As soon as they got out of the elevator, Zhang Ran and Wu Ruide were shocked by the pink metallic wall, if it weren't for the huge Motorola logo on the wall, they would definitely think they were in the wrong place. Zhang Ran thought to himself, he didn't expect Motorola's engineers to be so girly, and the whole floor was pink, which is too strange!

Led by the company's front desk, Zhang Ran and Wu Ruide walked into the office of Motorola Mobility CEO Sanjay Jia. Sanjay Jah is an Indian-American, 50-something, suit-wearer, typical of a large American corporate executive. Prior to taking the helm of Motorola's mobile business, Jay Jia was the chief operating officer of Qualcomm, where he led the rapid growth of Qualcomm's mobile chip division, replacing Texas Instruments' position as the leader in mobile phone chips for many years.

Motorola believes that Sanjay Jah's work experience at Qualcomm and his grasp of mobile phone market trends will help Motorola revitalize its mobile phone business, so it hired Sanjay Jia to take charge of Motorola's mobile phone business in 08. After Sanjay Jay took ownership of Motorola, he underwent drastic reforms, and he has done quite well so far.

Zhang Ran and Wu Ruide shook hands with Sanjay Jia, and after a few words of greeting, they sat down on the sofa.

Zhang Ran said straight to the point: "We came here this time to cooperate with Motorola." ”

The acquisition of Motorola is different from the acquisition of Netflix, Prada and Marvel, Motorola's shares are particularly dispersed, the largest shareholder Carl Icahn only holds 6% of the shares, and there may be many competitors this time, and it is too slow to talk to shareholders, so Zhang Ran hopes to convince the management that the management will convince the company's shareholders that it will save a lot of trouble.

Sanjay Jia looked at Zhang Ran and asked, "I don't know how to cooperate?"

Zhang Ran smiled and said, "We want to acquire Motorola Mobility!"

Sanjay Jia was stunned, he didn't expect Zhang Ran to be so direct, and he didn't expect Zhang Ran to buy Motorola.

In fact, selling Motorola Mobility is not a problem at all, Motorola's major shareholder Carl Icahn has long wanted to sell Motorola Mobility, but no one has been willing to take over.

In Sanjay Jia's heart, of course, Motorola Mobility can be sold, the key is to sell at a good price, he said unhurriedly: "By the end of 2010, after four years of huge losses, Motorola's mobile phone business was profitable again. Now that Motorola is recovering and is fully capable of re-emergence, why should we sell him at this time?"

Zhang Ran said lightly: "Motorola's mobile phone profit is only temporary, I believe that it will fall into a loss in the future, Motorola's problem is not how a certain product is, but also in the company's genes." The company's genes determine the company's strategy and ideas, and Motorola, without Internet genes, has no chance of winning in this mobile Internet war. ”

Sanjay Jia didn't understand what Zhang Ran meant: "Genes?"

Zhang Ran explained with a smile: "It's the company's culture and way of thinking, does the selling point of smart phones have anything to do with communication technology? No, the core competition of mobile phones is the operating system, the interface, the fashion, and various services." Now the competition of mobile phones is no longer the competition of communication technology, but the competition of software, which happens to be what Motorola is not good at. The company's genes determine the company's future, so Microsoft, which has strong PC genes, cannot do well on the Internet, Yahoo, which has no technical genes, cannot do search, and Motorola, which has no Internet genes, can only die a slow death in this competition. ”

Zhang Ran paused, raised two fingers and said: "If Motorola wants to survive, there are only two ways, one is to change its genes and lead the transformation under a strong and Internet-friendly leadership, just like Gerstner did at IBM in the 90s, but this is too difficult; We have the ability to do the second point, and with us, Motorola, a great brand, will survive!"

Sanjay Jia understood what Zhang Ran meant, and he knew that Zhang Ran was right. Motorola's biggest problem is the engineer culture, the advantage of this engineer culture is that the product is excellent, until now, the craftsmanship of Motorola mobile phones is still the top in the industry, only BlackBerry can compete with it. However, the shortcomings of engineer culture are also obvious, stubbornness, reluctance to listen to the outside world, and the mobile phone they design has a single shape and tone, giving people a stereotypical feeling, which cannot meet the requirements of the fashion family.

In fact, Sanjay Jay knows what Motorola's problems are, but he can't change it, because the whole company is an engineer mentality, and it is difficult to change this situation unless there is a major change in the company. The engineer culture is really ingrained in Motorola's marrow, like genes.

Sanjay Jia said quietly: "There are many companies that are interested in Motorola, why should we choose you?"

Zhang Ran said lightly: "In 08, Carl Icahn wanted to split and sell part of the Motorola mobile phone, but no one was willing to take over. Now why many companies are suddenly interested in Motorola is not that everyone is optimistic about Motorola's mobile phone business, but that with the start of the mobile phone system patent war, everyone has taken a fancy to the 17,000 patents in the hands of Motorola. Now the real strength to acquire Motorola, in addition to us, may be Microsoft and Google, but Microsoft has never been a good partner, there is a well-known saying in Silicon Valley, all companies that cooperate with Microsoft, in the end there is no good result, and IBM is the first to suffer. What's more, Microsoft also does not have Internet genes, and Microsoft has no chance of winning in this mobile Internet war, so we can see that Microsoft is completely suppressed by Apple and Google in the competition of mobile operating systems. Cooperating with Microsoft is tantamount to getting on the Titanic, and all that awaits Motorola is to sink!"

Sanjay asked, "What about Google? Google always has strong Internet genes?"

Zhang Ran nodded slightly: "Google has strong Internet genes, and it can even be said to be the most powerful Internet company in the world, which is also the fundamental reason why the Android system can rise." However, it is precisely because Google has Android in its hands, if Motorola is acquired by Google, then Google will face a serious problem, and other mobile phone manufacturers will be worried that Google will suppress us if it has Motorola? In this way, other mobile phone manufacturers may take precautions to develop their own mobile phone systems, or even switch to Microsoft, which Google absolutely does not want to see. Therefore, after Google acquires Motorola, they will definitely spin off Motorola and sell the mobile phone business after leaving the patents they need, so as to appease other mobile phone manufacturers. If it gets to this point, Motorola is really doomed!

In addition, there is a rather disadvantage for Motorola, that is, Google withdrew from China, once Motorola joined Google, the Chinese market was completely lost. According to the data, China's mobile phone sales last year were about 246 million units, how big is this market? Is Motorola really going to give up? We know the Chinese market very well, we have big data, we know what Chinese consumers like, and we can cooperate with Motorola to reopen the Chinese market. This is not good for Microsoft, not for Google, only we can do it!"

Sanjay Jia was speechless, Zhang Ran's analysis was well-organized, meticulous, and breathtaking, and he couldn't help but say, "Mr. Zhang, you are really an eloquent!"

Zhang Ran smiled lightly and said, "No, I've never been an eloquent, I only speak with facts!"

Next, Zhang Ran and Wu Ruide talked to Sanjay Jia about some ideas about mobile phones and mobile Internet at the peak of the century, and the whole meeting was quite pleasant. Finally, Sanjay Jia said that the acquisition proposal of Century Summit is on the agenda of Motorola's board of directors in the coming weeks.

After the talks, Zhang Ran offered to visit the laboratory of Motorola's mobile phone division. Although Motorola is now in decline, it is not actually that they are not technically inadequate, and Motorola is still the leader in the industry in terms of technology, so Motorola's laboratory is worth seeing.

Sanjay Jia saw that Zhang Ran was interested in Motorola Labs, so he personally accompanied them and took them around the laboratory. Motorola Mobility has more than a dozen laboratories at its headquarters, including seven larger laboratories. Under the leadership of Sanjay Jia, Zhang Ran and Wu Ruide visited the physics laboratory, the audio acoustics laboratory, and the consumer experience department.

In the process of talking with the engineers, the engineers of Motorola are proud of the company's technology, but at the same time, it also exposes a huge problem, that is, Motorola's engineers still have the traditional thinking of making mobile phones, they don't know what consumers want, and they don't care about what consumers want.

In fact, making mobile phones is the same as making movies now, you know where your users are, what they like, how can you win the hearts of consumers? If Motorola wants to survive, it must change this concept, and R&D personnel must get out of the thinking of engineers, turn to market guidance and consumer orientation, and design products according to the needs of consumers, otherwise it will be a dead end.

Zhang Ran knew that after the completion of the acquisition of Motorola at the peak of the century, the biggest challenge was not competitors, but Motorola's inherent engineering culture. After mergers and acquisitions, it is difficult to integrate because of cultural conflicts, and there are too many examples that end in failure.

However, Zhang Ran is not too worried about this, he will give Motorola three years to make changes, if he can't change, he will be like Google, after leaving most of the patents, sell the Motorola mobile phone business, he believes that Lenovo will definitely be willing to take this disk!

When Sanjay Jia took Zhang Ran and Wu Ruide to the mobile computing laboratory, Zhang Ran saw a man wearing something similar to a telescope in front of his eyes in the rest area of the laboratory, dancing there, and next to him was a television set playing pictures of the bottom of the sea.

Zhang Ran was slightly stunned, isn't this a VR glasses? A very important reason for Zhang Ran's acquisition of Motorola is that he hopes to use the research and development capabilities of Motorola engineers to develop VR movie products, but he didn't expect to see this thing in Motorola. It's just not known if this was developed by Motorola itself, or if the engineers bought it to play. He asked quietly, "What is this?"

Sanjay Jia explained with a smile: "This is a VR device developed by Motorola Labs, and there was a team at the time that thought that in the future, mobile phones would be combined with VR technology. Motorola will only be able to take the lead in the future if it deploys VR in advance. This is a helmet developed by the R&D team. However, because VR technology is far from mature, and Motorola has suffered serious losses in recent years, in order to reduce the deficit, this project was cut!"

Zhang Ran smiled, he didn't expect Motorola to really have a team to study VR technology, which saved a lot of trouble! At this moment, Zhang Ran's mobile phone suddenly rang, he glanced at the number, his expression was solemn, and he hurriedly walked to the side and connected the phone.