Eastern Mori University opened.

The Athens Olympics are also coming to an end.

Bian Xuedao asked several athletes signed by Wu Tian, Zhang Juanjuan was second in the group elimination round, and Lin Dan was eliminated in the first round, and the gold-winning posters of these two people prepared in advance were all in vain.

Seeing this result, Wu Tian was much more relaxed.

If the people who were circled by Bian Xuedao a few months in advance were to be counted one by one, Wu Tian would be uneasy.

There are abnormalities in things, and they are demons, Wu Tian still understands this truth.

Now it seems that except for Liu Xiang, who has not yet been compared, the other four people, two in two biases, have an accuracy rate of 50%.

Although this probability is already very high, at least it shows that there are times when Bian Xuedao miscalculates and looks away, which makes Wu Tian feel that this boss is not so ****.

Who wants to work with a boss who knows everything well?

What he didn't expect was that what he was worried about and doubting had been thought of by Bian Xuedao a few months ago, and he made targeted adjustments.

As for the posters of Zhang Juanjuan and Lin Dan, roll them up and store them in the warehouse for four years, as long as they are well maintained, they can be hung out in 2008.

What you need to worry about is the number of endorsements and contract renewals.

Bian Xuedao felt that the two of them were not doing well this year, so let Wu Tian run again after a while, and spend money to sign a long-term contract of more than 5 years with the two, which should not be rejected, and the price will not be too high.

After all, everyone on the earth knows that athletes are a profession that eats youth, and the athletes themselves can't say what it will be like after 4 years.

Moreover, the signing move of Shangdong Club, in 2004, was more like sending charcoal in the snow.

……

The day before the men's 110-meter hurdles final of the Athens Olympics, the domestic media collectively warmed up for the game.

All kinds of information are overwhelming, and this track and field competition, which is already in the middle of the night after the 28th Beijing time, has gained a high degree of attention in China.

Before the finals, Wu Tian, Liu Yisong and Han Lichuan all saw the poster of Liu Xiang's gold-winning endorsement made in advance, with Du Li and Zhang Ning's posters in front, they were used to it and didn't care too much.

Everyone is not optimistic that Liu Xiang can win this gold medal.

After all, the yellow race has always been very weak in the Olympic track and field, even if Liu Xiang retains his strength in the group stage and semifinals, the opponent will definitely be the same.

Before the competition, some people expected that once Liu Xiang won the gold, the advertising endorsement would be very popular, but no one could say for sure how popular it was.

Others can't, while learning the Tao can.

The most exciting blow of the publicity campaign of Shangdong Club is about to be staged.

On August 28, the night of Liu Xiang's finals, the school was very particular, notified the students in advance, and called everyone to watch the game all night.

Bian Xuedao didn't go back to the Red Mansion, so he lived in the dormitory.

First, because the classmates in the dormitory have returned, it is more atmospheric for everyone to watch the game together, and second, he is afraid that he will turn on the TV at night and wake up Teacher Shen in the East House.

The mahjong game that started in the afternoon, Bian Xuedao fought until 11 o'clock, and felt really sleepy, so he got off the table and asked Yang Hao to replace him.

The funniest thing is that Bian Xuedao originally thought that he had just started school, and he would lose some money to everyone to make everyone happy.

As a result, from the afternoon to the evening, his family won three, how to adjust the bank, the wrong card, and even the substitution is useless, just win.

Dismantle the cards to play, you can catch them back immediately; others play not Hu, no two on the self-draw; others are easy to a treasure in the treasure, turn over the cards to see, almost angry, while learning the Tao in the hand of three treasures, the same situation, three times in one afternoon.

As a result, everyone was very happy, but they were not happy to let Bian Xuedao win.

I can't be happy!

This kid card is too bad, the fifth card at the beginning, he played what nonsense, a few times down, he played others dare not play, he did not play others did not dare to play, you say how to play this mahjong?

Seeing that he was off the table, everyone was so happy that they almost cried.

Despite the noise in the dormitory, Bian Xuedao quickly fell asleep.

He dreamed that his my123 clicks skyrocketed, and his ranking soared, and several large Internet companies approached him to buy my123. Bian Xuedao sat there with a smile, watching several buyers compete to raise the price, starting from 30 million to soaring to 68 million.

68 million!

Zhu Jun's 10 million is already so shocking, how big is his 68 million before a room can be rolled out?

What a wonderful annoyance!

Bian Xuedao's heart is so cool, I can't add more!

was cool, and someone around him pushed him.

"Wake up, Liu Xiang is about to start the game......"

Hearing this, Bian Xuedao got up with a grunt, squinted his eyes to adjust to the light in the bedroom, stared at the TV on the wall and asked, "How long is it?"

Li Yu said, "Right away." ”

The narrator on TV said very emotionally: Let's focus on the 13 seconds that are fleeting and have the potential to make history.

First Preparation ......

Someone rushed.

The athlete all returns to their positions, relaxes their muscles, squats, and waits......

Yu Jin, who has been playing mahjong and has not gotten off the table, said: "No, I can't hold it back, I have to pee." ”

Li Yu shouted: ", you have a lot of and pee, and when you finish peeing, everyone will run out, what about you as a marathon?"

Gunshots!

It's game on!

Liu Xiang's start was very smooth! He is currently running in the first place! Next to XXX and XXX!

Liu Xiang!

Liu Xiang!

Liu Xiang won! Liu Xiang won! Liu Xiang made history! A black-haired, yellow-skinned Chinese became a flying man in the world!

……

A new Olympic record has been set!

12.91 seconds......

Yu Jin went to the bathroom in less than 40 seconds to pee, but his pants were wet, and he still didn't see the live broadcast of the game.

Liu Xiang won the gold, and history remained loyal.

The excitement of the other 6 boys in 909 was simple, purely a sense of national pride, while the joy in Bian Xuedao's heart was much more complicated.

This night, Bian Xuedao figured out the most critical and best ability of a reborn person, and took advantage of it.

Take advantage of the political trend!

Take advantage of the general trend of the economy!

Borrow the momentum of the red!

In the early hours of the morning, Wu Tian also watched Liu Xiang's game.

Bian Xuedao thought for a night, Wu Tian suffered for a night, at 4 o'clock in the morning, just after dawn, Wu Tian's phone arrived.

Most of the people in 909 were woken up by the call.

Wu Tian's voice was a little hoarse on the phone, and he asked Bian Xuedao: "Liu Xiang's poster will be hung up in the morning?"

Bian Xuedao rubbed his eyes and said, "Well, hang it in the morning." ”

Wu Tian asked, "Is there any other arrangement?"

Bian Xuedao said: "Contact the newspaper and use Liu Xiang's poster to advertise, and ask for a full page on the front page." ”

Wu Tian asked, "How many days?"

Bian Xuedao said: "Three days." ”

Wu Tian said: "This is a lot of expenses. ”

Bian Xuedao said: "Don't worry, it's definitely worth it." ”

It's worth it!

……

In the whole Songjiang, and even in Bac Giang Province, most of them only saw Coca-Cola betting on Liu Xiang, and they didn't expect a local sports club to sign Liu Xiang quietly.

For the third time in a month, the club has attracted the attention of the whole city.

The difference is that this time the attraction is much stronger than the previous two combined.

At this time, many people understood that Shangdong Club must have prepared for the endorsement of Olympic athletes before the Olympics, but no one knew how much money Shangdong Club invested in this project.

Many people are privately speculating about how many bets the Shangdong Club has placed before they bet on Liu Xiang, Du Li, and Zhang Ning.

Someone said, "Bet on one out of five?"

The person next to him immediately said: "You are secretly happy to bet on one out of ten! Do you know how much Liu Xiang's endorsement is worth now?"

They don't know the way, and they can bet on three out of three, but he is still cautious and kind, and he bets on three out of five.

After reaching the top of the Olympic Games, Liu Xiang immediately became the "popular king" of domestic sports.

Some media estimates that before the person returned to China, Liu Xiang's endorsement value rose more than ten times, exceeding 5 million yuan.

With the momentum of Liu Xiang and the heavy advertising investment, the financial resources and vision of Shangdong Club have been widely affirmed and concerned.

All clubs and gymnasiums in the city are all dumb, and the limelight is still moving, and there is no difference for a while.

……

As a senior newspaper person, Bian Xuedao knows the energy of the newspaper, the audience of the newspaper, and the golden page of the newspaper.

2004 is different from 2014.

At this time, although the newspaper was eaten away by the Internet little by little, it was not a golden period, but it was not yet a matter of life and death.

Several newspapers in Songjiang City are still singing and dancing, and the scenery is infinite.

Take Beijiang Daily and Songjiang Daily as examples, in 2004, they were pure and decent good units.

There is a establishment, good benefits, high salary, if the family background is deep, transfer to an idle position, work half a day, and have two days off on weekends, I don't know how many people are envious.

Bian Xuedao also knows that many children of employees of Songjiang Daily receive salaries in the newspaper office, and in the name of newspaper reporters, they go out to work together, or do business, as long as their skills are deep enough, they can also mix black and white.

Of course, those who rely on the name of the newspaper to cheat and deceive are all the children of middle-level cadres.

Leaders who have entered the ranks of editors-in-chief and general managers, if their children are still mixed in China, it will be a shame to say it.

But no matter what, whether it is Beijiang Daily or Songjiang Daily, ordinary citizens don't look at it, but the leaders above will still take a few minutes to sweep it every day.

Just to lead these few minutes, Bian Xuedao spent hundreds of thousands.

Although it is expensive, you don't want any version of the Tao while learning it, so you want the front page.

His idea was simple.

Low-key when it should be low-key, high-profile when it should be high-profile, signing Liu Xiang has been extremely high-profile, and he still has to put another brick on it.

While learning the Tao and knowing the Tao, a certain level of leadership is isolated from the outside world. Shang Dong signed Liu Xiang, no matter how hot it is in Songjiang City, the leaders may not know about it, or it may be very late, and there is an information transmission problem.

Now, investing hundreds of thousands of dollars into it not only strengthens the impression of Shangdong's wealth in the psychology of potential customers, but also leaves a hazy glimpse in the hearts of provincial and municipal leaders, which is very important.

Leaders are good-looking.

Among the current leaders, there are two who have been emphasizing the construction of Bac Giang Province into a major cultural province, but unfortunately the slogans are shouted and the actual work is not the same.

Culture and sports have always been inseparable, and now who dares to say that signing Liu Xiang's Shangdong Club is not contributing to the cultural province?

Therefore, even if someone is trying to make a big deal out of something, they have to think about the consequences of making a big fuss while learning the Tao.

This is the way for the weak to protect themselves in the course of his reading career.

In short, the edge is exposed, and the momentum is leveraged.