"You, you kid dare to talk to me like that!" Wang Changhe raised his hand and nodded at me, but there was still a hint of a smile in his mouth.

"Hehe, I've been friends with the old man for so many years, does Governor Wang still treat me as an outsider? ”

"You can talk!"

By the way, the provincial government has submitted an application to the State Administration for Industry and Commerce last month to apply for the approval of Pixian Douban as a "national geographical indication certification trademark". ”

"Did you pass?"

"It's not a big problem, and it should be decided after the festival. ”

"Thank you, Governor Wang, this is great news. ”

From a mouth like Wang Changhe, it is not a big problem, it is basically an ironclad matter.

......

February 19th, the eighth day of the first lunar month.

The office of the chairman of the board of directors of Xiaoshan Foods (Group).

"Li Dong, this Lee Kum Kee and Tianhai are really powerful. As she spoke, Qi Xiaoying handed over two documents.

Lee Kum Kee:

In 1888, Mr. Lee Kum Sheung, the founder of Lee Kum Kee, invented oyster sauce in Nam Shui, Guangdong Province, and founded Lee Kum Kee, and started the business of making seasoning sauces.

In 1920, Mr. Lee Siu Nam, a second-generation member of the Lee family, worked hard to improve production and product quality, resulting in Lee Kum Kee oyster sauce and shrimp paste being sold well in major cities in North America.

In the early 70s of the 20th century, Mr. Lee Man Tat, the third generation of Lee Kum Kee, became the chairman of the company, boldly reformed and updated equipment, increased varieties, adjusted prices, expanded sales, designed new corporate logos and product packaging, and created a new era of business rise!

1888 – Lee Kum Sheung pioneered the "Lee Kum Kee" oyster sauce and established Lee Kum Kee Oyster Sauce in Zhuhai.

1902 – Lee Kum Kee moved to Tai O to establish a distribution network in the Pearl River Delta.

1932 – Lee Siu Nam, the second-generation leader of Lee Kum Kee, moved his headquarters to Heung Kong and rapidly expanded his business. In addition, Lee Kum Kee's redesigned logo and label have enhanced Lee Kum Kee's brand image.

1972 – Lee Man Tat, the third generation leader of Lee Kum Kee, assumed the position of Chairman of the Company and formulated the business direction and expansion strategy, which led to the expansion of the Group's business.

In the 80s, Lee Man Tat's five children returned to Hong Kong to join the company, introducing the latest management culture and science and technology to accelerate the pace of Lee Kum Kee's modernization.

1983 – Lee Kum Kee established an office in Los Angeles, California.

1986 – Lee Kum Kee established an office in New York.

1991 – Lee Kum Kee established a factory in Los Angeles Industrial City.

1992 – Lee Kum Kee established a wholly-owned subsidiary, Infinitus Limited, which specializes in the development and sales of Chinese herbal health products.

1996 – Lee Kum Kee established a soy sauce production facility in Xinhui City, Guangdong Province, covering an area of more than 10 million square feet (about 211 American football fields).

......

Tianhai Flavor Industry:

Tianhai is a professional condiment production enterprise, traced back to the Foshan sauce garden in the Qianlong period of the Qing Dynasty, has a history of 300 years, and its products cover more than 100 specifications and varieties of soy sauce, oyster sauce, vinegar, sauce, chicken essence, monosodium glutamate, oil, small condiments, etc.

In 1955, 25 ancient sauce gardens in Foshan with outstanding strength, delicious taste and reputation in Hong Kong and Macao were merged and reorganized.

"Tianhai Sauce Garden" is a time-honored sauce garden with the longest history, the largest scale, the largest product category and the most extensive influence among the 25 sauce gardens, so it was unanimously agreed to name the newly established factory "Haitian Soy Sauce Factory".

The "original accumulation" of Foshan's sauce industry provides a development platform with a high starting point, and Tianhai breaks out of the cocoon.

In 1988, it became one of the largest state-owned enterprises.

In 1994, Tianhai successfully transformed its system, embarked on the fast track of development, and rapidly grew into the largest soy sauce production, marketing and export enterprise in China.

Since the 1990s, Tianhai soy sauce has maintained the record of the first place in the production and sales of soy sauce in the country for many years, and has maintained a relatively high growth rate.

After reading the information of the two main opponents, I said to Qi Xiaoying: "Don't be presumptuous, our Fenghe and Qingxiangyuan are not bad, what we need now is to catch up." ”

"Yes Li Dong, our company's sales have also increased greatly in the past month or so, CCTV is too powerful, especially Qingxiangyuan, it can be said to be a hit!"

Speaking of the recent sales data, Qi Xiaoying's confidence has come up again.

"Of course, otherwise why is it so expensive. ”

"The two stars are also well invited, the sales department said that Li Dong has a good vision, these two stars are too suitable for my products, especially the God of Food shot by Zhou Xingxing, and the last line: ""Fenghe, the soul of Sichuan cuisine!" Coupled with Zhou Xingxing's action of holding a big spoon, it is simply amazing!"

"Don't be proud, especially the Fragrance Garden. The kind of activity of having another bottle should be carried out all the way in the Pearl River Delta. The moves are not afraid of getting old, just be effective. ”

"Keep going?"

"Yes, Tianhai in Guangdong Province and Lee Kum Kee in Xiangjiang are our strongest opponents. The Pearl River Delta is their base camp, and we will grind for them in Guangdong Province for a long time to slow down the pace of their layout across the country. ”

"In short, how long can we hold them down, anyway, in the national market, we are the first to go to CCTV, which is considered to have a first-mover advantage, and the more we delay, the more beneficial it is for us. ”

"I understand that even if we give up the profits of the entire Pearl River Delta in the short term, it is worth it. Qi Xiaoying said.

"That's the reason, in addition to the international market, our channels are not inferior to them, our Fenghe, now can be regarded as a monopoly, we also have our own advantages. ”

......

"I also have good news today. ”

"What's the good news?"

The provincial government has submitted an application to the State Administration for Industry and Commerce to apply for the approval of Pixian Douban as a "National Geographical Indication Certification Trademark". ”

"Really?" Hearing the news, Qi Xiaoying was also very excited.

"Really, there should be a reply soon!"

"Will it work?"

"Eight or nine is not far from ten. ”

"The sales of the Fenghe will go to a new level. ”

"It's not one step, it's several, and it's not surprising to double. ”

"That's amazing!"

Of course, after Pixian Douban is approved as a "National Geographical Indication Certification Trademark", the state will strictly regulate and manage the origin standards. As a geographical indication protected product, Pixian Douban not only has the function of identifying the source of origin, but also a quality mark, showing the incomparable brand advantage, reputation advantage and quality advantage of other similar products. ”

"Then our sales will explode again?"

"Definitely, so the production capacity must be expanded, and the raw material base must also be vigorously expanded. ”

"Okay! I'm going to do these two things right away and try to get everything ready before this season. ”