It can be said that the Lakers are full of money for this award! Kobe Bryant alone won the regular season MVP and scoring champion, and He Yiming also won the rebounding king and block king! Odom won the best sixth man, and Zen Master won the best coach! It can be said that almost all the awards this season have been contracted by the Lakers!

On the other hand, after He Yiming discussed with Kobe Bryant about investing in the establishment of sports drinks in the Celestial Empire, He Yiming also communicated with Da Yao, Zhou Li, Lao Song, and Mark Burger! Finally, it was unanimously decided to invest in the establishment of a production base in the Celestial Empire, and the name of the drink had already been thought of, and it was called Lipai! It means that after being tired, you can drink it and immediately stand up patting! Although the name is very old-fashioned, it is loud enough!

Immediately, the team behind He Yiming, Da Yao, and Kobe Bryant began to prepare for the establishment of the company! The formula of the sports drink is also very simple, and it is a patent bought in the sports science laboratory of the Massachusetts Institute of Technology in the United States! Thanks to Kobe's help, it turns out that Kobe Bryant had the intention of creating a sports drink before, otherwise he would not have directly agreed to it when He Yiming first proposed it! How to say that it is also a large investment!

A few days later, a company called Sports Culture was established in the mainland of the Celestial Empire, as for why the offshore company was registered, it was because the Celestial Empire had very strict control over this aspect, after all, it was about food safety! The Celestial Empire government naturally strictly controlled it! Fortunately, He Yiming and Da Yao's face was here, and there was no harm in this drink! The specific function is the same as that of a general sports drink!

After the establishment of the company, they began to arrange together, first a beverage production base, and then a series of distributors! He Yiming finally chose a distributor to act as an agent, after all, the Celestial Empire is vast, and it is impossible for a company to do it! There are direct sellers in every province, they come to the headquarters to get the goods, and there are few agents in the urban areas of the province, some of them are under the jurisdiction of the headquarters, and some are under the jurisdiction of the direct sellers of various provinces! In this way, the layers can be brought down layer by layer, and this drink can enter all the places in the Celestial Empire!

On the other hand, He Yiming and Kobe Bryant also took the time to shoot an advertisement, which was used to promote the product when it was launched! Before going public, the sports culture company had already prepared various advertisements! There were the Internet, there were Tianchao TV media, and of course, He Yiming's old camp, the propaganda of paper media such as "Tianchao News"!

Sure enough, after everything was done, Lipai went on the market, with the endorsement of the hottest NBA player Kobe Bryant, and the strongest inside player He Yiming of the Celestial Empire team, and the products sold crazy at once! The company is also in full swing to build several production bases again, in addition to the previous production base in the capital, but also in He Yiming's hometown of Shudu to build a large production base, can supply the southwest of this area of sales, as well as Shanghai, with Shenzhen City and Guangzhou City, the company has also built production bases in these places, this time several large cities in the Celestial Empire have been supplied, but also can supply other cities around! As for other cities, wait to see the sales after a while, after all, now it is just relying on the fans of Kobe and He Yiming to support the show, and the situation after that is not easy to say!

But despite this, the news that He Yiming has received in the past few days is that the company's sales volume during this period of time is frighteningly high! The average daily sales volume is 10 million yuan! You must know that the market price of the vertical auction is 3.5 yuan, and the price of the company and the direct seller is 2 yuan! The average daily sale of 10 million bottles, all at the market price, will be 35 million yuan in almost a day! Even if it is calculated at 2 yuan, it will be 20 million yuan a day! Although they also knew that the Celestial Empire had been developing in recent years, they did not expect that the people there would have such spending power!

A week later, the final sales of the auction came out, except for the first few days when the average daily sales of 10 million bottles were dropped! Now the situation has gradually stabilized, and the average daily sales of the auction is 6.8 million bottles! On average, the population of the mainland of the Celestial Empire, in fact, the market share of the vertical auction is not very large, but this data is quite amazing when viewed by a group of professional statisticians! You must know that this is a sports expectation, not any other ordinary drink, like a series of Coca-Cola, Pepsi and so on! The meaning of sports drinks is very clear, generally only sports people will use it!

If it can sell so much daily, it proves that 68% of the people are using this drink in the whole day sports crowd! And sports drinks are relatively speaking, there is a very important thing, that is, the viscosity of users! After all, there are not many such sports drinks on the market in the Heavenly Empire, which shows that once the user is used to it, then he will drink this bottle of drink after every exercise, which is very important! You know, even Coca-Cola doesn't have this ability, after all, there are many alternatives on the market, and people can drink other drinks!

Of course, there are many effects that cause all this, the first is because there are not many sports drinks that are so famous on the market in the Celestial Empire, and the second is because He Yiming and Kobe Bryant's fans are driven! Basically, athletes who like sports and basketball know that Kobe and He Yiming are two people, plus there is a big Yao behind them! These people have caused a lot of impact, which is quite a big impact!

Kobe Bryant has been running to He Yiming's house every day, and the two of them don't live very far, Kobe Bryant is only a few minutes away! After all, Kobe Bryant only invested a total of 3 million US dollars, Da Yao invested 3 million US dollars, and the remaining He Yiming and Zhou Li invested a total of 15 million US dollars, and the registered capital of the entire company is 21 million US dollars.

As for Da Yao, he is still recuperating from his injuries, so I won't bother him! From this, He Yiming also learned that Da Yao's injury does not seem to be very optimistic, and He Yiming is not very clear about the specific situation! He didn't have time to visit before, and now he is busy establishing a company and preparing for the wedding!

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