In May, "Shanshan is Coming" is about to be broadcast, setting off a series of huge publicity activities.

Sunan Satellite TV, the fifteen-second golden advertising time inserted in the play "Emotional Theater", it costs 50,000 yuan to broadcast it once, Li Zhe didn't say a word, and directly bought a month's advertising time, which alone cost 1.5 million. The front page headlines of entertainment magazines, TV newspapers, and various newspapers and periodicals, the homepage advertising position of the portal, and outdoor advertisements such as LED large screens and bus stop signs, after some publicity, the publicity cost of 10 million yuan was almost spent.

In fact, in the early days, the publicity awareness of TV drama producers was very weak, and many film and television companies did not even have a special publicity department, in the eyes of the producers, there was only one TV station, and ordinary viewers did not pay for it anyway, and one more person or less person knew about TV dramas, which had no direct impact on selling films. Therefore, it is seldom deliberately publicized, and the publicity cost is only 5%-10% of the production cost.

The turning point in the promotion of the TV series was "My Captain, My Group" produced by Huayi in early 09.

Huayi's propaganda department really has a set, in terms of external publicity, Huayi desperately relied on "Regiment Leader" to the popular "Soldier Assault" in 07, and it whetted the audience's appetite before filming started.

After conscious publicity and guidance, and a series of "event marketing" such as "TV station broadcast war" and "video website rush broadcast turmoil", "The Leader" became popular before it was broadcast, and its value skyrocketed to more than one million yuan per episode, and advertisers also flocked to it.

This vivid example has made many TV drama producers and TV stations change their thinking, realize the power of publicity, and begin to greatly increase the publicity and distribution costs of TV dramas, and the publicity and distribution costs of a medium-investment TV series have accounted for 15%-20% of the production costs, and the cost of a few large productions will be higher.

However, throwing out 10 million like Li Zhe, just to promote a medium-investment TV series, is still too scary, almost all domestic film and television companies look sideways, this is not the future generations where the publicity and distribution costs are often hundreds, tens of millions, and the investment of 10 million in 09 is enough to produce a small-budget movie, only used to promote a small-budget TV series, which is too loser, and it can only be said that it is rich and capricious.

The price of a single episode of the premiere of "Shanshan" is 700,000 yuan, 33 episodes of the TV series, and the first round of copyright income is 23.1 million, and various national taxes and miscellaneous items must be deducted.

Many bigwigs in the circle are sarcastically sarcastic Li Zhe, who is a stupid fork and has broken the rules of the industry.

When the original version of "Shanshan" was broadcast in 14 years, it was also a popular drama that led the summer file, and now it will only become more popular five years earlier.

And the money was not spent in vain, the effect of propaganda is obvious, this kind of fatigue bombing propaganda, so that the entire month of May was almost occupied by the news of "Shanshan", most people in the country have more or less heard some news about "Shanshan".

According to this newspaper, on the evening of June 23, the youth "Eating Fate" idol drama "Shanshan is Coming" officially landed on the Happiness Theater of Sunan Satellite TV and started broadcasting. ——Huainan Metropolis Daily.

The youth idol drama "Shanshan is Coming" will officially land on the Happiness Theater of Sunan Satellite TV on the evening of June 23. - Beijing Evening News.

Zhalang Entertainment: The TV series "Shanshan is Coming", adapted from Li Zhe's novel "Shanshan Comes to Eat", will officially land on the prime time of Sunan Satellite TV on the evening of June 23, and the love tug-of-war between the cold and domineering president and the confused and soft little "foodie" in the play is about to begin.

Painful news: "Shanshan Comes to Eat" was renamed "Shanshan is Coming", which aroused questions from book fans.

……

Under the hype of the water army manipulated by Yang Baoer, the inside story of the shooting was released on the Internet from time to time, so the popularity and topic of "Shanshan" on the Internet were also brought up, although most of them were discussing the scandal between Li Zhe and Yingbao.

Under the hype of the water army, the topic and popularity of "Shanshan" on the Internet have also been raised, although most of them are discussing the scandal between Li Zhe and Yingbao.

Li Zhe and Zhao Liying talked about love in and out of the play, and the intimate hugging on the set was exposed. - Southern Entertainment Weekly. is accompanied by a photo of Li Zhe wrapping a thin quilt around Yingbao and hugging her tightly on a cold night.

Sour and hot shredded potatoes: "The news you saw today, you said it was really fake?"

Mao instigated: "Landlord, you are out, this news first came out from Douban, and it is said that the whistleblower is a staff member of the crew of "Shanshan".

It was long overdue: "Workers, hehe, please, the whole TMD is a water army, okay! Under the guise of the staff, they are hyping up and bringing rhythm!"

The sea under the sunset: "No matter how big the speculation is, I won't go to see it!" Li Zhe is rich enough, saying that he spent 10 million yuan for publicity, and I don't know where he fell in love with Zhao Liying, kneeling and licking her like this!" was accompanied by a still of Li Zhe kneeling on the ground with a ring and proposing.

"Agree +1!"

“+1”

The sea at sunset: "Low education, no education, ugly, key character is still very poor, one of my classmates met the crew of "Shanshan" in Hengdian, so he asked Zhao Liying for an autograph, but people didn't even pay attention to it. ”

It's late: "I'm close to Li Zhe, I look down on people before I become popular, hehe, in fact, Li Zhe is not a good product, that is, play with her!"

Silent as the sea: "Upstairs sunspot, you also make up a story, "Shanshan" was filmed in Beijing, are you sure your classmates can meet Zhao Liying in Hengdian?

"Agreed!"

Meow Miao Cat Sauce: "Actually, I think Liying is quite floating... Cute and cute... It's so sweet to laugh!", with a still of Yingbao eating a pork liver box lunch, with a satisfied face. ”

"What a snack!"

"The food was so delicious and super cute!... I've decided to follow the show!"

Retired girl: "This one is more beautiful!" accompanied by a still of Yingbao wearing a white evening dress.

Meow Miao Cat Sauce: "It's beautiful!... What kind of stills is this, not "Shanshan", right?"

Retired girl: "It's Ying Bao's new play "Destined", Ying Bao is so cute! So cute! The personality is also very good, and she is very polite to our staff!"

Hot and sour shredded potatoes: "... Are you a member of the crew? Why are you called Liying, Yingbao??"

Retired girl: "It's Zheda who called her, hehe, in fact, we are calling her Nizi again!"

"Really? So Li Zhe and Zhao Liying are really together! I have a low IQ, don't lie to me upstairs?"

The sea water at sunset: "Hehe...!Also the crew??There is no doubt about the water army upstairs!!How much money did you charge Li Zhe, just work so hard!"

Retired girl: "I bring my own dry food! unlike you, little black... , in order to earn these five cents, I fed my conscience to the dog!!"

It's long overdue: "Li Zhe and Zhao Liying are definitely hype, if they are really I will eat the keyboard live!".

Retired girl: "I have the ability to leave an address upstairs..."

It's too late: "What do you want to do?"

Retired girl: "Don't worry, I'll send you a keyboard!"

……