Allure underwear is a high-end brand underwear under Allure Group.

Founded: 1995

Brand positioning: exquisite, fashionable, elegant

Product categories: underwear, warmth, home, outdoor wear, bottoming, swimwear, body, socks, other categories.

Brand slogan: Allure, the most beautiful self.

For the crowd: Allure women - they are the mainstream women of today, they pursue a beautiful, tasteful lifestyle both inside and out. They are confident, at ease, and feminine in their gestures.

Its star products: Allure Charm Series, Allure Lavender Series, Allure Fiber Plastic Series.

The charm series is a sexy series for mature women, while lavender is a girly series, and the slimming series does not need to be known to be a body shaping series.

That's why the allure series is elegant, comfortable and sexy.

And the lavender series must be the main youth, campus, and girlish style.

The last series left is body contouring.

Now the best-selling is the charm series, the main high-end products, the first choice of urban women, and the series that can best express the characteristics of Allure underwear products, which can be called an artistic masterpiece worn on the body.

Elegant and comfortable, the main thing is mature and sexy, this positioning has become the brand culture and core competitiveness of Allure underwear.

However, if Allure underwear wants to develop and grow, it must design a multi-series of products to meet the needs of women of different ages, so the lavender series was born, focusing on the student group.

The fiber plastic series is the latest series on the market, mainly because the concept of shaping and beautifying the body has just entered the country, which is very popular, and Allure underwear is also aiming at this market.

However, except for the first charm series, the market response of the two series is average, which is why Qin Tingcheng is in a hurry to introduce fresh blood to Allure underwear, and it is estimated that she is also aware of her own bottleneck.

However, the business philosophy of each enterprise is different, and some companies have been focusing on high-end series, such as the love of the previous life, ancient and modern underwear are such types, and the concept of high-end underwear brands has been achieved to the extreme, and it has always entered the high-end stores.

It's impossible for ordinary supermarkets to see their products.

For example, in the previous life, Aimu underwear, its underwear flagship store and various experience stores were directly opened in the famous commercial street, and the specialty stores were extremely luxurious.

The current Allure underwear seems to be taking this route, and many large-scale experience stores have also been opened.

However, Qin Qingcheng is an ambitious woman after all, and she is not satisfied with the status quo, otherwise there would be no lavender and body series.

Others don't know how big the market is for shaping underwear, but he knows best, the famous domestic body shaping underwear in his previous life - Tingmei.

That's the route taken.

jumped out of the top ten domestic underwear brands.

Whether it is accurate or a multi-brand strategy is better, different companies have different positioning.

Just like Procter & Gamble, one of the largest daily necessities in the previous life, in the past 20 years, P&G's business development in China has achieved rapid development, mainly in the establishment of a leading big brand.

Procter & Gamble is China's largest consumer goods company, with annual sales of more than US$2 billion in Greater China. Brands such as Head & Shoulders, Rejoice, Skincare, Olay, Pampers, Tide and Gillette are leading the market in their respective product segments.

There are so many brands under it, and people are also doing well.

If Allure Group is a subsidiary of Allure Group, it really splits Allure underwear into three brands, and Allure underwear focuses on the charm series.

The lavender series and the slimming series have set up two other underwear companies, which is not unavoidable.

It depends on how Qin Qingcheng positions his company.

In terms of underwear design, Lin Zhengrong still has a little right to speak, but in the operation of the enterprise, Qin Chengcheng definitely threw him off several streets.

So he didn't bother to dwell on these things, and began to be silent in his own design.

In order to frighten those interviewers, he drew 20 underwear design sketches in one breath, many of which were not practical, not concept products, or inconsistent with the design concept of Allure underwear.

So now he is going to do subtraction, directly eliminate some impractical styles, and leave some more popular styles in reality.

In this way, half of the twenty underwear is eliminated, leaving the market underwear, and then among these ten underwear, we begin to select the appropriate underwear, and then begin to form a series.

There is no regulation on how many underwear in a series, but they are basically singular, five or seven are fine, and there is no problem with dozens of powerful designers.

Lingerie is known as a woman's second skin, so it is not only a close-fitting work of art, but also a difficult art, to wrap the delicate and soft, and without a trace of bone support of the spongy breasts, but also to fight against the strong gravity of the earth, which is actually not an easy task.

Therefore, in the industry, the upper body effect of the bra is one of the most intuitive criteria to measure the level of underwear designers.

If you want to design a bra well, you must understand the structure of the bra, which is a comprehensive project.

In addition to understanding the properties of the material, it is also necessary to take into account various aesthetics.

To put it simply, the shaping degree of the sponge, the shape of the mold cup, the elasticity of the webbing shoulder straps, the width and tension of the side position material, the stability of the chicken heart, the fixation and lifting of the shaping underwire, etc., will affect the shape, upper body effect and comfort of the bra.

These are all issues that need to be considered in the design of underwear, especially the type of underwear that shapes and beautifies the body, and in terms of design, the structure of the bra is more important.

Therefore, if you want to become a qualified underwear designer, it is not enough to just be able to draw a few underwear design sketches.

In addition to this, it is also necessary to understand, and understand, the anatomy of the female breast.

In fact, how to shape women's breasts will always be an eternal challenge in the underwear industry, to be precise, this is an eternal challenge for domestic underwear designers.

Generally speaking, European and American women have larger breasts than Asian women, and round and full breasts have always been their proud capital.

Of course, the display of boobs is also unabashed!

Girls with big breasts can wear any sports vest that is sexy and unique!

There are many reasons, the biggest reason is genetic factors, foreigners have a high nose bridge, large and straight breasts, tight and curvy hips, which are all due to their genes for hundreds of years, which are controlled by genetics.

Therefore, European and American white and African black women's underwear do not pay special attention to the function of shaping and beautifying the body, for the simple reason that people don't need it at all.

This is a difference between races, and it is also a surprise for the House of Culture.

Who made underwear from Europe and the United States to China?