.

And where does the revenue come from?

Quite simply, it is the main income of the Internet in addition to the branch of online games - advertising.

The software began to be rolled out in 10,000 software stores in the United States.

Due to the intentions of Wanhu, Wanhu Software Store is still very high-quality.

As long as it is software pushed by 10,000 households, almost all of them can have a good number of downloads.

As for how much retention can be made, it depends on the ability of the developers of these software.

If the software is really easy to use, there will definitely be no shortage of people who continue to use it.

After the first day of promotion, a total of 110,000 people downloaded the software "Today's Headlines", and the first-day retention rate was as high as 70%.

And 70 percent, or more than 70,000 people, almost half of the users spend more than three hours a day.

This is a very scary number.

You know, an ordinary newspaper only has about half an hour of reading every day.

More than 30,000 people can read it for more than three hours, which can already show that the ability of "Today's Headlines" to retain users has far exceeded that of traditional newspapers.

And 1 in 10 of the users who survived had the idea of starting to try their hand at creating news.

It's just that the vast majority of news is "transferred" from other places.

This undoubtedly increases the burden on 10,000 households, not only can not delete these "transfer" news to discourage the enthusiasm of creators, but also to avoid pushing duplicate content to readers when pushing.

After intense overtime, the problem was finally solved.

And because of the information flow reading mode of "Today's Headlines", the advantages are too great compared with traditional newspapers or news clients.

As a result, this software expanded very quickly, and it continued to rank first in the free software download list of 10,000 software stores (North America) for a month.

The number of daily active users exceeded 1.5 million.

Overnight, it became a new fist product of Wanhu.