Chapter 569: Industrialization and Typification
Zhang Ran dressed up in a suit and walked on the stage in high spirits. As soon as he took www.biquge.info stage, the students below began to applaud wildly, and the whole atmosphere was very warm.
Zhang Jingchu applauded harder than anyone else, in her opinion, Zhang Ran's high-spirited appearance was simply incomparable, and Yin Chengxian, who served as a micro-film photographer, also aimed the camera at Zhang Ran, ready to record Zhang Ran's voice and smile.
Zhang Ran looked at the crowd sitting in the audience and was very emotional.
Many film and television bases have been built in China, and more and more theaters and screens have been built, and even in a few years, it will become the country with the second most screens, but the industrialization process of Chinese films is extremely slow, and the fundamental reason is that there is a shortage of high-end talents in the film industry, and there is also a lack of technical talents.
The Asian Film Academy hopes to provide human support for the industrialization of Chinese films!
Zhang Ran took a breath and said, "Today, I am very happy to stand at the first opening ceremony of the Asian Film Academy. On this festive occasion, on behalf of all members of Asian Film Studies, I would like to extend a warm welcome and heartfelt thanks to all the leaders and guests who have come to attend the opening ceremony!"
The students and guests present applauded.
Zhang Ran said with a smile: "Now the films of China, Japan and South Korea are all in a state of being suppressed by the United States in their own countries, why are American films strong? Los Angeles is the center of commercial cinema, and the Big Six are here, and New York is the home of independent films, with masters such as Scorsese, Ang Lee, and Woody Allen all in New York.
Since the birth of American cinema, there has been a struggle between Jewish adventurers who built DreamWorks Hollywood in Los Angeles on the West Coast, where they put business first, and artists on the East Coast, who used New York City as their base camp to uphold theatrical traditions and artistic pursuits, and constantly innovate the seventh art. Hollywood films have led to the prosperity of the market, turning films into industries and selling them all over the world, while New York films, their exploration of film art, has broadened the boundaries of films, and if what they explore is accepted, they will be applied to commercial film genre films, injecting fresh blood into Hollywood. ”
Ang Lee and Scorsese nodded slightly, they are New York film directors, and now they also have Hollywood collaborations, such as Ang Lee's "Hulk" is Universal Pictures, and Scorsese's "The Departed" is Warner's, but they are still New York directors at heart.
The students present suddenly realized that American movies are like this, walking on two legs, no wonder they are so powerful.
Zhang Ran didn't stop at all, and suddenly raised his voice and said: "And the biggest problem of China's and Japan's 1 movies is that they walk on one leg, they have done very well in the field of art, and there are many films that have won awards, but they have done very badly in commercial films, and the audience doesn't like to watch them." South Korea should be the best among the three East Asian countries, giving birth to a group of excellent commercial directors, as well as art film directors such as Kim Ki-duk and Hong Sang-so. I talked to director Park Chan-wook about this question, the reason why Korean films have risen in a short period of time is that since the 90s, South Korea has had a group of filmmakers, directors, screenwriters, and producers, who are determined to learn from Hollywood very firmly and completely take the road of genre, so today Korean films are at the forefront of Asia. Of course, Korean films also have their own problems, so I won't elaborate on them here. The purpose of our establishment of the Asian Film Academy is to connect with Hollywood, better learn from Hollywood, and then promote the integration and prosperity of the film industry in the entire Asian region. ”
Park Chan-wook nodded, Korean films used to be the dumping ground for Xiangjiang films, and their generation of filmmakers gritted their teeth, first learning from Xiangjiang and then Hollywood, which led to the rise of Korean films now. However, the Korean film market is too small and must be developed outward, and China and Japan have similar cultures to South Korea, and the market is large enough, if we can work together and share the market, then there is an opportunity to make Hollywood blockbuster-scale films.
Zhang Ran continued: "We are very powerful in Hollywood blockbusters, and we know that Hollywood is powerful, so where is the most powerful thing about Hollywood? What is industrialization? It is the division of labor. To give a simple example, there are now about 140 types of work in the production process of Hollywood films, while there are only more than 40 types of work in China. This shows that China's film industry is still in the stage of extensive and has not yet reached refinement and modernization.
Hollywood movies are based on a fine division of labor production process, in fact, not only Hollywood blockbusters, but also hundreds of thousands, one or two million small-budget films also follow a strict production process. I once interned in a small-budget crew, and the budget for that movie approved the elevator three times, which means that it can only be used three times. Because it is necessary to hire a special worker to open the lift, it costs money. So you can only drive it three times, and you can't do it once. Once, I went to the production manager with the photographer and wanted to rent two soft lenses, which are the most common ones, and the answer was that I still didn't have a budget. We grinded hard and hard and didn't succeed in the end.
And in making a movie in China, the director or producer begs grandpa to sue grandma to get a little money and prepare to make a movie. But because the use of this money is not supervised by professionals, some of the money is always used for other purposes, or even hacked. The director has a headache for this kind of thing, and the investor also has a headache. But no one can do it, the crew lacks a professional division of labor, and there are no professionals to manage it. ”
What he said in this paragraph was the truth, and even Zhang Yimou was nodding secretly. It is normal for the production director of the domestic drama to deduct the box lunch, and the external producer will make money from the venue, and if there is a professional supervision, it can save a lot of money.
Zhang Ran continued: "The subdivision of commercial films will produce genre films, which is convenient for the audience to find accurate products for a certain clear viewing needs and have an expectation of the content of the film. To put it simply, if he wants to be scared, he must watch a horror movie, if he wants to have a laugh, then he must choose a comedy, and as a director, you have to meet the needs of the audience, for the audience of horror films, you must make them feel scary, and for the audience of comedy films, then you have to make them feel funny.
You can't abandon the genre and do the opposite, for example, if you advertise yourself as a comedy, but the people in it die and the ending is particularly miserable, for example, if you advertise yourself as a horror movie, but it's not scary at all. If this is the case, the audience will definitely be very disappointed after watching it. Recently, we have produced many blockbusters in China, but the audience evaluation is not high, and this is a very important reason. The audience is here for martial arts, then he just wants to watch heroes do chivalry and fight the rivers and lakes, but when he walks into the cinema, he doesn't have these, what he sees is that the heroes are masochistic, and then it ends miserably, so can he accept it? It's strange that he doesn't scold you!"
When Zhang Yimou in the audience heard this, his face couldn't help but change slightly, his "City Full of Golden Armor" was particularly depressing, and the ending was also very miserable, according to Zhang Ran's logic, this time I was afraid that I would be scolded very badly.
Zhang Ran didn't notice Zhang Yimou's reaction, and continued: "In July, we assigned an assignment on the official website to watch all the top 10 highest-grossing movies in your place every year in the decade from 1995 to 2005. In August, we gave another assignment, choose your three favorite movies from these 100 movies, and pull the movies through them completely. I don't know if any of our Nortel classmates have followed suit, if so, please raise your hand?"
In a corner of the screening room, a boy raised his hand.
Zhang Ran's gaze shifted to the corner of the wall and asked, "What's your name?"
The boy stood up and said, "My name is Lu Yang, and I am a graduate student in the directing department!"
Zhang Ran smiled and nodded: "You are one of the few students present who have genre film awareness, the Chinese film market is more superstitious and famous, and it is not easy to see new directors appear, why can Ning Hao come out? Since you are aware of this, go for it!"
Lu Yang hurriedly said, "Thank you, Teacher Zhang!"
Zhang Ran smiled at Lu Yang and continued: "Back to the topic just now, why do you want to watch those 100 movies? It is to let everyone know what popular movies are about, you don't even know what the audience likes to watch, how can you write popular scripts? The reason why everyone chooses the three favorite movies is that these three movies should be your favorite genre, the genre that you usually watch a lot, then this genre should be the one you are most familiar with and good at, and it can also be used as a development direction. As for pulling films, it is to let everyone have an understanding of the structure of the film, so that they can write the script in the future.
Hollywood is very strict about scripts, for example, in the 5th minute of the story, someone will ask a question or make a statement, and this question or statement is the theme of the film, and what must be done in the 12th minute...... The film is cut into many pieces, with clear requirements every few minutes, with a very clear process, like a production workshop, which may seem dogmatic, but very scientific, and this is the wealth that Hollywood has accumulated for decades. ”
Zhang Ran paused, looked at Wu Ershan who was continuing to shoot, and then looked at Lu Yang in the corner, raised his voice and said: When you master these structures and master the skills of genre films, it is possible to shoot excellent genre films. Now that the whole of Asia is short of excellent genre film talents, there is a lack of excellent genre films, there is a big enough stage for you, I believe in your ability, I believe that you will eventually carry the banner of Asian films! Okay, I won't say more, thank you!"
When Zhang Ran's speech ended, the scene resounded with warm applause, like thunder.
There are many young literary and artistic students at Nortel, and many people can't watch genre films, thinking that they are the products of the assembly line and lack artistry, but they don't have the slightest contempt for Zhang Ran, only full of respect. Not only did Zhang Ran donate money to the school so that everyone could have money to make films, but more importantly, he was really doing things for Chinese films.
There are too many people who talk big in Chinese films, and too few people do things in a down-to-earth manner.
Looking at the students who stood up and applauded in the audience, Zhang Ran suddenly felt that everything he had done was not in vain, and his smile suddenly became extremely bright.
Next, the three principals, Jang Hye-jun, Kim Chang-so and Koyuki Takanashi, issued letters of appointment to the professional tutors, while Amamba and Park Chan-wook awarded professional props to 12 students on behalf of the teachers. When Yoon Sung-hyun came on stage, he still had Steadicam on his back and a camera in his hand, and the chaotic scene caused the audience to burst into laughter.
The following project is a ribbon-cutting, Cai Fuchao, Tong Gang, Murdoch and other leaders and guests were invited to the stage. After some introductions, a group of young girls walked out, each holding a plate, which was not scissors, but a clapperboard, but different from the clapperboard, with the words "Asian Film Academy" and "2006.9.4" written on it.
Tong Gang and the others each took a clapperboard and put it on their chests, and after a burst of flashing lights, Zhang Ran shouted: "ACTION!"
The guests on the stage immediately closed the clapperboard, and with a crisp sound, the Asian Film Academy was born!