Chapter 249: The first supermodel of Treasure Island
In the morning, the weather was clear.
The sudden rain yesterday afternoon made it so that I woke up the next day without being too sultry.
This kind of weather is very suitable for lazy sleep, but for Lin Zhengrong, this is a luxury.
The second day after the concert, it was also the fourth and last day that the Yanfu exchange delegation came to Taipei, so everyone tossed a little crazy last night, if it weren't for the counselor who was worried that they were playing too crazy, there would be an accident, and they came to block people in person, otherwise they might have been all night.
Even so, I didn't return to the hotel until two or three o'clock in the morning last night.
Lin Zhengrong finally went to sleep, and was called up to eat breakfast at six o'clock.
It's a flight at noon today, so it's impossible for everyone to stay in Taipei.
Of course, you can also choose to stay, but the school will definitely not reimburse the return ticket.
The airfare from Taipei to Yanjing is not too expensive, but for many students, this thing is almost a month's living expenses.
Besides, if there is no special situation, the school will generally not let the students leave the team, otherwise the students of the visiting group will really have some accidents here in Taipei, and the impact will be too bad.
Therefore, basically no one in the whole delegation will ask for leave.
There is a practical arrangement of vehicle transfers from Taoyuan Airport to the hotel, and similarly, a practical arrangement of private car transfers from the hotel back to the airport.
Farewell was accompanied by teachers and students from Shih Chien University, and Shen Manni was also among them.
The one who left was still joking that he should hurry up and prepare for his own concert.
The song he sang yesterday really had a big impact on a bunch of guys.
It can be said that except for Li Li and Han Bailing, everyone else heard him open his voice for the first time, and the blind roar he was there before did not count.
Especially his final choice of "She came to see my concert", this song is simply in time.
At that time, after he finished singing, Han Bailing's little girls began to cry.
I really want to say how well he sings, not necessarily, I can only say that the songs he chose are very appropriate.
After all, his voice is too different from the original song.
His singing in the high register is not very good, and it is more in line with singing clear ballads, rather than this type with a sense of vicissitudes.
But after he raised his voice, everyone finally recognized him as a professional.
At least there is no problem at all in entering the recording studio, so the topic shifts from the concert to the song library, to looking forward to his songs being launched as soon as possible and being able to order songs.
On the plane at twelve o'clock, lunch can only be solved in the airport restaurant, and when we departed from Yanjing, everyone was excited, and when we returned to Yanjing, we were all tired.
Tired as enough.
Mainly stayed up late yesterday.
So during the three-hour journey, Lin Zhengrong slept very well.
At half past three in the afternoon, the plane landed at Yanjing International Airport.
Then by the school bus, pick up and drop off back to the Costume Institute.
Returning to Yanjing, Lin Zhengrong began to be busy, and there was no way to return to school with the large army, but went straight to the company.
After changing suppliers, the first batch of large goods passed the inspection, smoothly entered the warehouse, and waited for the new products to be launched.
Of course, the reason why he was in a hurry to return to the company was not because of product problems, but because of the spokesperson.
Before, when he asked for leave to go to Taipei, Qin Tingcheng asked him to be the spokesperson of the company.
This matter is not just talking, but it really made him responsible for the work in the early stage.
That is, the selection of spokespersons.
Qin Chengcheng asked him to make a list before, but after he resigned, the company's brand promotion department gave him a list of many candidates, more than ten in total.
Basically, they are all domestic first-line actresses.
When the final list was submitted to Qin Tingcheng, the other party forwarded it directly to his mailbox, and then asked him to follow up on the matter with the director of the brand promotion department.
The brand promotion department of Allure Group is handled independently from the planning department, and the previous planning department is basically responsible for the company's brand promotion, planning, establishing and developing the company's corporate culture, product culture, market culture and management culture.
However, after Qin Chengcheng took charge of the company, he directly carried out management reform and made the brand promotion department independent.
It also shows that the company pays more attention to brand strategy.
In Allure Group, the brand promotion department, like the marketing department, is the core department, and even accounts for an increasing proportion.
And the company spokesperson project is definitely the top priority for the brand promotion department.
The preliminary work of the project is basically in charge of the brand promotion department, however, in the end, it is not their department director, but Qin Tingcheng, after all, the entire spokesperson project, the total cost is not a lot, and tens of millions are also possible.
Therefore, when selecting celebrity endorsements, there is also an evaluation of the star effect that celebrities can bring.
In the early stage, more than a dozen first-line actresses were selected, and their reputation and brand fit were investigated, as well as cost accounting, this kind of work is not a matter of course, no matter how large this kind of workload is, it is not in the design department.
Qin Chengcheng asked the executive director of a design department to follow up on the spokesperson project, which was somewhat unprofessional.
But for Lin Zhengrong, it is not inappropriate, don't forget, he has another identity is the assistant to the president.
Just like the assistant to the president of a university, the power is still quite large, not to mention, Qin Tingcheng tried his best to help him brush up his sense of existence during this time, and if he could use the name of the design department, let him use the name of the design department, but if it didn't work, he would use the assistant to the president, anyway, his two identities could be switched at will.
Among the more than a dozen actresses, including Su Keyan and Ma Yidi, and even the topic queen Yan Zhenzhen, this woman has almost always been the most controversial actress, and her popularity is high enough, but the endorsement fee is also high, 15 million for two years, which is also expected.
In contrast, Su Keyan's endorsement fee is much less, and the endorsement fee for two years is only eight million.
And Ma Yidi, a literary actress, is even less, six million in two years.
However, when Lin Zhengrong saw the list, he directly eliminated the three of them.
The reason is simple, it just doesn't fit the image.
Su Keyan endorses fashion watches, there is no problem with endorsing fashion brands, and an actor who often plays a domineering female president to endorse underwear products will feel nondescript no matter how you look at it.
Ma Yidi, the goddess of literature and art, is okay, this woman often performs some large-scale films, sometimes, literary films are equivalent to sex and ethics, this thing often has large-scale shots, and the director drives from time to time, just like the short films she shot at the celebration party before are also very large-scale.
However, this woman is large-scale, but she is not well-known.
There is no way to feed back the brand.
God knows how the promotion department chose these two women, maybe, it was for his face, knowing that he had participated in the celebration party and then getting to know them, and then shoehorning in, and the number of people was uncertain.
However, this kind of thing is not just a relationship, so Lin Zhengrong didn't think about it, so he crossed out the list of the two of them.
As for the topic queen, the topic queen with an endorsement fee of 15 million, Lin Zhengrong also eliminated.
This woman is well-known enough, and the topic is enough.
But there are too many scandals, and for a brand that is still growing rapidly, Lin Zhengrong thinks it is inappropriate.
The most important original meaning is that this woman is expensive.
So it was eliminated, and no one objected.
Lin Zhengrong finally finalized three lists, one of which is supermodel Xu Xuan, and the other is international actress Pan Lei, this is a mature woman in her forties and almost fifty, and she can already maintain a good face, of course, her figure must have the unique charm of a woman of this age.
Lin Zhengrong has seen this woman once, that is, when she was at the Dior Haute Couture show reception before, this woman had attended it, of course, at that time, Lin Zhengrong was just looking at it from a distance, and it was impossible to even have a chance to talk to the other party.
So far, this is the most valued woman in the promotion department, and the endorsement fee is very high.
is 5 million higher than the topic queen Yan Zhenzhen, that is, her endorsement fee for two years is 20 million.
The remaining one is Taiwanese supermodel Xia Yiqing, in fact, it is not appropriate to call it a supermodel, this woman is not a show model in the traditional sense.
The height of the standard female model in the show must be above 178, and Xia Yiqing's height is less than 178 at all, and the official data is between 173175.
The reason why she is called the No. 1 supermodel on Treasure Island is also willing, because she is an advertising model herself.
As a representative of the entertainment industry, Xia Yiqing, who has a model figure that is not inferior to Victoria's Secret supermodel, has always been the focus of everyone's attention.
For this woman, it is difficult for everyone not to know her.
When he saw this name, Lin Zhengrong's first reaction was Lin Chiling in his previous life.
The positioning of the two is similar.
They are all known as Taiwan's first supermodel.
As for how much gold content this so-called first gold contains, it doesn't matter.
The important thing is the popularity of the other party.
In her previous life, Lin Chiling's endorsement of the urban beauty underwear brand left a deep impression on Lin Zhengrong.
This is also why he finally kept Xia Yiqing.
In addition to her popularity, it is mainly because of this woman's endorsement fee, which is in the middle of 10 million in two years.
The popularity is indeed higher than Su Keyan.
Of course, her endorsement fee is lower than Yan Zhenzhen's, but the appearance fee and image ambassador are also ridiculously high, and even the appearance fee for some activities is two million.
So there is really no way to measure this woman's popularity with endorsement fees.
Of course, the level of endorsement fee is not only related to the popularity of the other party itself, but also related to the brand of the other party.
With so many actresses, Xia Yiqing does endorse a brand that costs a lot of money.
With her good appearance, figure, and voice, she has become the darling of many brands, but many of the products and brands she endorses have also disappeared, and although some are still on sale, their performance is not very good.
Even so, there are many domestic athleisure clothing brands that like to invite her to endorse, whether it is really suitable or not, first endorse and then talk.
Because of this, it has brought a lot of impact to Xia Yiqing's endorsement reputation.
It was even jokingly called a brand sinkhole by the media, but it had to fight with box office poison.
This is also the reason why her popularity is on par with Yan Zhenzhen, and the endorsement fee is five million less than her.
In the final analysis, it is a question of brand fit.
Compared with sports and casual clothing, let Xia Yiqing endorse the underwear brand, Lin Zhengrong feels that it is more suitable.
However, it is not that she can't endorse sports brands, in fact, many well-known sports and leisure brands in China have asked her to endorse, who makes her well-maintained, wearing a sportswear specially designed for young people, and there is no sense of disobedience.
But this woman is a TV commercial model and has been going the sexy route.
Therefore, Lin Zhengrong felt that there must be no problem with the fit of finding her to endorse the underwear brand of Allure.
Even more suitable than supermodel Xu Xuan.
Xu Xuan is from Victoria's Secret Angel, although she is known as a supermodel, but the public's perception of her is Victoria's Secret, if you find her to endorse Allure underwear, it is easy to give others a wrong perception.
Whether it is Victoria's Secret underwear or Allure underwear, besides, this woman is famous in the fashion circle, and she is still a newcomer in the entertainment industry, and her popularity is still very different from Xia Yiqing, the first supermodel on the treasure island.
Therefore, Lin Zhengrong synthesized his own judgment and finally put Xu Xuan as an alternative.
The most important thing is to choose Pan Lei and Xia Yiqing.
As a result, when communicating with Pan Lei's agent, there were some problems, and the other party was unwilling to endorse the underwear brand.
In this way, the best choice must be Xia Yiqing.
There is no rejection of this choice on the part of the promotion department.
Instead, he directly asked the director of the marketing department to contact Zhao Yu and Xia Yiqing's brokerage team.
Originally, Lin Zhengrong was supposed to be arranged to discuss this matter with the other party in Taipei, however, during his time in Taipei, people went to Yanjing to record a variety show.
Therefore, Lin Zhengrong has no way to continue to stay in Taipei, so he can only return to Yanjing.
However, Lin Zhengrong had just returned to Yanjing, but was told that the other party's itinerary had changed and he would return to Taipei this evening.
So if you want to talk to the other party, you have to dare to do so before tonight, which is why you have to rush to the company's side when you just flew back from Taipei.
I just want the other party to meet each other before returning to Taipei.
Regarding the issue of spokespersons, Allure Underwear is very cautious, and similarly, Xia Yiqing's agent is also very cautious.
has been damaged by many brands before, and when her team receives endorsements, she will not give money as before, and she will also carefully examine the strength of the brand.
Otherwise, Xia Yiqing's brand Tiankeng will have to bear the name forever.
So before signing the contract, the broker offered to meet with the head of the company.
This is also the reason why Lin Zhengrong is in a hurry to return to the company.
Because in the afternoon, after Xia Yiqing finished the recording of the event, he would rush to the headquarters of Allure Underwear to inspect it.
And Lin Zhengrong, the person in charge of this project, is definitely impossible to be absent.
Returning to the company, thinking that there would be half an hour to see this woman, Lin Zhengrong was a little excited when he thought about it.
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