Chapter 222: ELLE Celebration Extravaganza

The Qili Cup is not the last event of this autumn/winter fashion week.

Actually, after the end of the Kiri Cup.

There will also be two important events.

They are:

20..00 ELLE Semi-Monthly Magazine Celebration Party & Mercedes-Benz China International Fashion Week Celebration Party

20..30 Golden Partner China Super Model Contest Finals.

ELLE Semi-monthly Magazine Launch Celebration Party & Mercedes-Benz China Fashion Week Celebration Party.

The name, a bit long.

ELLE semi-monthly, this thing is a magazine, so in addition to the sponsors of Fashion Week, there is another ELLE magazine for the whole celebration.

From the fashion week calendar, you can see that the main organizers are Mercedes-Benz (China) Automobile Sales Co., Ltd. and ELLE World Fashion Garden, which can only be clearly judged.

Well, ELLE semi-monthly, just abbreviation.

The full name of this magazine is "ELLE World Fashion Garden"

"ELLE - World Fashion Garden" should be regarded as the first international high-end women's magazine to enter China.

Founded in 1945, ELLE is a French fashion magazine focusing on fashion, beauty, and lifestyle.

The same is also the Chinese version.

That is, the Chinese version.

The Chinese version is "ELLE World Fashion Garden", anyway, from the Chinese version, there are a lot of versions around the world.

Entering China in 1988, it used to be published once a month, but since 2012, it has been published semi-monthly.

It becomes a double issue.

After the revision, ELLE will be published twice a month, on the 5th and 20th of each month.

With exclusive perspective, original content, and high-end taste, it brings Chinese women an instant and fresh new fashion reading experience, which is more international than local publications and more zero-distance than traditional monthly magazines.

Anyway, from a single journal to a double issue, I just want to create my own characteristics.

The whole magazine is co-organized by Shanghai Translation Publishing House and the French publishing house of Birch Filip Pecchi.

Anyway, it's a fashion magazine imported from abroad.

In fact, it is not only "ELLE World Fashion Garden" that is imported from abroad.

Several other fashion magazines, known as the top five fashion magazines in China, are imported from abroad and then published independently in China.

In fact, most of the domestic magazines are cooperating with mature foreign magazine copyrights.

It's not just because it's a matter of convenience, it's mainly about resources.

In addition to "ELLE World Fashion Garden" and "VOGUE Fashion and Beauty", "VOGUE" was founded in 1892 and has a history of more than 100 years, and there are versions in several countries around the world, among which the Italian and French versions are the most famous, and have a long history.

In China, it was first published in 2005.

Lin Zhengrong was very impressed by the magazine.

When I was studying in school, I liked to go to the library to read the overseas version of VOGUE, the fashion content of the eighties and nineties was of high quality, no matter which version of Vogue was currently the world's top magazine, and it is also the world's oldest and most respected fashion classic.

In addition, there is also one of the most famous books in the fashion industry, "The Queen Wears Prada", which is based on Anna Wintour, the fashion editor-in-chief of the American "Vogue".

The author is Lauren eisberger, assistant to Anna Wintour, fashion editor-in-chief of Vogue in the United States.

The book was also adapted for filming, that is, the film "The Queen Wears Prada", directed by David Francole and starring Meryl Streep, Anne Hathaway and Emily Blunt.

The film was released in the United States on June 30, 2006. The film tells the story of a female college student who has just left school and enters a top fashion magazine as an assistant to the editor-in-chief.

This movie brought Anna Wintour's popularity to a peak.

Similarly, the sales volume is also very impressive.

It is even revered as a must-read in the fashion industry.

If you want to understand the fashion industry, it's best to read this book first.

Actually, it's a memory of the previous generation.

But it still influenced later fashion lovers.

So anyone who knows Vogue knows Anna Wintour.

I also know prada, the Chinese name Prada.

An Italian luxury jewelry brand, like Dior, LV, and Chanel, is very famous.

Anyway, Lin Zhengrong can't afford it.

However, Lin Zhengrong's obsession with "VOGUE" is not because of its popularity, its classics, and prada and Anna Wintour.

It's all because he was exposed to plagiarism in his previous life, and it's related to this magazine.

Since "ELLE" and "VOGUE" are mentioned, "Harper"s Bazaar, well, the English name is too high to understand, and it doesn't matter.

When it comes to its Chinese version, basically everyone knows.

That's Harper's Bazaar, a fashion magazine that serves China's elite female class, spreading the power of fashion, beauty and women.

It's a bit lofty.

The down-to-earth saying is to focus on celebrities and entertainment, more than clothing and fashion itself.

The most famous is the Bazaar Star Charity Night, which is China's highest-level charity dinner initiated by Harper's Bazaar magazine, which raises funds for Chinese charities in the form of auctioning off luxury goods of top international brands.

It is the most well-known charity dinner in the fashion industry.

Because it is jointly organized by China National Textile Import and Export Corporation Publishing House and China Fashion Magazine, all the information and professionalism in the clothing industry are very strong, and the development of the past few years has surpassed the influence of "VOGUE Clothing and Beauty" and "ELLE World Clothing Garden".

As for Bazaar Charity Night, it has turned into a celebrity party.

Even now, as long as the characters who are involved in fashion or the entertainment industry are likely to be invited over.

After every charity night, it basically dominates the headlines for days.

What kind of fraudulent donations, C-position.

Anyway, it's a headline professional.

Although the quality of the cover is sometimes good and bad, it is not without merit.

It should be the first magazine to abandon only female stars and female models as covers, and directly switch to male stars, that is, if you are hot and handsome, you will be on it.

Very good to lead the trend and form a trend.

Anyway, it's very famous.

Ms. Su, the editor-in-chief, is a very controversial figure.

I love to show.

Of course, there is definitely no way to compare with Ms. Prada, not a level of character.

In addition to the above three books, there is another one, not to be missed, is "Marie Claire Jiaren", referred to as "Jiaren", Jiaren, Jiaren, it seems that the Chinese name is more emotional.

Marie Claire was founded in France in 1937 by Jean Prouvost and came to China in December 2002.

It is co-organized by China Sports Newspaper Group and the French publishing house of Birch Filip Bach.

It is also one of the world's famous high-end women's periodicals.

From scratch in China, it is also the most improved fashion magazine this year, especially the style type that has been established is different from European and American style, more inclined to Korean style, but has China's own characteristics.

All of them are cooperated by the world's largest consumer magazine publisher, the French Birch Filip Bach publishing house, and domestic publishing houses.

However, if you want to say what is the difference between "ELLE" and "Marie Jiaren", the biggest difference is that it is a double issue, and the other is a single issue, as for the content, it is not good to evaluate, this thing is a subjective judgment.

They all have their own good places, and there are also bad places.

In addition to the above four, there is also a "COSMOPOLITAN Fashion", referred to as "Fashion", which is worse than the previous ones.

Although the influence of "Vogue", "World Fashion Garden" and "Harper's Bazaar" is slightly inferior to "VOGUE", "World Fashion Garden" and "Harper's Bazaar", now that the fashion industry is gradually rising, it will definitely have its own positioning, and the future development will definitely be good.

In addition to these five magazines.

There are also quite a few famous magazines.

For example, "Weekend Pictorial", "New Vision", and even "Pleasure Yourself", which is very similar to the name of "Jia Ren", and even a large number of second-tier fashion magazines, which make people dazzled.

These are basically well-known fashion magazines that target women.

In addition, there are many well-known domestic men's fashion magazines.

For example, "Esquire", "Fashion", and the silly "Men's Wear" and "Gang of Men", in addition, there are "Men's Health" and "Fashion Health", as well as "Bazaar Men", and even "VOGU" men's version,

Chinese clothing for men, Vogue for men, and "Wisdom GQ", and some messy.

Some are star entertainment magazines, some are focused, fashion.

In addition to domestic magazines, there are also some good foreign magazines.

Subscribing to this stuff is expensive and expensive.

But if you want to mix in the fashion industry, there is no way for you not to subscribe.

From the inside, you can see good visual blockbusters, supermodels, celebrities, famous designers, famous photographers.

You can learn about the fashion frontier you want to know.

Unless you have money, then ordinary fashion lovers.

Just browse the web, pay attention to the fashion public account and the fashion blogger's Weibo account, basically it's okay.

Now that the Internet is so developed, traditional physical magazines are not easy to survive.

Even this kind of high-profile fashion magazine is about the same.

Many, editors who specialize in fashion magazines are reluctant to spend money on subscriptions, let alone ordinary people.

For Lin Zhengrong, you don't need to look at all these things, just flip them over.

Running behind the trend butt all the time, it can never compare to the reality of leading the fashion.

Of course, the most important reason is that he has no money.

During this time, many media contacted Cao Shuang and wanted to give him an exclusive interview.

Lin Zhengrong declined.

There is no need to run to a small magazine to brush your face, the top magazine, his compulsion is not enough, and he can't squeeze in.

When Lin Zhengrong can be mixed into a magazine like "ELLE", it can be said that he will be a leader in the fashion circle.

Now, he can't have such qualifications.

He can't go to "ELLE World Fashion Garden" for the time being, but he still has the qualifications to participate in the celebration.

Of course, it is not to rely on him, but on Qin Chengcheng.

The entire fashion week celebration party was staged at 751 D-Park 79 cans.

ELLE World Fashion Garden, an international high-end women's magazine, joined hands with Mercedes-Benz, a leading luxury car brand, and more than 100 guests from the business, entertainment and fashion worlds to celebrate the successful revision of the ELLE semi-monthly magazine and the perfect conclusion of this season's Mercedes-Benz China International Fashion Week.

As a top fashion magazine in China, it made a celebration, and it is also an official cooperation with Fashion Week.

How big the scale is, refer to the Bazaar Charity Night, you can know.

The night was full of stars on the red carpet, and ELLE invited nearly 50 of Asia's most influential stars.

Anyway, the entertainment stars who can be named in the mainland are basically invited.

It's dazzling to see.

Including Su Keyan, who was present in a Versace dress.

Su Daxing, when he saw Lin Zhengrong at the scene, he took the lead in greeting him.

If you don't know the situation, you think he's a newcomer to some entertainment company.

If it's just the size of the star, it will definitely be bigger than the previous Dior wine meeting.

The reason is very simple, elle is a super first-line fashion magazine, this kind of magazine, which star wants to squeeze in and brush his face.

Especially newcomers, there is a greater need for this kind of recognition from top magazines.

Generally speaking, the entertainment industry and the fashion industry are always muddled together.

There is no distinction between each other at all.

A certain little fresh meat, which famous magazine cover can be on, it will definitely be a capital close-up, maybe a headline, even if it is not a cover, mixed with an interview, it is also a very great qualification.

This kind of thing is absolutely unattainable.

People say that elle has less content and more ads.

In a way, it's an advertisement for an entertainment star.

No matter how much entertainment stars are given the opportunity to brush their faces, in this way, star resources definitely don't need to worry.

It's a win-win.

So the fact that so many stars can come to today's dinner is the best proof.

Of course, Lin Zhengrong is just an inconspicuous newcomer in the fashion circle who blends in.

But as a newcomer, being able to blend in with this kind of celebration is a kind of material in itself.

It's too late for many people to envy it.

751D· PARK is very large, much larger than the central hall, which is suitable for celebrities to walk the red carpet and hold such large-scale banquets.

Anyway, tonight's celebration can be described as star-studded.

More than 50 entertainment stars, plus a group of big names in the business and fashion industry, and even some important figures in the National Fashion Designers Association.

The total number of people invited is not too much.

More than 100 people.

But in the entire show, there must be more than 100 people.

In addition to the staff of the main organizer, there is also a group of models, and in addition, there must be a large number of staff from the news media.

Just a large group of photographers in the red carpet show area can see the size of the number of people in 79 cans.

It can be said that the 751D· PARK seventy-nine cans, Lin Zhengrong has come many times.

But there is definitely no time that it will be so luxuriously decorated like this time.

It was so luxurious that it made him feel a little unreal.

Actually, the untrue is yet to come.

Because when he met Su Keyan outside the show, this woman suddenly waved at him.

Then he began to hold Lin Zhengrong's arm and walked towards the red carpet.

That's right, it's just walking the red carpet.

Lin Zhengrong never thought that the first red carpet show in his life.

It will be done in this case.

And the female companion is not Qin Qingcheng.