"We'll see you next time......"

This issue of "Takahashi's Party" is over. After several years of development, "Takahashi's Party" has become younger, entertaining, and idiotic. Fortunately, it has not become aristocratic, and there are no relevant departments that will criticize these points.

Although it is very sad, although many old viewers in the past feel that the show is getting worse and worse. However, the ratings of "Takahashi's Party" remained in a very stable range.

Although the old audience is gone, the new audience is like leeks, harvested wave after wave.

The reason why Wanhu's games can still have good sales after breaking away from the Nintendo system. The role of "Player's Heart", "Takahashi's Party", and the various competitions held by Manhu should not be underestimated.

The winner of every contest, the lucky viewer of every show, the lucky reader who wins the lottery, and even every contributor.

All of them are invisibly expanding the influence of 10,000 households.

Wanhu once had a survey, that is, the players who had won the championship of the Wanhu competition almost all became fanatical Wanhu fans.

Almost all 10,000 households launched, as long as it is a game they like, they have to buy all the peripherals after purchasing the game itself.

You must know that although Wanhu is mainly engaged in games, in its revenue composition, the income from the sale of peripherals accounts for about 40% of the total revenue.

From Tetris gummies, to the slime ball pendant in Tower of Magic, to the figures in Bloodshed.

Although Wanhu has no way to be as wealthy as Bandai because of various peripheral toys, the income from the surrounding areas still greatly fills Wanhu's cash flow.

The remaining 60 percent of the income of 10,000 households, of which the sales revenue of games can only account for 30 percent, and the sales of hardware account for about 10 percent of the profits. The remaining 10% is the revenue contributed by various industries under 10,000 households.

The reason why the proportion of goods in income is so high is that compared to the game itself, the goods are not so easy to get angry.

Although in terms of common sense, it seems that the surroundings are fan-oriented. But in reality, this is not the case. Like Wanhu's bubble dragon and slime. It's very popular with girls. And many of these girls are not players of Wanhu, and they buy it just because it's cute.

However, although the proportion of revenue is high, the profit margin is not high. The most profitable is the game made by Wanhu himself. Gross profit can reach at least 50%.

Most of the 50 percent costs are hardware manufacturing costs, publicity costs, and logistics costs, and as for the cost of making the game itself, it is only about 10 percent of the 50 percent.

The aroma of wine is also afraid of deep alleys.

In particular, the current video game market is no longer the state when it first started, when the market was vast and there was a lack of excellent games.

Although there are many fewer companies that make video games, the surviving production companies do not make games that are not fun.

In such a situation, if you want to make your own game win, the publicity cost will slowly account for the lion's share.

This is true not only of Wanhu, but also of Sega, and even Nintendo, the world's No. 1 video game manufacturer.

Unlike "Ranch Story", which has attracted much attention, "Brain Exercise", which has a long name, has not been paid attention to.

This game is more non-mainstream than Ranch Story, and it can't even be called a game.

It has no story, just mini-games, and then a rating system, and a leaderboard system.

Knowledgeable players, there are almost no who enjoy playing this game.

But......

Middle-aged office workers and elderly people who are not mainstream video game consumers are silently buying this game.

Although they don't have a say in video games, the game "Brain Exercise" seems to have magic and attracts them to buy it.

Ranch Story sold 78,000 units on its first day and more than 200,000 units in its first week. It's almost certain that this is another ultra-platinum work that has sold more than one million.

However, Brain Exercise is a game that I am somewhat obsessed with. Although the first day sales were only 8,000 units, the first week sales actually exceeded 100,000 units. Moreover...... The number of people buying seems to be increasing.

This phenomenon has attracted widespread attention and discussion in the industry.

"Why do you think Wanhu's Brain Exercise attracts people who don't play games to buy it?" asked Yokoi Junhei with a heavy face.

What kind of enemy people are most afraid of, not afraid of powerful enemies, nor afraid of weak chickens that they can't understand, but afraid of enemies who are both powerful and incomprehensible.

Although "Ranch Story" has a fierce momentum, Nintendo, which already has a lot of experience with video games, knows that the ceiling of the game genre "Ranch Story" is not high. No matter how bad the sales are, they won't really beat the GB handheld.

However, "Brain Exercise" is different.

This first-day sales can be said to be an unqualified game, why can the sales in the first week exceed 100,000. And the latest sales data is still growing in a contrarian trend, constantly growing.

"Can I say a few words?" asked Satoshi Iwata.

"Please. ”

"I think the success of "Brain Exercise" is not accidental but inevitable. Minister Junping, do you remember when you developed the game watch, where did the idea come from?"

"It's a calculator from the subway that people play with. Gunhei Yokoi replied.

"That's right. "Recently, I've been thinking about who the handheld is suitable for. Not to mention children, office workers are also part of it. But heavy gamers and housewives are not very good at playing handhelds. Therefore, although the handheld computer has the innate advantage of almost 'one for everyone'. But in the end, I don't think the sales volume will exceed the console, at most it will only be the same as the console.

So I thought, can we expand the player base to more people, for example, older people, people who don't play games?

According to the conventional method, our games either require quick reactions or have strong stimuli. However, this is not something that older players are concerned about.

What do older people care about? It's their own health, it's a longer lifespan.

And Wanhu's "Brain Exercise". It is just in line with this characteristic.

It advertises that it can detect the age of a person's brain, and playing "Brain Exercise" can make a person's brain younger and reduce the risk of disease.

These words are used carefully, and none of them are absolute. However, it can create a sense of trust.

Brain Exercise is more of a reassuring e-health supplement than a video game.

I don't think our enemy is in Ranch Story, but in Pokemon, in Brain Exercise......

Blue Ocean Market......

Wanhu found a new way from a sea of blood......

A road to the blue ocean......"