Chapter 0702: The Story Behind "This Man..."

Speaking of which, Li Wenxing's planning and layout in the entertainment sector is absolutely free and rigorous.

It's not as careless and rude as it is on other plates, voting this and that all day long, thinking about one out and one out.

Taking the project development of Superstar Pictures (米国) as an example, just looking at all the works he has made so far, it is to look at the science fiction, action, and adventure themes that are the most popular and popular among the audience at this time in the United States as the breakthrough point.

There is no way, the people in the Western world like these, this is like the Eastern world, which is currently popular with martial arts and comedy-themed film and television works, and everything else is niche, and only by doing them can it become popular.

Therefore, Li Wenxing's strategy of attacking the European and American markets, whether it is the filming of the TV series pseudo-science fiction "The Man from the Bottom of the Atlantic", the adventure action "Charlie's Angel",

Or invest in science fiction movies "Star Wars", "Contact of the Third Kind", "Interstellar Trek",

and the filming of "Tomb Raider", "Erica", "Tarzan of the Apes", "This Man is from Earth", etc., all around this core idea.

Not only that, but he is also kind and crazy, and connects all the works he shoots with their storylines, laying the groundwork for the future integration of the 'superstar universe'.

Look at how popular the development of the 'Marvel Universe' is in the future, whether you are a fan of this hero or that hero, once these heroes get together, they all have to be fans.

And all this that Li Wenxing has done, although he is copying other people's ideas, a typical take-it-or-leave-it doctrine, but he also spends a lot of energy on processing and adaptation.

Europe and the United States can have lonely heroes, super heroes, and even League of Legends, and China can also have it.

He only hopes to create a collection of Huaxia-style screen heroes, add some private goods, and engage in cultural output.

Planning and then acting is Li Wenxing's strategy, and the long way to go is a portrayal of his ideal journey.

In order to achieve this goal, Li Wenxing did not dare to slack off in the slightest in the formulation and implementation of the plan, and at least invested more than 60 percent of his time and energy.

During this period, needless to say, other companies have complete teams, which are a hundred times more professional than him, and he doesn't need to interfere at all, and he doesn't bother to pay attention to it.

And if you shoot your own drama, the TV series is fine, because it is just an entertainment product, you don't need to take it too seriously, it's almost fine; but the movie is different, Li Wenxing is completely frame-by-frame review.

Because movies are cultural symbols, entertainment cores, and fist products, others such as TV dramas, comics, toys, music, etc., are only niche derivatives, which are determined by the breadth and narrowness of the innate audience.

It's very simple, if you like a movie, you won't necessarily like its same peripheral products, but if you like some of its peripherals, you will definitely pay attention to its movies.

Therefore, Li Wenxing will strictly supervise the film creation, shooting, post-production, etc. of several of his existing works, even if he is not directly involved.

The most intuitive embodiment is that after the film is made, he will repeatedly observe, find faults, find loopholes, and if he is not satisfied, he will go back and redo it.

Of course, his approach is also reflected in the post-production process of "The Man...", which was reworked several times just for the editing of the footage, so that it was not possible to produce the finished film the next day as planned.

It doesn't matter, it's just a challenge to finish it in three days, and the coordination of all aspects, of course, will not directly follow this plan, nor will it affect the follow-up arrangements.

In the end, the shooting, post-production, and review of "The Man..." took a total of four days, plus signing agreements with advertisers and theater publishers, and printing, just in time for May 29, the weekend to be released.

Advertisement, on the filming and screening of "The Man...", of course Li Wenxing will not let go of the opportunity to pick up money for nothing, and will definitely implant commercial advertisements in this film.

For example, the four cars that left the country at the beginning, the protagonist and the three professors, the owners of the four cars are all professors, and they are elite representatives of Western society, and the main audience of this movie is the middle class.

Another example is the foreign wine that appears in the play, as long as you are willing to advertise it in "The Man...", after the movie becomes popular in the future, the brand will definitely become the best choice for middle-class family gatherings in Western society;

And then there is the machine that the protagonist John used to play Beethoven, Li Wenxing directly replaced it with a 'star brand' Walkman here, and gave a three-second close-up, it is conceivable that this thing does not need to be advertised in Europe and the United States.

The placement of these three kinds of advertisements, of course, the Walkman does not need to sign another agreement, this is the prop to be used in the story, and it is currently more unique, who else is it?

As for the four cars and foreign wine, after the merchants who were recruited by Carla in advance, after seeing the effect of the first cut of the movie and the soundtrack, they negotiated a fair bidding, and finally Li Wenxing made the decision and signed it to Chivas Regal, Ford and General Motors.

According to the content of the agreement, each of the three brand companies must first pay 200,000 US dollars in promotion fees to Superstar Pictures, and the rest will be based on the box office after the release of the film, and the promotion fee will increase in a stepwise manner with its increment.

Not to mention the detailed data, there is a clause that if the film exceeds $100 million at the global box office, then the three companies will need to pay Superstar Pictures $2.7 million, $4.5 million, and $6.2 million respectively.

Obviously, these three companies are not wronged, they are shrewd, and the ladder sharing speaks for itself.

Even if the movie performs poorly, it's better to gamble than to miss the opportunity, in case the movie can really be a big hit in the future, but the advertising space is taken away by competitors, think about the consequences?

You must know that if it can harvest a box office of 100 million US dollars, it means that at least hundreds of millions of people around the world have seen this movie.

This is not counting the promotion effect of replaying the videotapes in the future, but the brand promotion of the three companies is continuous, and they should pay this money.

Cinemas, the negotiation with cinema operators is more difficult, these people are very shrewd now, and they are not fooled at all.

Because of the blockbuster films produced by Superstar Pictures before, even "Star Wars", which was released last weekend, has also shown a big explosion trend.

In this case, even if the theater operator doesn't recognize it very much after watching "The Man...", they resolutely leave no gaps.

If you want to sign a gambling agreement? Once the box office hits, you will make a lot of money? If it doesn't exist, you should follow the general rules, everyone will be safe, and no one will suffer.

And in the face of such a situation, Rao is Li Wenxing's conceited routine is unparalleled, and he can only sigh with admiration, people are not greedy for money, and they don't want to take risks to eat meat, so he has no choice.

The only consolation is that since then, the brand of Superstar Pictures has been completely erected and won the unanimous approval of North American theater companies, and any film project led by him in the future can easily win a good schedule. I want to talk about "Rebirth of Xiangjiang Giants" with more like-minded people, and pay attention to "excellent reading literature" on WeChat, talk about life, and find confidants~