Chapter 377: Big Brother
"A Brief Discussion on Western History", a special lecture for the niche class of history lovers, but after the first episode was broadcast, the ratings were amazing!
Lecture cultural programs, not to mention that the ratings of the brilliant no longer plummeted in recent years, even in the heyday of previous years, the ratings of various lecture programs have never exceeded the peak of 0.6.
Although many well-known academic stars have been born in lecture programs, there are very few Chinese people who actually watch these lecturer programs and know them.
For example, the Chinese people say that they all know who is talking about the Three Kingdoms, and who is who is talking about the Analects, but who has really watched their programs in one installment? There are still very few such enthusiastic viewers.
Therefore, the ratings of lecture programs are extremely low.
The word-of-mouth Beijing TV's "Hundred Lectures", which once reached a rating of 0.5 when it was once glorious, but now it is only about 0.3, but it is still far ahead of other lecture programs.
Xinjiang Satellite TV was full of ambition before signing Li Fan, after all, with Li Fan's special dual identity as entertainment and entertainment, it is impossible to speculate on what impact Li Fan will have on the entire program after joining from a traditional perspective!
So even in the context of such a withering market share, Xinjiang Satellite TV is optimistic that the ratings of the program will be around 1.0, and even a very few people "eat the leopard's gall" predict that the ratings will be 2%.
The ratings monitoring report was officially released the next morning, and at that moment, the entire Xinjiang Radio and Television Center was thunderous for a while, and everyone was beaming, as if it was more festive than the New Year's holiday.
From the director to the grassroots staff, everyone has a smile on their faces, and the distinct "3.13" on the ratings report has become the biggest achievement of the Radio and Television Center this year!
The ratings of the first program far exceeded the psychological expectations of Xinjiang radio and television media people, and 15 times the ratings of the early stage of "Zhuzi Lectures" and 10 times the ratings of Beijing TV's "Hundred Lectures"!
Moreover, not only did it easily break the ratings record of Xinjiang Satellite TV this year, but it also became the highest rating in the history of Xinjiang Satellite TV since it was launched!
Moreover, it only takes 15 minutes to break the ratings record.
Xinjiang Radio and Television up to the director, the director, down to every employee, for a while, everyone can't do the unhurried work at hand, everyone is passing on the joy to each other!
"3.13, my good man, the ratings of the popular national variety show "Running Man" are only more than 3 o'clock!"
"I never expected that our Xinjiang Satellite TV would also give birth to a super phenomenon program. ”
"Look, not only the ratings of this episode of "A Brief Discussion on Western History" are high, but the first episode of the TV series "Golden Years" that was broadcast immediately afterwards has also reached 0.7. ”
""The Golden Years" has been stained with great light, and our station's strategy has begun to bear fruit!"
Except for the TV series "Golden Years" broadcast after "A Brief Discussion on Western History", other programs have also been affected by a certain degree of radiation, and their ratings have risen to a certain extent.
The program team immediately held a meeting, arranged the recording plan for the next week in advance, decided to continue the style of the first three episodes, and prepared to invite the next international pianist, Mr. Lang Zhiping, to play the background music at the recording site of the program.
After the meeting ended, the staff just picked up the phone to contact Lang Zhiping, and Li Di's phone suddenly called the chief producer Ji Lu in person.
After Ji Lu took the phone, he smiled, smiled, and walked out of the office to signal the staff not to call Lang Zhiping yet.
"Okay, thank you, Mr. Li Di, and I wish us a happy cooperation. Ji Lu put down the phone, glanced at the staff, and said, "Don't call Xun Zhiping, Li Di personally said that he would continue to be a pianist." ”
The staff said: "Isn't there a conflict in his world tour?"
Ji Lu smiled: "Li Di said, you can squeeze in time!"
The staff said that it is absolutely beyond specification to let an internationally renowned pianist come to the show to play background music, and they are also happy, not to mention overkill.
This is indeed an over-spec lecture, from the venue, the pianist, to the lecturer, to the content of the program, it is all over-spec.
It's just that other aspects are beyond the specifications and can be seen at a glance, as for the content of the program, only insiders know, so that all the audience can know the significance of the Axial Age theory after watching the show, which is obviously unrealistic.
Li Fan likes to go shopping on the Internet, after the first episode was broadcast, Li Fan crossed the road from Gu Yating's community and returned to Beijing University, scrolling Weibo along the way.
The teachers and students of Beijing University couldn't help but ridicule when they saw Li Fan:
Some students bowed respectfully and smiled: "Hello Teacher Li!"
Li Fanbai glanced at him: "What's going on?!"
The student grinned and walked away.
I ran into Professor Kong again, and Professor Kong rolled down the window and asked, "Where is Mr. Li busy?"
Li Fan is embarrassed, you are also doing things!
Back in the bedroom, Li Fan lay comfortably on the bed and watched the news and netizen comments, he was particularly concerned about the online reviews of this show.
For the first lecture of "A Brief Discussion on Western History", netizens basically held a positive attitude:
"After watching Li Fan's lecture, it is really beneficial!"
"I thought I was rich and five cars, but I didn't know anything about it until I met Shuai Li. ”
"We in China should have more such historical programs, don't always indulge in your own 5,000-year-old history and can't extricate yourself, the world is equally exciting!"
"Such a high-quality program, I have watched the first issue, and I will chase the second issue, as long as the lecturer is Li Fan!"
……
This is destined to be the show with the highest recognition from netizens in the variety show that Li Fan participates in, which is determined by the nature of the show. After all, this is not a variety show.
No matter which variety show Li Fan participates in, there must be some netizens who don't want him to participate, such as "Poetry Conference", such as "The Strongest Brain", such as Running Man, such as "Let's Love Each Other" and so on.
After all, as many people support variety shows, there may be as many people as they oppose them, and they all have their own reasons.
But participating in lecture programs is basically praised all the way, after all, it is still very compelling to be a glorious gardener.
However, the first episode of this broadcast also has a slot, that is, the atmosphere of the lecture is very inconsistent.
Netizens are depressed, what do you mean when you say a cultural lecture, you audience members hold up a bunch of light signs and light sticks from time to time? Don't you think this is incompatible with the tone and positioning of the show?
This flaw directly gave the editors who were waiting for the material a very big surprise, this time there is no need to make up news, just criticize and complain.
Regarding this kind of complaining and criticizing news on various platforms, Xinjiang Satellite TV is very wronged and helpless: Blame me?
Li Fan was also very wronged and helpless: Blame me?
(Well, blame you!)
The ratings for the episode aired on Tuesday were 3.13, the second episode aired on Tuesday continued to hold steady at 3.11, and the third episode, which aired on Saturday night, remained stable at 3.16.
For three consecutive episodes, the ratings are as stable as a rock, which only shows two problems: first, the program is at its peak when it is broadcast, and second, after such a long period of hard work, Li Fan's fan base has been solidified.
The industry has already studied Li Fan thoroughly, and in the past year, all the programs that Li Fan has participated in, regardless of whether they are national variety shows with ratings of more than 3% and limit, or ordinary interview programs with ratings of a few tenths of a percent, as long as Li Fan participates, the ratings of that episode of the program will basically break 3!
Even the industry gave Li Fan the reputation of "Third Brother", but no matter how Li Fan thought about it, he felt that "Third Brother" was a bit unpleasant.
Ma Qiang said, "You can understand it as 'Brother three times in one night', isn't it diǎo exploded?"
Li Fan pouted: "Cut, that's all I have to do?"
Everyone rolled their eyes, thinking to themselves, have you ever been to the battlefield?
A cultural lecture program, the ratings of three consecutive episodes have been stable at about 3.1, becoming one of the most anticipated variety shows this week (the reason for adding a "one" is because other programs recorded by Li Fan in the early stage have also been broadcast online this week), in addition to the general exclamation in the industry, some people are already in crisis.
Beijing TV Science and Education Channel (JCTV10), the "Hundred Lectures" program group is in a meeting, and the meeting is lifeless.
As the leader of lecture variety shows, he was suddenly kicked by Xinjiang Satellite TV, which was thousands of miles away, and the big brother in Beijing couldn't sit still.
At the meeting, everyone began to seriously analyze, how did "A Brief Discussion on Western History" achieve a rating of 3.1?
Content?
But in terms of content, what Li Fan said may not be much more exciting than what the lecturers of the hundred forums said, right?
The style of the show?
With a large studio, the use of PPT used in speeches, or the invitation of a piano master, these will not have such a great effect, right?
Li Fan's appeal?
No matter how attractive it is, it can't attract 3.1 ratings, right? About 1% is understandable, but it's 3%!
Is there really so many fans in Huaguo who like to watch history?
In fact, it was defeated by Li Fan, although not so many people in China are interested in foreign history, but who said that watching Li Fan's lectures is to learn knowledge?
"Hundred Lectures" is numb, what should I do?
I can't just lose the glorious image of the big brother of the cultural forum, I have to find a way!
The staff said: "Editor-in-chief, there is a way, reproduce it!"
Editor-in-Chief Han was not happy, and said in his heart, we are big brothers, we are Beijing TV, and we are replicating local stations.
Editor-in-Chief Han wiped his face and asked, "How to copy?"
"We can do a special program of "Hundred Lectures", which is also carried out on the huge scale of this kind of speech, in order to be different from Xinjiang Satellite TV, we change the stars of each forum, and invite lecturers of Li Fan's style.
The main thing is to "clone" Li Fan, everything else is secondary!"
Editor-in-Chief Han nodded, and the idea was okay.
Producer Cheng Ying said: "Let's clone Li Fan first, let's find the next batch of Li Fan now." ”
However, the meeting is coming to an end, not to mention finding the next batch of Li Fan, not even the next one.
Of all the future lecturers that come into everyone's mind, none of them are qualified.
Those who can get close to Li Fan's handsomeness have no culture, and those who can get close to Li Fan's talent look sorry for the audience...... In short, Li Fan is unique in China.
Like Li Fan, a young man who combines the advantages of talent, appearance, popularity, fan base and other aspects, there is no second one in Huaguo!
The producer lowered his head and sighed: "Hey, it is said that Li Fanhuo is rare, and things are expensive, and there is a reason why people are hot!"
What should I do, although it is impossible to pursue 3.1 ratings, but why do we have to make some moves? Is this how to catch Xinjiang Satellite TV off guard? We are Beijing TV!"
The editor-in-chief squinted his eyes and pondered for a long time before saying, "It's not that there is no way!"
Cheng Ying said: "Come and listen!"
Editor-in-Chief Han: "Since you can't beat him, invite him here!"
The room was speechless for a moment.
……
When Li Fan received the olive branch from the program group of "Hundred Lectures", he was lying on the bed in his bedroom watching TV.
It was Saturday night, and there was a talk show on the TV.
The stars invited in the show were unknown before, they were all second- and third-tier actors, and typical audiences couldn't call their real names but their faces were familiar.
The three actors are telling interesting stories about filming, they are from the same crew, and they are all starring in the ongoing broadcast of "The Golden Years".
"Golden Years", this is a TV series that was abandoned by various Davids and finally purchased by Xinjiang Satellite TV.
With the broadcast of "A Brief Discussion on Western History", "The Golden Years" has become the biggest beneficiary. A small share of the huge traffic of "A Brief Discussion on Western History" has directly fulfilled its reputation as a dark horse in ratings
In the four days that have been broadcast, the ratings of "Golden Years" have continued to rise, with a rating of 0.81% on Tuesday night, 0.93 on Wednesday night, 1.04 on Thursday night, and 1.11 on Friday night.
A phenomenal TV series was born, and several leading actors of "The Golden Years" increased their popularity rapidly for a while.
Of course, the quality of this TV series is still very hard, and the reason why it is not in the eyes of other famous satellite TV is that there are no traffic stars in this TV series.
There is no little fresh meat and little flowers in a TV series, no matter how wonderful you shoot, it may not be worth much.
During the interview, the heroine Yang Na said half-jokingly and half-seriously: "The popularity of our TV series, they all thank the director and screenwriter, I want to thank Li Fan!"
The other two actors laughed, and the audience applauded.
The hostess asked puzzledly, "Why?"
(Well, this host is Lu Yi of "Walking with Big Coffee".) )
At this moment, Li Fan's mobile phone rang loudly, and Cheng Ying's call came.
The place they made an appointment to meet was a high-end teahouse near Beijing University, Li Fan was too close, and it took more than 10 minutes to walk downstairs, but Cheng Ying was late.
Cheng Ying took the tone and posture of Beijing Television to negotiate, and looked confident.
Unlike other column groups, Li Fan was eager to come with the leaders of the whole station, Cheng Ying came alone, and invited Li Fan to join the show with the tone of "We will make you more popular".
However, an hour later, he slipped away, and "Hundred Lectures" became the second program after "Spring Festival Gala", Li Fan refused Beijing TV.
Li Fan is not narrow-minded, and the reason for rejecting "Hundred Lectures" is not Cheng Ying's typical Beijing style at all, in fact, Cheng Ying is also very enthusiastic about Li Fan's invitation, although he prefers to boast.
There is only one reason why Li Fan does not go to "Hundred Lectures", and the programs are the same.
There is no need to go on a show with the same content for a second time, life is so short, Li Fan doesn't like to repeat, he prefers to experience.
As for Cheng Ying's statement that Jingshi can make Li Fan more popular, Li Fan does not approve of it.
Because he found that he seemed to have broken a bottleneck and passed the stage of influencing stars on the platform.
For him, it seems that as long as it is on the star channel, there is no difference between Beijing TV and Xinjiang Satellite TV......