In addition to the fashion summit, it is definitely indispensable to have a brand launch.

Throughout the fashion week, the daily schedule is full, and on the same day, there are generally no less than four brand shows.

The first big show of the fashion week is the launch of the new series of Npaiya, which was held in the golden hall of the Yanjing Hotel as the first show of the fashion week, so as to kick off the prelude to this season's fashion week.

This is a well-known brand of Yaying Group.

In fact, it is not easy for a relatively high-end women's clothing brand in China to be able to hold a press conference in the Golden Hall.

Yaying's slogan is a fashion brand dedicated to leading the exquisite and elegant lifestyle of contemporary urban women.

Well, this aspect is similar to Allure underwear.

They are all fashion brands that lead the exquisite and elegant lifestyle of contemporary urban women.

This kind of high-end women's brand is generally positioned as urban women and has its own special brand store.

Basically, the market is placed in the first-tier cities, and the specialty stores are generally large shopping malls or pedestrian street business districts, in fact, this kind of high-end brand is not as good as foreign luxury jewelry, but it is really placed in the second and third tier cities, and women's spending power is also limited.

Of course, with the great development of the domestic economy, these so-called domestic famous brands will also settle in second- and third-tier cities.

It's the same with Allure underwear.

After the debut, it was the opening reception of Fashion Week, which was held in the high-end atmosphere and strong commercial atmosphere of China Central Place Plaza.

This kind of cocktail party is different from the previous Dior haute couture show reception, the former is more of a commercial cocktail party or a fashion cocktail party, while the latter, although a fashion cocktail party, is more of an official cocktail party.

Among them, many government officials appeared.

Lin Zhengrong also attended the entire cocktail party, this time it was not the school's reason, it was still stained with the light of Qin Qin's city.

His identity this time is no longer a student representative, but Qin Chengcheng's male companion, and he also has the name of the chief designer of Allure underwear on his head.

is different from the previous Dior cocktail party, Lin Zhengrong's sense of presence is not high during the whole cocktail party, and there is no opportunity for him to perform.

There is no master who praises him like John Weaver, and there is no world supermodel Scarlett who has had an affair with him.

He is not the male model who won the moon in the Dior haute couture show.

is also not the one who got the piano genius Yun Lang to affirm the guqin boy at the cocktail party.

He was very ordinary, not well-known, and the light was completely covered by Qin Chengcheng next to him.

The only thing that attracts everyone's attention is that he is young, and in addition, he is Qin Qingcheng's male companion.

In the eyes of outsiders, it's just a little guy who has gone through shit luck, that's all.

You must know that the guests who can appear at tonight's cocktail party are all leaders in the industry.

Either an official or an industry boss, or a supermodel who has been famous on the international stage for a long time or a top designer who has won the Hanbo Award.

Of course, the same is true for the sponsors.

In fact, for this kind of high-level cocktail party with an official nature, Lin Zhengrong participated in it for the first time.

Even in his previous life, he did not have such qualifications.

So I have to thank Qin Qingcheng.

You must know that there are really not many guests invited to the reception, that is, more than two hundred.

So although Lin Zhengrong is a small person, he can be regarded as a small person who has seen the world, and this is probably the intention of Qin Chengcheng to bring him over to participate in the cocktail party.

At least it was a good night in a relaxed atmosphere.

In this circle, he also began to brush his face.

Of course, not everyone does not know him.

The dean of the Fashion Institute and the industry bigwigs who attended the closing show of Yanfu Fashion Week that day were still very impressed by him.

Therefore, under the leadership of Qin Tingcheng, when he went to greet Dean Zhang Yaojie, the other party patted his shoulder with a very elder demeanor, asking him to cheer up, and strive to make Yanfu proud of him.

This is also a kind of encouragement from college presidents to students.

There are so many students in the entire fashion college, and it is quite rare for students to be able to make the dean remember and say these words.

It was not surprising that Lin Zhengrong, the dean of the Institute of Fashion and Fashion College, was here, as he was one of the promoters of China International Fashion Week.

It has been committed to promoting the international popularity of fashion week.

And in addition to the title of dean, the other party is also the vice president of the National Designers Association.

He is a scholar-type expert.

Like the international academic exchange in fashion, he is the leading figure in the domestic aspect.

It was not unusual for him to appear at the party.

In addition, Lin Zhengrong also met Mr. Wang of Anning Sports during the cocktail party.

Although Anning Sports has no new product releases, it does not prevent him from participating in this high-end drinking party.

Obviously, the other party was still impressed by Lin Zhengrong, not only that, but when the other party talked to him, he also mentioned the squad leader Lili.

made Qin Tingcheng sigh, it was indeed a pity that Li Li did not attend the entire cocktail party.

It's a pity, sort of.

However, as a chestnut, he can't attend a drinking party at this level yet.

According to the normal situation, he does not rely on others to support, and wants the organizing committee to send an invitation letter to participate in a cocktail party of this nature, and he and young people like Li Li will have to struggle for at least ten years.

But there are exceptions to everything, just like Lin Zhengrong now, who can say it clearly.

Lin Zhengrong did not attend the new product launch conference of Enpaia, it is one thing not to have an invitation, and it is another thing not to want to go.

In fact, he is no stranger to Yaying, in his previous life, during China International Fashion Week, he also appeared at Yaying's new product launch conference in Wuzhen.

As for why, the brand side of Fashion Week will hold a press conference in Wuzhen, a water town in the south of the Yangtze River, which is also very understandable, it is a branch venue, just like CCTV Spring Festival Gala has several branch venues.

As long as it is officially recognized, it is no problem for brands to hold their launches wherever they want during Fashion Week.

However, there are really not many brands with such confidence.

After all, fashion week is different from film festivals, there is no need for awards, and I don't worry that my press conference will have no media attention or that there will be no heavyweight guests to attend.

This is the confidence of the big names.

The goal, Allure underwear can't do this.

The second day of Fashion Week, March 25th, happens to be Sunday, according to the official work schedule of Fashion Week.

There are six large events throughout the day.

Sunday

15..00 Mercedes-Benz China International Fashion Week Opening Ceremony and Hanbo Award China International Young Designers Fashion Competition.

16..00 Hanbo Award Celebration Reception

16..30 MARK VAFI JEANS AUTUMN AND WINTER PRESENTATION

19..30 Cabbeen Chic Autumn/Winter Presentation

20..00 Marc Cain Autumn/Winter Presentation

At the press conferences of other brands, Lin Zhengrong didn't know or pay attention to them.

He must have the idea of going to the show, after all, these are not international brands, and if they are not specially invited by the brand, no one will be too lazy to watch these things.

Of course, it is not representative of the entire second day of Fashion Week, and there is no one he is interested in and needs to attend.

On the contrary, he is still very interested in the Hanbo Award and wants to participate.

The "Hanbo Award" China International Young Designers Fashion Competition is the most influential international fashion design competition held in China.

Co-sponsored by the China Fashion Designers Association and Hanbo International Group, it is held in Yanjing during China International Fashion Week in March every year.

The entire Hanbo Award is one of the best in domestic fashion design awards.

The designers who won the entire award are not all influential figures in the domestic fashion design industry.

Although the whole award is sponsored by China, there are also many foreign designers who participate, and the organizers have always wanted the Hanbo Award to become a fashion design award with international influence.

However, compared with the famous foreign costume awards, the influence of the Hanbo Award is indeed not as big as imagined.

But at home, it is enough.

At least there are many leaders of the National Fashion Designers Association who are winners of the Hanbo Award, and the equally famous designer Marco is also the winner of the Hanbo Award.

For an award of this level, Lin Zhengrong is not qualified to compete for the time being.

It can't be said that the threshold for the Hanbo Award is not too high, and you can sign up for it on the official website of International Fashion Week or the National Fashion Designers Association.

The process of the competition is not complicated, September to December of each year is the time to register and submit, and then in late December, it is the selection of the fashion design draft of the award and the issuance of the shortlist notice.

Then in the second year, from January to March 20, it was the selection of the shortlisted works series production and the Internet Popularity Award.

Then it's time for the finals and the awards.

It is impossible for Lin Zhengrong to participate in this year's Fashion Week Hanbo Awards.

It's too late, otherwise there should be no problem if you compete according to the strength.

Lin Zhengrong also believes that he has this ability.

So if it weren't for the time limit, as long as he signed up for his works, there would be no big problem.

However, there are exceptions to everything.

Lin Zhengrong was finally able to participate.

You can also participate in the finals.

This matter, for him, is somewhat absurd, however, it has come true.

The reason is very simple, that is, his completed works were specially recommended by the organizing committee to participate in the competition for the Hanbo Award.

At the beginning, Lin Zhengrong was still a little inexplicable, you must know how to be good, why the organizers of the Hanbo Award would recommend his works to participate in the finals of the Hanbo Award.

It's not in line with the rules at all.

But when he was notified that he was going to compete, all the irregularities were completely in line with the process.

Because his work was jointly recommended by the judges of the three Hanbo Awards.

It's all about taking a special passage.

Three judges, one of whom is his dean Zhang Yaojie.

Because Zhang Yaojie, the dean of their Fashion Institute, is one of the judges of the Hanbo Award.

As the vice chairman of the National Fashion Designers Association and the dean of the Yenching Institute of Fashion Institute, Zhang Yaojie is fully qualified to serve as a judge of the Hanbo Award.

Similarly, Zhang Guanbo, vice president of the International Association of Fashion Designers who participated in their show, was also one of the judges of the Hanbo Award.

The other party was also the winner of the Hanbo Award that year.

In addition, this year's Hanbo Awards also has a special judge, and that is John Weaver.

This guy is also a British, and although he was absent from the Central Fashion Summit yesterday, he attended the Hanbo Awards the next day.

This recommendation, to be honest, was indeed unexpected by Lin Zhengrong, after all, the Hanbo Award is not the "Golden Top Award", and there is no recommendation for this thing at all.

As a result, he forcibly recommended his works to it, which made Lin Zhengrong cry and laugh.

Originally, there is no threshold to participate in the Hanbo Award, as long as you have your own works to participate in the registration, as long as you can be shortlisted for the finals, you can have the opportunity to win the award.

There is really no precedent for a work like his half-way to be shortlisted for the Hanbo Award.

However, in official terms, the organizers specially added this link in order to dig out more works.

He also said that there has always been a recommendation link, but there have always been few contestants' works that meet the recommendation link, so there is no such precedent.

As a result, he was bumped into by Lin Zhengrong.

The person who played a key role was John Weville, a foreigner, when he saw Lin Zhengrong's bamboo rhyme series of works at the Bi Shi Daxiu of the Fashion Institute, he wanted to recommend the work to the finals of the Hanbo Award on the spot.

At that time, someone told the other party that it was not in accordance with the rules.

However, in the eyes of foreigners, such excellent works cannot be promoted, and such excellent young designers cannot be discovered, which completely goes against his original intention of serving as a special judge of the Hanbo Award.

What kind of judge?

As a result, the organizers sat on the wax.

I don't know if it's to take care of the other party's face, Founder has a link that can be specially recommended, but because Lin Zhengrong didn't sign up for the Hanbo Award before, he can only enter the finals through the joint recommendation of the three judges, and the whole process must be agreed by half of the judges.

But when the staff of the organizer checked, something more coincidental happened, Lin Zhengrong really signed up for the Hanbo Award, but the primary selection was eliminated.

Anyway, when he learned about these reasons afterwards, Lin Zhengrong couldn't cry or laugh.

He also suddenly remembered that he had signed up for the Hanbo Award with his roommate Sun Xu before.

However, at that time, I was just joining in the excitement, drawing a few renderings and directly starting to register online.

He didn't bother to pay attention to the fact that he didn't receive the notification of the finalists afterwards.

Who knew there was also a special final.

It made him cry and laugh.

Again, he learned the news no sooner than he received an invitation to the UK-China Fashion Summit.

At most, it is two days and half a day in advance.

As for being two and a half days early, it was just for him to be mentally prepared in advance.

Fortunately, although this news came suddenly, for Lin Zhengrong, he was not so flustered that he was unprepared.

The reason is simple, his gold medal-winning work has already been produced in itself.

In a few days, I will participate in the campus section of the International Fashion Week.

So this thing doesn't need to be prepared at all.

Just take the ready-made work and go to the finals.

Even if he was temporarily cutting in line, he inserted it in an orderly manner.

With the entries, there are no less models on the runway.

In addition to the three girls Xie Anqi, Li Li and Jiang Yue are also indispensable.