Chapter 1302: Entering the Mobile Phone Market

Rochester, Professor Deng's home. Pen & Fun & Pavilion www.biquge.info

The aroma of coffee wafted in the living room, and the guests of honor exchanged ideas while tasting coffee, and the atmosphere of the meeting was very harmonious.

Born in Hong Kong, the 62-year-old was elected to the US Academy of Engineering three years ago, and Thomson-Reuters, a well-known data agency, predicts that Professor Tang, the "father of OLED", is one of the favorites for the Nobel Prize in Chemistry in the next five years.

Despite all the predictions from the outside world, Professor Tang has always maintained a calm mind.

In Professor Deng, Bian Xuedao saw the unique calm temperament of university scholars.

That calmness is very different from the confidence of the waist, and it is different from the power in the hand, it is a very pure and real calmness, just like "the clouds gather to rain and the clouds will disperse and the sky will be clear".

As the old saying goes, it's not that a family doesn't enter a door, which is very reasonable.

There were five people sitting in the living room—the host, Professor Deng, Professor Deng's wife, and Professor Deng's daughter;

The three members of the Deng family present not only had the same appearance, but also had the same temperament and occupation, and they were all university professors -- Professor Deng's wife was a professor at the Rochester Institute of Technology in New York, and Professor Deng's daughter was a professor at Binghamton University of the State University of New York.

It can be said that the Deng family is a standard scholarly family.

Professor Tang's daughter, a Yale graduate, is an alumnus of Hong Chengfu, and the two brokered the meeting.

For the Deng family, forming a good relationship with a young rich man with a good reputation like Bian Xuedao has only benefits and no harm, not to mention that everyone is Chinese and has the same blood.

For Bian Xuedao, since he wants to use OLED as an entry point to enter the industry, it is appropriate to visit the "father of OLED".

Again, there is a wrong name, and there is no wrong nickname. Professor Deng is recognized as the "father of OLED", and his knowledge and understanding of the OLED industry must be far beyond others, so Bian Xuedao wants to hear how Professor Deng views the prospects of the OLED industry.

Putting down the coffee cup in his hand, Bian Xuedao looked at Professor Deng and said politely: "I came to visit this time to learn from you...... You are an authority in the OLED field, and I would like to hear your opinion before making a decision on whether to get involved in the OLED industry...... Because I got the news that several large companies in Europe, America, Japan and South Korea have burned money on OLED for several years, but now, there is still a considerable distance from commercial production, especially several companies in Japan, there are rumors that they want to suspend related projects, so I am a little hesitant. ”

Bian Xuedao said very directly, because experience told him that dealing with these Chinese Americans who have lived in the United States for most of their lives is more direct than unnutritious politeness.

Professor Deng, who was sitting in front of the window, listened and smiled gently: "I was just lucky, I stumbled upon an organic luminescent material and got a false title." As for authority, there is no such thing, there are too many scholars in the field of OLED who are more accomplished than me, and they are the real authorities. ”

"But you've come all the way to the door today, and I'd love to share my nearly 30 years of OLED research experience with you. To be honest, in the past few years, I have watched Chinese companies not engage in R&D, and take money to buy the entire LCD panel production line that has entered the elimination sequence from Europe, South Korea, and Japan, and I am very anxious for them. ”

After a pause, Professor Deng continued: "LCD looks good in the market now, but in terms of trend, OLED must be the mainstream in the future. Once the OLED technology matures in a few years, China's LCD panel factories will definitely face a severe dilemma. However, I see that many Chinese companies enjoy the position of followers and the risk-free market in front of them, and in the context of global competition, this mentality is very fatal. ”

After Professor Deng finished speaking, Bian Xuedao asked: "The price of OLED is high, so it should leave enough adjustment period for LCD, right?"

Professor Deng listened, shook his head slowly, and said, "Quite the opposite. ”

"Compared to liquid crystals, the structure of OLED is much simpler. For example, a liquid crystal display requires a light source system that includes a light-emitting device, a driver circuit, and a light guide plate, while an OLED does not. In addition, the packaging of liquid crystals needs to consider the characteristics of liquid materials, such as fluidity and unsupportability, while OLED does not have these problems. Therefore, I said that once the large-scale application of OLED display technology achieves mass production, it will inevitably show certain advantages in cost, at least its cost will not be significantly higher than that of LCD products. At that day, in the face of thinner, clearer, more realistic colors, faster response, lower energy consumption and transparent OLED screens, LCD can only give up to the market, and there is no room for resistance. ”

After a few seconds of silence in the living room, Hong Chengfu said: "I recently read a few papers on OLED, and it seems that many researchers believe that the main market for OLED is the emerging smart phone, and they feel that the cost performance of OLED on TV is much lower than LCD. ”

After taking a sip of coffee, Professor Deng said in a sure tone: "I can't agree with what you said. Mobile phones are used for calls,TV is used for enjoyment,Compared with mobile phones,Obviously, TV pursues high picture quality,So I firmly believe that OLED and TV are a perfect match。 ”

"As for some people who think OLED is more suitable for mobile phones, the fundamental reason is that the technology is not mature enough. The technical principle of producing a mobile phone screen is the same as the production of a TV screen, but the larger the size, the greater the probability of dead pixels, so the yield is difficult to guarantee. At present, the yield rate of OLED itself is very low, so there is no need to do a large screen, and thinking about it is enough to discourage many people. ”

Speaking of this, Professor Deng looked at Bian Xuedao, who was listening seriously, and said, "Personally, I think now is a good time to enter the OLED field. ”

Bian Xuedao narrowed his eyes slightly: "I want to hear it in detail." ”

Professor Deng said simply: "In the early years, the accumulation of relevant technologies was not enough, everyone was groping, and there was no direction for burning money. In the next few years, according to the current speed of technology research and development, there will definitely be one or two OLED companies with technical barriers, and then there will be many obstacles to enter the industry. At the same time, because the technological progress is lower than expected, coupled with the financial crisis, many OLED R&D enterprises have a tight capital chain, so you can take money to Europe, Japan and South Korea to buy relevant patented technology authorization, or indirectly obtain technology and equipment through mergers and acquisitions, cooperative investment, etc. With the foundation, as long as the funds are sufficient, I think that within three to five years, it is expected to form barrier technology patents and mass production processes. ”

After listening, Bian Xuedao thought for a while and asked, "Professor Deng, what do you think of the prospects of flexible screens?"

While speaking, Professor Deng's daughter brought a few plates of desserts and put them on the coffee table next to Bian Xuedao and Hong Chengfu's chairs: "Try it, my mother made it herself." ”

After eating a small piece of brownie, Professor Deng put down the delicate white porcelain plate and said, "You are very far-sighted! The future of the display industry lies in OLED, and the future of OLED lies in flexible display." To a certain extent, at present, countries have invested huge amounts of R&D resources in hard OLED screens, which are essentially accumulating technical details and manufacturing processes for flexible displays. Because once the flexible display technology is mastered, there will be cross-generational leaps in many fields, and some scenes in science fiction movies will come true one by one. ”

After speaking, Professor Deng showed a very elegant smile on his face, and then said: "From the perspective of OLED research scholars, I hope that powerful companies will join the flexible display R&D queue. But as a friend...... I am obliged to remind you that due to the constraints of material science and production technology, it will be impossible for flexible displays to be mass-produced in the next fifteen years, and of course, accidental technological leaps can shorten this time. There is another point I want to remind you,The so-called folding mobile phone、Folding TV is just a gimmick to attract attention,The real core application field of flexible display,Civilian accounts for up to two-thirds。 ”

There is no more to say more.

Although the prism incident has not yet been exposed at this time, as a scientist of Chinese descent, he has seen and heard a lot, and Professor Deng has a high degree of vigilance.

The conversation lasted a few more moments, during which Professor Deng answered a phone call, and then the conversation expanded from OLED to smartphones.

Professor Deng suggested: "If you want to develop the mass production process of OLED, you must need a lot of technology accumulation and yield data. ”

Hong Chengfu interjected: "Expensive new process screens that have not been tested by the market, I am afraid it is difficult to find buyers to be guinea pigs." ”

Without waiting for Professor Deng to speak, Bian Xuedao waved his hand and said: "Don't look for others, let's build a mobile phone brand by ourselves and consume it ourselves." ”

Hong Chengfu glanced at Bian Xuedao in surprise and did not speak.

At this time, Professor Deng's daughter, who had not spoken much, picked up the coffee cup and said, "This is a good solution." Using your own mobile phone to consume your own screen can not only quickly promote technological progress and achieve mass production as soon as possible, but also directly profit from the OLED end market. In addition, while building a mobile phone brand, you can also obtain talent reserves and industrial experience, and simultaneously carry out patent layout and supply chain supporting construction, which can be said to kill three birds with one stone. ”

Hey......

The idea is very clear!

Bian Xuedao glanced sideways at the woman who almost broke what he was thinking in his heart, there was a surprise, and there was also a little smugness: There is another point, you don't see it.

Outcome......

Two or three seconds later, Professor Deng's daughter smiled and added, "There are still two eagles." ”

Bian Xuedao was stunned for a moment: There are still two carvings?!

……

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(There's one more update today.) )