The impact of The Sims is much greater than that of SimCity.

Because most of the fans that SimCity attracts are male gamers.

And "The Sims", a sim house game, in addition to the original male players, has also gained many female players.

You know, women are inherently a medium to spread information.

The game "The Sims" has spread rapidly among women, and even many women who have never played games before have bought graphics cards, mice and keyboards because of this game.

Almost since the birth of video games, with the exception of a few games such as "Pac-Man" and "Bubble Dragon", almost all of them have been the world of male players.

And unisex games like The Sims are even rarer.

Even, more than unisex and all-you-can-eat, this game covers a wide range of age groups and occupations.

Whether it's an old professor with gray temples or a mother of seven children who works as a salesperson in a supermarket. are all playing this game.

The game seems to have an indescribable magic.

Although, the sales of this game have not surpassed those sports games on consoles.

However, it has become a very popular game.

You know, those players who play sports games, when they play sports games, actually pay more attention to the game than the whole sports itself.

In this game, it's the opposite. It has no archetype in reality.

In this game, players can do whatever they want, get the life they want, and become the person they want to become.

Of course, the game doesn't have that much freedom.

After playing for a long time, after exploring all the game elements, I still feel that the game is starting to repeat.

The feeling of being addicted to playing just now disappears.

But what's the problem?

The creativity of players is endless, and this game can be said to be a game that truly stimulates the creativity of players.

Especially when the built-in editing tool in the game was discovered, everyone found that they could make rules as they wanted, and everyone was excited.

All sorts of novel rules have been made.

Although the current network is still very anxious.

However, players choose to describe the rules on the web and then challenge themselves by using the editor to create a game with the corresponding rules.

And the social networking under the network, which is very important in this era, is the game social networking in reality.

It's a floppy disk flying all over the sky!

You should know that although the editor is very easy to use, it is not something that every player can figure out.

Therefore, this way of disseminating player-made content offline is very necessary.

There's a good saying, never underestimate the bandwidth of a truck driving down the highway full of hard drives.

In the same way, don't underestimate the power of this kind of player to move the game content like an ant moving offline.

This kind of popularity of the offline community has driven more people to want to play this game.

However, although the speed of replenishment has been very fast, it is still in short supply.

Moreover, although some encryption measures have been taken, there is no encryption in the world that cannot be cracked in the hands of people who are willing to study it.

The Sims PC version has been cracked.

As a result, not only a variety of "Sims" player-made expansion packs began to circulate on the market, but the cracked version of the game itself also began to become popular.

Don't assume that the quality of players in North America is high, so you will naturally reject pirated games.

In fact, the current situation is that it is difficult to buy genuine games if you want to, and it is really difficult to buy genuine games even if you increase the price.

Moreover, the reason why the genuine rate in North America is so high is not because of the problem of people, not because of the quality of consumers, but because the system has been established.

The capitalists' desire for wealth and profit is unimaginable to ordinary people.

A classic movie in the eyes of fans, a classic TV series is just a commodity in the eyes of capitalists.

As long as it sells well and can still be sold, it can always be rebuilt. Various collector's editions are available.

However, even though it is liked by many people, not enough people spend money to buy it.

Well, even if it's a classic, this thing won't exist anymore.

When Wanhu North America learned that there was a pirated version of The Sims, they reacted strangely.

He didn't immediately raise the law's broadsword and slash at the players.

Even, to some extent, it even acquiesces in the existence of pirated games.

Although it was not supportive, it did not strongly protest and condemn it.

It wasn't until a week after piracy had already appeared that Gamer Hearts published an article, "A Letter to The Sims Players".

In this letter, there is no special mention of piracy.

Instead, I thanked all the players for their love of The Sims, followed by a strong apology.

Apologize because of the things in the aspect of ten thousand households, resulting in the majority of players not being able to buy the game, and they can't play the game conveniently.

The rest of the content is just some of the more interesting little jokes in The Sims.

The letter doesn't say a word about the player's mistake, and it doesn't say a word that the player who watches the pirated version should die.

Even, Wanhu revealed a meaning intentionally or unintentionally, it is not wrong for players to play piracy, but it is because the publisher has not done a good job that players are allowed to play piracy.

This is too different from some game manufacturers who are eager to kill their own players.

The players read such a letter and were not disgusted.

Even, those players who have already played pirated games have called Wanhu North America to ask when they will be able to buy the original version of The Sims.

As a publisher, Wanhu North America's character design suddenly opened up a gap with publishers such as Electronic Arts, which are desperate for money.

You know, players also have tempers.

is like a leek buddy in the stock market, and he will not be a leek because he is unhappy.

As a result, the sales of sports games released by 10,000 North American users have skyrocketed.

In terms of the ratio of advertising investment to sales, the amount of advertising that needs to be spent on this increase in sales is no less than one million dollars.

Even, a million dollars may not be possible.

You must know that advertising, if you do it to a certain extent, you will enter a bottleneck.

People who want to buy have already bought after watching the advertisement.

And people who don't want to buy will not buy no matter how many ads they watch.

Wanhu North America's humane move has established word of mouth, and word of mouth has been converted into sales.

It is really the gold and silver cups, which are not as good as the reputation of players.