ELLE, let the world see the beauty of China.

That's what ELLE is trying to say at this event.

As the first international high-end women's magazine to enter China, ELLE China has gradually transformed from two magazines a year to a quarterly, bimonthly and monthly magazine with four issues a year, and has successfully transformed into a semi-monthly magazine today.

The brand has extended from traditional paper media to diversified fields, creating countless firsts in the Chinese fashion industry.

The first to send a Chinese editorial team to Paris Fashion Week, the first independent fashion magazine to report on fashion trends in four major international cities, the first to issue a women-only co-branded gold credit card, and the first cross-media integrated marketing platform to integrate magazine, website and video production.

The first to fully invest in mobile application software, the ELLE series APP has been downloaded more than one million, and the first to establish a high-end e-commerce service platform ELLEshop, 100% brand authorization, becoming the most trusted style consultant.

ELLE has accompanied at least two generations of Chinese women growing up.

ELLE has always adhered to the concept of creative marketing, and is committed to pushing China to the world stage and promoting the growth of China's fashion power.

Even in the past month, ELLE has made another brilliant achievement, successfully holding the "ELLE Paris Fashion Night" for the first time in Paris, the international fashion capital, showing the Chinese fashion power to the international stage for the first time.

Tonight, ELLE will help China International Fashion Week, so that the world's attention will once again focus on China.

The whole celebration was still very grand.

In addition to Versace's Donatella, the managing director of Hearst China, the parent company behind ELLE, also came.

This is a foreigner named Amil.

The Hearst Group is still very bullish.

In 2011, Hearst spent $700 million to acquire more than 100 magazines from Birch, such as ELLE ("World Fashion Garden"), "Marie Jiaren", "Famous Car Magazine", "Psychological Monthly", "Femina Yi Zhou", etc., ahead of Condé Nast and became the biggest rival of Time Inc.

The Hearst Group can be called one of the largest multi-media groups in the world.

It operates 15 daily, 34 weekly and more than 300 magazines worldwide (including Harper's Bazaar, Vogue, Esquire, ELLE and Oprah).

Absolute media giant.

Since 2006, Hearst Capital, a subsidiary of the Hearst Group, has invested in more than 50 start-up projects in China.

Among them, the two-dimensional barrage website B station, the youth subculture portal VICE, etc.

So on such an occasion, it is normal for the managing director of Hearst China to come.

Managing Director.

A very strange name.

Generally, it is a term for practitioners in the financial industry, and only practitioners in financial institutions such as investment banks and private equity funds will have.

And "ELLE World Fashion Garden" is backed by Hearst Capital.

It's an investment company anyway.

Basically, many of the fashion magazines that everyone knows now have been acquired.

This kind of capital predator.

Ordinary people can only look up, so from a certain level, the fashion circle is a capital market, and only capital predators can play freely.

Emile is sure to give a speech when he comes.

To be honest, if it weren't for today's event, Lin Zhengrong wouldn't have known that ELLE had been acquired.

Now it's all the same company as Harper's Bazaar.

This world is so wonderful.

Emile came to the stage and crackled a lot, in a word, it is to make the world pay attention to China and accelerate the exchange between China's creative forces and the world's fashion culture.

Accelerating the exchange between the domestic fashion industry and the international market is only good for them, the capital side, there is only good and no harm.

Push to the development of the entire fashion industry, capital has better opportunities for operation.

The general manager of Hearst China came, and Mercedes-Benz also sent a vice president to give a speech on the stage, which was also a cliché of the team.

As a fashion leader, Mercedes-Benz is willing to serve as a bridge to build a dialogue between the domestic fashion industry and the world.

These are too far away for Lin Zhengrong.

Similar to the topic of the China-UK Fashion Forum, he is optimistic about listening to it.

However, Mercedes-Benz is now just a pure car company.

"As a fashion leader, Mercedes-Benz is helping the Chinese fashion industry build a bridge to dialogue with the world, and we will join hands with China International Fashion Week to do the best in the world in the future." Whether it is the fast-growing China International Fashion Week or the ambitious young Chinese designers, as long as they stick to their beliefs and uphold the fashion spirit of 'beyond perfection', everyone will achieve their own greatness. ”

Fashion is innate

Mercedes-Benz is not only the inventor of the automobile, but also the vane of fashionable life.

Since 1996, Mercedes-Benz has established close ties with the fashion industry, actively supporting various fashion festivals around the world, and blending with top fashion events in 35 countries and regions around the world, such as New York, Milan, Paris, Berlin and Tokyo and other top international fashion weeks, becoming the most active fashion force in the international fashion industry.

Through the establishment of the "Mercedes-Benz China Pioneer Designer Award", China International Fashion Week provides a platform for young Chinese designers with potential to communicate and promote them to the international stage.

In the face of these big coffees, Lin Zhengrong was just a most inconspicuous newcomer in the industry at the event.

Except for limited acquaintances.

He did know very limited people.

This event was different from the previous Dior receptions, and he didn't have as much attention.

There was also no chance to give him a chance to perform.

After all, this celebration party, although it is said to be a party, is still a commercial event in essence, and it is not really a private party.

Fashion shows, press conferences, exhibition areas.

Whether someone gave a speech on stage or not, it was a drinking party until the end.

Cocktail reception.

This link will give guests time to chat.

At this time, Lin Zhengrong had the opportunity to communicate with Su Keyan, and the other party naturally introduced Ma Yidi to him.

Ma Yidi has a good personality.

At least, when talking to Lin Zhengrong, it was not so perfunctory.

When it was Concubine Xie Ye's turn, this little girl was very individual.

Lightly went to Lin Zhengrong.

Then he said, "I didn't expect to meet you here!"

It was like seeing flies around you.

Lin Zhengrong smiled, said what a coincidence, and then turned to look at the middle-aged fat man beside Concubine Xie Ye, "Mr. Liu, what a coincidence, the female companion has changed again?"

That's right, the guy standing next to Concubine Xie Ye is none other than Liu Yi.

Liu Yi, a middle-aged fat man who had a conflict with them because of Gu Qiqi before, didn't expect the other party to also attend this event.

But it's also normal.

As a vice president of an entertainment company, it is not inappropriate for him to appear in this kind of situation.

Even talking to Concubine Xie Ye, it's normal.

But hearing his words, Liu Yi snorted coldly, "Boy, I see how long you can be proud, be careful not to fall into my hands in the future." ”

After saying this, he was still angry, and said, "I see if you can hide behind a woman every time." With that, he turned away and ignored him.

Su Keyan was somewhat stunned, "You also know Concubine Xie Ye and Mr. Liu?"

Lin Zhengrong nodded, "I still met her when I was on the Dior Haute Couture show before, but I didn't expect to meet her here, but now it seems that the other party doesn't like me." ”

Su Keyan said with a smile, "You, you had a conflict with Qi Dong just now, and you still want to deal with other girls, the two of them have a good personal relationship." ”

After speaking, she asked again, "What about Mr. Liu? If you want to develop in the entertainment industry, if you know Mr. Liu, you will have good resources." ”

Lin Zhengrong shrugged his shoulders, "It's late, didn't you see that Mr. Liu ignored me just now?"

Su Keyan looked at him, shook his head, and didn't ask.

She is not a gossip woman, and from the interaction between Lin Zhengrong and Liu Yi just now, you can see the problem.

Liu Yi didn't pay attention to him just now.

In the words, it is completely resentment.

Even when he left, Su Keyan trembled at the resentful gaze.

However, this is the contradiction between Liu Yi and Lin Zhengrong.

She was certainly reluctant to get too involved.

Besides, she is standing with Lin Zhengrong now, maybe she has offended others just now.

Of course, Su Keyan, as a woman who has worked hard in the circle for many years, is not worried about what Liu Yi can do to her, but there is no need to offend someone out of thin air.

It is estimated that Concubine Xie Ye is so unkind to see him, and the most fundamental reason is because of Liu Yi.

Liu Fatzi is the vice president of Shengshi Entertainment, and Concubine Xie Ye is the artist of Shengshi Entertainment.

Just now at the venue, he saw Liu Yi.

The other party was talking to Concubine Xie Ye at the time, although Liu Yi would definitely not say anything about the embarrassing things at the police station that day, but for his senses, it would be good to him.

Lin Zhengrong didn't bother to pay attention to Liu Yi.

Anyway, if the other party wants to find fault, there will definitely be no chance for a while.

It doesn't matter if Concubine Xie Ye doesn't care about him, he is not the other party's brainless fan.

However, Su Keyan was involved, and Lin Zhengrong was a little embarrassed, "It may involve you, Sister Keyan." ”

Su Keyan chuckled and shook his head, "No"

It was an accident to meet Liu Yi, however, the accident was still behind.

In the middle of the reception, a woman in a purple dress suddenly walked up to him and raised a glass to him.

It seemed to be greeting him.

And looking at his appearance, it is always full of indescribable meaning.

Lin Zhengrong didn't think much about it, and also raised a glass to the other party, which was regarded as a return gift.

As a result, the other party actually smiled at him, and just when Lin Zhengrong was about to step forward to greet the other party, he didn't expect that the other party was suddenly called away by his companion.

When the other party left, Su Keyan looked at him and became even more strange, "Xiaolin, you can!"

Lin Zhengrong was inexplicable, "What do you say?"

Su Keyan is intriguing, "I didn't expect you and Mr. Li to know each other, and you can't hide it." ”

"Huh?" Lin Zhengrong was a little confused, "Mr. Li, who is Mr. Li?"

Su Keyan looked at him, full of helplessness, "You have to pretend to be a little bit like it, Mr. Li obviously greeted you just now, and you still pretended not to know, is it necessary?"

Lin Zhengrong suddenly smiled bitterly, "You mean the lady just now, it's Mr. Li? I really don't know, it's the other party who just raised a glass to me, and I returned the salute, I don't know the identity of the other party, is it possible, this Mr. Li is not small?"

Su Keyan looked at him suspiciously, "I really don't know?"

Lin Zhengrong nodded, "I really don't know." ”

Su Keyan looked at his dazed appearance, and was sure that he really didn't know him, so he explained, "Mr. Li, a well-known designer in the circle, runs his own studio, but in addition to the well-known designers in the fashion circle, it is mainly her identity, after the meritorious, now you understand?"

Lin Zhengrong suddenly said, "It turned out to be her, I had only heard it on the news before, but I didn't expect to meet a real person, she was very elegant, very temperamental, and younger than on the news." ”

Su Keyan looked at him and couldn't laugh or cry, "This is the end? Could it be that you are not curious about how the other party will greet you?"

Lin Zhengrong was also puzzled, "Could it be because I'm more handsome." ”

Su Keyan glanced at him, "Be serious." As he spoke, he looked at Lin Zhengrong again, "You kid, won't you also be a high-ranking child." ”

Lin Zhengrong couldn't cry or laugh, "Do you think I look like me?"

Su Keyan nodded, "Well, it's very similar, the smell of the gentleman on the body is very strong." ”

Lin Zhengrong couldn't help but roll his eyes.

Su Keyan smiled, "Haha, okay, it's not a gentleman, it's a noble son, a very gentlemanly son, full of aristocratic temperament, satisfied." ”

Lin Zhengrong was also happy, "It's so perfunctory." ”

At this time, Qin Qingcheng also returned.

Seeing that the two of them were chatting well, he asked curiously, "What are you talking about, so happy." ”

Su Keyan explained, "I saw Mr. Li from the Peony Workshop greeting Xiaolin just now, so I was a little curious about his identity. ”

Qin Qingcheng was also full of surprise, "Mr. Li Qing of the Peony Workshop?"

Su Keyan nodded.

It can be seen that the woman just now is indeed very famous in the fashion circle.

Not only Su Keyan knew him, but even Qin Chengcheng had heard the other party's name.

Well, Lin Zhengrong also knows.

In China, after the merits, there are not many women in the fashion circle.

Not to mention, the other party also got a custom workshop.

So the other party's popularity in the circle is not small.

When Qin Tingcheng heard the Peony Fang, it was normal for him to be able to think of the other party.

It's as if Lin Zhengrong knew the same reason after hearing Su Keyan mention of meritorious service just now.

The Li family.

After the merit again.

In China, the directivity is already very strong.

Therefore, it was not surprising that Qin Qingcheng heard the other party's name.

The only strange thing is that the other party is inexplicable, why do you want to greet him.

And he showed a lot of kindness to him.

And after seeing his conversation with Liu Yi, he made no secret of his kindness to him.

This is a bit intriguing.

Even more intriguing is yet to come.

After Qin Tingcheng learned the identity of the other party, he looked at it with a smile, "Yes, it's really hidden." ”

Su Keyan said with a smile, "I couldn't help but praise just now, Kobayashi's noble son is full of temperament." ”

Qin Tingcheng chuckled, "That's true, otherwise, how can you know Mr. Li, right?"

Su Keyan nodded hurriedly.

Lin Zhengrong was speechless for a while.

But he always felt that there should be something in this, which he couldn't figure out.

Otherwise, it wouldn't be what it looks like now.

When Qin Qingcheng came back, he still brought good news.

Let his celebration tonight not only come to watch the show and meet a few stars.