On July 1, Hongqi chain headquarters.

"Mr. Li, take a look at this first. ”

"Huizhong Supermarket?"

"Yes, the Liu brothers are thieves, and they intend to confront us head-on. ”

Huizhong Supermarket is also a large-scale commercial retail enterprise born in Shudu, and is currently one of the largest chain commercial enterprises in northern Sichuan Province.

The company was established in April 1994 and consists of Huizhong supermarket chain and distribution center. It is about the same time as the establishment of the Hongqi chain.

After 7 years of development, Huizhong Supermarket has gradually embarked on the road of chain development from a traditional commercial enterprise, and has further developed into a large-scale logistics enterprise integrating sales, distribution and other functions.

In 7 years, sales have increased 10 times, and the sales radius has reached 300 kilometers.

By 2001, Huizhong Supermarket has opened 168 supermarkets, with 2,000 employees, and its business sites are located in the east, west, south, north, middle and surrounding 12 cities and counties in Shudu, and further expanded to Jiangyou, Ya'an, Mianyang, Longquan, Xinjin, Shuangliu, Pixian, Guang'an and other cities in the province, with a total business area of more than 50,000 square meters, operating nearly 20,000 varieties in 15 categories, including daily necessities, household appliances, bicycles, plastic products, glass products, women and children's products, washing and cosmetics, Stationery, medicine and health supplies, food, famous tobacco and wine, vegetables and fruits, etc.

Last year's sales revenue exceeded 400 million yuan.

After reading the information, I opened my mouth and said to Cao Daxia: "Their overall volume is not even one-fifth of our Red Flag chain, but only in northern Sichuan, the strength is not much worse than ours, Mr. Cao will talk about his views first." ”

"Next, I plan to strengthen cooperation with ZF public utilities, such as collecting water and electricity bills, recharging public transport cards and a series of convenient projects. ”

"There is also the official launch of the Hongqi chain membership card system, the opening of the Hongqi chain membership card, not only can benefit from a series of convenient measures, but also can Heng receive a certain discount from our Hongqi chain, including the accumulation of points for prizes and a series of benefits. ”

"Well, these are great measures to strengthen customer bonding and increase and stabilize customer flow. ”

After I was sure, Cao Daxia continued: "The other is to increase the expansion of the Shudu region and even the entire northern Sichuan Province, and seize the market share as soon as possible!"

"Of course, these are all normal business methods......" Cao Daxia said and couldn't hide a trace of worry on his face.

"Mr. Cao, you just do your part, don't you have me for other things, don't you have to worry. ”

The Liu brothers' acquisition of Huizhong Supermarket Xiaofei has already told me that today is mainly for this matter.

It's just that the Liu brothers follow so closely, I don't know if they are really optimistic about these two industries, or naively think that my hundreds of millions of dollars are earned from food companies and supermarkets.

What's more, it's really uneasy.

If it is just legitimate business competition, a Huizhong supermarket, with Cao Daxia's personal ability, can be completely crushed, which has been tested by "history", and I don't have to worry about this issue at all.

In addition, Fenghe and Qingxiangyuan, it is also impossible for the Liu brothers to resist from the front.

But this Liu brother is not an ordinary person, he is a real mad dog, so this time he came back not only to make some arrangements in business, but also to personally sit in charge for a period of time to cheer them up and support them.

......

Headquarters of Xiaoshan Foods (Group).

I was looking through the information of its subsidiaries.

Qingxiangyuan, with the efforts of recent years, has now built a 50,000-ton scale "Qingxiangyuan Green Food Industrial Park".

The company's products cover Qingxiangyuan (mushroom) soy sauce, steamed fish drum oil, noodles, children's soy sauce, vinegar, cooking wine, seasonings, sauces and other categories, and has become a well-known brand of Sichuan condiments, and its production, sales and brand influence have been in the forefront of soy sauce production enterprises in Sichuan and Chongqing for many years.

The Qingxiangyuan Museum, after careful preparation in the early stage, the museum is now fully open.

At the beginning of the preparation of the museum, it extensively collected the relevant information and brewing cultural relics as the hometown of Zhongba ancient town of brewing sauce, and the company had specially published in the "Jiangyou News" to collect cultural relics from the society.

At the same time, the museum gate couplets are collected. People from all walks of life have actively participated, and dozens of cultural relics have been collected, and hundreds of couplet letters have been enlisted.

The main cultural relics in the museum now include: the soy sauce brewing tank in the Qing Daoguang period, which once brewed tribute soy sauce; From the Qing Dynasty to the Republic of China to the early days of liberation, one of the Qingxiangyuan product samples (packaging) was a tribute to Emperor Daoguang, and the same batch of Qingxiangyuan Zhongba best soy sauce packaging crockpots are particularly precious. There are also a large number of pictures and photographs related to the history of Qingxiang Garden. Including the precious portrait of Feng Daoren, the founder of Qingxiangyuan and the inventor of Zhongbakou mushroom soy sauce.

Of course, the museum also has a detailed description of the history of the Qingxiangyuan brand and the characteristics of the products, as well as the production and operation after the liberation and the honorary certificates and medals of each period.

In addition, Qingxiangyuan has also achieved a series of good results in recent years:

In 1998, it won the gold medal of the North Sichuan Famous and Special New Products Expo; The National Food Industry Association is a national quality standard food.

In 1999, the masses in northern Sichuan Province loved goods; Consumers in Mianyang City love goods.

In 2000, Yangcheng Condiment International Expo was recognized by 38 brands of housewives across the country; The National Hotel Association, the National Restaurant Association, and the National Culinary Association are the top ten condiments of Sichuan cuisine and the only soy sauce product.

In 2001, the National Food Industry Association passed the national standard of health and safety; The first national inspection-free product in the national soy sauce industry...... and so on.

Fenghe, the highlight of this large-scale technical transformation is in the red oil production line, compared with the current red oil production line small packaging workshop workers 22 people, large packaging line workers 50 people, after the technical transformation, the entire red oil production line will be basically unmanned, only inspectors and equipment inspectors.

Fenghe said that this technical transformation is not only the improvement of the level of production equipment, but also the transformation of the overall style of Fenghe and the corporate culture exhibition hall.

The company also openly selected and introduced the French Fashang Creative Company to innovate packaging design and use international design concepts to improve packaging design and taste.

In terms of management improvement, Fenghe has implemented a hierarchical management system, a recruitment and rotation elimination system for key positions, and openly recruited 4 senior executives such as the company's deputy general manager, financial director, production director and marketing director and 36 professionals such as marketing and scientific research, and dismissed 21 people.

In addition, the consulting and management company of Everest Holding Group was also introduced to comprehensively sort out the strategic planning, organizational system, budget system, internal control mechanism, etc., and systematically improve the scientific management level.