Chapter 790: Paving the Way
(Maopu Chinese) Ye Jingjia participated in the number of advertisements filmed is only a handful, if it is strict, in addition to safe yogurt, there is only this public service advertisement.
The remuneration for public service advertisements is very low, but because the filming is organized by the relevant state departments, even if they are not paid, there are still countless celebrities who are very eager to participate in the shooting.
First, shooting public service advertisements is equivalent to supporting public welfare undertakings, which is considered a good thing, second, public service advertisements can increase the positive public image of celebrities, which is conducive to development, and third, participating in projects organized by the government and brushing up on a sense of existence is definitely a good thing that is beneficial and harmless.
Originally, the theme of Ye Jingjia's participation in filming belonged to Shen Bingqing, and it was Dong Bing who snatched the resources out of Shen Huiqing's hands and stuffed them to Ye Jingjia.
Ye Jingjia chose to accept it, on the one hand, to make the plan go smoothly, and on the other hand, she also hoped to contribute a modest strength to public welfare.
As for the public image, for the current Ye Jingjia, there is actually no need to care too much.
Although Ye Jingjia's image in the circle has fallen to the bottom, because of Kelly's series of things, her public image has been more positive.
The recent disfigurement incident and murder incident, although the incident itself has been criticized, but it is an exemplary case of good police-people cooperation, which has been favored by many legal columns, and has been widely publicized, hoping that the people will be calm and not impulsive, but should actively and timely get in touch with the police.
Therefore, Ye Jingjia herself really doesn't care about deliberately improving her public image, but really dedicates her strength.
Although more than ten years of orphanage life have made Ye Jingjia desperate, she still hopes that through the power of public welfare, more people will have good thoughts.
At the very least, don't abandon your children again.
No matter what the reason for abandonment is, the environment in which abandoned children grow up is really not good, ignoring the material conditions of the orphanage, it is certain that those abandoned orphans will never have father's love and mother's love in their childhood.
Thinking of this, Ye Jingjia was not in a good mood.
Because, she subconsciously remembered what happened to her in the orphanage.
Pain, the endless pain that life brings her.
Disappointment, failure after adoption, disappointment of rejection.
Ye Jingjia supported her head with her hands and leaned on the sofa, looking in a trance.
In stark contrast to her are Yuan Yuan, Zhang Xue and Wu Wu on the side.
They were sitting on the couch excitedly, holding snacks and fruits, staring at the TV. Just because, tonight's public service announcement starring Ye Jingjia will usher in the premiere.
After a while, Yuan Yuan poked Ye Jingjia excitedly and said, "Jiajia, look, it's coming to you soon!"
"What are you excited about?" Ye Jingjia fled from the past memories, shook her head, and couldn't laugh or cry, this was neither her first time on TV, nor the first time she appeared in an advertisement.
is obviously an ordinary work content, but Yuan Yuan and the others are extremely excited, what are they excited about?
Xiaoxue said that this advertisement is very touching. Yuan Yuan explained.
As Ye Jingjia's assistant, Zhang Xue accompanied Ye Jingjia throughout the filming of the advertisement, at this moment she nodded, but said in a low but firm voice: "Very touching." ”
Is it touching?
Maybe it was because Ye Jingjia, as an actor, didn't have such strong feelings, she turned to say: "I didn't expect TEL to choose me." ”
This time, the public service advertisement shot by Ye Jingjia is a public service advertisement project that the state focuses on.
The advertisement, not just one, but consists of ten advertisements, showing ten themes, with the intention of arousing widespread attention from the society and making people think deeply.
The advertisements will be broadcast on the 10 most well-known cable TV stations in the country. Of course, for national public service announcements, TV stations do not charge any advertising fees, but are proud to be broadcast platforms.
Although there is no fee, the TV station has a little power.
Because each TV station can only broadcast one commercial, there is a difference for the TV station to choose which one to broadcast.
You must know that ten public service advertisements are starred by ten artists. The ten artists have different grades and coffee positions, and for big-name TV stations, they naturally want to broadcast advertisements starring actors, and at the same time, TV stations also hope to choose advertisements that suit their own style.
When choosing, it is natural that the TV stations with better ratings will be preferred.
After the broadcast of "Impression", TEL's ratings skyrocketed, and the subsequent variety shows and TV series retained the audience.
Now, they have returned to the camp of the Four David TV. We are fortunate to be the third of the 10 TV stations to select commercials.
Among the remaining eight advertisements displayed in front of TEL, there are many veteran superstars and super-first-line actors, but in the end, TEL unexpectedly chose the advertisement starring Ye Jingjia.
At the same time, they decided to place the commercials in the best rated evening theater ad slots.
In this regard, Ye Jingjia was very surprised.
Why did she do this without TEL, was it just for the sake of "The Legend of Hua Yin" in two days? Could it be that they wanted to warm up "The Legend of Hua Yin" through public service announcements?
After all, advertising at this time is expensive, and there is no need for TEL to place PSAs at such a valuable time.
"They're just courting us. Regarding TEL's choice, Wen Zhengchen explained, "At the press conference a few days ago, we handed over the exclusive live broadcast rights to TEL, and "Hua Yin Biography" will also be broadcast on TEL. Previously, you also had an in-depth cooperation with TEL and participated in "Impressions" to increase their ratings. Among the ten artists who starred in the commercial, you are indeed not the most senior and high-status artist, and it stands to reason that TEL has a better choice. However, you are the artist most closely associated with TEL among the ten, and you are also the artist you are most familiar with. ”
Indeed, she has a lot of connections with TEL.
Ye Jingjia nodded approvingly, what Wen Zhengchen said made sense.
I only heard Wen Zhengchen continue: "They chose you, and it was not in vain that I signed the right to broadcast the press conference and the opportunity to perform at Prince.Y's New Year's Day party." If the relationship between the studio and TEL can be maintained well in the future, and the studio will promote artists in the later stage, we will have the opportunity to go to TEL's programs more, and in the future, we may have the opportunity to reach a strategic cooperation plan with TEL TV. ”
Wen Zhengchen's thoughts have already thought far, far away, to pave the way for the future development of the studio, and every decision he makes has far-reaching implications. Cat flutter Chinese