Chapter 0487 - Star Play American Wars
The third uncle Lin who came to the door this time, whose real name is Lin Fuquan, is the third uncle of Lin Xueli's relatives.
Well, Lin Xueli's Lin family is also a mainland immigrant, and you can see one or two from the name of Uncle Lin, which is very characteristic of the mainland and the Republic of China.
After the Lin family immigrated to Xiangjiang with their family, they brought a certain amount of family background.
In addition, the family is thriving, and the development is also very fast, and in about six or five years, it is already the top 50 family in Xiangjiang.
It's a pity that there are unforeseen circumstances,
Within two years, the Lin family declined.
Li Wenxing didn't know the specific experience, Lin Xueli never mentioned it,
If she doesn't say, he doesn't ask,
Because it was pointless to ask, it was impossible for him to take the initiative to take the initiative to do this for the Lin family.
A thriving big family suddenly declined, and the involvement must be very big without thinking about it.
What's more, there are still men in the Lin family, and there are quite a few of them.
Even if you want to revitalize the Lin family, or even take revenge, it shouldn't be Lin Xueli's business.
And Lin's father and Lin's mother did not die of vendetta, but died of illness,
Combining these, no matter what, it will not be his turn to come forward.
Of course, if Lin Xueli took the initiative to speak, it would be a different matter.
Speaking back to Uncle Lin,
After the decline of the Lin family, Third Uncle Lin still runs two small companies.
Last year, Lin Xueli came to the United States to report on her work and take over the work of the Sheraton Xiangjiang branch.
By the way, the Rubik's Cube that has been selling well in Xiangjiang will be brought to the rice country for sale, and even other products of Star Play will also be shipped to sell.
In view of the need for a helper to oversee the business here, he found Uncle Lin, who was relatively close to the family.
And today, Li Wenxing, as the big boss, came to the United States and began to ask about the star play, which led to the arrival of this third uncle Lin.
There are guests who come to the door, and they are the elders of Lin Xueli's family, and they are also half of their elders.
Li Wenxing didn't see too much, and he seemed very enthusiastic.
beckoned the other party to sit down, instructed Zhang Bingqian to pour tea, and chatted casually.
It wasn't until the conversation was in a harmonious mood that I asked about Star Play at the right time.
Then, after some conversation, Li Wenxing also had a detailed understanding of the current situation of Star Play in the United States.
Li Wenxing must admit that although Uncle Lin is not good-looking, he is the kind of sophisticated person who is introverted and has real things in his stomach, no wonder Lin Xueli would think of using him.
According to the other party's explanation, Li Wenxing knew that Xing played rice country and had already developed beyond his expected limit.
Of course, because he refused to authorize the Rubik's Cube to other channel providers for sale, Lin Xueli had to find another way and cooperate with the local Chinese Chamber of Commerce to adopt a multi-level direct sales model.
After the production of the Rubik's Cube through its own acquired plastic factory, it is sold directly to a leather bag company specializing in recycling in the form of plastic waste.
Then, in the form of selling old goods, the bag company sent the Rubik's Cube to all the members of various groups under the name of the local Chinese Chamber of Commerce, who sold it directly.
For example, a local Chinese immigrant housewife one day gave a Rubik's Cube as a gift to her neighbors, friends, and colleagues
A single Rubik's cube, the cost price is less than five cents, or a gift, there is no money transaction, and there is no need to pay taxes.
Usually at this time, they will also receive a reward from their neighbors or friends, and the economic value of the reward is the revenue.
In this way, in silence, a transaction is completed without money as a medium.
Another example is a Chinese student who takes the Rubik's Cube to school and sells it to other classmates, but also does not occupy an area to operate, of course, there is no need to pay taxes, and the cost of sales is negligible.
The allure of direct selling is pretty much the same.
To sum up, in the past six months, under the auspices of Lin Xueli and Lin Sanshu, in the above way, more than six million Rubik's cubes have been sold in Los Angeles and San Francisco next door.
Of course, the ability to sell so many Rubik's cubes is not all due to the role of Chinese groups under the Chinese Chamber of Commerce.
You know, in this form of sale, there is a huge potential economic value.
If there are people around you who have earned tens of hundreds of dollars by selling Rubik's cubes, will you go to these Chinese who have Rubik's cubes and find a way to buy a batch at a low price and resell them?
First, the Rubik's Cube is not expensive, it costs two dollars, plus it is very fun, Westerners, everyone has a curiosity mentality, and they are not worried about not being able to sell the goods at all.
Second, the market prospect is very large, and the area where Chinese Americans can sell is limited after all, and they can go to other neighborhoods to sell, or even other cities.
In this way, with the help of the charm and value of the Rubik's Cube itself, it is easy to establish this special multi-level direct sales team, in which some people become the top suppliers, some become wholesalers, and some become retailers.
And the star play rice country at the top of the chain, without much effort, sells the Rubik's Cube, and for every Rubik's Cube sold, you can make a net profit of about one dollar.
Plus other Rubik's Cube-related additional goods, such as Rubik's Cube strategy cheats printed in various forms,
Cheats don't need to be much profound, as long as the content makes people look at it unconsciously, the quality of the paper doesn't need to be good, it's better than toilet paper,
Getting a cheatbook like this costs only a few cents, but it can sell for as much as twenty dollars and as low as five dollars.
Well, all in all, because of the vast market, the hot sales of the Rubik's Cube series products in the United States have brought more than $8 million in revenue to Star Play in the past six months.
And with the passage of time, the sales volume is still rising rapidly, the Rubik's Cube market is far from saturated, and even people in many areas of the United States have not heard of the Rubik's Cube until now.
This once again proves the importance of sales channels, who makes Li Wenxing refuse to authorize others to sell?
I digress again.
Although the existence of the Rubik's Cube has opened a door for the landing of Star Play in the United States,
However, if you want to make other products of Star Play sell well in the United States, there is a long way to go, and you need to think in the long run.
Li Wenxing asked Uncle Lin a lot of things, including the current situation of the American toy market and the business model of the toy industry.
Of course, Uncle Lin had learned about these things in advance, and he was also the first to talk to Li Wenxing.
Li Wenxing only listened quietly at this time, did not interject, and did not express his views.
At present, he is completely blind to the toy market in the United States, and he knows nothing.
Well, I can't say that I don't know anything, at least I know that there are currently several well-known toy companies such as Fisher-Price, Nothing, Hasbro, Disney and so on.
Each of them will be a strong competitor of Star Play in the future.
By the way, we must also add multinational toy companies from other countries and regions, such as Lego (Denmark), Bandai (Hijima), Zhibi (France), etc.
Nowadays, in the face of so many seniors in the industry and peer rivals, it seems that there is a lot of pressure if you want to overtake in corners.