By noon, the acquisition of Marvel by the Summit of the Century had become a worldwide topic, and even CCTV broadcast news for more than a minute to introduce the acquisition of Marvel by the Summit of the Century. Pen ~ fun ~ pavilion www.biquge.info

"Who is saying that "Iron Man" is a foreign movie in the future, I am anxious with him, this is a domestic movie!"

"The Chinese are using their strength to prove that many things will be Chinese in the future!"

"Does that mean that the sequel to "Iron Man" will definitely be released at the same time?"

There are many "World of Warcraft" players among Zhang Ran's fans, and they ran to Weibo to leave a message for Zhang Ran: "Boss, buy Blizzard too, this business is definitely a sure win!"

"Yes, yes, Blizzard is very profitable, take Blizzard too!"

"Support the acquisition of Blizzard, support the complete version of Blizzard's game in China!"

As a result, after a while, Zhang Ran replied on Weibo, "This suggestion is good, you can consider it." Netizens were immediately excited when they saw this reply, wow, Zhang Ran really plans to buy Blizzard! In Baidu WOW, countless WOWERS are excited, everyone has long been dissatisfied with Jiucheng, and frantically brushed "Jiucheng get out, welcome Zhang Ran", I don't know and think it was exploded!

However, two hours later, Zhang Ran deleted Weibo and posted a new message: "No, the number theft has stolen from my head?

Netizens were shocked and disappointed, and many people left him a message: "Buy it, Blizzard is really profitable!"

Just when netizens were discussing, Zhang Ran was talking to Zhang Jingchu on the phone: "Zhang Jingchu, you used my Weibo to reply again, it's really getting worse and worse!"

Zhang Jingchu chuckled and said, "Come on, wait for you to clean me up!"

Zhang Ran said angrily: "I'll buy a ticket right away, you wait for me!"

It is the dream of many filmmakers to expand the movie terminal to games, and many movies have been adapted into games, but not by Century Peak itself, but by licensing it to other companies. Games are indeed an extremely lucrative industry, but it is very difficult to do well, and even the Big Six have not developed many excellent games, not to mention the peak of the century, and now the peak of the century has no ability or energy to make games.

Blizzard is indeed very profitable, but Blizzard's culture is destined to be difficult to integrate with the peak of the century, and now the top priority of the peak of the century is to consolidate the industrial chain, in this case, Zhang Ran will not consider Blizzard at least for the time being.

At present, the business of Century Summit is divided into three major sectors, the upstream is film and television shooting and production business, the middle stream is film distribution, and the downstream is film screening and related derivatives, such as toys and clothing.

In the upstream, there are three production companies in China: Summit Entertainment, Tang Film and Television, and Golden Harvest, and Summit Entertainment in the United States, and now it has acquired Marvel, plus Netflix is also preparing for self-made dramas, in terms of content, the strength of the peak of the century is not inferior to the Big Six, and may even be stronger than Paramount and Sony.

In the midstream, in terms of film distribution, Century Summit has established a very complete distribution system in East Asia, and in North America, in the United Kingdom, and France, it has also established a distribution system, but in terms of distribution capacity, there is still a certain gap with the Big Six, especially in publicity, because it cannot acquire TV stations in the United States, and the gap is more obvious.

After the acquisition of Netflix and Pepsi, Century Peak occupies half of the North American DVD rental and sales industry and has mastered DVD sales channels; Bestell's stores have also begun to transform, selling movie derivatives while renting DVDs, and recently with "Twilight" In addition, the self-made drama that Netflix is preparing will supplement the paid online video of the peak of the century and expand the business scope of the peak of the century on the Internet; in China, the brand of Youcao has become popular throughout East Asia with the broadcast of "Meteor Shower" in Hong Kong, Taiwan, Japan and South Korea.

Now the industrial chain of the peak of the century is quite complete, and all aspects of film production, distribution and screening are quite strong, but compared with the giants like the six giants, there are still many deficiencies, such as the lack of a dedicated animation film production company at the peak of the century, such as the derivatives link is not perfect enough, which needs to be strengthened in the future.

Zhang Ran hopes that in the future, his company's films, such as a hero in the "Dragons" series, can be made into a movie by the company, and then licensed by the company's consumer goods department, retailers from all over the world and all walks of life will print it on various merchandise after obtaining permission, and finally, the character will be given performance space in the world's Century Summit theme parks.

But that should be 20 years, or even 30 years later, when Chinese films and Chinese culture will really go global!

In the Disney boardroom, CEO Robert Iger looked at the company's top brass with a sinking face.

"I've said it many times that we need products for boys and Marvel is our best bet, and that's very important. But now Marvel has been bought by someone else! The acquisition of Marvel cannot be a matter of overnight, it will definitely go through long negotiations, do you hear any rumors?"

Robert Iger is really angry, and he's been busy with Disney in recent months. He has been eyeing the Disney project for many years, and in 1999 he visited as a representative of Disney, and over the years, in order to seek approval from the relevant authorities, he has frequently traveled to China, where he has met two top Chinese leaders and other officials.

It's just that the two sides have a big difference, Disney wants to take control, and the attitude of the Chinese side is that I have to take the lion's lead. In recent years, China's economic development has become faster and faster, and the people's spending power has become stronger and stronger, and even the European luxury owners see it as a mobile wallet, in this case, Disney finally made a major concession, the Chinese side and Disney accounted for 57% and 43% of the equity respectively, and the two sides shared the profits according to the proportion of equity.

Robert Iger originally intended to complete the negotiations for Disney and began to work on the acquisition of Marvel. He never expected that when he was running the China Disney project, Marvel was cut off by Zhang Ran!

Disney has always been known for its variety of princess collections, but it lacks a product line suitable for boys. In the United States, boys love superheroes, and most of the superhero resources are in the hands of Marvel, so the acquisition of Marvel has become the most convenient and fast option for Disney.

If you lose Marvel, Disney will lose the best choice to make up for its shortcomings!

Vice President Paul Brown said: "I heard a little bit of wind beforehand, but I don't think it's possible!"

Robert Iger felt his temples jump suddenly, if it weren't for his good cultivation, he would have scolded him: "How can you underestimate Zhang Ran? Do you think that people who can make a company to this level in just a few years will have no means? Have you forgotten how the previous CEO Michael Eisner was planted in his hands?"

Roy Disney advised: "Robert, calm down! Now that things have become like this, there is no point in saying anything else, the key is how to solve this problem?"

Robert Iger sighed and said, "The film industry is very competitive, and now it is more competitive, and we have to make up for our shortcomings so that we will be in a good position in the future." In addition to Marvel, the only thing that can make up for our shortcomings is "Star Wars", and then we must go all out to win Lucasfilm, and there can be no more mistakes in this matter!"

"Star Wars" is the world's first brand in the field of science fiction with a history of 30 years, is a classic of contemporary American culture, and has influenced a whole generation.

Roy Disney thought it was a good idea, but he was a little worried: "Star Wars is Lucas's life's work, will he sell it?"

Robert Iger is very confident about this: "Lucas is too old to run the series, and the best option is to find a good owner. Lucas loves Star Wars just because he loves Star Wars, so he's going to sell!"

In addition to Disney, there is also a large company in China that is nervous about the strategy of the peak of the century.

At Wanda's headquarters in Beiping, Wanda's top management is holding a meeting to discuss how to deal with the incident.

Two months ago, it was rumored in the industry that Century Summit would build eight to ten theme parks in the next ten years, and at that time, Wanda didn't take it too seriously, they thought that Century Summit was setting off smoke bombs, but now Century Peak's CEO Wu Ruide has announced the theme park strategy, indicating that they will really do this, and this plan of Century Summit is in conflict with Wanda's future strategy.

Since 2006, Wanda has been seeking transformation, and this year Wanda is determined to enter the tourism industry and become a tourist resort, and recently they have won a large piece of land in Changbai Mountain, ready to develop into an international tourist resort.

Because after analyzing the real estate development history of more than a dozen countries, Wanda came to a conclusion that China's real estate market will almost reach its peak around 2020, the scale of the real estate market will fall, and the entire industry will decline significantly, and the cultural tourism industry is a longevity industry and a long-term business, so Wanda decided to transform and enter the cultural and tourism industry.

Wanda's idea is to integrate shopping malls, creative leisure districts, film and television theme parks, hotel clusters, and office buildings to create a giant commercial consumption kingdom integrating culture, tourism, and tourism, and this model they call Wanda City.

Century Peak now plans to build a theme park on a large scale across the country, which may conflict with Wanda's strategy, so Wang Jianlin convened the company's top management to discuss how to deal with it.

Wang Jianlin's cold gaze swept over the faces of the executives, and he said solemnly: "The most critical question now is, what exactly do Zhang Ran and their theme park plan to do?

Ding Benxi, president of Wanda, muttered: "I think they just want to be a theme park, and the things that Century Summit has done in the past few years seem to be a lot of mess, websites, clothing, and movie theaters are doing everything, but in fact, they are all doing around the core of film and television, and these projects are all part of the film industry chain;

Wang Guiya, vice president of Wanda Real Estate, agrees with this point of view: "Zhang Ran has been in the United States for many years, his thinking mode is a bit American, the peak of the century is actually learning Disney, and the theme park is also the Disneyland model, so he spent 4.3 billion to buy Marvel, just to rely on these comic characters to attract tourists to the park, if he plans to develop the real estate market, then he does not need to spend so much money to buy Marvel." ”