After New Year's Day in '94, the company's first meeting of the new year.

Present were Cheng Lao, eldest brother, Song Xiaoying, Accountant Qian and two cousins.

"The main purpose of today's meeting is to discuss this year's business plan and the business outlook for the next few years. ”

As I spoke, I flipped through the meeting manuscript in my hand, and this was the first time I had used it for a meeting.

It's no wonder that there is a secretarial profession, and sometimes there is a real need for a secretary. Of course, the thought only flashed through my head.

"Xie Yuanyuan will take the minutes of today's meeting. ”

"First of all, our office building and dormitory building are about to be completed, and they should be ready for use at the beginning of the year. ”

"But these two buildings will be vacant. ”

"Yes, Mr. Li, these more than 3,000 square meters, why can't you use so much?"

It is estimated that not only Cheng Lao, but also the eldest brother don't understand why I built such two big buildings.

This building only left a gate next to the Fenghe, and then along the Fenghe until the Douban factory next door, two four-story buildings were built on the side of the road, and the two buildings had a usable area of more than 3,000 square meters.

"I don't need it now, but I will definitely use it in the future. ”

"On the first floor of the office building, in addition to the mailroom, I plan to set up a product showroom, so that all our company's products can be well displayed in front of customers in the future. ”

"The second floor is used as an office. ”

"The third floor is a conference room, and the fourth floor is empty. ”

"The first floor of the dormitory building is used as a cafeteria. ”

"The second floor is used as an executive dormitory, and the third and fourth floors are used as staff dormitories. ”

"The unused area will be arranged in the future. ”

"Everyone has any opinions about the company's new building, since it is a discussion, I can't always say it alone. ”

"Just do what Mr. Li said!" The eldest brother was the first to express his position, and the others had no objections.

"Let's focus on this year's business plan and business goals for the next few years. ”

"Thanks to Cheng Lao's generosity, this year we at Xiaoshan Food Co., Ltd. have the brand of Fenghe. ”

"Mr. Li is polite, and we both take what we need. ”

"Anyway, thank you, Mr. Cheng. ”

"Director Li seized the time to change the packaging of the products, so that our products will be more confident on the market. ”

"Our plan this year is that in the sales area, there are not many requirements for sales volume, mainly the construction of sales channels. ”

"This year, I hope to spread the goods in the entire northern Sichuan region, and next year's target is Yuzhou, southern Sichuan, and even the entire three southwestern provinces. ”

"Beginning in '96, it infiltrated into the Yangtze River valley, and then in '97 and '98, it took three years to penetrate the entire southern region. ”

"Mr. Li, I'm sorry, excuse me, this Cantonese people shouldn't eat chili peppers, right?

"You don't have to be polite, Cheng Lao, they all say that they are discussed, and they can say whatever comes to mind. ”

"As for saying that people in Guangdong Province don't eat chili peppers, they don't eat chili peppers, but with the deepening of reform and opening up, there will be more and more mainland migrant workers along the coast. ”

"With the increase in population flow, Sichuan cuisine will also bloom all over the country, and the demand for Pixian Douban will only increase. ”

"In some places, those who don't eat chili peppers will slowly learn to eat chili peppers, and how many people can resist the deliciousness of Sichuan cuisine?"

And I know that when people move, so does the brand effect.

In later generations, home appliance brands such as Gree, Midea, and Hemisphere, including food brands such as Lee Kum Kee and Hui Fu Chi, relied on population movement to achieve a brand effect of how obvious.

These southbound migrant workers brought their brand awareness in the south back to the mainland, so that these enterprises could get twice the result with half the effort when developing the infield market, which can be entered into the textbooks of shopping malls.

The company's brand can be deeply rooted in the hearts of the people in the southern region, and it is a matter of course to promote it to the whole country in the future.

"What Mr. Li said makes sense, it seems that I am really old. ”

"Cheng Lao doesn't have to be modest, Cheng Lao's strength is technology, and this sales model is changing with each passing day. ”

"By the way, speaking of which, Manager Song, you should pay more attention to the sales model of health care products. ”

"Look for opportunities to dig up some of their talents and learn from other people's sales models. ”

"Although they belong to the profiteering industry, so the advertising investment is huge, but it is also a gust of wind. ”

"Although the profit margin of our products is low, we can go through the long run, not to mention that we are not short of money, and we should invest boldly. ”

"Okay, Mr. Li, I'll take it to heart. ”

"Let's talk about the production side. ”

"This year, I plan to go to the kimchi factory, and I will all have pickled vegetables, pickled ginger, pickled peppers, etc. ”

"These are all condiment foods, and they can be sold through the same channel as bean paste. ”

"There is also the annual production of bean paste, and I plan to expand it two to three times. ”

"Two or three times?" Even Cheng Lao was shocked.

"Yes, starting at the end of this year, I want to hit them until they are in pain, as long as our products enter the region, I want to have a market share of more than 30 percent. ”

"Thirty percent! The Douban factory next door is only about five percent, which is ...... Is this possible?" Cheng Lao questioned again.

"Cheng Lao, they are yin to us this time, is it just that? There are also a few larger Douban factories, which don't seem to be very safe recently. ”

"Yes, Mr. Li, after the Health Bureau came to the door a few days ago, several of them even advertised everywhere that there were cockroaches and rats in our Xiaoshan bean paste, and they fell into the ground. ”

Song Xiaoying stood up and said angrily.

"So I'm going to give them a hard blow, I just can't find an excuse, anyway, we have to grab this market sooner or later. ”

"So how can you beat them?" Cheng Lao was also a little curious.

"The specific measures will not be implemented until this year's new bean paste comes out. ”

"This year, we don't want to sell volume, we just want to reserve a little more for one-year aged bean paste. By next year, the year after, I don't want them to laugh. ”

"Therefore, after the beginning of the year, we continued to ask the construction company to expand the factory for us, and set aside another 100 acres for the construction of a bean paste factory and a kimchi factory. ”

"Okay! Mr. Li, I can really knock the next door down, I ......"

"Cheng Lao, don't worry, at most three years, I will let them know why the flowers are so red!"

"Finally, when it comes to plant construction, after the beginning of the year, we also let them build the factory wall, and in addition, greening, which is also the top priority. ”

"I plan to find a greening company to plan the greening of our 200 acres of factory area, so that our food factory will become a garden-style public factory. ”

"Garden-style factory?"

"That's right! The smell of this douban factory is already heavy, and if the greening is done, the working environment of the workers will be better. ”

Mr. Li thought too thoughtfully, and the old man admired it more and more. ”

"Hehe! Even Cheng Lao has learned to pat on the back, is there any far-sighted and eloquent ......?"

"Haha......"