"Future Apocalypse" was a big hit at the box office on the first day in China, which relieved many fans who were worried that the movie would lose money. However, they also know that the cost of "Future Apocalypse" is too high, and China alone will not be able to recoup the cost, and the overseas box office is very important to "Future Apocalypse". As a result, fans are aiming overseas again, waiting for the overseas data of "Future Apocalypse" to be released.

There are a lot of fans of Zhang Ran, the god of the movie box office bar and the data emperor, who have paid close attention to the performance of "Future Apocalypse" overseas. When the box office of overseas countries came out one after another, they immediately forwarded it to the box office bar as soon as possible, and quickly forwarded it to Weibo.

Dongying has always been an important box office warehouse for Zhang Ran's films, and Zhang Ran's movies have always had a bumper harvest in Dongying in terms of word-of-mouth and box office. However, after the global release of "The Thirteen Hairpins of Jinling", the right wing of Dongying launched a fierce attack on Zhang Ran, and even called for Zhang Ran to be banned. Before the official release of "Future Apocalypse", forums such as Dongying Yahoo and 2CH were also full of abuse of Zhang Ran, as well as calls for a boycott of "Future Apocalypse", and many people felt that the box office of "Future Apocalypse" in Dongying may not be very good.

But the reality made countless people fall through the glasses, and "Future Apocalypse" opened on the 20th with a super scale of 831 screens in Toei, and the box office revenue on the day of the premiere was as high as 450 million yen.

The box office of "Future Apocalypse" in South Korea is not too optimistic, because piracy in South Korea is more serious, and many pirated Hollywood blockbusters on the Internet flow out of South Korea. After the source of "Future Apocalypse" was leaked, it also went viral on the Internet in South Korea. According to statistics, before the release of the movie, "Future Apocalypse" was downloaded more than 5 million times in South Korea, while the population of South Korea is only more than 50 million.

No one expected that under such unfavorable conditions, "Future Apocalypse" still achieved 550,000 people on the first day, setting a record for the number of viewers of foreign films on the premiere day of South Korea, and the box office prospects are very optimistic.

In Xiangjiang, the first-day box office of "Future Apocalypse" reached a staggering 2.85 million, breaking the 272-year first-day box office record set by "2012". Coupled with the 1.2 million in advance, the box office of "Future Apocalypse" reached an astonishing 4.05 million on the first day in Xiangjiang, setting a new box office record.

In addition, in Singapore, Malaysia, Indonesia, and Thailand, "Future Apocalypse" exploded in the entire Southeast Asia, winning the single-day box office championship in the region.

In Europe, "Future Apocalypse" is far less crazy than in Asia. France attracted 360,000 viewers to the cinema on the first day, which surpassed "Avatar", which is considered popular, but compared with "Harry Potter" and other really popular movies, the gap is very obvious, and the number of viewers of these movies is more than 400,000, or even higher.

The situation in other European countries is similar to that of France, with the United Kingdom winning $3.5 million on the first day, Germany winning $3 million, and Spain winning $2.75 million.

The only real box office explosion in the whole of Europe was Russia, which won $4.5 million on the first day, setting a record for the highest first-day box office in Russian film history. The Russian box office is so good thanks to three points, first of all, the full recommendation of Bondarchuk Jr., who declared in an interview with the Russian media that "Future Apocalypse" is the best war movie after "War and Peace", in which Zhang Ran presented scenes that his father could not achieve in his life; secondly, as a fighting nation, Russia has a special preference for war films; third, Zhang Ran announced "Future Apocalypse" There will be three films, which will tell the war between humans and robots from the perspective of three countries, and the third story is about Russia, and the Russian audience is looking forward to it.

The situation in North America is similar to that in Europe, "Future Apocalypse" earned about $27.8 million in 3,452 theaters on the first day, and the midnight show at zero o'clock was about $3.54 million in more than 2,000 theaters, of which 85% came from the IMAX version. "Future Apocalypse" had a good first day, but it wasn't a big explosion.

On the whole, "Future Apocalypse" is particularly popular in Asia, and it is relatively average in Europe and the United States. This surprised many fans who paid attention to "Future Apocalypse", after the leak of the source of "Future Apocalypse", the spread in Asia was much more serious than that in Europe and the United States.

An article published on the homepage of the IMDB official website answered this question, and fans in Europe and the United States are not unconcerned, let alone uninterested in "Future Apocalypse", but do not want to go to ordinary halls, and are waiting in line for IMAX screening halls. In addition to China, there are more IMAX screens in other countries and regions, such as Dongying, which has a total of only 13. Due to the small number of IMAX screens and the large number of viewers, if you wait to see the IMAX version, you don't know if you will have to wait until the Year of the Monkey. In desperation, many people chose the regular version for the first time.

Zhang Ran laughed after seeing the IMDB article, Summit Entertainment's hunger marketing strategy seems to be very successful!

After the leak of the source of "Future Apocalypse", Summit Entertainment thought of a lot of coping strategies, the most important of which was to promote "a super blockbuster like "Future Apocalypse", if you don't watch IMAX, you don't watch it. Summit Entertainment hopes that through publicity, audiences who have watched pirated versions will enter the cinema, and audiences who have watched the ordinary version will enter the cinema area again to watch the IMAX version.

Summit Entertainment's strategy stems from "Avatar", which swept the world 2 years ago and achieved a shocking box office of 2.8 billion, breaking countless box office records. But in fact, whether in North America, Asia and Europe, "Avatar" performed relatively average in the first week, and in many countries it was even worse than "Twilight: New Moon" in the same period.

The reason for all this is that the 3D technology content of "Avatar" has been hyped up by the media, and fans have been whetted their appetites, and they would rather wait in a long line for 3D than be the first to see the 2D version. Because many people couldn't buy tickets, netizens and the media talked about it, making "Avatar" quickly become a hot topic and sparking a movie-watching boom.

In order to achieve a similar effect in "Future Apocalypse", Century Summit burned 20 million online public relations fees around the world, organized a large number of trolls to pretend to be pirated viewers to post on Fly, and many social networks. At the same time, "Future Apocalypse" held test screenings in media around the world. When many media comment on the movie, they will mention how amazing the visual effects of the movie are, there are many shocks, and emphasize that you must watch the IMAX version.

Driven by the Internet water army and the media, many fans who have really watched pirated versions have also stood up and said that they should watch the IMAX version of "Future Apocalypse". After nearly a month of hard work, it is said on social networks at home and abroad that you must watch the IMAX version of "Future Apocalypse", which seems to have become a consensus. The appetite of audiences and fans has also been hung up for a long time, and many people would rather wait in line to watch the IMAX version.

In China, due to the difficulty of finding tickets for the IMAX version of "Future Apocalypse", many theater staff's phones have been blown up, and relatives, friends, as long as they know each other, have come to buy tickets through connections. At the same time, scalpers who speculated on votes moved when they heard the news. They are active in front of the theater, and an IMAX ticket of about 120 yuan will be sold for at least 200 yuan, and there are also posts on major online forums about scalpers selling IMAX movie tickets for "Future Apocalypse".

Because the IMAX tickets for "Future Apocalypse" are too difficult to buy, Weibo, Tianya Gossip, Douban Group 8, and many post bars are full of complaints and discussions from the audience who can't buy tickets.

"As long as there is an IMAX theater in the magic capital, there are more ticket scalpers at the door than there are moviegoers, regardless of the number of shows, no matter the seat, 500 tickets, and there is no bargain, you can never buy it when you go to the cinema, you can't sell train tickets, you can't sell movie tickets?

"I went to Golden Harvest Cinemas in the morning to buy tickets for "Future Apocalypse" IMAX, but the people who bought tickets in the movie lined up for dozens of meters, and decisively switched to mobile terminals to buy tickets, but I tried several commonly used APPs in a row and failed, and some platforms have shown that the payment is successful, but I can't receive the redemption code for a long time, and I only know that there are too many people who buy tickets after calling customer service, and the network is paralyzed!"

"Nima, it's so difficult to watch a movie! I spent 470 yuan in Golden Harvest to finally buy two tickets for IMAX "Future Apocalypse" at 23:50 from scalpers, so how embarrassing is it for me, a person who has always used a student ID card to buy student tickets!"

Scalpers not only appear in China, but the IMAX version of "Future Apocalypse in Korea" has also become a channel for scalpers to make money, and on many forums in South Korea, the ticket price of "Future Apocalypse" has been speculated from the original 16,000 won to more than 35,000 won. Although other countries do not have scalpers on a large scale like China and South Korea, the IMAX version of "Future Apocalypse" is also hard to find.

British fan Thompson said on Facebook: "In order to watch "Future Apocalypse", we started queuing at 8 pm yesterday, and when we got to the queue, there were only tickets at 11:30 p.m. tonight, and there was only the first row. The movie is 3 and a half hours, and I watched it with my neck up for so long, I don't know if my neck can stand it!"

French fan Ben Bastian excitedly expressed on Fly: "It took eight hours to queue to buy tickets for the IMAX version of Future Apocalypse, but it was really worth it, it was a shocking movie, a real epic, and it would be impossible to describe this movie in any words!"

Italian movie fan Maldini lamented on Fly: "I went to the cinema at eight o'clock in the morning to buy tickets for the IMAX of "Future Apocalypse", and found that the queue to buy tickets was more than 100 meters long. When it was my turn, the conductor told me that not only were tickets sold out for today, but all IMAX tickets for the 22nd, 23rd, and 24th were sold out!

Hunger marketing is a technique often used in film marketing, Zhang Weiping is particularly fond of using this trick, before the release of the movie, he always guards Zhang Yimou's movies strictly, hangs the audience's appetite to the full, and then detonates the box office. "Future Apocalypse" also uses hunger marketing, IMAX tickets are hard to find, so that the whole world, so that the entire network everywhere is full of voices that can't buy tickets, and also makes many viewers who were not particularly interested in the movie can't help but want to watch it now.

When these audiences enter the cinema, there are more people queuing up to buy tickets, and the situation of not being able to buy tickets is even more serious, and the sound of not being able to buy tickets on the Internet is even louder; and the louder the voice of not being able to buy tickets, the greater the curiosity of other people, so there are more people who enter the cinema with curiosity and following the trend......

Many viewers follow the trend and go into the cinema to watch "Future Apocalypse" in order to show off on social networks such as Weibo, or to make themselves look out of place, and they are not particularly interested in the movie.

However, after watching the movie, the vast majority of people were still shocked and conquered by the movie. When they left the cinema with a shock, they hyped up the movie on their social accounts and recommended it to their relatives and friends, so the reputation of "Future Apocalypse" snowballed.

Watching "Future Apocalypse" is gradually becoming a trend, and if you don't watch this movie, it is like you are outdated, and you can't even talk to your friends.