Chapter 351: Do You Know Ink?
The people in the hall sat down, and there were all the same. Li Qiancheng said: "This time, in addition to some local ink-making enterprises in Huizhou, Deyi Pavilion in Jingbei also sent representatives. ”
"Isn't Deyi Pavilion specialized in making ink?" Zhong Yue learned about the current domestic ink manufacturers.
More than 100 years ago, Mr. Xie Songdai invented ink in Jingbei Liuli Factory, and Deyi Pavilion was born. After more than 100 years, this time-honored brand is undoubtedly a giant in the ink industry. A little lacquer is also making ink, but compared to the sales of ink ingots, it seems insignificant, and the market share is not much.
But no matter how the ink develops, it can't escape the label of industry. If the ink wants to be stored for a long time, it is natural to add stabilizers, aromatics, etc., so the price of a bottle of ink cannot be very high.
Before, Cao Gongsu ink ingots and ink had a good share, but now after Zhong Yue's little paint seized the ink ingot market, the ink field that was gradually abandoned was occupied by Deyi Pavilion to occupy a large market, which can be said to be blocked at both ends.
Next, let us invite the president of Huizhou Ink Industry Association to deliver a speech, and everyone is warmly welcomed. ”
Zhong Yue raised his eyebrows, "There is still such an association?"
Li Qiancheng handed the information to Zhong Yue and said, "Mr. Zhong, look. ”
I have to say that Li Qiancheng's homework is still very good, Zhong Yue looked at it, most of them are some local enterprises in Huimo, and the folk trade unions organized by the people who collect Huimoshi, no wonder they all look like they are all dressed in straight suits, and they feel that this is a business association.
"Thank you for being able to come to this Huimo cultural inheritance exchange meeting. We have inherited the millennium ......"
Zhong Yue listened to a bunch of words, and he was about to fall asleep, nothing more than singing praises and boasting about how much he had made contributions to Huimo culture.
"On this occasion, we have ushered in a good news, that is, the return of Cao Gongsu ink industry, for us Hui Mo injected a new force, let us solemnly welcome Cao Gongsu head, Hui Mo intangible culture heir Cao Morong, Mr. Cao Lao speech!"
Zhong Yue saw Cao Morong, who was wearing a simple Chinese-style cardigan, slowly walked onto the stage and said, "Manager Li, do you have specific information on Cao Gongsu's products here?"
"Yes. Li Qiancheng was like a database, and handed the information to Zhong Yue, "It's just that these are all information on the market and user experience, and the direction of professionalism ......."
"I'll just come to the professional place. ”
Li Qiancheng smiled, but secretly said in his heart: You are really good to be young, and you don't have to worry about the consequences when you speak.
"Our Huimo is the treasure of the Chinese nation! Of course, the things left by our ancestors must continue to be passed on, not only inherited, but also carried forward. Over the years, Cao Gongsu has been carrying forward Hui ink, adhering to the ancient method of entrepreneurial craftsman identity, concentrating on ink making, last year's annual sales, is more than 80 million!"
For other industries, the sales of 80 million may be a trivial thing, and it is dwarfed by the profits of Cao's Pictures, but in the ink industry, it is a famous enterprise in Huizhou to break through the 10 million mark, so Cao Gongsu turned back to Huizhou this time, so that these ink industry peers in Huizhou are walking on thin ice.
"However, nowadays, there are many unscrupulous businessmen, who pretend to be the name of Huimo, deceive consumers, affect the reputation of Huimo, not to mention, but also more rampant suppression of peer competitors, do not hesitate to slander, bidding, make the price of the entire ink industry chaotic, this is what we old craftsmen can't bear to do!"
Zhong Yue looked at the impassioned Cao Morong playfully, and put together the information, judging from this report, Cao Gongsu's sales last year were 80 million, and the sales of a little lacquer were only 40 million, and the industry giant was still Cao Gongsu, but the rise rate of a little lacquer was too fast, which made Cao Morong feel uneasy, so he began to set up chess.
Zhong Yue said: "Manager Li. ”
"What's the matter with Mr. Zhong?"
"What do you think of him?"
"Uh...... What do you say?"
Zhong Yue smiled: "I have never seen such a brazen person!"
Speaking of slander, at the beginning of the moon cake incident, Zhong Yue suspected that Cao Xilan made a ghost, and later Cao Gongsu's dozens of best-selling ink ingots were reduced in price across the board, if it weren't for the new product [10,000 pestles] with a little lacquer occupying the positioning of mid-range ink ingots, I am afraid it would be another tragic price war, and now in Cao Morong's mouth, he pointed the gun at them, this kind of brazen behavior, only this kind of old dog can say it calmly.
"So I propose that we should have our own industry logo! Let those counterfeit and shoddy products no longer run rampant in this way!"
Li Qiancheng's heart tightened, and what he was most worried about was still going to happen.
A little paint is not an old enterprise, today's strong rise, so that many industry peers red, if such a local logo once organized to set up, for them, it will be a thunderbolt.
In many cases, consumers have a herd mentality, once Huimo has become the logo of the ink industry, and a brand does not have such a certification logo, then subconsciously it will be eliminated.
Many of the people present are local enterprises, although they are not very interested in the local logo proposed by Cao Morong, but they are not opposed, at least many of them have already negotiated with Cao Morong in advance, so this remark immediately aroused warm applause.
"Cao Lao said it well!"
"Yes, we should establish such an awareness. ”
"That's a good idea, let those fake and shoddy enterprises go out of business as soon as possible!"
Cao Morong looked at Zhong Yue with a smile, and the two looked at each other.
Old Cao Chengfu smiled deeply.
One move, you can checkmate a little paint, this is the game he set up this time. As long as a little lacquer does not have the halo of Hui ink, then consumers of high-end ink ingots will lose recognition of this ink.
This is not groundless, just like some companies, the product is really good, but died under the marketing means, if this time the ink industry really excludes a little paint, for a little paint, it will be a disaster.
Zhong Yue looked at Cao Morong, who seemed to have succeeded in his treacherous scheme, and sighed, he really didn't want to deal with this group of rotten people, but remembering the worried eyes of the group of old craftsmen yesterday, Zhong Yue really couldn't turn a blind eye.
He stood up and said calmly, "Hey, do you know ink?"