Chapter 176: It's Our Honor

Anna Wintour, the eldest sister in the fashion media circle and the editor-in-chief of Vogue in the United States, visited China in 2015. During this period, after visiting several well-known Chinese fashion designers such as Guo Pei, Lawrence Xu, and Marco, she unceremoniously said that she did not see any growth in Chinese fashion designers, and even thought that their design and the global market were still quite far away.

Although this is an ugly statement, it is indeed a fact, and there are indeed not many excellent designers in China. Even when designing Chinese-style dresses, it is often difficult to come up with eye-catching works. Many designers design Chinese-style dresses, often with ink paintings, blue and white porcelain, buckles or direct dragon and phoenix patterns and cheongsam. These are Chinese elements, yes, but the use is very blunt, and the sense of stacking and design is particularly heavy.

Foreign designers are indeed better than domestic designers in design, but the design of Chinese-style dresses is often not very good. Their understanding of Chinese elements is quite one-sided, and the design of Chinese-style dresses may seem good to Westerners, but to Chinese they are simply messy. Of course, there are also well-designed pieces, such as those designed by Galliano after he took the helm of Dior in '97, such as the bamboo collection presented by Armani at the Spring/Summer 2015 Fashion Week.

The design in Zhang Ran's hand is a copy of Armani's bamboo series, of course he can't say that this is a direct copy of Armani, and said lightly: "Is this question important?

Guo Pei said: "It's very important, I don't even know who designed the costume, how can I help you do it? If it's someone else's design, I help you do it, it's pure plagiarism, and the consequences are very serious!"

In the previous life, Guo Pei was repeatedly exposed to plagiarizing other people's designs, and some people even said that she was copied by Guo. Now she was worried that she would be accused of plagiarism, so the corner of her mouth twitched: "Don't worry, I promise that it will not be considered plagiarism!"

Zhang Ran can indeed guarantee that unless Giorgio Armani also crosses.

Guo Pei shook his head and said: "Guarantee, what guarantee do you take? What if it is plagiarism? Tokyo Film Festival, an international stage." It may not have the slightest effect on you, but my reputation in the circle will be completely ruined, and I can't do it!"

Zhang Ran felt that there was some truth in Guo Pei's words, the Sino-Japanese issue was very sensitive, Zhang Ziyi starred in "Memoirs of a Geisha" and was scolded bloody, if there was really a plagiarism incident at the Tokyo Film Festival, it would definitely be considered a national shame.

The reason why he chooses to make clothes instead of borrowing them is mainly because the Chinese market is not valued by international brands. Even Zhang Ziyi can only borrow out-of-season models from international brands, and she can't pick out any good-looking clothes. Zhang Jingchu's fame is too small now, and she can't borrow Gaoding at all. If you borrow ready-to-wear clothes, it's easy to hit your shirt. If you hit the shirt at the Tokyo Film Festival, you can easily become an international laughing stock. At that time, Zhang Jingchu is afraid that she will be scolded to death by the domestic audience!

Zhang Ran had no better way, so he could only say: "These are designed by me!"

Guo Pei felt that Zhang Ran was insulting his IQ, a film director, and even said that he could design costumes. And it's this level of design, when I'm an idiot? But Zhang Ran was shortlisted for the Tokyo Film Festival at a young age. The future will definitely be extraordinary, and she doesn't want to say it too badly: "This joke is not funny!"

Zhang Ran said lightly: "I'm not kidding, I drew these design drawings!"

Guo Pei frowned and said, "Have you studied fashion design?"

Zhang Ran knew that she would ask this, and said with a smile: "I haven't studied, but I know a little bit about fashion design." ”

He really wasn't lying. Really understands fashion design. In his last life, his second girlfriend studied fashion design and was extremely talented. Fashion design is a very hard job, especially when it comes to exhibitions, busy day and night. Zhang Ran studied art. I was also born in the photography department, and I have my own opinions on art, so I am often pulled in to help. Four years later, she broke up with Zhang Ran and went to France, and Zhang Ran was able to top half of the designer after four years of training.

"Understand?" Guo Pei was stunned when he heard this, and looked at Zhang Ran in surprise, not believing his words at all. If you know something, you can do design, and you can do it to this extent, which is an international joke. Is it true that fashion design can be done by individuals?

"Since you designed it, can you please tell us about the design concept?" Guo Pei picked up the design drawing and put it in front of Zhang Ran, revealing a hint of mockery in his expression.

Zhang Ran didn't care about Guo Pei's ridicule, it was like a young painter who took out a painting close to Qi Baishi's level, claiming that it was painted by himself, and that there would be ghosts if they were not questioned. He pointed to the design of the garment: "The model is dressed in a cardigan satin top with batik and bamboo, with loose and flowing high-waisted organza wide-leg pants, walking from the depths of the trees growing on both sides, and the tassel earrings also well interpret the upward elongation of bamboo......

Zhang Ran elaborated on the design concept of the clothing, then turned to the next page, and then talked about the next design drawing.

Guo Pei was a little surprised at first, but soon calmed down and listened quietly, she knew that Zhang Ran did understand clothing design, otherwise it would be impossible to make such an analysis.

However, knowing how to design and being able to do high-level fashion design are two concepts, and the students of the fashion academy know design, but it is absolutely impossible for them to design clothes at the level of Galliano. The level of this costume design is too high, so high that it is surprisingly high, and it is completely at the top international level. If it is only the use of Chinese elements, Tim Yip can reach this level, but to integrate Chinese elements and modern fashion so well, I am afraid that Tim Yip may not be able to do it.

It is unlikely that such a design came from Zhang Ran, but she can't figure out where Zhang Ran got these designs. There are very few domestic designers who have reached this level, and foreign designers have not heard of anyone who has designed such a bamboo series.

Guo Pei pondered for a while, looked at Zhang Ran and said: "Your design is a series, and the theme is bamboo, but as a series of works, there are still too few, your design should be more than these five, right?"

"Can you give me pen and paper?" Zhang Ran smiled. Guo Pei is right, there are more than five pieces in the bamboo series, and he only chose a few pieces that he thinks are beautiful.

There were ready-made papers and pens in the office, and Guo Pei's assistant quickly took the paper and pen and handed them to Zhang Ran. But her eyes were full of mockery, pretend, continue to pretend, I'll see when you can pretend! But to draw a floor plan, it is impossible without an in-depth study of the garment.

The design drawing of the costume design consists of two parts, the costume rendering and the floor plan. Clothing renderings are the effect of the model putting on the clothes, and the fashion designer shows the renderings to the general audience; the plane structure drawing should clearly indicate the overall and each key part of the structural line, the cutting of the decorative line and the key points of the process, which is equivalent to the construction guide, and the tailor is cut and made in accordance with the plane structure drawing.

After Zhang Ran took the pen and paper. Immediately drew on paper.

Drawing design drawings is generally drafted with a pencil, a signature pen, and then colored with a watercolor or marker, but Zhang Ran is confident, directly with a signature pen to type, and then use a marker pen to color.

After a while, Zhang Ran drew the design drawings and pushed the design drawings in front of Guo Pei: "What do you think?"

Guo Pei was stunned, and Guo Pei's assistant was dumbfounded. Zhang Ran not only drew renderings. And the structure was drawn.

Zhang Ran didn't think about it, he directly drew the structural drawing, obviously these clothing designs exist in his mind, this can't be plagiarism!

Guo Pei wiped the cold sweat from his forehead and said: "It's incredible, I've never seen such a great design, it's amazing, and your design is not worth mentioning compared to my work!"

"Where. I just know a little bit about it!" Zhang Ran smiled and said modestly, this was originally plagiarism. If it weren't for Guo Peifei, he would have asked where he had come from. He was embarrassed to say that he designed it himself.

"I mean really, the clothes you designed are so good that they won't be inferior to the top brands at Paris Fashion Week!" Guo Pei shook his head.

Li Xiaowan was very surprised, Guo Pei was already a top fashion designer in China, she actually admired Zhang Ran's things so much, and couldn't help asking: "Guo Pei." These clothes designed by Zhang Ran are very powerful?"

Guo Pei nodded and said: "Among the designers I know, I am afraid that the only one who integrates Chinese elements and modern fashion so well is Galliano, the chief designer of Dior!"

Hearing Guo Pei's words, her assistant looked at Zhang Ran with an expression of disbelief, only Galliano could make a similar design. That's an exaggeration, isn't it?

Although Li Xiaowan didn't know Galliano, who was known as the "Pirate Lord", Dior still knew. Their weekly news of Rong Xinda is also a popular star in China, but they can't borrow Dior's haute couture, so they can only borrow ready-to-wear; and Guo Pei now said that Zhang Ran's design has reached Dior's level, and she is directly dumbfounded!

Zhang Jingchu saw Li Xiaowan's shock, and a shallow smile appeared on her face, in her opinion, this was nothing unusual, because Zhang Ran was a genius.

Guo Pei's assistant looked at Zhang Ran and said in disbelief: "How can you make such a design?"

Zhang Ran said lightly: "A designer must first break and then stand, draw nourishment from philosophy, find inspiration, and discover the law, life is impossible to create miracles forever, but it can always follow the law." The process of human development is imprinted in the mind, portraying the civilization of an era, and combining philosophy and aesthetics, which is design. To make Chinese-style clothes, you must truly understand Chinese culture and understand the philosophical thoughts of our ancestors, including Zhou Yi thought, hexagram principles, and so on. The bamboo series wants to convey a state of harmonious coexistence between man and nature, that is, the unity of nature and man. When it comes to Chinese clothing, many people always like to pull the dragon and phoenix, peony and these patterns, as well as the skirt, Suzhou embroidery these elements, in fact, these are all skin, the real core is the idea of the unity of nature and man, this is the soul of Chinese clothing!"

Just like Zhang Ran himself said, he only knows a little about clothing design, and it is impossible to say such profound words, these are the clothing concepts of his girlfriend in his last life, he just copied them.

Guo Pei was stunned at first, then fell into deep thought, and Guo Pei's assistant was completely stunned.

Guo Pei pondered for a while before coming back to his senses. At this moment, she did not have the slightest doubt about Zhang Ranzai, and her eyes flashed with admiration: "You are definitely a genius in fashion design, if you can focus on fashion design, I believe that you can become the top fashion designer in ten years at most!"

Zhang Ran smiled, he really only knew a little about clothing, not to mention that it was more difficult to get out of the fashion circle than in the film industry, and it was harder to do fashion design than to make movies, so I couldn't arouse my interest: "The right to speak in fashion is in the hands of Americans and French, it's too difficult to get ahead, and more importantly, I like movies, which is what I'm pursuing." Costumes are an important part of the film, so I have some knowledge about costumes, but I don't want to get too involved in them, and it's better to leave the professional stuff to the professionals. No more nonsense, now believe me, before the festival opens, it's no problem to make these five costumes, right?"

Guo Pei didn't want to say: "This is our honor!" (To be continued.) )