On March 2, a group of 11 people, including Qi Xiaoying, eldest brother, second brother and uncle Xiaofei, arrived in Xiangjiang.

On March 3, a group of 13 people, including myself and Lai Ping, embarked on an inspection tour of Lee Kum Kee.

Lee Kum Kee Group, founded in 1888 by Lee Kum Sheung in Nanshui Town, Zhuhai, Guangdong Province, with the invention of oyster sauce.

The headquarters of the group, also known as the enterprise support center, is located in Xiangjiang. Today, it is an internationally renowned top Chinese sauce brand.

The Group produces more than 100 kinds of products such as oyster sauce, soy sauce, chili sauce, instant sauce and XO sauce, which are exported to many countries and regions around the world.

After the inspection, I summoned Qi Xiaoying, the eldest brother, the second brother and Uncle Xiaofei.

"How do you feel the gap, the development of people for hundreds of years, has become a well-known sauce kingdom, and has created a century-old national enterprise and international brand. ”

"Think about the development history and current situation of Fenghe and Qingxiangyuan, and then think about us today, where is the gap"

"No matter from the production process, product development and innovation, packaging, marketing, including business philosophy, corporate culture, what are the places that need to be learned, what are our advantages and disadvantages"

"After I go back, think more, especially Qingxiangyuan, there is not much time left for you, and take time to inspect Tianhai, Chubang and other well-known domestic brands, these are our opponents, including Lee Kum Kee, and in the future, they will be our biggest opponents. ”

"For domestic brands, now our gap is not too big, Qingxiangyuan is a good hand, but if you don't try to catch up, it will be more difficult to catch up in a few years. ”

The food company and his party went back after two days of visiting Xiangjiang, and followed Li Ping to bring me good news.

"Mr. Li, there is two good news"

"Oh, it's two, let's talk about it"

"The first one is Lee Kum Kee's Dawn Hill willing to jump out"

"It's the deputy director of the soy sauce shop."

"Yes, fortunately, he has the same surname as me, promised to meet me, and told me that he was moved"

"Okay, take credit for you, I didn't drag you around in vain"

"As it should be"

"I'll meet him at the same time. ”

"No problem, I've already mentioned it to the ground"

On this trip to Lee Kum Kee, I specially dragged Li Ping to ask him to wait for an opportunity to dig up one or two heavyweight technicians, and it was really successful.