In the second week, the ratings of "Zhu Xian" continued to climb, reaching 18 episodes, that is, the episode of Baguio blocking the sword for Zhang Xiaofan, the ratings of Blueberry Satellite TV and Peking Satellite TV both broke three, and Dragon TV and Xichuan Satellite TV also broke through the two-point mark.

With the popularity of "Zhu Xian", the advertising fee during the broadcast time is naturally rolling up, and the four TV stations led by Blueberry Satellite TV are laughing from ear to ear. On the website of the pinnacle of the century, the hits of "Zhu Xian" also exceeded 2 billion, easily becoming the most popular TV series recently.

On the contrary, the TV series of several other satellite TV stations not only hit the streets, but also were scolded as dogs by the audience. Mango Satellite TV's idol drama "Good Times Like a Dream" was collectively boycotted by netizens after only a few episodes, saying that the show completely violated the spirit of the original work, and you must carry a lightning rod when watching;

In the past four or five years, the idol dramas in the front desk have been particularly sought after in the mainland, and many viewers feel that the actors in them are particularly fashionable, and even some idol drama scenes have become tourist destinations. However, in the past two years, with the improvement of the production level of mainland film and television dramas, especially after Tang launched two "Meteor Showers", the requirements of mainland audiences for idol dramas have been directly pulled to the sky. After "Meteor Shower", many viewers felt that they couldn't watch the Taiwan idol drama, and the actors' dresses were overwhelming.

Of course, this is not all due to the impact of "Meteor Shower", but mainly due to the rapid development of the mainland fashion industry in the past two years. Four or five years ago, when the domestic fashion editor-in-chief went to the fashion week to watch the show, he was not qualified to sit in the first row at all, and he was often ridiculed by the Hong Kong and Taiwan media. Now Zhang Yu and the others go to the show, they all have a special car to pick them up, and they can't start the show if they don't show up.

After seeing first-hand fashion, the audience naturally can't stand the Taiwanese idol drama that picks up second-hand fashion in Japan and South Korea!

The story of "Zhu Xian" is becoming more and more exciting, and the ratings are becoming more and more popular, and the media are discussing the phenomenon of "Zhu Xian" and how "Zhu Xian" became so popular.

"Zhu Xian" is valuable in the spirit of craftsmanship—— Yangcheng Evening News

Why is "Zhu Xian" so good-looking? Professional aesthetics make good works—— Peking Evening News

"Zhu Xian": Why did a Chinese domestic drama capture the hearts of the "post-90s" —— West China Metropolis Daily

"Zhu Xian" is attentive everywhere, and the costume conscience drama has become a hit —— Zhijiang Daily

Although these articles are interpreted from different angles, there is one point that everyone agrees on, that is, the crew really worked the production of "Zhu Xian", and the production was quite rigorous.

The domestic Xianxia dramas before "Zhu Xian", and even the production of martial arts dramas are mostly rough, and the ancient meaning is almost invisible, and at first glance it is that modern people are acting in ancient costumes; For example, the costumes are in the style of the Wei and Jin dynasties, and the characters are dressed in flowing wide robes and large sleeves, which expresses the feeling of fluttering fairy, and the props are in the Song Dynasty, and the etiquette is mainly in the Han Dynasty. The crew even invited an etiquette teacher to ensure that the etiquette was standardized.

The filming style, excellent special effects, exquisite costumes and even details such as food and drink have won praise from the audience. Many netizens are sighing: This is the Xianxia world we yearn for!

Even the "People's Daily" also published a special article praising "Zhu Xian": "After more than 30 years of shoddy domestic TV dramas, they must also develop to such a level that the products have both cultural content and entertainment quality, and can meet the aesthetic requirements and imagination of the vast majority of audiences." The whole drama of "Zhu Xian" is very exquisite from setting to modeling to shooting, coupled with the top special effects level, as well as the excellent performances of the actors, it can be said that it has created a new aesthetic height of domestic TV dramas, and it is not an exaggeration to say that "Zhu Xian" is a watershed in China's domestic TV dramas. Since then, it may be much more difficult for Chinese screenwriters and directors. Because when the audience's cultural tastes and entertainment tastes are suspended, the era of those low-level and not ashamed of low-level film and television product manufacturers who try to fool the audience with a few big braids, a few machetes and a set of storytelling is gone. ”

The popularity of "Zhu Xian" in China has even attracted the attention and coverage of mainstream media in the United States, and it has appeared on the cover of the humanities and arts edition of the New York Times. This report, which occupies nearly half of the page, focuses on the Chinese film and television IP fever triggered by "Zhu Xian". Starting from the online adaptation of the TV series "Zhu Xian", he talked about the IP fever of China's entertainment industry caused by it, and praised and praised the TV series "Zhu Xian", believing that this is a TV series that has reached the level of top American dramas.

Cai Yinong sat in her office, watching the New York Times interview with her, she didn't expect that she would have another day in the New York Times. It's a pity that my photo is a little smaller, and I can't see it very clearly. She picked up the phone and dialed her friend in the United States: "Belle, do me a favor." Today's New York Times will help me buy a hundred copies!"

When my friend heard this, he sneered: "You narcissist, you are too narcissistic!"

Cai Yinong laughed and said, "You are envious, jealous and hateful!"

Cai Yinong is in a really good mood, although the investment in "Zhu Xian" is as high as 240 million, but the first round of broadcast rights, coupled with the hot sale of the second round of broadcast rights, still brought tens of millions of income to the company, plus overseas copyrights, this drama has brought more than 100 million yuan of income to the company, and "Zhu Xian" has become popular with a group of actors, so she is also called "the holy hand of star-making" by netizens.

Also in a good mood are the leading actors of "Zhu Xian".

Fu Xinbo is one of the five boys in Zhang Ran's class with a particularly outstanding appearance, plus he has been training for four years, and it is very handy for him to play Zhang Xiaofan. After the broadcast of "Zhu Xian", Zhang Xiaofan played by Fu Xinbo received rave reviews, and the audience praised one after another: "I have to say, Fu Xinbo performed the Zhang Xiaofan in my heart", "He is worthy of being a student of Teacher Zhang, his eyes are too dramatic, he can be handsome and cute and too sultry", "Fu Xinbo's performance is too good, and all kinds of details are absolutely praised".

In this summer, Fu Xinbo became popular all over the country, not only frequently appearing on the homepage headlines of the entertainment pages of major portals, but also the popular searches and artist indices have risen rapidly, and the number of Weibo fans has grown rapidly.

Tong Liya received a lot of criticism before the broadcast of "Zhu Xian", and many netizens shouted that Liu Yifei was the most suitable candidate. In fact, even Zhang Ran felt that Liu Yifei was the most suitable, and he told Liu Yifei and Liu Xiaoli about it at the beginning, but now that Liu Yifei hates him to death, it is naturally impossible to cooperate, and there is no way to choose Tong Liya.

However, Tong Liya is very competitive, and the four years of training in Chinese opera have made her have excellent acting skills, coupled with her outstanding appearance, when she appeared in front of the audience in white, countless audiences beat faster. Seven veins will be martial, when Lu Xueqi and Zhang Xiaofan faced off, her face was like frost, she held the sword trick in her hand, stepped on the direction of the seven stars, and chanted in her mouth: "Nine Heavens Xuansha, turned into divine thunder." Brilliant Tianwei, lead it with a sword!" At that moment, countless viewers who had seen Lu Xueqi's fantasies overlapped with the woman on the screen, they felt that the sword was such a sword, the spell was such a spell, and the person was such a person.

After the Seven Veins Martial Arts, Tong Liya became popular on the Internet, not only did fans roll up, but she also replaced several actors in one breath and became the female number one candidate for many film and television dramas.

Before the broadcast of "Zhu Xian", Yang Fan was already quite famous, and the corner of "The Legend of Sword and Fairy III" brought her a lot of popularity. Many people predict that the corner of Baguio will definitely make her popular. The fact is also true, although Baguio does not have many scenes, this role is too likable and dramatic. Especially when she opened her arms in the air and faced the sword rain in the sky without hesitation, blocking the sword for Zhang Xiaofan, countless viewers in front of the TV burst into tears, and the green figure remained in the hearts of many people for a long, long time.

Half a year ago, the search index of Yang fans was only about 70,000, but after the broadcast of "Zhu Xian", this value increased several times, reaching a maximum of 550,000. And the number of her headlines has been climbing. The overall year-on-year attention in the past 7 days has also increased by as much as 500%. "Zhu Xian" has not yet ended, and Yang Fan's agent has already received more than 30 scripts, all of which are the female number one of big-production projects.

In addition to the three leading actors, Jiao Junyan who plays Tian Ling'er, Liu Shishi who plays Xiaohuan, Li Yifeng who plays Lin Jingyu, Chen Bi who plays Zeng Shushu, etc., have accumulated a lot of popularity. Among them, Liu Shishi is somewhat famous because of her appearance in "The Legend of Sword and Fairy III", and after "Zhu Xian", she quickly became popular because of her pure and lovely image, and the search index soared from 10,000 to 280,000 half a year ago, achieving a qualitative leap.

The hit of "Zhu Xian" also attracted the attention of the media in Taiwan, of course, the focus of their attention is not how exciting this drama is, but the peak of the century has become popular with a group of mainland actors. They believe that in recent years, small flowers in the mainland have sprung up like mushrooms after a rain, rising wave after wave, and when "Dragon Group" is launched at the end of the year, it will become popular again, while the younger generation in Hong Kong and Taiwan is basically disconnected. Even a first-line star like Lin Xinru is becoming more and more difficult to mix, and she can usually only play a supporting role. Many Taiwanese media are exclaiming that this situation must be improved, and if it is not improved, one day the Taiwanese actors will disappear.

Zhang Ran sighed with some emotion when he saw these news, at this time in the last life, the mainland students were still pressed by Hong Kong and Taiwan, and many people were lamenting that the mainland students were about to break down, why do domestic film and television companies always like to praise Hong Kong and Taiwan stars, and don't like to praise their own people, and now the situation is completely reversed.

In 2010, in the previous life, in terms of movies, Taiwan's "Heavenly Court Banquet" successively cooperated with first-line actresses in the mainland, and young actors such as Li Zhiting appeared in Xiangjiang to seize the market, in addition to first-line male stars such as Chen Kun and Huang Xiaoming in the mainland, there is only one article for male stars from the post-80s to post-85s, and Xiaosheng is almost faulty.

Advertising and fashion are even worse, completely monopolized by Taiwanese artists, and the endorsements of various fashion brands are basically invisible to mainland Xiaosheng. No way, in the area of advertising and fashion, Taiwan is particularly powerful, and many company executives are Taiwan people. For example, Ogilvy Advertising is a big name in the advertising industry, and the director of Ogilvy Advertising Greater China is Zhuang Shufen of Taiwan. It is precisely because of these behind-the-scenes promoters that the resources of advertising and fashion have been given to the stars of Taiwan, and many actors have not filmed two dramas, but advertisements dominate the screen.

The mainland Xiaosheng had to wait until 2014, when Taiwan's anti-service trade provoked the central government, and the policy towards Taiwan began to turn, and it was in this year that Chai Zhiping, the "mother of Taiwan idol dramas", was investigated on suspicion of criminal offenses, and Ke Zhendong, who was highly praised by Taiwan, was arrested for drug abuse, and the resources that were originally smashed on Ke Zhendong were divided by mainland Xiaosheng. The mainland students who got the resources quickly began to blow out, and Jing Boran, Yang Yang and other students came out all of a sudden.

In this life, Zhang Ran and the peak of the century have opened up a sky for young actors in the mainland, and the little flowers have gained enough space to grow, but the days of being oppressed by outsiders on their own land are really gone!