EA is a hegemon in the gaming industry and likes to buy well-known game studios with its own deep pockets. However, after EA's acquisition, these studios tend to be played yellow, and then the project is axed and the studio is disbanded. Therefore, many gamers are very dissatisfied with EA and even grit their teeth with hatred.

Now that they suddenly heard that EA was acquired, many gamers naturally clapped their hands, and even shouted excitedly on the Internet: "EA, you also have today!" Some netizens even left a message under Zhang Ran's Fly account: "As long as Century Summit disbands it after acquiring EA, I will be a fan of Century Summit for life!"

Some netizens wrote a sneer: "EA: Zhang Ran, why do you want to dissolve me? Zhang Ran: I just bought you, not to dissolve you! EA: In my dictionary, an acquisition is dissolution." In less than an hour, the joke had more than 100,000 retweets.

Various media outlets and experts have also published articles analyzing the acquisition from various angles.

According to the Los Angeles Times, film and games have never been separated, and the six major Hollywood studios have their own game divisions. Century Peak has been calling for wind and rain in the film and television industry in recent years, but has not been involved in the game field, and with the acquisition of EA, Century Summit has not only made up for its shortcomings, but also become a leader in the game industry in one fell swoop. I have always wanted to open the Chinese market, but I have never succeeded. Now, with the huge user resources and strong operational capabilities of Century Summit in China, EA can smoothly open the Chinese market.

According to the Wall Street Journal, the pinnacle of the century has put the future on VR, and the development of VR requires not only excellent hardware, but also high-quality content. The acquisition of EA by Century Summit is likely to be the layout of VR content.

By noon, the acquisition of EA by Century Summit had become a hot topic around the world, and CCTV's "News 30 Minutes" also spent one minute to broadcast this news.

In CCTV News, an expert talked eloquently: "The acquisition of EA by the Summit of the Century highlights the strong strength of the development of China's cultural industry. In recent years, China has invested heavily in its domestic cultural industries to bolster its soft power, and is committed to showcasing Chinese culture abroad to match its rising economic and diplomatic status. ”

Century Summit makes acquisitions almost every year, and Chinese netizens have long been surprised by this. In the eyes of many people, it is not news that Century Summit has made an acquisition, and if it does not acquire in any year, it is news. Therefore, everyone is relatively calm about the acquisition of the peak of the century, and the only game fans who are more excited.

Chinese game fans, like foreign game fans, also grit their teeth with hatred for EA. Many people say that EA is the Tencent of the United States, and it is a cancer in the industry. Now hearing that Zhang Ran acquired EA, Chinese game fans have expressed their revenge: "Ximu hair came to congratulate him, and he got revenge!"

"The bullfrog sent a congratulatory telegram, and the revenge will be avenged!"

"Maxis sent a congratulatory telegram, revenge!"

"Danger Close sent a congratulatory message, revenge!"

……

This reaction of game fans made many netizens unable to understand, so they asked: "What is the stalk of Ximu and bullfrog?"

"These are all game studios that have been disbanded by EA, with Nishiki being the studio working on Command & Conquer and Red Alert, Bullfrog Studios developing classics like Theme Hospital, God Crazy, and Dungeon Keepers, and Maxis working on The Sims, SimCity, and Spore......"

"Red Alert" has a far-reaching influence in China, and it can even be said that many post-80s and post-90s youth. Now when I heard that EA acquired the "Red Alert" team, cut the game, and disbanded the unity, countless netizens immediately went berserk.

"Wocao! No wonder I can't see the sequel to "Red Alert", it turned out to be disbanded!

"I didn't know where everyone's hatred for EA was, but when I heard that it actually shut down "Red Alert", I immediately went berserk!"

"Wocao, it turns out that the studio of "Red Alert" is closed, I said why has there been no sequel!"

In addition to scolding EA, many netizens left messages on Zhang Ran's Weibo hoping that the peak of the century would restart "Red Alert" and develop a sequel to "Red Alert". There are also many people who suggest that the sequel should add China, add J20, and add 59, in short, China should be as awesome as "Glory of the Republic".

The domestic media is not surprised that the peak of the century has entered the game field, and there is no domestic Internet giant that has not set foot in the game field. Jack Ma once vowed that he would not make games if he starved to death, but at the beginning of this year, Alibaba also began to enter the field of mobile games. The pinnacle of the century was originally a film and television entertainment company, and it seemed strange not to enter the game field. Century Peak has insufficient reserves in the game field, and it is the most convenient way to directly acquire excellent overseas game companies.

Zhang Hei media such as "Xinjing Daily" and "Southern Metropolis Daily" took this opportunity to criticize Zhang Ran, saying that Zhang Ran and the peak of the century lacked a sense of social responsibility, and now many teenagers are addicted and unable to extricate themselves, which seriously affects their studies. Now that the peak of the century wants to introduce so many games to China, it is simply poisoning young people.

Two days after the official announcement of the acquisition of EA, Century Summit held a press conference in Beiping. Participating in this press conference, in addition to Zhang Ran, Wu Ruide, the top executives of the peak of the century, and EA executives. The most important purpose of this press conference is to tell everyone that Century Summit EA is laying out VR content, and they hope to attract more people to participate in the VR industry and jointly promote the development of the entire VR industry.

The VR industry is just getting started, and not only is there a problem with the hardware, but also the content is particularly scarce. Now VR is very hot, and many companies are entering the VR field, but most of these companies are focusing on VR hardware and making very little content.

But no matter how good the hardware is, what's the point of not having content to experience? It's likely that a lot of people buy VR glasses, but don't have fun content, and after one or two experiences, they throw the VR glasses in the corner and eat dust. If this is the case, for the industry to really get off the ground, it must have good enough content to attract people to wear VR glasses again and again.

In this case, Zhang Ran and Century Peak's choice is to stand up and take the lead in making content, making VR movies, and also making VR games, so as to attract more producers to participate, attract more people to make VR movies, make VR games, and provide users with more and better content. After purchasing VR, users can have wonderful movies to watch and fun games to play.

In the field of film and television, the pinnacle of the century has the platform Netflix, and after acquiring EA, it has mastered the game platform Tangerine platform. Zhang Ran hopes to attract many film, television and game makers to Netflix and Tangerine platforms just as Google has attracted many developers to the Android platform, and gradually build a VR ecosystem.

As long as the ecosystem of Century Summit can be established, when the VR era really arrives, Century Summit will be able to achieve corner overtaking, surpass Apple and Google, and become the overlord of the VR era!

At 10 o'clock in the morning, the press conference officially began. First of all, Wu Ruide took the stage to speak, in which he revealed two points, one is that EA will vigorously expand the Chinese market, and actively promote the launch and promotion of the Tangerine platform in China and the introduction of game products;

Andrew Wilson, CEO of EA, said it was a great honor to be a part of Summit of the Century and to build EA into a new top gaming company with Summit of Century. There is a growing demand for high-quality gaming content around the world, especially in China, and we are poised to provide better content and experiences to audiences around the world.

When Zhang Ran came to the stage, he only said one point, VR is the future development direction of the game industry, and the acquisition of EA by Century Summit is to hope to make a breakthrough in content.

The press conference quickly entered the most anticipated question session of the reporters, and after asking two questions, Wu Ruide and Andrew Wilson, the reporters will turn the finger at Zhang Ran. The soul of the pinnacle of the century is Zhang Ran, who is the real controller of the company. A reporter couldn't wait to ask: "VR is very popular now, many people are talking about VR, and many companies are also laying out VR." But some experts say that VR is a huge bubble, what do you think about that?"

Zhang Ran said lightly: "There must be a bubble, an industry is particularly hot and promising, and there will inevitably be a large influx of capital, leading to a bubble." This is the case with the film industry, and the same is true with the Internet, where a lot of capital is now pouring into the VR space, leading to a certain degree of bubble. However, I believe that the VR industry will survive the fittest, and 90% of the companies that are pouring into the VR field now, especially startups, will die in the future, and the really good companies will survive. ”

A reporter asked: "Now that giants such as Microsoft and Google are deploying VR, they are all very powerful, why does the peak of the century compete with these super giants?"

Zhang Ran said confidently: "Relying on two points, the first is technology, Microsoft and Google are very powerful companies, with strong R&D capabilities, but they are not focused enough in the VR field, and their technology is not as good as ours." The VR glasses we have developed are the strongest in the world, and we developed a prototype with a resolution of 1080 per eye and a refresh rate of 90 Hz last year. At this year's E3 Electronic Entertainment Expo, we will be showcasing the company's latest developments, and everyone will be amazed. ”

Now the reporter was taken aback when he heard the VR glasses data released by Zhang Ran, there are now many VR glasses on the market, among which the strongest resolution is Oculus' VR glasses, with a monocular resolution of 960 pixels, but I didn't expect the peak of the century to develop a prototype with a monocular resolution of 1080 last year. Zhang Ran said that the resolution of the prototype released this year will surprise everyone, so this resolution must not only be 1080, it should have reached 1028, or even higher!

It's no wonder that the peak of the century wants to engage in VR with great fanfare, it turns out that their technology is far ahead!

Many reporters present, especially Chinese reporters, immediately looked forward to this year's E3 electronic entertainment exhibition.

Zhang Ran did not disclose the real data of the company's VR glasses, hoping to surprise everyone at that time: "The second is content, we believe that by 2024, VR's market revenue can reach 80 billion US dollars, of which 45 billion US dollars is hardware revenue and 35 billion US dollars is software revenue." We believe that VR technology will be used with great success in 9 major fields: gaming, live streaming, film and television entertainment, healthcare, real estate, retail, education, engineering and military. Among them, VR games are the largest, with the entire industry revenue reaching US$11.6 billion, live streaming reaching US$4.1 billion, and film and television entertainment reaching US$3.2 billion. This is based on standard forecasts, and in the case of optimistic forecasts, the entire scale is multiplied by three. Century Summit is the world's largest film and television company, and it also has a live broadcast platform, and now with the acquisition of EA, we have the world's largest game company. Our advantages in the three fields of games, live broadcasting, and film and television are enough to ensure that we surpass other opponents!"

Zhang Ran's words were sonorous and powerful, and the content was also very convincing, and the reporters present were all infected by his words. Zhang Ran's words fell, and a string of crackling applause rang out.