In the fashion circle, there are many people who are both famous designers and famous photographers, the most typical is Karl Lagerfeld in the previous life, that is, Galeries Lafayette, but as a famous fashion design master, he directly covered up the latter's light.

In addition, there is also the famous French brand AGNES· B's founder, Janis, is also a well-known photographer and filmmaker.

“AGNES B.” is a special brand.

Translated into Chinese should be Agnès B. According to the French speech, it should be read Agnès Bey.

AGNES is the name of founder Agnes Trouble, while B is the first letter of her first husband's surname.

In fact, Chinese translation can only be transliterated.

That's why she goes by a variety of names.

It is difficult to associate "AGNS B." with the word "AGNS B." as a name or brand, but today it is deeply rooted not only in France, but also in Japan, and even accepted by the whole world.

Famous foreign brands, especially luxury goods, are most often named after their founders.

This brand is not well-known in China, but it is still well-known in France.

Parisians yearn for freedom, and the clothes she designs represent humanity and freedom, as if they have become the uniform of Parisians.

Lin Zhengrong is mainly interested in her story.

When the other party got married when he was 17 years old, became a mother at the age of 19, divorced her husband, and had to go out to work. Janise's outfit caught the attention of the editor-in-chief of ELLE, who recommended her as the editor of ELLE's teen fashion.

He then became editor-in-chief of ELLE magazine.

So sometimes the world is so coincidental, and there will always be a little bit of a relationship.

Although she is a fashion designer, Janis claims that she has no interest in fashion, and instead she has become a leader in the art world. In 1984, she opened the "Galerie du Jour" on the rue de la day, where her first store was located, offering young artists, painters and photographers the opportunity to exhibit their work in public.

Janis is particularly interested in photography and often takes pictures herself, so she actively sponsors young photographers who have not yet become famous. In addition, artists are commissioned to create on blank paper and printed as free flyers for distribution.

She also spared no effort in promoting films, and the sponsorship of director Jean-Lou Gouda for the filming of the film "iQue World", which was generally considered difficult to release publicly, became a hot topic.

Anyway, this is a very casual and free woman.

It's the same with the brand she founded.

As for her claim that she is not interested in fashion, Lin Zhengrong doesn't care.

Women who are not interested in fashion have mixed in the fashion circle and have become famous fashion designers.

It's not for nothing.

People have to say, I like fashion design, what can you do with people.

Lin Zhengrong also likes photography, not only shooting fashion blockbusters, fashion photography is his job, and travel photography is the enjoyment of life.

His level of photography must stand the test of professionals.

Besides, he is the person in charge of the brand, as long as he thinks there is no problem, there is no problem at all with the print ads that are shot.

So Xia Yiqing's opinion is not big.

The original three-hour shooting time was even half an hour earlier.

At the end of the shooting, Xia Yiqing looked at him with admiration, "I didn't expect Director Lin to be not only a great designer, but also a professional photographer, and your talent once again surprised me." ”

For this kind of praise, Lin Zhengrong has become accustomed to it.

As for whether the other party is sincere or habitually polite, Lin Zhengrong doesn't care.

has seen so many variety reality shows of the other party, Xia Yiqing's so-called adoring gaze, and soft voice, Lin Zhengrong is used to it.

So he smiled, "Don't dare to be, after the later stage is done, I will send an email to Sister Yiqing, there is no problem." ”

This is also a set of sexy photo albums.

Xia Yiqing said, "There is no problem. ”

Since there is no problem, the shooting of print ads is basically over.

Ding Peng, who was waiting to see his jokes, and a group of people from the Entertainment Photography Studio were shocked.

As for the later retouching, Lin Zhengrong did not let the artist complete it.

It's unrealistic to replace other photographers and want others to help retouch the pictures.

Lin Zhengrong didn't care about these little things, he had interviewed his younger brothers and sisters before Cao Shuang.

The other party is a professional photography student, and his makeup photos were taken by the other party before, and this time, Lin Zhengrong also plans to let the other party be responsible for the post-production.

Otherwise, it would be a waste of talent to fool people into working part-time in the studio and have nothing to do.

As for the difference between the students of the Yanfu Photography Department and the staff of the professional photographer's studio.

For Lin Zhengrong, there is no big difference.

Anyway, Lin Zhengrong is also responsible for technical support.

The filming ended, but Xia Yiqing's task was not completed.

Next week, there will be a press conference for Allure underwear, and the other party will also attend.

The endorsement fee of 10 million is not so easy to get.

For the proposal that Xia Yiqing become the chief experience officer of Allure Underwear, Xia Yiqing and her team did not refuse, although it was a temporary proposal and a supplementary clause, but it was not a big problem.

The key is the proposal of the star designer.

However, Lin Zhengrong has already communicated with the other party about this problem, and the problem is not big.

On the contrary, Xia Yiqing is more interested than being the so-called chief experience officer.

Due to the emphasis on user experience in Internet companies, a new position has been created as the chief experience officer.

This thing is used to in the Internet industry.

But it's really rare in the underwear industry, so it's also a brand marketing strategy.

It shows that Allure underwear attaches great importance to user experience.

This kind of user experience is practiced by the body, and it must be experienced with the body.

Only after a period of time can you know whether the underwear product is comfortable or not.

To be honest, it is a common thing for lingerie designers to try on the underwear they designed.

Sometimes, you need to record your experience on video.

This kind of thing is a very normal thing for Qin Chengcheng, it can be said that all her underwear is a product of Allure's underwear.

And it's not limited to the pieces she designs.

Lin Zhengrong definitely had no way to try on the underwear he designed, so this task naturally fell on Qin Qingcheng.

Lee Yeon-jin, a design assistant, also shares part of the function.

In his previous life, Lin Zhengrong was impressed by the movie "I Know a Woman's Heart", Andy played the creative director of an advertising agency, and was a well-known single aristocrat in the workplace, but the new female boss Gong Li not only ignored Andy's private charm, but also frequently questioned his work ability.

This completely angered Andy, who had been proud of the spring breeze for a long time, dressed up as a woman at home during the advertising planning of women's products, imagined himself as a woman, and planned to fully understand the psychology of women.

So Andy instantly Marilyn Monroe possessed, dressed sexy, red heels, fishnet stockings, black silk low-cut pajamas, and lipstick on the mirror appliqué yellow, which was very ecstatic and shocked at the same time!

Andy, dressed as a woman, is full of taste, not inferior to the sexy goddess Gong Li, and even more enchanting and charming.

Of course, Andy seems to have stepped on soap or stepped on something in the back of the story, anyway, it was an accident that fell into the bathtub, and then obtained a special function to be able to hear the woman's heart.

This is a fashion drama, an urban romance, which has nothing to do with costume design, and even the so-called advertising creative director is just a story background.

It is not a requirement that every advertising creative director has to try on underwear when planning an underwear advertisement.

A man tries on women's underwear, even if it is an underwear designer, it is difficult not to say that it is a pervert.

But for a designer, the try-on experience is an essential process.

Lin Zhengrong can't do it, but he can't ignore this one.

To become the spokesperson of Allure underwear, Xia Yiqing will also wear Allure underwear products, although it is not the same as other products, and must be worn at the event.

It is also impossible to stipulate that people must wear Allure underwear.

As an intimate product, underwear is special and it is impossible for the brand to ask the spokesperson to fulfill the exclusive obligation too much.

As long as Xia Yiqing does not endorse other underwear products and does not deliberately promote other underwear brands during the contract period, then there is no big problem.

What underwear people want to wear is really people's freedom.

Similarly, the content of the advertisement, Allure underwear does not need to be produced by itself, it is entrusted to a professional advertising company, which is why Lin Zhengrong is looking for Wang Tao.

Not only the content production of the advertisement, but also the later distribution and publicity will be handed over to Wang Tao's scarecrow company to be responsible.

However, within Allure Group, the task of communicating with Xia Yiqing was indeed entrusted to Lin Zhengrong, not Han Yu, the director of the brand promotion department.

That's a bit intriguing.

But it's normal to think about it, inviting Xia Yiqing to participate in the design of the eponymous series of underwear, this kind of thing can only be connected by Lin Zhengrong, the chief designer and the executive director of the design department.

In this way, it became logical that the first launch of the joint design series of Xia Yiqing, a native of Allure, kicked off in Beijing.

The launch event was held a week after the end of the advertising shoot.

The venue for the event is not in any hotel, nor is it in the 751D park or the 798 Art District.

It is in the suburban factory of Allure Group.

During the construction of the factory, the front of the main building was designed as a huge catwalk exhibition area.

Basically, the new product launch conference or important show exhibition of Allure underwear is placed here.

In the past, when the factory was not built, it could only be placed in the indoor show hall of the headquarters building, but now the indoor show is too small, and the atrium show in the new factory will be wider in comparison.

The theme of this press conference is "Meet the Goddess", who is the so-called goddess, you don't have to think about it to know that it is Xia Yiqing.

And this time, Xia Yiqing's identity is not only a brand spokesperson.

Instead, she attended the press conference as the "chief experience officer" and "star designer" of Allure insiders, and brought you some of the Yiqing series of underwear that she personally participated in designing.

This is Xia Yiqing's first cross-border to become an underwear designer, cross-border is not a stranger for her, from an advertising model to an actor, from an actor to a host, and now she has crossed over to become an underwear designer.

Anyway, after becoming famous, you can cross over whatever you want.

As long as she doesn't cross over to become a singer, it's not a big problem.

Since it is a press conference, there will definitely be a lot of media people and insiders.

Anyway, channel providers who are related to work and have business cooperation with the company are invited to come.

Lin Zhengrong has experienced a lot of press conferences, and during the fashion week, he saw vomiting blood when he watched the press conference.

In fact, every show in Fashion Week is a show.

However, a press conference was held on the company's home turf.

For Lin Zhengrong, it was the first time.

is also on the same stage with a big star like Xia Yiqing, which is also the first time for Lin Zhengrong.

Today, Xia Yiqing must be a well-deserved protagonist.

But if you want to say who is the male protagonist, then Lin Zhengrong will definitely not let it.

He didn't expect that his first cooperation with Xia Yiqing would be in such a way.

Xia Yiqing is the co-designer, so the co-designer of Allure underwear cannot be the second in addition to Lin Zhengrong, the chief designer.

Unless Qin Chengcheng personally goes into battle.

But this is unlikely to happen.

Xia Yiqing's impression to the outside world is that it is a vase, a beautiful vase.

But apparently the other party does not want to hold this title all the time.

Lin Zhengrong doesn't think that this woman is a vase, in the entertainment industry, if she wants to become a vase and be popular for so many years, then such a woman, even if it is really a vase, at least it is a precious blue and white porcelain.

Of course, this time the theme of Xia Yiqing's eponymous series of underwear is definitely not blue and white porcelain.

Lin Zhengrong is not that idiotic yet.

The theme of the conference was Meet the Goddess, but the design of the work was mainly inspired by Xia Yiqing.

Otherwise, why would people become co-designers?

The on-site arrangement of the press conference, Allure underwear is really attentive.

Based on the Western-style street scene style, the concise European-style architectural outline, supplemented by the lace porch, the wishing fountain, and the European-style open-air café, all create a good atmosphere for the high-end light art style of this press conference.

As long as it is on the factory side, there can be such a large place to make such a layout.

As a press conference, it is also an underwear show.

The decoration of the show must not be too perfunctory, and in a way, the decoration of the show is even more luxurious than the last time in the central hall of the 751D park.

There is no way, where is the home of others, and there is not much time for the brand to arrange.

But this time, the conference was held in the factory area of Allure underwear, and you can do whatever you want.

In addition to the interpretation of the classic series by the insiders of Allure, this conference also brought the Xia Yiqing co-branded design series catwalk with the theme of "Holy Athens Goddess" and "Mysterious Venice Goddess".

Since the theme of the conference is the goddess, the design theme of the work must also be related to the goddess.

Goddesses of Western mythology, not too many.

The goddess is actually not the point, the point is that Xia Yiqing also participated in the catwalk.

It perfectly shows Xia Yiqing's sexy and elegant characteristics.

At this moment, the scene should not be too hot.