The first thing Lin Zhengrong did to get the memory of his past life was to go to the library to read the history of Chinese and foreign clothing.

Professor Wang Ding is an expert in this field and has a great influence on the study of domestic clothing culture.

When I was a freshman, I also taught them.

After gaining the memory of his previous life, Lin Zhengrong read the other party's compiled books, and finally understood the difference between the clothing history of the two time and space.

Therefore, Professor Wang Ding does have special significance for Lin Zhengrong.

Li Li and Han Bailing were very curious about why he invited each other so solemnly.

He didn't explain.

He was worried that the old professor would not be able to wipe his face to attend the underwear press conference, and he would not come without the other party.

Even when Lin Zhengrong stepped forward to say hello, the other party smiled and said, "Your dean and I are looking forward to you being able to surprise us today." ”

Surprise?

This Lin Zhengrong really doesn't know, it's just that he's not frightened.

So many division commanders came, and there would be a little surprise if it was released this time.

He didn't know what the impact would be, but so far, everything was going well.

The people he invited were not too many, and they were basically limited to teachers and students in the school.

Even if the additional people are invited, they are all seniors who have gone out from Yanfu, such as Jiang Yue.

For him, Jiang Yue is also a very important friend.

This senior sister really has a different meaning for him.

Always helping him.

Over and over.

From fainting in the library at the beginning to the Bi She's big show and a series of things in the back, Jiang Yue has always been troubled.

Lin Zhengrong was embarrassed.

At this moment, she must be indispensable.

In addition to Jiang Yue, there are also two people who knew Zhou Xin and Zhao Chuan before, and they can't be absent either.

It can be said that the two of them are the most powerful seniors Lin Zhengrong has known so far.

In addition, he also invited director Wang Tao and Zhao Bin, who helped record the song before.

Both of them are also very face-saving and both come.

At least so far, all the acquaintances who have crossed paths with him during this time have been invited.

As for Mr. Wang of Anning Sports, who had the intention of promoting him some time ago, Lin Zhengrong did not invite, but asked Qin Tingcheng to send an invitation letter in the name of the company.

At best, he is a small designer, and he has not yet reached the level of equal dialogue with the other party.

You can't really think that you have any special relationship with others just because the other party has appointed him as an advertising model.

In addition, Zhou Xin's agent, Sister Li, Hong Li, was also invited over.

Of course, not everyone he invited could come, at least most of the guests invited at the Hanbo Award cocktail party did not come.

Even if some came, they were all in the face of Qin Chengcheng, for example, John Weaver had no way to attend, because the other party had already left China two days ago.

John Weaver wasn't the only guest who couldn't make it to the event, as well as Vice Chairman Zhang Guanbo, who was also very busy and didn't have time to attend the conference.

But it was not easy for Dean Zhang Yaojie to attend.

In addition to inviting them, Lin Zhengrong also sent an invitation to Bai Lan, vice president of Dior China, in his own name, but this time the other party did not come, but sent his assistant Yin Hong over.

It can be regarded as giving him enough face.

Of course, it doesn't have to be for his face, maybe it's for John Weaver or Qin Chengcheng, who knows.

However, Yin Hong was able to come, Lin Zhengrong was still quite happy, for this woman who graduated from Saint Martin, Lin Zhengrong's senses for her were still very good.

More than ten minutes before the official start of the press conference, the guests who were invited to watch the show basically attended.

Therefore, Lin Zhengrong followed Qin Chengcheng to stand in the show to greet the guests, and then quickly returned to the backstage.

At 4:20, all the staff were ready.

Models begin to wait backstage.

Feng Xiu, the director of the show, began to warm up on stage, and this time the press conference did not invite a professional host, so she was responsible for the warm-up.

Feng Xiu took the stage to remind the guests to take their seats, and the show was ready to start.

The first item at the beginning of the show is not a leader's speech.

Instead, the light show was turned on amid the rousing music.

The dynamic light show, gorgeous and dazzling, the blooming peony flowers, like fireworks, continue to bloom on the catwalk curtain wall of the show, one after another, a hundred flowers are in full bloom.

With the end of the one-minute light show, the show officially began.

At the beginning of the show, the models usually came out one after another, but this time, Lin Zhengrong made a special arrangement.

At the beginning, Fang Yuan, the leading model, first warmed up the atmosphere of the scene.

It's easy to highlight her status.

This was decided by Lin Zhengrong from the beginning.

After Fang Yuan walked out of the show, she gradually followed the other models, one after another, in an orderly manner.

Generally speaking, such an opening show model must be a big-name model.

It's best to be an A-class model like Zhou Xin, and of course it's better to be like some supermodels.

However, Lin Zhengrong did not invite Zhou Xin to the stage in the end.

Because it is an underwear show, or this is an attempt of Allure underwear in Fashion Week, the invited models are all newcomers, all of whom are the same as Lin Zhengrong, and they are not well-known in the fashion circle.

Unlike other brands' press conferences, other brands have many well-known domestic models, and some domestic first-line brands have also invited many celebrities to appear on stage as guest models.

It's all about earning topics.

In this regard, Qin Chengcheng's investment is limited.

In fact, not using well-known models is not that Allure underwear cannot afford to be invited.

The main reason is that Feng Xiu proposed not to use it, her reason is that Lin Zhengrong is a rookie designer.

If too many well-known models are invited to the catwalk, it will directly steal his limelight.

The attention of the media will definitely not be on Lin Zhengrong, or even on the underwear works.

This is something that companies don't want to see.

After all, this is a brand fashion show, which should not only allow the model to show her charm but not too hard, otherwise it will steal the show.

Therefore, in this aspect, Feng Xiu's proportions are appropriate, and the wonderful performance is also in line with the brand's design concept and style.

To run a successful fashion show, every step and every detail must be done with precision.

For example, the choice of venue and models, music and lighting, and even the way and attitude of the models on the catwalk should perfectly match the brand's style, spirit, history and culture, all of which are indispensable.

For designers or show directors, the existence of the show is to show the costumes, not the stage, not the lights, not the models, the clothing is the protagonist, which is undoubtedly the focus of the show.

In addition to this, it is also necessary to show the brand's culture to the audience.

Show the audience the bright future of each brand, and bring the brand to the audience a beautiful vision of the future, not just stop at telling the brand's past glory.

That's the most important thing.

The theme of this year's Allure underwear new product launch conference is "National Color and Heavenly Fragrance", which is the name personally chosen by Lin Zhengrong.

The national color is fragrant, the original description of the color and aroma is different from the peony flower of ordinary flowers, and later also describes the beauty of the woman.

Whether it is the national flower peony or the beautiful woman, it is very relevant to today's theme.

The peony with the light show shows this very well, and similarly, so many beautiful female models, as long as they are not blind, can feel it.

Qin Chengcheng thinks it is very good, because there are also "Tianzi National Color" and "Alluring Country and Alluring City" similar to this word, and the latter's Allure is nothing else, it is the name of Qin Allure.

So without the slightest change, just use it directly.

Even before the show began, some fashion media were arranged to do some warm-up reports.

And the national color and heavenly fragrance are just the theme, and there are three series of the whole work.

"China Red", "Ink Painting", "Silk Road".

All three collections are designed for beautiful underwear, but they are different thematic styles.

Chinese red is too straightforward, red is the favorite color of the Chinese nation, and has even become a cultural totem and spiritual refuge in Chinese, representing festivity, liveliness and peace. The history of the Chinese in modern times is a red history, carrying too many red memories of the Chinese people.

The window grilles are red, and the Chinese are solid red, and even the Hanfu uses red.

It represents a cultural totem and spiritual conversion of the Chinese, which is not wrong at all.

Similarly, in lingerie design, red also represents enthusiasm.

It is the kind of passion that erupts from the extreme of emotion, and it is most suitable for underwear design.

There are also many elements that can also be used in the design of red underwear, and the window flower series designed by Lin Zhengrong before is red.

And his design, not only into the window elements, but also into the Chinese knot, a good use of the Chinese knot weaving techniques applied to the structure of underwear works, to a certain extent, that is, a kind of mesh underwear, the whole design is very ingenious.

Not only that, but he also incorporated the most common red rose embroidery, and even one of the bras, which he designed in the shape of butterfly wings, in the structure of the underwear, is completely a red butterfly with wings spreading, as if lying in the chest of a female model, as if it has settled in the whole place.

The light hits the model's body, red flowers and roses, and enthusiasm is like fire.

This is also Qin Chengcheng's favorite series.

As for the "Ink Painting" series, it is somewhat related to the theme of this fashion week, and it is also related to Lin Zhengrong's design.

The bamboo rhyme he designed before is the ink painting style, which is also one of the design styles he is good at, using the way of printing to combine ink painting with underwear, which looks completely different styles from the Chinese red series.

If the former is enthusiastic, then the ink painting series is as warm as water, which is why he chose Jiang Shan's version of "Dream Water Town" as the background music.

Every time you choose background music, you have to pay attention to it, it is not just a choice that feels right, it must be related to the theme style of the design.

Therefore, after the ink painting series came out, with the pure background music of the dream water town, this kind of soft and soothing pure music, it is easy to bring the audience a kind of aesthetic enjoyment.

It's not that underwear is lust, it can also be designed very beautifully, and when lace underwear is combined with traditional Chinese art, it will cause a qualitative change.

Those female models with delicate facial features, in the soft rhythm of the music, stepping on the light patterns like water waves, and wearing ink painting underwear, are like those ancient ladies who came out of the ancient paintings, beautiful and full of artistic sense.

This is also Lin Zhengrong's favorite series.

The last series is the Silk Road.

The reason why "Dunhuang" was chosen as the background music is because of the "Silk Road" series.

The Silk Road, the full name of the Silk Road.

Generally refers to the land Silk Road, and broadly speaking, it is divided into the land Silk Road and the maritime Silk Road.

Lin Zhengrong's works, of course, refer to the overland Silk Road.

The overland Silk Road originated from the land passage opened by Emperor Wu of the Western Han Dynasty sent Zhang Qian to the Western Regions, starting from the capital Chang'an, passing through Gansu and Xinjiang, to Central Asia and West Asia, and connecting the countries of the Mediterranean.

Its original role was to transport silk produced in ancient China.

Therefore, a large number of silks are used in the whole collection.

This is a design full of ancient Chinese Western Regions style, integrated into the northwest culture, but also easy to ethnic minority clothing style, the whole series into the Tang Dynasty clothing style, it is easy to see that some one-piece underwear style is very similar to the belly pocket, also embroidered with the Tang Dynasty ladies.

It can be said that the whole series uses a lot of hand embroidery.

In the future, if the mass production is put into the market, the cost is really high, there is definitely no way to do manual embroidery, then the labor cost is too rebellious, if you want to mass production, you must embroider by machine, but basically use silk, the material is soft, comfortable, but full of the heavy sense of history.

Not only that, Lin Zhengrong also incorporated the elements of Dunhuang murals into it, when it comes to the Silk Road, when it comes to Dunhuang, there is always a pity that there are no murals.

Lin Zhengrong could not let this regret appear in his works.

And the entire Silk Road was not designed by Lin Zhengrong as soon as he slapped his head.

He more or less borrowed from the love underwear of his previous life.

If his memory is not wrong, Aimer has held many Aimer Dunhuang underwear model contests, and the Dunhuang Feitian Clothing Show of Aimu has made a deep impression on him.

Therefore, in his design, there is more or less the shadow of the love for Dunhuang underwear show.

That is also in his cognition, the Aimu Dunhuang series is one of the most successful examples of the combination of traditional culture and underwear.

Moreover, the Dunhuang Flying Mural impressed him too deeply.

When it comes to "national color", Lin Zhengrong feels that this is one of the Chinese characteristics that cannot be ignored.

Therefore, the theme of this press conference is set as "National Color and Heavenly Fragrance", and Lin Zhengrong feels that it is the most suitable.

The opening of the entire press conference and the design of the works are closely centered around this theme.

So when the opening show of the lights and the three series of works were all displayed, there was a long-lasting applause in the show, which was so enthusiastic.

Lin Zhengrong knew that today's press conference was at least half of the success.