The 1992 year-end business war in the United States had already started when Takahashi was still a little sluggish.

The vast majority of businessmen in the United States attach more importance to the year-end business war than to Chinese online store sellers in the future.

Because the performance of the vast majority of sellers in the United States in a year depends on these few days.

Normally, the year-end business war determines 20% of the company's sales for the current year, while the exaggerated business war at the end of the year determines the company's sales of more than 60%.

For them, the month of December, where the year-end business war took place, was more important than the other eleven months combined.

It is also strange to say that what people are usually reluctant to buy seems to be suddenly willing to buy at the end of the year when there is a business war.

The magnitude of the price reduction is really not comparable to the time cost of everyone queuing up to buy it.

But this kind of atmosphere where people come and go, and you can't buy if you don't buy, can really push people to spend more.

In the year-end business war, the ever-changing electronic technology products have launched many new products.

Large supermarket chains such as Wal-Mart already have a sales area of 10,000 households, and before the year-end business war arrives, their brand new products are on the shelves.

Graphics card, optical mouse, membrane keyboard.

In the past, 10,000 households, which only sold handheld computers and game cartridges, also began to sell these computer accessories. Moreover, these computer accessories of Wanhu are absolutely very easy to use in terms of price and performance advertised on the flyer.

Almost all the major news media in the United States, regardless of whether they have anything to do with electronic technology or not. They all received "Christmas gifts" from 10,000 households, including not only graphics cards, but also mice and keyboards.

For these journalists, the paperless office that is being promoted is both a joy and a pain for them.

The happy thing is that this way of working is indeed a lot easier, but the painful thing is that the poor keyboard feel is not even as good as the feel of an old-fashioned typewriter.

The membrane keyboard that Wanhu gave them, they were instantly impressed by the crisp feel after trying it.

However, the only thing that's a pity is that the keyboard with such a good feel has the recommended service life of Wanhu written on it, only 100,000 clicks per key.

Perhaps for the average user, it takes a long time for each key to be able to achieve 100,000 clicks.

But for journalists who touch keyboards every day, the lifespan of a pair of keyboards is only a short one or two months.

However, when they learned another piece of news, they were excited.

The price of the keyboard is only $9.9!

It's less than ten dollars!

Even if you change it for a month, such a cheap price, it's completely worth it!

When the general manager of Wanhu North America was interviewed by the media, when asked why your keyboard is so cheap, Nick replied.

"As the name suggests, we don't want to chase super-profits with high prices. What we think about is how to make our products as cheap as possible, enter thousands of households as soon as possible, and improve the quality of life for everyone.

This is our pursuit, and it is also the way of our ten thousand households. ”

This is the first large-scale contact between Wanhu and traditional media in North America, and this first contact has allowed Wanhu North America to establish a "friendship" with various media with such a small public relations cost.

People who have seen the news report may not have purchased Wanhu's products, but they at least have an impression of Wanhu's company.

Sometimes it's just a subtle impression that can determine whether consumers buy the brand's products when they buy them.

However, the bigger storm came after the optical mouse and graphics card were partially sold.

The first is to accompany the corresponding games, and those geek gamers who like to play computer games will have a feeling of joy when they experience the graphics on the computer for the first time, which almost surpasses that of video game consoles.

And those players who felt annoyed because of the accuracy of the input, after getting Wanhu's optical mouse, their whole body seemed to fly.

Wanhu, who used to be a traditional manufacturer of console games, arcade games, and handheld games, surpassed other manufacturers in a short period of time in their minds and became the god in their hearts.

Under their advocacy, the three-piece set of computer games of Wanhu - optical mouse, graphics card, and membrane keyboard has also become a must-buy thing for the majority of computer gamers on Black Friday this year.

As a result, Wanhu has also completed the transformation of the input equipment of personal computers.

You know, one of the things that makes Nintendo great is its ability to change the hardware to serve the game.

It's like when everyone is exploring how to play a 3D game and wants to find a way to do it on an existing controller. Nintendo was the first to adopt the analog stick on their next-generation console, the N64, and with Mario 64, it told other manufacturers how to do 3D games.

Wanhu does not have a console platform and user base like Nintendo, and it is not easy for Wanhu to even launch its own home game console, and it is naturally not easy to change the game input method of the console.

Therefore, Wanhu chose another route, which is the transformation of the personal computer platform. Transform the platform into a form factor that is suitable for gaming.

The three hits of graphics card, optical mouse, and membrane keyboard are exactly the efforts made by Wanhu for the personal computer platform.

Coupled with the last batch of games with excellent graphics and novel gameplay, Wanhu believes that it will definitely change the ecology of computer games.

Compared with the promotion of a new home host from scratch, it is the most suitable for 10,000 households at this stage to transform a platform with a high penetration rate such as personal computers.

Unlike those games that are mainly recommended, The Sims, a game with a huge green diamond on the cover, is not so conspicuous in the sales section of 10,000 households.

Children who may only be able to buy one game a year are also significantly less interested in The Sims than in other games.

However, "The Sims" is such a strange game, but it has quietly shaped the reputation in another place.

In the United States, where the Internet has begun to spread, although it is not very good in terms of ease of use, it is also very popular in BBS chatting.

High-end players who are a little bored with these "cookie-cutter" games on the market now gather on the Internet forums and always like to discover some novel games.

And the game "The Sims" is on their list of discoveries.