jessica-zhu，zhu-dezhen。 Pen fun and pavilion www.biquge.info

Although Musk's pronunciation is not the same as that of Chinese, Bian Xuedao still heard Musk say Zhu Dezhen for the first time, if it were not for the fact that the name sounds similar and the English name is the same.

After thinking about it, zhu-dezhen-jessica, the three points are all right, and the chance of a coincidence of the same name is quite small, and it is basically certain that it is Zhu Dezhen, who has just met not long ago.

After realizing this, Bian Xuedao's first reaction was that the world is really small, and the second reaction was that Zhu Dezhen He Dehe can be the president of Tesla Greater China.

The question of "how can he be virtuous" was triggered by Bian Xuedao's perception of Zhu Dezhen's way of receiving people and things.

Bian Xuedao is also a business himself, and he knows that it is not easy for Tesla Motors to open the Chinese market, because:

First, the brand image of Tesla cars needs to be built from scratch;

Second, Tesla's brand positioning and market positioning need to be clearly communicated to the media and consumers.

Third, the product and technical information of Tesla Automotive needs to be effectively popularized to attract the corresponding consumer groups and expand the market.

Fourth, Tesla Motors needs to do a good job in government public relations and quickly roll out a hardware service network such as charging and after-sales;

Fifth......

Just by thinking about it, you can come up with a bunch of levels to pass while learning the Tao, and that's not even counting the fact that Tesla cars are not luxurious at all compared to other brands of cars in the same price range, and this alone is enough for a marketer to drink a pot.

Recalling Zhu Dezhen's "cold" personality, thinking of letting people with such a personality do marketing and media public relations, Bian Xuedao really felt that the person who recommended Zhu Dezhen to Musk was unreliable.

However, he didn't want to dismantle Zhu Dezhen and even Zhu Jia's platform in this matter.

The reason is very simple, with Bian Xuedao's understanding of Musk, such an impatient person, give Zhu Dezhen a year at most, and after a year, if Zhu Dezhen can't get a qualified report card, Musk will definitely be replaced.

Therefore, Bian Xuedao replied to Musk: "Jessica-Zhu, I have met her twice, and I can be regarded as acquaintances." ”

Li Bing opened the door with his room card, and Bian Xuedao, Musk, and the bodyguard walked into the hotel room.

Musk didn't care about the luxurious decoration of the room and the night view of Shanghai outside the floor-to-ceiling window, he stood next to the sofa and asked, "Do you think this Zhu is qualified for the job of president of Tesla Greater China?"

Bian Xuedao thought for a while and said: "I don't know her very well, and I don't know much about her specific abilities, but she comes from a very influential family, and I think it will help Tesla gain a foothold in China." ”

Musk listened, nodded and said, "I trust your judgment, after all, you are also a shareholder of Tesla." ”

……

……

Nothing was said all night.

December 30, Shanghai, cloudy.

At 9:35 a.m., a convoy of six black cars drove into the gate of the Minhang Campus of Shanghai Jiaotong University.

Before the arrival of the convoy, the license plate number had been passed to the school, and the security office received a notice from the school office and cheered up to welcome the arrival of the big man.

Positioning Bian Xuedao and Musk as "big shots" is the consensus of the school.

Regard Bian Xuedao as a "big man", because Bian Xuedao's personal resume is legendary, his social image is good, and he has mastered a super public opinion platform such as Zhiwei Weibo and a data giant such as Youdao IDC Center, and Youdao Group has entered the campus recruitment every year in recent years.

Regard Musk as a "big man", because Musk is the only private company owner in the world who has sent a rocket into the sky, and is recognized as a technology madman all over the world.

The benefits brought by such two people to SJTU are indescribable.

As we all know, there are many famous universities in Shanghai, and in terms of popularity, Fudan even faintly overwhelmed Jiaotong University.

The specific itinerary of Bian Xuedao and Musk, the general office of Youdao Group has already communicated with the school.

The bureaucrats' form of meeting was completely excluded, and the two got out of the car and simply shook hands with the school leaders who came to greet them, and then went straight to the venue where they spoke.

The 800-seat venue was packed.

Not only did the students of Jiaotong University come, but the beautiful girls of the opposite Normal University also tried all kinds of ways to see the real person of the "Bian Male God" on the spot.

Not long ago, Ali's Ma Yun posted a photo of drinking with Bian Xuedao on the Internet, named "A few glasses of wine with the male god today", well, this time it is completely confirmed that the nickname of "male god" of Bian Xuedao has been completely confirmed.

It is also the group photo of the bigwigs that makes some people realize how rare Bian Xuedao's youth, Bian Xuedao's aura, and Bian Xuedao's personal image are in China's rich circle.

In a word, compared with those rich second-generation male stars, little white-faced male stars, and male models with "a ball of grass in the corner of the face", Bian Xuedao is a real male god.

So, when the time came to 10 o'clock, the door of the venue opened, and the female students here turned their heads like cats hearing the movement, and then their eyes lit up.

Musk has always dressed casually, whether it is a development conference or an engagement reception, he can wear whatever he wants, and it is not surprising today, he is wearing a gray suit on his upper body, a blue plaid shirt, the collar of the shirt is unbuttoned, jeans on the lower body, and brown casual shoes on his feet.

In order to cooperate with Musk, Bian Xuedao wore a black suit and a white shirt, without a tie, looking calm and tough, exuding strong confidence all over his body, which was in stark contrast to Musk, who had the temperament of an engineer next to him, which made people feel broken.

After a brief opening remarks, Musk took the stage to begin his speech.

The speech began with two videos on the big screen behind Musk — the Falcon 1 rocket launch and the Tesla-Roadster driving on the road.

Again, nothing is more convincing than the facts.

At the end of the video playback, there was silence in the venue, and then there was warm applause.

At the level of SJTU, students tend to recognize and worship truly accomplished people more than "successful people" in the secular sense.

The applause subsided, and Musk began to speak.

To be honest, at this time, Musk's eloquence can't be said bad, but he can't say good either, when he talks about some places, his speed of speech is not very coherent, his eyes look at the ground from time to time, and the pronunciation of individual words is stiff, and it can be seen that he is a little nervous.

After about 7 or 8 minutes, Musk's speech adjusted and began to become smooth and vivid.

The whole speech was not long, almost 15 minutes.

Of course, the 15-minute speech could not meet the expectations of the teachers and students, so they entered the real "highlight" - Q&A interaction.

When the staff set up a chair on the stage, Bian Xuedao realized that the school had included him, so he turned his head and whispered to a vice principal sitting next to him: "Today is mainly for Musk to communicate with everyone, so I won't go on stage." ”

The white-haired vice principal smiled and said, "It's all here, let's go up and talk together, if you don't say a few words, the students can tear down my old bones." ”

3 minutes later, the vice principal, Musk and Bian Xuedao got up on the stage, and watched the three of them sit down, and the atmosphere in the venue suddenly became eager. (To be continued.) )